• Culinary science and hospitality research
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• v.23 no.2
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• pp.86-94
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• 2017

This study was conducted to derive a positioning map using multidimensional scaling method to understand how the brand image of national foods including Korean food, Chinese food, Japanese food, Thai food, and Vietnamese food is perceived by domestic and foreign tourists. In order to achieve the research purpose, this study collected 250 data through online and offline surveys for potential food tourists who are interested in visiting overseas. Except the unfaithful responses or missing values, 202 data were analyzed. As a result, first, 8 factors which are considered to be important by food tourists were extracted. Second, the result of similarity analysis using ALSCAL and PROXSCAL did not show that the foods of the five countries were very similar, but all countries seemed to be more likely to compete with each other. Third, attribute selection also indicates that mean value of food taste (3.88), national image (3.82), and sufficient food quantity (3.65) had high level of importance, respectively. These results may provide practical implications for development of branding strategy in food tourism.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.11a
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• pp.1138-1141
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• 2008

현재 컴퓨터와 인터넷, 정보기술의 발전은 사용자에게 편리함을 가져다 주었으나, 사이버 범죄라는 새로운 역기능을 가지게 되었다. 결국 이는 특정 목적을 가진 범죄자를 낳게되고 정보화 사회의 발전을 저해하는 커다란 걸림돌로 작용하게 되었으며, 이에 대응하는 정보보호기술은 개인의 사생활 보호와 국가 경쟁력을 판단하는 척도로 자리잡게 되었고, 현대에는 정보보호 기술 자체가 국가 간 정보전 형태를 띠면서 그 중요성은 매우 커지고 있다. 이러한 정보보호 기술은 방화벽과 침입탐지 시스템의 꾸준한 개발로 이어졌으나, 아직 컴퓨터 범죄를 다루는 피해 시스템의 증거수집, 복구 및 분석을 하는 컴퓨터 포렌식 기술은 아직 활발히 연구되지는 않고 있다. 본 연구에서는 로그파일이 기록되는 시간의 웹 URL 페이지 이미지를 저장하여 이미지 로그파일을 만드는 멀티 쓰레드 TCP 서버를 구현하여 컴퓨터 사이버범죄에 대한 증거자료로서 디지털 포렌식인 이미지 로그파일을 제안하여 보았다.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.165-179
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• 2020

This study critically examines and conceptually discuss the new theoretical trend of nation branding strategies and explores implications for Korean nation branding policy. Korea is known to be one of the countries who has competitively invested governmental efforts on nation branding. However, over the past two decades, while interactive academic discussions on nation brand were taking place and expanding in various fields and areas, related Korean literature did not pay much attention to increasing its conceptual understanding and development. Instead, studies on nation branding in the Korean context remained its focus on instrumental and economic aspects, leaving the theoretical discussion stagnant. In the Korean context, there was a tendency to regard nation branding as one of the political tools for national public and means for a short-term image marketing towards the foreign audience. To solve the undervaluation of Korea's nation brand and enhance its public image, there must be a revisit to its conceptual discussion. This study reviews various theoretical perspectives and paradigms on recent trends of nation branding, and re-conceptualize nation branding as the continuous interactive relations among 'national identity'-'nation brand'-'nation image'. In particular, by discussing the 'relationship building' approach, which is the latest suggested theoretical idea that well suits the networked era, this study suggests policy implications for Korea's future-oriented nation branding.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.33 no.4
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• pp.1-9
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• 2015

This study is conducted to prove a hypothesis that Dokdo Island has "National Landscape Image," being a region with special meaning for Korean people. University students(51 Koreans and 44 foreigners) were surveyed on landscape images of Dokdo Island, and the statistical analysis of the survey responses was performed subsequently. The findings showed no substantial difference between the opinions of Korean men and women: Especially the photo of whole Dokdo was highly rated by Korean respondents as "considerably or very valuable and impressive, but also mysterious and symbolic at the same time." These are unique images of Dokdo Island, which are not found in responses to natural landscape of other national parks. Meanwhile, there were significant contrasts between the responses of Koreans and foreigners in every variables. Some landscape adjectives used as semantic differential scale demonstrate remarkable differences between Korean and foreign respondents, particularly on the photo of whole Dokdo: impressive(1.41), mysterious(1.25), symbolic (1.00), valuable(0.98), intimate(0.95), beautiful(0.93), interesting(0.85). There were substantial differences in responses between Korean and foreigners on two rock islands, which have names related with some national image: The Korean Peninsula Rock(0.57) and Independence Gate Rock(0.51). Finally, three primary factors drawn from the factor analysis were (1) national landscape image, (2) natural characteristics of Dokdo Island, and (3) spatiality of Dokdo Island.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.213-214
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• 2019

본 연구는 한국인의 일본 애니메이션 시청이 일본방문의도 형성에 어떤 영향을 미치는지 알아보는 것이 목적이다. 연구결과 일본 애니메이션 선택속성 중 작품속성만이 시청만족도에 영향을 미치는 것으로 나타났으며, 시청만족도는 국가이미지 및 방문의도에 긍정적인 영향을 미치는 것으로 나타났다.

