• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.157-194
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• 2008

The popularity of communities on the internet has captured the attention of marketing scholars and practitioners. By adapting to the culture of the internet, however, and providing consumer with the ability to interact with one another in addition to the company, businesses can build new and deeper relationships with customers. The economic potential of online communities has been discussed with much hope in the many popular papers. In contrast to this enthusiastic prognostications, empirical and practical evidence regarding the economic potential of the online community has shown a little different conclusion. To date, even communities with high levels of membership and vibrant social arenas have failed to build financial viability. In this perspective, this study investigates the role of various kinds of influencing factors to online community loyalty and basically suggests the framework that explains the process of building purchase loyalty. Even though the importance of building loyalty in an online environment has been emphasized from the marketing theorists and practitioners, there is no sufficient research conclusion about what is the process of building purchase loyalty and the most powerful factors that influence to it. In this study, the process of building purchase loyalty is divided into three levels; characteristics of community site such as content superiority, site vividness, navigation easiness, and customerization, the mediating variables such as self congruency, consumer experience, and consumer to consumer interactivity, and finally various factors about online community loyalty such as visit loyalty, affect, trust, and purchase loyalty are those things. And the findings of this research are as follows. First, consumer-to-consumer interactivity is an important factor to online community purchase loyalty and other loyalty factors. This means, in order to interact with other people more actively, many participants in online community have the willingness to buy some kinds of products such as music, content, avatar, and etc. From this perspective, marketers of online community have to create some online environments in order that consumers can easily interact with other consumers and make some site environments in order that consumer can feel experience in this site is interesting and self congruency is higher than at other community sites. It has been argued that giving consumers a good experience is vital in cyber space, and websites create an active (rather than passive) customer by their nature. Some researchers have tried to pin down the positive experience, with limited success and less empirical support. Web sites can provide a cognitively stimulating experience for the user. We define the online community experience as playfulness based on the past studies. Playfulness is created by the excitement generated through a website's content and measured using three descriptors Marketers can promote using and visiting online communities, which deliver a superior web experience, to influence their customers' attitudes and actions, encouraging high involvement with those communities. Specially, we suggest that transcendent customer experiences(TCEs) which have aspects of flow and/or peak experience, can generate lasting shifts in beliefs and attitudes including subjective self-transformation and facilitate strong consumer's ties to a online community. And we find that website success is closely related to positive website experiences: consumers will spend more time on the site, interacting with other users. As we can see figure 2, visit loyalty and consumer affect toward the online community site didn't directly influence to purchase loyalty. This implies that there may be a little different situations here in online community site compared to online shopping mall studies that shows close relations between revisit intention and purchase intention. There are so many alternative sites on web, consumers do not want to spend money to buy content and etc. In this sense, marketers of community websites must know consumers' affect toward online community site is not a last goal and important factor to influnece consumers' purchase. Third, building good content environment can be a really important marketing tool to create a competitive advantage in cyberspace. For example, Cyworld, Korea's number one community site shows distinctive superiority in the consumer evaluations of content characteristics such as content superiority, site vividness, and customerization. Particularly, comsumer evaluation about customerization was remarkably higher than the other sites. In this point, we can conclude that providing comsumers with good, unique and highly customized content will be urgent and important task directly and indirectly impacting to self congruency, consumer experience, c-to-c interactivity, and various loyalty factors of online community. By creating enjoyable, useful, and unique online community environments, online community portals such as Daum, Naver, and Cyworld are able to build customer loyalty to a degree that many of today's online marketer can only dream of these loyalty, in turn, generates strong economic returns. Another way to build good online community site is to provide consumers with an interactive, fun, experience-oriented or experiential Web site. Elements that can make a dot.com's Web site experiential include graphics, 3-D images, animation, video and audio capabilities. In addition, chat rooms and real-time customer service applications (which link site visitors directly to other visitors, or with company support personnel, respectively) are also being used to make web sites more interactive. Researchers note that online communities are increasingly incorporating such applications in their Web sites, in order to make consumers' online shopping experience more similar to that of an offline store. That is, if consumers are able to experience sensory stimulation (e.g. via 3-D images and audio sound), interact with other consumers (e.g., via chat rooms), and interact with sales or support people (e.g. via a real-time chat interface or e-mail), then they are likely to have a more positive dot.com experience, and develop a more positive image toward the online company itself). Analysts caution, however, that, while high quality graphics, animation and the like may create a fun experience for consumers, when heavily used, they can slow site navigation, resulting in frustrated consumers, who may never return to a site. Consequently, some analysts suggest that, at least with current technology, the rule-of-thumb is that less is more. That is, while graphics etc. can draw consumers to a site, they should be kept to a minimum, so as not to impact negatively on consumers' overall site experience.

