• Title/Summary/Keyword: 광고모델의 수

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Preference Tendency to Western Images through Advertising Pictures (광고를 통해 본 여대생의 서구 이미지 선호경향)

  • Lim Jin-Young;Na Young-Joo
    • Science of Emotion and Sensibility
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    • v.7 no.4
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    • pp.1-6
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    • 2004
  • The purpose of this study was to investigate the female college students' preferences to the images of both western and eastern pictures, and positive/negative perception on to the model's nationality in the apparel advertizing pictures of fashion magazines. 100 students participated in the survey, and 20 stimulus pictures were shown to them. The results were as follows: The female college students preferred the western images than the eastern images in the pictures of bedroom, palace and beer, while they preferred the eastern images in the pictures of snack and famous drawings of a beauty. But they showed more positive attitude to all the western models' advertizement pictures than the eastern models' ones, in casual wear, formal wear, watches and inner-wear divisions except in men's formal wear division. This meant that the perception of female students on western images was positive and it seems stimulating the consumers preferences of brand images.

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A Study on the Deformation Characteristics of the Roof Signboard Size in Wind Pressure Formation (풍압 형성에 따른 옥상광고판 크기별 특성에 관한 연구)

  • Hong, Ji-Wan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.1
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    • pp.401-408
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    • 2019
  • This study numerically examined the maximum wind pressure distribution of a billboard on the roof of a middle-rise building. The deformation caused by the maximum wind pressure was examined. For the numerical analysis, the signboard was assumed to be installed on $(b)20m{\times}(d)10m{\times}(h)$ buildings. The maximum wind pressure was measured using four models with the standard model and different sizes of the signboard. The numerical analysis showed that the horizontal deformation predominantly occurs as the shape of the signboard becomes closer to a rectangle, and high wind pressure and deformation occur at the corners of both ends. As the height of the signboard increases, vertical deformation predominantly occurs, and static pressure forms on the backside. When the height is lower than the width of the signboard, the wind pressure is concentrated on the center of the roof. Therefore, the distribution of the maximum wind pressure is stable, and the effect of the wind pressure is relatively low as the height-to-width ratio approaches 1.

The Creator Economy on the Metaverse Platform (메타버스 플랫폼의 크리에이터 이코노미: 광고수입 모델과 수익배분 구조를 중심으로)

  • Kim, Eunjin
    • Journal of Intelligence and Information Systems
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    • v.28 no.4
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    • pp.275-286
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    • 2022
  • The metaverse platform has been gaining popularity since the pandemic. It facilitates non-face-to-face interaction among creators, users, advertisers, various forms of organizations, and itself. Such interaction has brought light to the new forms of economy, which is called the "creator economy." By providing the virtual space, easy tools, and methods, the platform allows the creators to produce value for the users in the forms of virtual items, content, and experiences. At the same time, it provides audiences to the organizations that need attention. In the course, the platform and the creators generate revenue. Among the diverse revenue sources, this study focuses on revenue generated from advertising and studies how the revenue sharing between the platform and the creator is affected by the abilities of the metaverse platform. With an analysis of the analytical model, we show that if the platform has the ability to reduce advertising avoidance, it can reduce the revenue share of the creator without discouraging the creator from making the proper effort in content creation. Also, as the platform provides effective tools and methods for quality content creation, it can reduce the revenue share of the creator without damaging the creator's required motivation. The ability of the platform in increasing advertising effectiveness helps it to reduce the revenue share of the creator as well.

Effects of Advertising Strategies in Corporate YouTube Channels on Consumer Responses: Focusing on Vlogs (기업의 유튜브 채널에서 활용된 광고 전략이 소비자 반응에 미치는 영향: 브이로그(Vlog)를 중심으로)

  • Song, You Jin;Choi, Sejung Marina
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.32-48
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    • 2021
  • This study attends to the phenomenon of major domestic corporations advertising their respective brands on official YouTube channels, reflecting the increasing importance of YouTube as a medium for marketing communication. One hundred vlogs of corporations with an official YouTube channel were content analyzed and their banded content attributes, advertising model's characteristics, advertising appeals, creative strategy, and consumer responses were investigated. Results show that the vlogs of employees were generally formulated with information on their colleagues' tasks and interviews. Findings also demonstrate that the characteristics of the model featured in vlogs had the most significant effects on consumer responses. Amongst the creative strategies, the user image had positive effects. However, branded content characteristics and advertising appeal types were found to have relatively weak effects. This research offers a theoretical understanding of the factors that influence consumer responses to the new type of advertising, corporate vlogs, in terms of branded content characteristics and advertising strategies. From a strategic point, it is anticipated that the reinforcement of user image and the utilization of an attractive model will produce positive responses from consumers.

The effect of human brand of golf advertising model on suitability and purchasing behavior (골프 광고 모델의 휴먼브랜드가 적합성 및 구매행동에 미치는 영향)

  • Shin, Jin-Ho;Kim, Woo-Sik
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.6
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    • pp.1502-1511
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    • 2021
  • In order to analyze the phenomenon that occurs as the human brand domain of the golf advertising model expands, this study conducted a causal relationship (SEM) of 521 people using a mobile survey (URL) according to a sampling plan from July 1 to November 15, 2021. was applied and analyzed. First, the hypothesis was adopted with a statistically significant positive (+) effect on the fit of the human brand of the golf advertising model. Second, the hypothesis of suitability was adopted with a statistically significant positive (+) effect on purchasing behavior. Third, the human brand of the golf advertising model was hypothesized to have a statistically significant positive (+) effect on purchasing behavior. Finally, as a result of calculating the indirect effect through bootstrapping, it can be seen that the indirect effect of suitability in the relationship between human brand and purchasing behavior is statistically significant.