• Science of Emotion and Sensibility
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• v.1 no.1
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• pp.161-169
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• 1998

제품의 “감성이미지”란 제품의 기능과 함께 제품의 전달하는 감각적 요소 그리고 사용자가 제품을 통해 표현하고자 하는 개념적 표상을 통합하는 이미지이다. 감성이미지의 국제 비교 연구는 사용자가 특정 제품에 대해 가지고 있는 이미지를 구가나 문화의 맥락 속에서 해석하고, 이들 이미지를 상호 비교 평가하고자 한다. 생활문하 속에서 사용자들이 제품에 대해 가지는 감성이미지를 계량적으로 규명하고 비교 평가하며, 이 정보를 기초로 각국의 문화와 정서에 적합한 제품 디자인의 모형을 제시하는데 본 연구의 목적이 있다. 구체적인 연구활동으로 다음과 같은 방법이 제시되었다. 먼저, 각 문화 집단을 특징 지울 수 있는 표상개념으로 “언어 이미지” 스케일을 구성하였다. 이 언어 이미지에 대응하는 디자인 요소로 색채를 활용하여, 언어 개념과 색채 요소에 상응하는 자동차 제품의 감성 이미지가 각 문화 집단에 따라 상이하게 나타날 수 있는지를 비교하고자 하였다. 본 연구에서 나타난 각 문화 집단들이 특정 제품에 대해 적용하는 감성 이미지는 언어와 색체 요소로 구체화 될 뿐 아니라, 이들 집단이 형성한 사회적 표상(social representation)의 개념으로 비교될 수 있는 것을 보이고자 하였다.

• The Southeast Asian review
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• v.27 no.2
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• pp.119-153
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• 2017

This paper examines the institutionalized images of Indonesian womanhood during the Orde Baru (New Order; 1966-1998). In doing so, it discusses these images as manifested in the Indonesian constitution, governmental organizations such as such as 'Dharma Wanita' and 'Pembinaan Kesejahteraan Keluarga' (PKK), school textbooks and 'Televisi Republik Indonesia' (TVRI) dramas. Under the post-1966 Orde Baru, certain images of womanhood were institutionalized under the influence of the state ideology of womanhood ('ibuism') which emphasizes women's roles in the domestic domain. These institutionalized images were propagated largely by governmental organizations such as 'Dharma Wanita' and 'PKK', and even transmitted through educational text-books and mess media such as TVRI. In conclusion, it also points out that since the mid-1990s, other 'discursive' and 'multi-faceted' contemporary images of womanhood have emerged through the mass media in Indonesian society. Consequently, images of Indonesian womanhood were somehow contested by 2000 and beyond. This paper is expected to develop a detailed discussion on the 'means' and 'contents' of the state ideology of womanhood. Therefore, this paper is expected to add a significant contribution to comprehending the institutionalized images of Indonesian womanhood during the Orde Baru regime.

• Venture DIGEST
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• s.102
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• pp.42-43
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• 2007

우리에게 브라질은 축구, 아마존 밀림, 열정의 삼바축제의 이미지로 각인되어 있다. 하지만 세계 4위의 비행기 수출국이며 자동차 수출 세계 10위의 국가 역시 브라질의 또 다른 얼굴이다. 자연과 첨단이 어우러진 국가 브라질. 이번 호에서는 브라질의 국가 및 시장 특성 및 IT 시장에 대해 알아 본다.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.185-191
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• 2020

This study aims to understand the differences in cultural and emotional perceptions about the color image of public healthcare facilities in Romania, an Eastern European country that is relatively lacking in recognition but is gradually expanding trade. For this, color images were selected through a review of previous studies, and a questionnaire survey was constructed based on the colorimetric data by visiting 8 public healthcare facilities such as medical facilities, 4 social sports facilities, and 8 nursing facilities. An online survey was conducted on the color image of public facilities with 89 Koreans and 86 Romanians, and frequency and cross-analysis was conducted using the SPSS statistical analysis program to examine the color images of public healthcare facilities of Koreans and Romanians. The difference in perception was identified. As a result, it was found that there was a statistically significant difference in the perception of color images of public healthcare facilities between countries in vocabulary evaluation and image evaluation, and this was interpreted as different meanings for groups residing in different cultures. Therefore, it implies that cultural differences in perception should be considered when establishing an environment related to this in the future.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.595-610
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• 2016

This study investigates the parameters that affect the choice of Korean medical services, as well as the relationship between the cultural characteristics and the behavioral intention to use Korean medical services. The cultural characteristics of Chinese and Russian individuals have an impact on the national image and image of Korea's medical services, and that this affects their behavioral intention to use Korean medical services. Nevertheless, there were differences among the cultural characteristics, in terms of specific elements. Among Chinese individuals, the national image is affected by 'power distance', 'individualism-collectivism', and 'long-term orientation'; for Russians, it is affected by 'individualism-collectivism', 'power distance', 'uncertainty avoidance', and 'long-term orientation'. On the other hand, for Chinese, the image of Korean medical services is affected by 'power distance' and 'long-term orientation', while for Russians it is affected by 'power distance' and 'uncertainty avoidance'. These in turn influence their behavioral intention to use Korean medical services. As such, by recognizing these cultural properties, and by designing and offering suitable services with these in mind, Korean medical institutions can nurture among foreign visitors greater satisfaction and a desire to revisit.