• Asia Marketing Journal
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• v.10 no.1
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• pp.25-64
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• 2008

Third-Party awards are growing in popularity. They are the hit product of the year chosen by The Korea Economic Daily, the best 10 products of the year chosen by Sports paper, the best hit product chosen by consulting firm and the best venture company of the year chosen by Information and Communication Ministry. Then these questions may be followed. Why industry likes this type of advertisement? Does this type of advertisement influences consumers' purchase intention? And if it does, how? Many researchers have been interested in external cue of product quality by focusing research effort on brand, price, producer, warranty etc. However, important but under-explored area is the role of third-party reference for signaling product quality. This paper comes from the idea that the third-party reference may signal consumers like manufacturer brand, product brand, product price, and shop brand. We develop a related theories to address research questions and drive some research hypotheses based on the previous studies probing source credibility, attribution, and signal theory. We put more emphasis on source credibility. We conducted the research based on 3x2x2x2 between group factorial design to explore causal relationship between the third party award winning advertising(real, fictional, no) and the purchase intention of consumers exposed to other information simultaneously such as product type(experience, search), distribution channel(direct, indirect) and perceived price(high, low). Since subjects are divided into 2 groups based on the means of response without extra experimental stimulus in case of perceived price. 12 different advertisements are used for conducting this study. The results are followings. First, the source credibility of the third party goes up, consumers' purchase intention would go up. It seems that consumers think the credibility of the third-party most when they are exposed to the third party award winning advertisement. Second, the product type does moderate the relationship between the third-party award winning advertisement and purchase intention. And the type of the distribution channel also moderates this relationship. The consumers' purchase intention goes up higher when they buy experience good and there is significant difference of purchase intention when consumers are exposed to direct channel treatment condition. But, perceived price has nothing to do with the third-party winning advertisement context for raising consumer intention to buy advertised product.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.143-148
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• 2012

QR Code is available in many areas(business cards, coupons, advertising, billing, etc) due to the increase in the smart phones. In particular, the company's image and marketing are also available and using the Internet address, personal and corporate PR and publicity are also available. I was implemented the mobile web platform by the case wine information that easily seen but difficult to understand the information. Using QR Code, consumers can get information easily and quickly. In addition, based on the idea of using mobile web platform, variety of services and benefits will be able to expected.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2018.10a
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• pp.104-104
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• 2018

특허제도는 발명자에게 발명의 공개에 대한 대가로 일정기간 독점권을 인정하여 기술개발에 투자한 자금을 회수할 수 있는 기회를 제공하고 이렇게 공개된 발명은 새로운 기술개발을 위하여 누구나 이용할 수 있도록 하여 기술발전을 촉진할 뿐만아니라 이미 개발된 발명에 대한 중복투자나 중복연구를 하는 낭비를 방지하기 위한 목적을 가진다. 본 조사는 2018년 9월 26일에 정부의 특허정보넷인 키프리스(www.kipris.or.kr)에서 꽃차 관련 상표등록 특허 내용을 검색하여 정리하였으며 결과는 다음과 같았다. 1. 2002년 연꽃차에 대한 것을 시작으로 최근 2018년 9월 26일까지 총 81개가 출원되었다. 2. 2018년 9월 26일까지 출원된 상표등록 특허 81개 중에서 포기 9개, 거절 23개, 등록 42개, 공고 4개, 출원 3개였다. 3. 2018년 9월 26일까지 출원된 상표등록 특허 중 등록된 것은 42개 였으며 개인이 출원한 것이 35개, 회사(현대약품, 마임, 피오레카라, 꽃을담다)가 등록한 것이 7개였다. 4. 출원된 내용중 상품분류는 01(농업용), 03(화장품), 28(놀이용품), 30(차류), 31(농산물), 32(음료), 33(알콜음료), 35(광고업), 40(재료처리업), 41(교육업), 43(음식료품 서비스업) 이었다.

