• Korean Journal of Cognitive Science
• /
• v.25 no.1
• /
• pp.25-49
• /
• 2014

Advertisement for one type of product competes against another type using different advertising strategies. It is important to know which factors influence people's perception of the message within the advertisement and their formation of attitudes towards the advertisement. Using multidimensional scaling, this study investigated what main factors were important when people perceive beverage advertisements on TV. A positioning map was constructed based on similarity ratings of 14 drink advertisements. We examined the meaning of the three dimensions of the positioning map by asking a different group of participants to rate on components of attention, attitudes toward advertisements and products, and intention to purchase the product in each advertisement. It was found that three dimensions in the map was attention to content, color, and motion respectively. More importantly, the attentional component to content was related to the attitude of affection and action toward a beverage introduced in advertisement. These results suggest that content-based attention in advertisements induces a positive attitude toward the advertisements.

• 건축구조
• /
• v.10 no.3
• /
• pp.34-37
• /
• 2003

• Proceedings of the Korean DIstribution Association Conference
• /
• 2007.08a
• /
• pp.159-186
• /
• 2007

In today's world, the ability to adapt to the rapidly changing environment is fundamental to the survival and success of any organizations. This is particularly true for the Korean retailing industry which is in the throe of sweeping developments. Against the backdrop of an increasing importance of the environmental factors, it is imperative to look into what efforts are required of corporate enterprises in order to achieve successful long-term partnerships between and among the parties involved in the retail value chain. In spite of the critical importance of the need to understand the environmental factors and their influences on the retail value chain, a serious theoretical and empirical study into this subject has never been conducted. Moreover, previous research has overlooked the various mechanisms influencing the value chain in terms of ,control strategy' and 'control structure'. The purpose of this study is to investigate the direct and indirect modes of influences environmental dynamism exerts on opportunism, one of important relationship factors. This study particularly delves into the indirect modes of influence in terms of control strategy (control mechanism) and control structure (bureaucratic structuring). To this end, a survey research has been conducted of 200 suppliers in business relationships with Korean hypermarket retailers. The survey results show that environmental dynamism has a positive correlation with the opportunism of suppliers. In addition, the control mechanisms such as monitoring and incentives employed by retailers, in turn, have an indirect influence on the opportunism of suppliers. In other words, the monitoring of retailers has a positive correlation with the opportunism of suppliers, while the use of bureaucratic structuring has a negative correlation with opportunism. This study discusses how both retailers and their suppliers should respond to the domestic retail business environment with highly dynamic characteristics, in order to achieve a long-term win-win partnership with one another. It also presents ideas to retailers with regard to what kinds of management strategies and management efforts required to effectively control the opportunism of suppliers.

• Journal of Industrial Convergence
• /
• v.21 no.3
• /
• pp.139-148
• /
• 2023

This study was conducted through Google online survey from November 24 to November 26, 2021 targeting 276 students from the department of dental hygiene at a university in Gangwon-do. The purpose of this study was to investigate the infection awareness of uniforms, recognition of washing rules, and the intention to prevent infectious diseases through individualism and collectivist self-esteem. Statistical methods were analyzed using SPSS Statistics 24.0 and AMOS 21.0 as follows. For analysis, frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, structural equation, and ANOVA analysis were performed. As a result, it was confirmed that the models of uniform infection awareness, uniform washing rule recognition(p<.001), self-esteem, individualism, and collectivist intention to prevent infectious diseases were suitable(p<.001). Collectivism was found to affect the perception of uniform infection, the recognition of uniform washing rules, and the intention to prevent infectious diseases, confirming that self-esteem and collectivism had an effect on the change of perception for infection prevention. In the future, it will be possible to use the uniform washing method considering collectivism in infection control education of the dental hygiene.

• Journal of Korea Game Society
• /
• v.11 no.3
• /
• pp.9-20
• /
• 2011

This article attempts to analyze story of computer game by structuralistic storytelling model. The storytelling model is mainly used in traditional media. But the model is made not only by analyzing the text of story but also chasing the human psychological instinct, so I thought that it is applicable to computer games. Tetris, one of classical game was the object of analysis in this article. As a result, the 7 archetype and 12 journey of hero storytelling model were also available in tetris. The characteristic that the game user becomes protagonist itself must have been taken into account while analyzing game.

