• Korean Journal of Construction Engineering and Management
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• v.9 no.5
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• pp.75-85
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• 2008

The construction industry has been leading the growth of the nation's economy not only by providing with various infrastructure projects but also by positively impaction related industries such as crating numerous job opportunities. Relevant statistics show the production amount of construction taking about 17.5% of the GDP (Gross Domestic Product). In spite of its positive impacts on the economy, image of Korea construction industry is generally reflected as negative mainly because of its environmental disruption, low payment, bribe, fraudulent work and inefficiency. It brings students to be reluctant choosing the construction industry as their carrier path and governmental and principal research status. Therefore it has been difficult to recruit highly qualitied human resources to the industry while the morale of the whole industry has gradually become demoralized. To improve this stand, many domestic researchers carried out research projects for improving the image of Korea Construction Industry. This study also sympathizes with necessity of improving the negative image of construction industry to remain as one of the leading industry in the 21st century. Especially, this study focused on finding important factors which have significant influences on the image of the industry. Through out the research, image influence factors was identified by rigorous literature review and interviews as industrial and academic experts. Factors, then, categorized and used as the main framework for the survey which designed to fine the degree of impacts on the image of the construction industry. In analyzing the survey results, various statistical techniques was employed including factor analysis, Chi-Square-Test, Correlation Analysis and Multiple Linear Regression. Identified as the most influent factors to the image of the construction industry include morale of construction employee, and prospects the industry which of the judgement by payment, impacts on nation's economy, future of the industry, etc.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.231-236
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• 2009

Men's jewelry are thought to have a limited role as assisting women's jewelry or wedding gifts. The variety of designs are limited, and most of them are just copies of Japanese designs. In order to bring out a new kinds of variety in men's jewelry design, I have chosen architectural structures as a motif. Architectural structures have strong symbolical meanings that express man. They are powerful and challenging, and symbolize wealth and authority. Mario Botta, the wolrd famous architect is an architect with this kind of spirit. His architectural style does not lose his own color in a chaotic situation, but keeps the feeling of shape and space on the basis of locality. In this study I have started with a motif that may express specific and modem feelings by compressing the shape and spatial images of Mario Botta's structures minimally into men's jewelry in order to grope the possibilities in all aspects. I have done these in order to rediscover the beauty of the architectural structures by using the shape and spatial images that are found in Botta's structures, so that I may propose a new kind of men's jewelry with stresses on their shapes.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.61-71
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• 2015

Developing cultural contents in cultural creativity industry is very practical process recently. Research about Jeju's legend and myth should be the basic theory for cultural contents development based on local cultures. Jeju Naewotdang Musindo 10 gods paintings are unique colored pictures, appointed as Jeju folklore material No.7 and national important folklore material No. 240. Jeju-Do is remained the springhead of absorbed into unique culture for a long time because of Jeju's geographical environment condition. Jeju Musindo could be related with the symbol of Jeju's myth images and the springhead of emotions of our typical country people. It would be analysed by Wucius Wong's design style theory for approaching visual image and symbolic meaning. This research about Jeju Naewotdang Musindo 10 gods paintings could provide design analysis methodology for further theoretical studies about Jeju's legend and myth for Jeju's unique cultural contents.

• Cross-Cultural Studies
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• v.26
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• pp.379-404
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• 2012

This study aims to investigate national image of South Korea held by russians. Surveys(based on Free-association Image) and discussion were conducted on LiveJournal (internet blog) with russian netizen. A national image is influenced by a subjective perspective rather than an objective one. Therefore, an image can differ substantially from reality. Futhermore, it takes a long time to change an established image, particularly to a positive image. According to the results, the image of South Korea were dominated by unstable political situations, especially factors related to North Korea. In addition, based on Free-association image, thinking about Korea or Korean, most russians recognize Korea(South) with North Korea. Above all Russians recognize Korea, basing their images on factor of the past or their neighbors-russian korean- or famous Korean brand like Samsung, LG, Hyndai, "Dosirak". Russian netizen did not recognize South Korea as one of leading countries in Asia, paying little attention to South Korea compared to China or Japan. We belive that it is necessary to consider these situations in future efforts to enhance the national image of South Korea.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.872-887
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• 2018

This study aims to identify the differences between Korean and Chinese and males and females in terms of female image preferences. The survey was conducted for 1 month targeting male and female Korean and Chinese subjects. Among the 350 completed questionnaires, 309 were used for analysis. For the analysis, 11 female images were chosen based on theoretical study, then a t-test and a paired t-test were carried out using SPSS 19.0. The results of this study are as follows: First, differences in female image preferences were observed to depend on nationality and gender. Koreans prefer urban images while Chinese prefer cute, intelligent, and sexy images. Second, males prefer innocent or sexy images, while females prefer sophisticated images. Third, Korean males prefer innocent, active, sophisticated, gentle, cute, sexy, urban, natural, intelligent, spectacular, and neutral images in order. Chinese males prefer gentle, innocent, sexy, active, sophisticated, intelligent, cute, natural, urban, spectacular, and neutral images in order. Fourth, Korean females prefer sophisticated, gentle, urban, natural, intelligent, innocent, active, sexy, cute, spectacular, and neutral images in order. Chines females prefer sophisticated, intelligent, cute, gentle, innocent, active, natural, sexy, urban, spectacular, and neutral images in order. Using these results, it will be possible to design marketing strategies for global consumers.