• Proceedings of the CALSEC Conference
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• 1999.07b
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• pp.447-454
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• 1999

이 논문은 특별히 사이버쇼핑몰들이나 상업적인 웹사이트에서 효과적인 고객 지향적인 개별화 서비스를 지원하는 원투원에이젼트의 구조를 제안한다. 데이터베이스를 연동하여 동적인 웹페이지를 지원하는 기존의 많은 쇼핑몰이나 상업성을 지닌 웹사이트들은 고객의 기호, 관심, 프로파일, 행동양식, 고객 히스토리등을 고려하지 않기 때문에 여전히 모든 고객에게 획일적으로 같은 내용을 제시하여 개별화된 원투원 서비스를 지원하지 못하고 있다. 이런 문제를 극복하기 위해서는 웹사이트를 구축하는 회사들은 제품정보, 서비스 정보등을 고객이나 비즈니스 파트너에게 좀더 개별화되고 고객 지향적인 정보를 제공하고 고객과의 원투원 관계를 지속시키기 위하여 웹사이트 구축전략을 신중히 수립하여야 한다. 지금까지 원투원 웹사이트 개발을 위해 타겟 푸쉬, 타겟 메일, 타겟 광고등 다양한 개별화 기술이 사용되어 왔다. 이 논문에서는 성능과 안정성을 고려한 멀티쓰레드기반 개별화 에이젼트 구조와 개별 고객의 고객 지향적인 서비스를 위해 규칙기반의 매칭기술을 사용하며 적응적인 프로파일을 위해 피드백 프로파일 기법을 소개한다. 규칙 기반 매칭 기술은 매칭엔진에 의하여 다양한 개별화된 컨텐츠와 메일을 생성할 수 있으며 규칙문장은 다양한 서비스를 표현하고 평가할 수 있게 설계 되었다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.37-43
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• 2023

This study concluded that smart glass can combine realistic media and reasonable technologies to compensate for the disappointment of simple one-dimensional board game contents, suggest various games to board game contents that were only possible through advertisements and promotions, and can promote board games, tourism services, and insufficient tourism contents. Content development is highly complete as an educational content in that it can be omitted or repeated by customers, and it is expected to be a board game using interesting smart glasses for the MZ generation.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2021.04a
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• pp.62-62
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• 2021

특허제도는 발명자에게 발명의 공개에 대한 대가로 일정기간 독점권을 인정하여 기술개발에 투자한 자금을 회수할 수 있는 기회를 제공하고 이렇게 공개된 발명은 새로운 기술개발을 위하여 누구나 이용할 수 있도록 하여 기술발전을 촉진할 뿐만아니라 이미 개발된 발명에 대한 중복투자나 중복연구를 하는 낭비를 방지하기 위한 목적을 가진다. 본 조사는 2020년 12월 31일까지의 정부 특허정보넷인 키프리스(www.kipris.or.kr)에서 꽃차 관련 상표등록 특허 내용을 검색하여 정리하였으며 그결과는 다음과 같았다. 1. 2002년 연꽃차에 대한 것을 시작으로 최근 2020년 12월 31일까지 총 121개가 출원되었다. 2. 2020년 12월 31일까지 출원된 상표등록 특허 총 121개 중에서 포기 15개, 거절 27개, 등록 73개, 공고 6개였다. 3. 2020년 출원된 상표등록 특허 중 등록된 것은 21개였으며 개인이 출원한 것이 18개, 회사나 법인이 출원한 것이 3개였다. 4. 출원된 내용중 상품분류는 01(농업용), 03(화장품), 28(놀이용품), 30(차류), 31(농산물), 32(음료), 33(알콜음료), 35(광고업), 40(재료처리업), 41(교육업), 43(음식료품 서비스업) 이었다.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2020.08a
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• pp.105-105
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• 2020