• Korean Journal of Cognitive Science
• /
• v.10 no.4
• /
• pp.71-83
• /
• 1999

Conventional symbolic inference systems lack flexibility because they do not well reflect flexible semantic structure of knowledge and use symbolic logic for their basic inference mechanism. For solving this problem. we have recently proposed the 'Connectionist Semantic Network(CSN)' as a model for flexible knowledge representation and inference based on neural networks. The CSN is capable of carrying out both approximate reasoning and commonsense reasoning based on similarity and association. However. we have difficulties in representing general and structured high-level knowledge and variable binding using the connectionist framework of the CSN. In this paper. we propose a hybrid system called SymCSN(Symbolic CSN) that combines a symbolic module for representing general and structured high-level knowledge and a connectionist module for representing and learning low-level semantic structure Simulation results show that the SymCSN is a plausible model for human-like flexible knowledge representation and inference.

• Journal of Digital Convergence
• /
• v.14 no.2
• /
• pp.1-18
• /
• 2016

This study analyzed the reports of Korean and Chinese newspapers on the foundation of AIIB from the viewpoint of public diplomacy. The results showed that Chinese newspapers reported the government's statements and opinions and played as a means of conforming to the purposes of public diplomacy. Chinese newspapers employed the media paradigm of Instrumentalism among three paradigms of public diplomacy, which was due to ownership structure of the press. In the case of Korean Newspapers, they adopted paradigms of culturalism and professionalism. However, they verged to culturalism in terms of lack of discourse struggle due to few in-depth reports of the effects of national economy of AIIB.

• Journal of the Korean earth science society
• /
• v.28 no.2
• /
• pp.169-178
• /
• 2007

In this research we diagnosed the actual status of the 7th National science elective curriculum and suggested a way to select and organize the content of the new science elective curriculum. The first science education reform was grounded in the structuralism where the structure of discipline was valued above everything else. On the other hand, the second science education reform suggested alternative interpretations of students' opportunity to learn, putting a brake on the structuralist thinking. According to the survey result, the majority of the science elective courses are in need for revision because the contents are overcrowded, too difficult in light of students' learning readiness, failed to draw students' interest in science, and are overlapped and repeated among the 10th grade science, high school science I and II. In particular, Earth Science II and physics II are the most unfavorable courses among students. Thus, we recommended a fundamental change be made in the new curriculum in addition to the optimization of the content. In this paper, we suggested 'topic-centered content organization' for the science elective course I, i.e., Physics I, Chemistry I, Biology I and Earth Science I that is designed for both science track and non-science track students. Since curriculum provides students with an 'opportunity to learn', a curriculum study should focus on what the 'opportunity to learn' is that students ought to be offered. Based on the result of this study, we recommended one way to select and organize the content of high school elective curriculum.

• Journal of Distribution Research
• /
• v.14 no.2
• /
• pp.1-30
• /
• 2009

The purpose of this study is to investigate the direct and indirect modes of influences environmental dynamism exerts on opportunism, one of important relationship factors. This study particularly delves into the indirect modes of influence in terms of control strategy (control mechanism) and control structure (bureaucratic structuring). To this end, a survey research has been conducted of 200 suppliers in business relationships with Korean hypermarket retailers. An analysis of the collected data indicates that while environmental dynamism has a positive influence on the control mechanisms such as monitoring and incentives, it does not have a negative influence on the control structure such as participation. And then it has a positive influence on the opportunism of suppliers. In addition, participation has a negative influence on the opportunism, but monitoring and incentives do not have a negative influence on it. This study discusses how both retailers and their suppliers should respond to the domestic retail business environment with highly dynamic characteristics, in order to achieve a long-term win-win partnership with one another. It also presents ideas to retailers with regard to what kinds of management strategies and management efforts required to effectively control the opportunism of suppliers.

• Journal of Digital Convergence
• /
• v.12 no.9
• /
• pp.325-333
• /
• 2014

The purpose of this research is to analyse the structural aspect of storytelling in contemporary cinema which is focused on the Apichatpong Weerasethakul's film. The structural/materialist filmmakers insisted the formal experiment of film form itself and the methodology to create meaning by using it. Apichatpong Weerasethakul accepted and recreated aesthetic result of the structural/materialist film to transform his own cinematic style. As a result, he expanded his film aesthetic to post-modern film aesthetics. For this, he created the structure of film by using diegetic and non-diegetic sound and image creatively. The conventional storytelling method of contemporary cinema is based on the classic theory of 'poetica' of Aristoteles, which creates illusory diegesis of cinema. but Apichatpong Weerasethakul seeks and re-constructs storytelling methodology based on the product of structural/materialist film.