• Management & Information Systems Review
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• v.30 no.3
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• pp.1-25
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• 2011

The purpose of this study was to examine the impact of the service characteristics of premium information contents, one of premium Internet contents, on customer satisfaction and customer loyalty, as the premium Internet contents market has attained a rapid growth owing to the nationwide penetration of the Internet and its ease of use. Earlier studies were analyzed to define the service characteristics of premium Internet information contents, and a research model and hypotheses were formulated to find out the influence of the characteristics on customer satisfaction and customer loyalty. After a survey was conducted, the analyzable answer sheets from 359 respondents were analyzed. As a result, four service factors of premium Internet information contents that were reliability, charge, usefulness and convenience were identified as the variables that had a significant impact on customer satisfaction, and the other two factors that were timeliness and diversity exerted no influence on that. And customer satisfaction affected customer loyalty in a significant manner. This study attempted to investigate the influential relationship of the diverse service characteristics of premium Internet information contents on customer satisfaction and customer loyalty to have a good understanding of the attitude and will of consumers who bought the premium information contents, and this study also intended to make a contribution to the improvement of the quality of information contents in an effort to step up the revitalization of the Internet contents market by helping the market attract more loyal customers.

• KDI Journal of Economic Policy
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• v.12 no.3
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• pp.125-151
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• 1990

This paper reviews the economic liberalization experiences of the Southern Cone countries and draws some lessons from their experiences. The Southern Cone countries-Chile, Argentina and Uruguay-followed the different sequences in liberalization. Chile implemented the fiscal reform and the following comprehensive trade reform in the beginning of liberalization, but capital controls were maintained until 1979. Argentina and Uruguay placed more emphasis on the financial reform with the goods market reformed afterwards, but the fiscal sector was never reformed in Argentina. Since the serious inflation plagued the Southern Cone countries, they combined the economic liberalization scheme with the economic stabilization programmes which are based on the monetarist model. Although economic situations in the Southern Cone countries are quite different from those of Korea, we can learn many lessons from their experiences. First, the monetary and fiscal policies should consist of strict financial discipline to bring in the stable domestic inflation. Without the domestic stabilization, the financial liberalization could disturb the domestic economy as the capital inflows in particular generate a real exchange rate appreciation. Second, the monetary approach which is based on the full purchasing power parity and perfect capital mobility make stabilization as simple as a matter of the appropriate exchange rate policy and the proper rate of domestic credit creation. The unsuccessful experiences with monetarist stabilization in the Southern Cone countries suggest that the monetarist model cannot make real exchange rate and real interest rate stable with the trade and financial reform. Third, both the theory and practice have not yet provided a precise solution on the optimal sequencing and speed of the goods and financial market. Nonetheless, it seems desirable to keep the real exchange rate and the real interest rate stable by gradually opening up the current account and then the capital account.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.283-302
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• 2001

The purpose of this study was to examine the current situation about the internet usage and advertisement attitude, to investigate the relationship between consumer characteristics and internet advertising effect, and to identify the moderating effect of consumer characteristics on the relationship between advertising types and advertising effects. For the study, a sample of 152 apparel consumers participated in this survey research. The survey of design with a questionnaire was employed. Questionnaire was developed with the html language and data collection was done at Korea though the internet on October 2000. For data analysis, descriptive statistics (i.e., frequency, percent), ANOVA with duncan tests were used. First, the major place of using internet was found as home, company, school, PC room in order and the average time of using internet was found as three times weekly. The major purpose of using internet were information search, e-mail, PC communication and program-download. The experience of internet fashion advertising was high. Second, consumer characteristics(age, job) had significant effects on attitude to the product. 20 years-old age group and specialist group were found to influence on the higher attitude toward product. Third, main effects of consumer characteristics(age, job) were found to be significant. The correlation and interaction effects of consumer characteristics and internet advertisement types were not significant.

