• 한국IT서비스학회:학술대회논문집
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• 2003.05a
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• pp.629-635
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• 2003

최근 많은 기업에서 e-mail을 기업의 홍보 및 마케팅 수단으로 활용하고 있다. 하지만 스팸메일로 인해 광고메일의 많은 장점들이 퇴색되고, 커다란 사회문제로까지 여겨지고 있다. 본 연구는 고객의 광고메일에 대한 반응율을 높이기 위해 고객이 선호하는 광고메일의 특성을 파악하고, 기업의 e-mail을 통한 마케팅 수행 시, 효과적인 광고메일의 구성 방안을 제시한다. 연구 결과, 광고메일 구성 시 고객의 반응율을 높이기 위해서는 메일의 제목, 보낸 사람, 컨텐츠, 발송 주기 등을 고려해야 하는 것으로 나타났으며, 선호하는 메일제목의 형태는 대체로 강의나 기사형태인 것으로 나타났다. 또한, 회사명이나 브랜드와 같은 공신력 있는 발신자명을 사용하는 것이 실명이나 e-mail주소를 사용하는 것보다 효과적이며, 컨텐츠의 형태는 비주얼한 형태로 구성하는 것이 일반 텍스트나 HTML형태 보다 효과적인 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.469-478
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• 2015

With several problems being pointed out with the rapid growth of online advertising markets, false, exaggerated or sensational advertisements are increasing. Particularly, the sensational appeal of online advertising is placed in the blind spot of deliberation on advertisements with any social consensus on the deliberation on online advertisements not made yet. According to these reasons, regulation and maintenance of the deliberation system are required for online advertising. In this study, content analyses on visual and verbal sensationalism in 2,009 advertisements were carried out based on 32 national online news services. According to the analyses, obscene advertisements on online news services are more than serious. In this study, based on the analyses, need for deliberation and regulation on online advertising is raised and direction of the deliberation on desired advertising is explored. In the future, effective advertising deliberate models need to be constructed through gathering opinions of the various members of the online advertising industry, such as advertisers, advertising agencies, media representatives, and publishers, etc.

• The Bimonthly Magazine for Agrochemicals and Plant Protection
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• v.12 no.5 s.104
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• pp.35-42
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• 1991

농약표시내용(라벨)의 중요성은 아무리 강조하여도 지나치지 않는다. 농약의 표시내용은 원제회사나 제조회사의 연구와 개발 뿐만 아니라 기술적인 내용과 지도 및 충고를 농약구입자나 사용자에게 전달할 수 있는 유일한 방법이기 때문이다. 우리나라의 농약표시내용은 농약관리법 제15조, 동법 시행규칙 제13조 제1항에 구체적으로 규정되어 있다. 여기에는 $\ulcorner$제조업자 또는 수입업자는 그 제조 또는 수입한 농약을 판매하고자 할 때에는 용기나 포장에 농약명$\cdot$품목명$\cdot$유효성분 함유량$\cdot$적용병해충명$\cdot$약효보증기간$\cdot$기타 농림수산부령이 정하는 사항을 표시$\lrcorner$하도록 되어있다. <농약표시내용 및 광고에 관한 아시아$\cdot$태평양 지역망 회의>가 세계식량농업기구(FAO)의 후원하에 1990년 12월 3일부터 7일까지 태국 치앙마이에서 개최되었던 바 토의된 내용을 소개하고자 한다.

• Women's Studies Review
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• v.28 no.1
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• pp.3-42
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• 2011

This study aims to analyze the characteristics of transnational cigarette companies' strategies to expand the female market in Korea after the market opening of 1988. Focusing on 'Virginia Slims' and 'Finesse', which are the PM and BAT's representative female brands, this study explores whether their typical advertising strategies were transformed in Korean market. After 3years from the market opening, 'Virginia Slims' gave up its brand identity and the strategy was so successful that 'Virginia Slims' continued to be 2nd best-selling brand in the imported cigarette market in Korea. In contrast, 'Finesse' maintained a typical women's cigarette image during the 1990s and consequently occupied the highest brand awareness as a female cigarette but lower market share than Virginia Slims. TTCs adapted to a doubly obstructed Korea market with its strong taboo against female smoking and a comparatively stronger legal ban on all cigarette ads targeting women. However, diverse indirect cigarette ads and promotions, which circumvented regulations, suggest that ads transforming was not to give up Korean female customers. Furthermore, the cigarette ads that the soft and mild taste of female brands are associated with healthy image rather than gendered image may appeal to Korean women without touching their emotions and desires.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.345-354
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• 2018

The purpose of this study was to investigate the structural relationship between advertising attributes, advertising attitude, brand image, and purchase intention of sports brand on SNS. For this purpose, 250 valid samples from the convenience sampling method were used as the final analysis data. Entertainment, information, and credibility among ad attributes had a positive effect on SNS users' advertisement attitude toward sport brands, and irritation has a negative effect on ad attitude. The ad attitude formed by the advertising attributes positively affected the image of the sports brand and the purchase intention. Brand image had a positive effect on purchase intention. The results of this study may be helpful to maximize SNS advertising effect of sports brands and to identify some important factors that can affect direct purchasing behavior of sports majors, one of the target groups of companies promoting sports brands using SNS.