A Research on types of DMB advertising according to features of DMB Media (DMB의 미디어와 기술 특성에 따른 DMB광고 유형과 종류에 관한 연구)

  • Ahn, Jong-Bae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.3 no.4
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    • pp.59-88
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    • 2008
  • For the success of the DMB market to meet consumers' demands for Ubiquitous Media and strengthen the nation's competitiveness, it's inevitable for us to activate DMB advertising as of main profit source for DMB Media, and to develop various types of DMB advertising which are linked to the profit model. So I'd like to look over the various types of DMB advertising which are suitable for DMB features as one of the efforts to activate DMB advertising. First of all, I've figured out what kinds of advertising are available for new media and which related technologies are required for DMB media. Through this research, I could find out what features of new media such as cable broadcasting, Internet and Mobile have become the source of developing various types of advertising and how to a great part to activate new media advertising markets by making the best use of their media features. This research also shows that DMB advertising has the high potential to be developed in various and effective types and kinds of advertising with its media feature and technological feature. This research observing DMB advertising cases showed that DMB advertising can be divided into 6 types such as forms, purposes, techniques, advertising positions, the use of LBS(Location Based Service), coupons and it could be developed into various kinds of DMB advertising dependent on each type. On the other hands, it would be great to have continual researches and follow-ups for various types of DMB advertising and the verification of the effectiveness for DMB advertising by performing potential DMB advertising.

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인물포커스 - 몸에 좋은 음식 재료, 제대로 알고 먹읍시다

  • Jang, Seong-Yeong
    • KOREAN POULTRY JOURNAL
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    • v.44 no.2
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    • pp.88-89
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    • 2012
  • '5천만 우리밥상, 우리 계란이 함께 합니다.' 계란의 우수성을 알리는 산란계자조금 광고가 지난 2010년 TV전파를 통해 방영되었다. 당시 광고 모델로 김소형 한의학 박사가 출연해 "계란은 손쉽게 먹을 수 있으며 매일 먹는 것이 건강을 지키는 좋은 습관"이라는 메시지로 양계산물의 우수성 홍보 캠페인을 진행한바 있다. 양계산물의 영양적 가치를 강조하는 김소형 한의학 박사를 만나 전문가가 말하는 계란과 닭고기의 우수성에 대해 들어보았다.

A Design and Implementation of Generative AI-based Advertising Image Production Service Application

  • Chang Hee Ok;Hyun Sung Lee;Min Soo Jeong;Yu Jin Jeong;Ji An Choi;Young-Bok Cho;Won Joo Lee
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.31-38
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    • 2024
  • In this paper, we propose an ASAP(AI-driven Service for Advertisement Production) application that provides a generative AI-based automatic advertising image production service. This application utilizes GPT-3.5 Turbo Instruct to generate suitable background mood and promotional copy based on user-entered keywords. It utilizes OpenAI's DALL·E 3 model and Stability AI's SDXL model to generate background images and text images based on these inputs. Furthermore, OCR technology is employed to improve the accuracy of text images, and all generated outputs are synthesized to create the final advertisement. Additionally, using the PILLOW and OpenCV libraries, text boxes are implemented to insert details such as phone numbers and business hours at the edges of promotional materials. This application offers small business owners who face difficulties in advertising production a simple and cost-effective solution.

The Relative Influence of Political Ad Attitude and Candidate Cognition On the Candidate Attitude - Focused On Direct Comparative, Indirect Comparative, and Noncomparative Ad - (정치광고에서 광고 태도와 후보자 인지가 후보자 태도에 미치는 상대적 영향력에 관한 연구 -직접비교 광고, 간접비교 광고와 일반광고의 비교-)

  • Moon, Jae-Hak
    • Management & Information Systems Review
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    • v.32 no.5
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    • pp.101-117
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    • 2013
  • This study compares the relative effectiveness of affective factor(Ad attitude) and cognitive factor(candidate cognition) on candidate attitude among three ad types - direct comparative, indirect comparative, and noncomparative ads. The results showed that in direct comparative advertising context the candidate cognition is dominant in determining candidate attitude. In indirect comparative advertising context candidate cognition is also dominant in determining candidate attitude, but the difference is less than direct comparative advertising. In noncomparative advertising context the ads attitude is dominant in determining candidate attitude. According to research outcomes, it could be said that direct comparative advertising is more effective than indirect comparative advertising in political advertising area.

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인터넷광고자판기 시장 성공은 가능한가

  • 한국자동판매기공업협회
    • Vending industry
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    • v.3 no.2 s.10
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    • pp.93-99
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    • 2004
  • 시장은 변화를 전제로 한다. 변화 없는 시장은 도태의 깊은 수렁 속에서 헤어나기 힘들게 만든다. 반면 변화는 새로운 시장을 만들고 발전을 구동시키는 핵심요인으로 작용한다. 자판기 시장의 제품화 역시도 끊임없는 변화 속에서 시장발전을 구동해 간다. 기술은 나날이 진보를 하고 대상영역은 그만큼 확대가 된다. 자판기가 보다 적극적이고 다양한 기능 제공을 통해 소비자와 밀착할 수 있게 만드는 상황은 모든 변화하는 자판기들의 꿈이다. 최근 자판기 시장에 있어 변화의 주 흐름을 형성하는 분야가 인터넷광고자판기 시장이다. 기존 음료자판기 시장침체와 더불어 등장한 이 제품 컨셉 군은 미래지향적 새로운 자판기 발전모델로의 부상을 꿈꾸며 회심의 시장도전을 준비 중에 있다. 금호 테마기획에서는 새로운 시장 발전 모델로서의 부상을 꿈꾸는 인터넷광고자판기 시장 성공 가능성을 진단해 본다.

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