• International Commerce and Information Review
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• v.9 no.1
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• pp.23-41
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• 2007

This paper research the country image, the brand image, consumers' performances and the brand royalty with the path analysis on foreign automobile brands. Our empirical study testify the reliability analysis, the factor analysis and the path analysis with above variables by SPSS 12.0 and AMOS 4.0. The result of this research is that hypotheses H1, H3, H5 were significantly supported, whereas, hypotheses H2, H4 were rejected in the samples of American automobile. and in the samples of Japanese automobile, it was clearly revealed that hypotheses H2, H3, H4 were significantly supported, whereas, hypotheses H1, H5 were rejected. So, in Korean market, we should focus on the brand image strategy more than the country image to make the brand royalty with American automobile products. whereas, Japanese automobile products, another strategy is recommended.

• Archives of design research
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• v.11
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• pp.96-106
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• 1995

산업사회의 시작과 더불어 근대기업의 탄생과 같이 생겨난 CI는 시장상황의 변화에 따라 경쟁력 강화를 위한 수단으로 실시하게 되었다. 시장환경이 점차 첨단화 ·다변화 ·다양화 ·세분화되기 시작하면서 CI또한 기업의 특성에 따라 그 양상이 달라지고 잇다. CI의 핵심인 아니덴티티란 기업이미지의 지속적 축적의 결과로 사람들이 기업에 대해 품는 감정이나 의지의 총화로서 곧 잠재매상이자 잠재자산인 것이다. 기업의 아이댄티티를 확립하기 위해서는 회사와 관련된 각종 시각물들의 체계적 통제가 필요하며 기업에 따라 시각물의 특정이 다르기 때문에 CI의 개발방향도 달라지게 된다. 시화센터는 32개동의 공구상가, 3개동의 동력상가 5개동의 철재상가와 2개동의 지원상가로 이루어진 산업용재 전문유통상가이다. 따라서 이미지의 주된 요소는 당연히 건물과 여러가지 환경물일 수밖에 없기 때문에 환경디자인 측면에서의 CI가 실시되어야 하는 것이다. 각각의 기능동을 시각적으로 구별하여 하나의 아이덴티티로 체계화하는 작업이 본 연구의 중심내용이다. 본 연구는 현장조사와 설문조사를 거쳐 환경적용에 적합한 기능적 시각체계를 개발한다.

• Journal of the Korea Safety Management & Science
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• v.13 no.3
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• pp.169-174
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• 2011

The purpose of this study was to clarify the impact of national and corporate brand image of Korea on chinese consumers' purchasing Intention, also the impact of China on korean consumers' purchasing Intention. And the second aim of the research is to provide Korean businessmen who are interested in chinese market with information about chinese consumers' purchasing behaviour. Data from 205 chinese and korean consumers were analysed. As the result of analyses, it was found that Korean country image positive affects corporate brand image(samsung) and Chinese country image negative affects corporate brand image(haier) and product image. Korean corporate brand image only affects product image on chinese consumers. The product image affects Korean and Chinese consumer's purchasing intention.

• Journal of the Korean earth science society
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• v.42 no.1
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• pp.65-75
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• 2021

Over the past decade, the number of national geoparks has rapidly increased, and 13 areas are currently designated as geoparks. After Jeju Island (2010), Cheongsong (2017), Mudeungsan (2018), and Hantangang River (2020) National Geoparks were listed as UNESCO Global Geoparks. Despite the continuous increase in the number of national geoparks and UNESCO global geoparks, the public interest in geoparks and the effect of regional economic development by geoparks are not yet very significant. Some geopark management organizations have developed geopark characters to appeal to the public through intimacy and friendliness, utilizing parks for education and tourism. However, the characters are not being utilized properly due to a lack of plannings, expertise, storytelling, and management. For geopark characters, which have been neglected since development, to perform their original roles, content production based on appropriate budget compilation and analysis of consumption trends in the character market is necessary. Instead of merely using geopark characters, geopark characters should be loved by the public, as well as local residents.

• Journal of Science and Technology Studies
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• v.10 no.2
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• pp.37-76
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• 2010

Park Tae-Joon, a pioneer in the Korean steel industry, has greatly influenced the advancement of science and technology as well as the development of the nation's economy. He believed that POSCO, which was a government-owned company, should not only focus on making profits, but also operate for higher state-level purposes. This belief became the basis for founding a general laboratory and a research university, as well as building big science and technology R&D facilities. Park Tae-Joon's efforts to establish a research university and his dedication to the advancement of science education stemmed from his devotion to public welfare. Just like he believed that the steel industry, which is the basis for all other industries, should be promoted at the state-level, he believed that university and basic science should also be promoted at the state-level. Thanks to his philosophy, the Pohang University of Science and Technology has risen beyond just a polytechnic school to become a research university that makes revolutionary science and technology advancements for the nation. The fact that Park Tae-Joon used profits from business to build the university and national research facilities such as the Pohang Light Source also shows that he nurtured pure science with the welfare of the whole nation in mind.