• International Area Studies Review
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• 제15권3호
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• pp.513-532
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• 2011

Green supply chain management(GSCM) has emerged as a key approach for firms seeking to become sustainable environmentally. GSCM is a system in which the firm takes life cycle responsibility of the products through material recycling, environment-friendly production, and reverse logistics in addition to the classical operations in a supply chain. This paper endeavors to identify the relationship between the GSCM practice implementation and firms' performance among a sample of Korean manufacturing firms. Based on a literature review, eight hypotheses are put forward. First of all, a factor analysis was conducted to derive groupings of GSCM practice from the survey data which included 54 responses. Then, the first regression was conducted to examine the link between GSCM practice implementation and firms' financial performance. The result shows that green purchasing and green production are significant. The second regression was conducted to examine the impact of GSCM practice implementation on the firms' competitiveness. The result reveals that green purchasing, green production, and reverse logistics are positively signifiant.

• Proceedings of the Korea Information Processing Society Conference
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• 한국정보처리학회 2017년도 추계학술발표대회
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• pp.458-460
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• 2017

연구자들이 연구 및 학술활동을 위해서 필연적으로 기존 연구를 검토하고 참조하고 인용하고 있으며, 특히 학술연구물의 하나인 해외 학술저널 및 논문의 활용도가 매우 높은 편이다. 그러나 해외 학술정보 시장은 대형 출판사의 주도로 시장이 형성되고 독과점 형태로 운영됨에 따라 그 비용이 계속 상승하고 있고 이와 반대로 국내에서의 해외 저널에 대한 예산은 계속해서 줄어들고 있는 실정이다. 이러한 문제점 해결을 위해 국가 차원의 KESLI 컨소시엄(전자정보 공동구매 및 활용 체제)을 구성하여 전자정보 공동구매의 장을 구축하였다. 본 연구에서는 대학교육협의회, 전문도서관 등 컨소시엄 운영주체의 다변화에 대한 대응과 구매의사결정 지원을 강화하고 대체 정보자원의 제공 등 기존의 KESLI 시스템을 개선하여 대학도서관, 전문도서관, 연구소, 기업 그리고 학술정보 출판사 및 공급사의 전자정보 공동구매 활성화 및 이용자 만족도를 제고하였다.

• Management & Information Systems Review
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• 제38권1호
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• pp.169-180
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• 2019

The results of the present study on corporate social responsibility activities have different results for each researcher. This is considered to be the influence of the moderated variables depending on the relations among the variables. The purpose of this study is to propose anti-corporate emotion as a variable to moderate the relationship between social responsibility activities and outcome variables and to investigate its influence. The results and implications are as follows. Ethical responsibility activities and discretionary responsibility activities had effects on corporate attitude and corporate attitude affects consumers' purchase intention. This is consistent with many previous studies, which means that it is necessary to create a positive psychology for a firm or product in order to induce consumer behavior. In addition, in the group with high anti-corporate emotions, the effect is not significant even if the company has a lot of discretionary activities, but if the ethical responsibility is done, the negative attitude toward the company can be alleviated even if the anti- corporate emotion is high. This explains why many companies now have social contribution activities as an alternative to reduce the corporate crisis, but the effect is insufficient. Therefore, companies that want to carry out social responsibility activities should be interested first in the ethical management or ethical responsibility activities of companies.

• The Journal of the Korea Contents Association
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• 제21권12호
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• pp.217-237
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• 2021

This study analyzed the effect of consumer psychological mechanism through ESG activities based on the importance of ESG in the market environment. With regards to this, 252 copies of survey data were collected subjecting consumers, and the hypothesis of this study was verified using Smart PLS 3.0 and SPSS 25.0. According to the results of data analysis, the results revealed that (1) Society and governance had a positive effect on psychological distance among ESG factors. (2) Psychological distance had a positive effect on purchase intention. (3) There was a difference in the effect of ESG activities and psychological distance according to the level of product involvement, but there was no difference in the effect of psychological distance on purchase intention. ESG is important from a consumer perspective through this study. And it was also confirmed that consumer perspective was different according to the level of involvement. Although previous research has mainly focused on the investor perspective, this study was analysed on ESG activities and consumer behavioral intentions. Therefore, it is expected to lay the foundation from a marketing perspective on ESG for subsequent researchers.

• IE interfaces
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• 제7권3호
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• pp.31-37
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• 1994

제조업의 경영환경을 중심으로 CIM의 개념을 정의하고 개발, 생산, 및 영업 측면에서 구체화 하였다. CIM의 요소를 영업정보, 기술정보 및 생산정보로 구분하여 각각에 대한 실현방안을 개괄적으로 단순화 하였다. 영업정보는 궁극적으로 정확한 수요예측을 위한 것이며 기술정보는 엔지니어링 데이터베이스로 체계화되면 생산정보는 양질의 구매와 원활한 생산 활 동을 위한 시스템의 구성을 목표로 한다. 기업 활동을 시스템 모델화하여 고찰하면 자본에 대한 손익을 자율적으로 규제하고 조정하는 역할로 규정한다. 여기서 투자자는 투자액에 대한 이익배당을 얻거나 손실을 보게 도며 기업 활동은 확장 혹은 축소된다. CIM은 궁극적으로 기업 활동의 순환주기를 단축시키고 기업 활동의 결과예측의 정확도를 높이는 컴퓨터를 이용한 수단이라고 볼 수 있다.

• Journal of Service Research and Studies
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• 제7권4호
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• pp.15-38
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• 2017

The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

• Journal of Venture Innovation
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• 제4권3호
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• pp.109-124
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• 2021

This study intends to find out the influence of a consumer's shopping style on impulse buying mediated by sales promotion, based on low-cost cosmetic goods. For the study, pleasure, economical, and convenience shopping styles were set as the independent variables, and impulse buying was set as the dependent variable, and as the mediating variable between the two, sales promotions such as price discount event, free giveaway event, and visit-inducing activity were reviewed. Accordingly, the influence relation of shopping style, sales promotion, and impulse buying were reviewed with hierarchical regression analysis to examine the mutual influence relation. The data for this study employed a structured questionnaire, and 230 copies were collected against men and women in their 20s-30s, who are the main consumers of low-cost cosmetic goods, and 197 faithful responses were analyzed, and the major findings from the analysis results are as follows. First, pleasure-style consumers were found to have influenced impulse buying, while economical-style consumers were found to have a negative influence, and convenience-style was found to have no significant relation. Second, as for the examination of the mediating effect of sales promotion, price discount event, free giveaway event, and visit-inducing activity were found to have a partial mediating effect on the influence of pleasure shopping style on impulse buying, and did not fulfill the economical shopping style mediating effect condition. Also, as convenience shopping style was found to be insignificant towards impulse buying, it was excluded from the mediating effect. Such result is thought to be a useful elementary material for establishing a sales promotion strategy according to shopping styles through the analysis of styles of major consumers in order to increase the sales of businesses. The theoretical and pragmatic implications of such study results were discussed and the future study directions were suggested.

• Journal of Korean Electronics
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• 제7권8호
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• pp.51-56
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• 1987

• NEWSLETTER 전기공업
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• 95-5호통권126호
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• pp.2-17
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• 1995

• KOREAN POULTRY JOURNAL
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• 제38권4호통권438호
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• pp.78-79
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• 2006

본고는 지난 1977년 발족되어 30여년 동안 수원을 중심으로 채란업을 발전시켜온 수원산란계지부(지부장 최명구)를 찾아 활동 현황과 향후 지부 운영에 대해서 들어보았다.