• Proceedings of the Korea Contents Association Conference
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• 2004.11a
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• pp.101-109
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• 2004

Internet got into popularization by development of digitech today, and according as Internet user increases, advertisement that use internet is increasing. Specially, advertisement that use internet regardless of time customer and company both direction(interactive) communication possible because, image about special quality of product or company feature that can be active to customer and offer effectively have. There is charm that both direction communication that internet advertisement can attract to unspecified multitude internet connecter regardless of time this are available, internet user can do participation more easily. Interaction of Banner advert or different advertisement that form commentary of current internet advertisement is inert with internet posthumous work. It can become more efficient advertisement if take advantage of prognostication that most important element of game is interaction in internet advertisement. Investigator who aim in this point wishes to do on the basis of special quality of internet advertisement and interaction attribute of game and present actuality design process case of internet ad of game inclination.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.456-466
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• 2015

This study is focusing to the keyword and blog advertising marketing services that are implementing a viral marketing utilizing keyword searches of the search portal and advertiser's blogs with convergent way. Through a case study for the company operating the service to pinpoint consumers to the advertisers site by indirect exposure via keyword advertising blog at the top of the search results, we analyzed the primitive service operation model on transactional relationship between the business players. We have a research purpose to generate improvement alternatives for the company's keyword advertising marketing services and operation solution using the survey study on the service quality perception and the perceptional gap between user groups. As results of study, we founded 4 types of the service solution and 4 models of service operating architecture on the transactional relations, and we recommended some improvements on the service and solution operation based on the SERVQUAL questionnaire analysis of the difference between the ads sponsor group and ads agency group.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.11a
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• pp.688-690
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• 2017

RTB (Real-Time Bidding; 실시간 경매 방식)시장이 기하급수적으로 빠른 성장을 보이고 있는 상태에서, 내년 미국 RTB 시장은 200억 달러를 뛰어넘을 것으로 예상되는 가운데, 이러한 상황은 빌딩 내에서 엘리베이터를 기다리는 사람들에게 광고를 노출할 수 있는 새로운 서비스가 될 것이라 생각한다. 대부분의 사람들은 30초에서 길게는 1분이상의 엘리베이터를 기다리면서 스마트폰을 만지며 시간을 보내고 있다. 본 연구팀은 RTB시장에 엘리베이터 탑승객을 연계할 수 있는 스마트 폰 기반 광고 서비스 및 회사 전반적인 업무에 도움 되는 서비스를 제안하고자 한다.[1] 본 연구팀이 진행한 연구는 엘리베이터 사용자의 위치를 바탕으로 개인의 정보를 활용해 그에 맞거나 상응하는 정보를 찾아내 제공하는 서비스에 관한 것이다. 이는 향후 RTB와 연계하여 개인에게 맞춤 광고할 수 기능등의 새로운 수익 창출이 가능할 것으로 예상한다.

• The Journal of the Korean dental association
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• v.37 no.4 s.359
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• pp.271-275
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• 1999

연수회는 주최자에 따라 학회에서 실시하는 것, 대학에서 실시하는 것, 회사에서 주관하는 것, 개인에 의해 실시되는 것 등으로 나뉘게 되는데 치의신보에 게재된 광고의 대부분이 연수회로 채워져 있다해도 과언이 아니다. 다른 일반의과나 한의과에 비해서 치과 쪽에 연수회가 많은 이유는 무엇인지, 그리고 연수회 호황에 따른 긍정적 측면과 부정적인 측면에 대해서 살펴본다.

• Archives of design research
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• v.14 no.3
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• pp.59-68
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• 2001

The design on magazine advertisement has been developed and investigated in various fields, but the matter of properties has been inattentive in advertisement. Therefore, this study is to clarify the role of advertisement properties and the application tendency of it through the case study of the magazines for woman in Korea, and to analyze the relationship among the characteristic of manufactured goods for advertising, visual effects, copy-writing and the advertisement properties. The results of the study are as follows ; 1 . It is important to choose the discriminative property compared to the competitive company and to consider the purpose of advertisement from the beginning of idea developing. 2. Leading the photo artist to the photo working corresponding to the purpose of advertisement is critical point in advertisement design process. 3. After the photographing, it should be investigated from the designer's point of view. The presentation strategies on the application of advertisement properties are as follows, ·Conform the subject of advertisement massage. ·Choose the advertisement properties considered the relationship between manufactured goods for advertising and properties. ·Consider the properties as the supporting tool in bringing manufactured goods for advertising into relief. The pertinent application of advertisement properties is able to attract public attention and to increase the worthy of advertisement. Therefore, the prudent trial and experiment on it is needed.