• Journal of Digital Convergence
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• v.19 no.9
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• pp.125-133
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• 2021

This study investigated to explore the broadened concept of the subscription service market and categorize of the subscription market and its consumer behavior. We examined the satisfaction of the service users and the reasons for terminating the subscription. Survey respondents were 443 people in their 20s and 30s, who actively use subscription services. As a result of the survey it was found that users in their 20s were more satisfied with the overall subscription service than those in their 30s, and that user's residential areas were evenly distributed regardless of metropolitan area or non-metropolitan area. As a reason for the cancellation of subscription service: the lower the novelty of subscription, the less personalization tailored to consumer, the lack of feeling self-growth while using the service, and the more termination is made. Our findings have magnified the understanding of consumers behaviors in the age of 20s and 30s of using and terminating subscription service and hopefully be used for future studies of subscription services.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.1
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• pp.93-104
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• 2011

A conditional access system is an essential element in IPTV services enabling service providers to allow authorized access to their services only to paid subscribers. Currently, there are two types of IPTV service models, namely PPC (pay-per-channel) and PPV (pay-per-view). However, a more desirable model would be the flexible PPC model, in which subscribers are free to choose any combination of preferred channels and add/remove channels independently. In this paper, we first point out that a previously proposed key management scheme for F-PPC is not secure. We then propose a new conditional access system using 4-level key hierarchy to realize secure F-PPC services. Compared to existing schemes, the proposed system is very efficient, just requiring O(1) communication for key update.