• Journal of the HCI Society of Korea
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• v.12 no.4
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• pp.65-73
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• 2017

While electricity demand is generally increasing, stably controlling supply is becoming a serious challenge because renewable energies are becoming popular and often their productions are dependent on the weather. The 'demand response' programs can be used to complement the problems of renewable energies, and therefore their role is becoming increasingly important. This study provides an analysis of a demand response pilot that was conducted in Korea. The study first focused on questionnaire surveys and in-depth interviews, and the data was used to perform a Technology Acceptance Model (TAM) analysis. The goal of the pilot was to have the residential users reduce their power consumptions when an energy reduction mission is issued during peak load hours. The experimental subjects consisted of two groups with different characteristics. Subjects in group A obtained smart meters as an optional function of IoT platform service provided by a mobile service company, and received a charge deduction as their compensation. Subjects in group B either voluntarily purchased smart meters as individuals or received them by participating in an energy self-sufficient village program that was run by a local government, and were entitled to a donation as their compensation. With the analysis, group A was found to fit the extended technology acceptance model that includes perceived playfulness in addition to perceived ease of use and perceived usefulness. On the contrary, group B failed to fit the model well, but perceived usefulness was found to be relatively more important compared to group A. The results indicate that the residential energy groups' behavior changes are dependent on each group's characteristics, and group-specific DR design should be considered to improve the effectiveness of DR.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1583-1592
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• 2001

연구의 목적은 병행수입제도의 정책운용적인 관점에서 고가품 수입의 큰 비중을 차지 하고있는 럭셔리의류 브랜드를 중심으로 병행수입제도 도입 이후 현 시점에서 공정경쟁의 관점에서 병행수입의 문제점 추출과 대안을 도출함으로써 정책적 시사점을 제시하고자 한다. 연구 방법은 문헌조사와 in-depth 인터뷰를 실시하였다. 연구 결과 제도적 측면에서는 병행수입제도 도입 당시 병행수입과 직접 관련된 지적재산법과 독점규제법 사이에는 전용사용권자의 보호와 규제라는 입법적 목적이 서로 다른 이유로 병행수입 도입 여부에 대한 논란이 있는 것으로 나타났다 , 상표권 침해 기준의 모호, 세관절차에 있어서의 문제점 등이 추출되었다. 럭셔리의류 산업적 측면에서 병행수입제도는 수입물품의 가격인하를 선도하여 소비자 이익 증진에 기 여 하는 반면에 명품의 유통경로가 다양해짐에 따라 위조상품의 처벌실적 이 증가하고, 이월상품과overrun된 제품의 저가수입 등의 문제점이 야기되고 있다. 이에 대한 정책적 해결방안으로는 공정거래법의 개정을 통한 병행수입 허용기준의 보완, 지적재산권법 에 병행수입허용 규정 명시 , 소비자 관점에서의 병행수입 제품에 대한 정확한 정보의 전달 등의 내용 보완이 이루어져 야 한다. 본 연구의 시사점은 정책당국에게 경쟁조건의 Global Standard라는 견지에서 제도적 운용의 개선이 시급히 이루어져야 하는 논거와 토대를 제공하였다. 또한 전용사용권자와 병행수입업체에는 정보의 비대칭성에 의존한 판매전략을 지양하고 소비자 보호와 적 정 한 상표권 보호의 합리적 조화가 궁극적으로 생존의 핵심전략임을 인식시켜 줄 수 있는 계기를 마련해 주었다.가치관은 이들의 의복관심과 의복착용 그리고 구매에 지대한 영향을 미친다는 것을 알 수 있다.포제로 평가되었다. 모든 남자포제가 전통적, 순수한 이미지의 포제로, 철릭을 제외한 모든 포제가 단순한 이미지로 나타나 조선시대 남자 포제가 공통적으로 가지는 이미지는 단순하고 순수한 이미지를 가지고 있음을 알 수 있다. 3. 남자 포제의 시기별 복식이미지에서는 조선전기(철릭, 답호, 직령)의 포제는 관할성 요인이 높은 의례적인, 관할한, 특이한 이미지로 평가되었고 조선중기(도포, 창의)의 포제는 품위있는, 절제된, 풍성한 이미지로 평가되었으며, 조선후기(주의)의 포제는 활동적인, 단순한, 직선적인 이미지로 나타났다. 따라서 시대별 남자 포제의 이미지는 시대적 여건과 상황에 따라 변화되어 왔으며, 시대에 따라 추구하는 이미지가 달랐다는 것을 알 수 있이러한 논란의 해결방안으로 관세법 고시에 의한 우회적 도입을 결정한 정부의 방침에 대해 제도적 측면에서의 문제점으로 저작권 침해 기준의 결여다.lavonoid 함량의 판단지표로 활용될 수 있을 것으로 사료되었다.