특허제도는 발명자에게 발명의 공개에 대한 대가로 일정기간 독점권을 인정하여 기술개발에 투자한 자금을 회수할 수 있는 기회를 제공하고 이렇게 공개된 발명은 새로운 기술개발을 위하여 누구나 이용할 수 있도록 하여 기술발전을 촉진할 뿐만아니라 이미 개발된 발명에 대한 중복투자나 중복연구를 하는 낭비를 방지하기 위한 목적을 가진다. 본 조사는 2018년 9월 26일에 정부의 특허정보넷인 키프리스(www.kipris.or.kr)에서 꽃차 관련 상표등록 특허 내용을 검색하여 정리한 결과는 다음과 같았다. 1. 2002년 연꽃차에 대한 것을 시작으로 최근 2019년 12월 31일까지 총 100개가 출원되었다. 2. 2019년 12월 31일까지 출원된 상표등록 특허 총 100개 중에서 포기 15개, 거절 27개, 등록 53개, 공고 5개였다. 3. 2019년 12월 31일까지 출원된 상표등록 특허 중 등록된 것은 53개였으며 개인이 출원한 것이 45개, 회사(현대약품, 마임, 피오레카라, 꽃을담다)가 출원한 것이 8개였다. 4. 출원된 내용중 상품분류는 01(농업용), 03(화장품), 28(놀이용품), 30(차류), 31(농산물), 32(음료), 33(알콜음료), 35(광고업), 40(재료처리업), 41(교육업), 43(음식료품 서비스업) 이었다.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.19-29
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• 2011

A Blog provides commentary, news, or content on a particular subject. The important part of many blogs is interactive format. Sometimes, there is a heated debate on a topic and any article becomes a political or sociological issue. In this paper, we proposed a method to predict the popularity of an article in advance. First, we used hit count as a factor to predict the popularity of an article. We defined the saturation point and derived a model to predict the hit count of the saturation point by a correlation coefficient of the early hit count and hit count of the saturation point. Finally, we predicted the virtual temperature of an article using 4 types(explosive, hot, warm, cold). We can predict the virtual temperature of Internet discussion articles using the hit count of the saturation point with more than 70% accuracy, exploiting only the first 30 minutes' hit count. In the hot, warm, and cold categories, we can predict more than 86% accuracy from 30 minutes' hit count and more than 90% accuracy from 70 minutes' hit count.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.3
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• pp.161-170
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• 2015

Recently the fund has been popular for the representative financial investment. In the decision making procedure of the investor about this fund investment, this research analyze how the factor was considered as fund investing behavior. The paper examines investors' risk reduction behavior and fund choice attribution for fund investment behavior, provides insight for marketing strategy in fund market for fund investment behavior. The period for the survey is from December 2014 to January 2015 and analyzed 431 samples of using a fund investor The research results showed that fund distribution, fund literacy and fund performance appeared to be statistically significant variables that positive affected fund investment satisfaction, but fund advertise negative affected fund investment satisfaction. Also, the fund management company, benefit, fund literacy, fund performance, and recommend appeared to be statistically significant variables that positive affected fund investment intention. It is expected that fund marketing strategy based on research return should be established to cope with the fund literacy as well as the fund investing behavior. Concretely to fund investment satisfaction make informed decision in fund performance, fund information provided to investor should be customized to contribute the improvement of overall fund literacy.

• Archives of design research
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• v.11 no.3
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• pp.127-134
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• 1998

Enterprise which is rapidly growing in Korea is hesitating because of economic depression lately. Large enterprise have been successfully growing with Korea economic growth for fifty years. But many of them have already gone bankrupt and face the crisis of management, many people look away from them. Large enterprise come to face the time which they strongly need the improvement of their image against the devalation of their one. It is more important to use external periodicals than excess PR advertisement for the improvement of the image. External periodicals is aimed at readers who is outside of company and company PR advertisement, the purpose of issuing external periodicals is to improve the image of enterprise by arranging organization, draw attention from people (PR) and produce profit by acceleration marketing. People is much interested in external periodicals(free) under the situation of IMF because they can easily get information from that. So the role of external periodicals become more important for enterprise PR. This paper shows the importance of the edit design in external periodicals. We analysed the edit design (five group) per composition factor, suggest the improvement plan. ·The distinction of cover. ·Clear, beautiful typographic arrangement. ·The specialty of Photo and illustration. · Characteristic & standard layout. Now external periodicals is getting important because it shows the idea and character of company to people (PR). So it need characteristic plan and creative layout with the impotance by the understanding of the executive in company and also more does creation & originality by edit designer day by day. External periodicals should be not only the improvement of the image but also leading information paper which sensitively cope which an age by news and editing which can match people's need.