• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.166-167
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2004.10a
• /
• pp.88-89
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2004.05a
• /
• pp.168-169
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2004.05a
• /
• pp.196-197
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2005.10a
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• pp.148-149
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• 2005

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2003.05a
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• pp.232-233
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• 2003

• Proceedings of the Korea Society of Design Studies Conference
• /
• 1999.10a
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• pp.58-59
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• 1999

성인전용 제품을 위한 광고가 아동들에게 미치는 영향에 대한 실험적 연구는 미비한 편이다. 대부분의 연구는 아동들이 어떻게 반응하는지에 대한 사례 설명이나 설문응답에 관한 것들이다. (중략)

• Proceedings of the Korea Society of Design Studies Conference
• /
• 1999.10a
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• pp.62-63
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• 1999

최근 기하급수적으로 늘어나고 있는 인터넷 웹사이트는 광고, 방송 등 많은 부분에서 기존 매체의 역할을 대신하고 있다. 다른 매체들과 마찬가지로 인터넷 웹사이트의 주요 목적 중의 하나는 정보전달이다. (중략)

• Journal of Digital Convergence
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• v.10 no.8
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• pp.299-304
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• 2012

In this study, immersion elements of game fields were classified and analysis by dividing them into the steps of design, interface and fun element, after classifying in-game-advertisement by its purpose. In-game-advertisement business model analyzed by that and the direction that develops based on user immersion elements of in-game-advertisement was studied accordingly. The advertisement access to various immersion elements could be checked in the recent in-game-advertisement by that.

• Archives of design research
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• v.13 no.1
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• pp.237-245
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• 2000

The designer get through a doorstep of ideation to obtain a design concept, which consequently achieves the successful design. However, the ideation with creativeness may not always be given as much as an effort is made. It is readily recognized as the ideation released is naturally limited to a resonable and logical frame structure. Conversely, the successful ideation can be obtained through illogical thought given in a while. The thinking method suggested in effect preview can thus satisfy the demand of lateral thinking, which can lead to the creativeness as a thinking model as well as amenably advertising concept in a final step of advertising plan. Finally, it is concluded that from the brain function theory, the unique role of each side of brain can not practically influence on an art work performance successfully achieved.