• Journal of Korean Society of Transportation
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• v.17 no.2
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• pp.41-53
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• 1999

The rate of automobile ownerships has been increased significantly in multi-family housing sites so that government has made new parking regulations increasing the rate of parking supply by the high demand of parking lots in multi-family housing sites. However, the new regulation of parking supply has several problems that it applies to only new multi-family housing sites and disregards to the locational distinctions around the sites. It also has reduced to the open spaces in the sites and increased the price of housing units especially to the small size units of multi-family housing sites by increasing the number of underground parking lots. Furthermore, the residents have not been equal opportunity to access their parking lots even though they have been charged to equal amount of financial burden for the construction of underground parking lots. This research aims to relieve above problems by analysing parking supply and demand management strategies both domestic and foreign countries, and suggest to new parking management system for multi-family housing sites in 21st Centuries. This research reveals that most of multi-family housing sites want to be applied 1) diverse parking supply regulations considering the locational distinctions of sites, 2) parking lot ownership programs, 3) charging parking fees to second vehicles, 4) increasing parking lots both in the sites and around the sites, 5) enforcing police power to the parking violation vehicles to their sites. Especially, the multi-family housing sites consisting of small & medium size of units and locating in small & medium size of cites strongly want to be accepted new Parking regulations considered their locational and social distinctions and applied police power to the parking violation vehicles in their sites compared to the other multi-family housing sites.

• Journal of Distribution Research
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• v.11 no.3
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• pp.1-22
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• 2006

Medical treatment for the aged has become an increasingly important concern as the aged population continues to grow. However, little research has been done on the issue. This study examines the roles of the expertise, convenience, and interaction of medical treatment systems applied by geriatric hospital. Medical treatment systems include oriental medicine, western medicine and integrated(oriental and western) medicine practices. The empirical results of the study are as follows. First, the relative impacts of the expertise, convenience and interaction on customer satisfaction are different depending upon the medical treatment systems. Second, convenience and interaction are shown to be more important factors in western medicine, while interaction is the case in oriental medicine. As for the integrated medicine practices, expertise is considered more important. Thus, it is necessary for the western medicine to make more efforts on interaction and convenience, while it is critical to enhance medical personnels' service quality in the oriental medicine. In the integrated medical treatment, actual and effective cooperation should be achieved to secure expertise. Third, the data demonstrate that customer satisfaction has a positive influence on relationship quality which, in turn, impacts on repurchase intention. Finally, relationship quality has a negative influence on intention to switch in the western medicine, whereas the impact of relationship quality is not significant in the oriental and integrated medicine practices.

• Culinary science and hospitality research
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• v.17 no.3
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• pp.236-258
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• 2011

This study investigates the intake and consumption behavior for milk and dairy products among middle school students in Gyeonggi Province. 'The result of the study is as follows. Only 37.4% of the subjects drink milk everyday, and 56.7% of them drink one cup of milk a day. 69.2% of them usually drink plain milk whereas most of them prefer flavored milk rather than plain milk. Reasons to drink milk are 'want to be tall' and 'good to drink' while the reasons not to drink milk are 'its bad taste' and 'prefer other beverages.' 36.7% take dairy products 3~4 times per week. Male students prefer ice-cream among dairy products while female students prefer liquid-type yoghurt. Most of the students consume dairy products for 'good taste,' 'good to eat,' 'want to be tall' in order. Those who don't consume dairy products say the major reason to dislike dairy products is 'their families do not drink dairy products at home'. As for the health benefit of dairy products, 79.9% of the subjects think that the products are of no effect. When they buy milk and dairy products, the most important standard of selection is 'shelf-life' for milk and 'favorite dairy products' for dairy products. Most of the students think that 'better taste and qualify' and 'better sanitation' will increase their consumption of milk and dairy products.

• Journal of Intelligence and Information Systems
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• v.13 no.3
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• pp.47-61
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• 2007

In SCM (supply chain management), companies are pursuing a new approach through which overall functions within the supply chain, ranging from material purchase to production, distribution, and sales are designed, planned, and managed in an integrated way. The core functions among them are production planning and distribution planning. As these problems are mutually related, they should be dealt with simultaneously in an integrated manner. SCM is large-scale and multi-stage problems. Also, its various kinds of internal or external factors can, at any time, dynamically bring a change to the existing plan or situation. Recently, many enterprises are moving toward an open architecture for integrating their activities with their suppliers, customers and other partners within the supply chain. Agent-based technology provides an effective approach in such environments. Multi-agent systems have been proven suitable to represent domains such as supply chain networks which involve interactions among manufacturing organization, their customers, suppliers, etc. with different individual goals and propriety information. In this paper, we propose a multi-agent system based on the genetic algorithm that make it possible to integrate the production and distribution planning on a real-time basis in SCM. The proposed genetic algorithm produced near optimal solution and we checked that there is a great difference in the results between integrated planning and non-integrated planning.