• Management & Information Systems Review
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• v.31 no.4
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• pp.83-108
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• 2012

College students show keen interest in advertising contest, and some contests link with class so that students participate the contest as a class assignment. But the interest is not just limited to students but to businesses. Until now five studies was made on this subject, and major findings of those dissertations are given to activating contest participation, corporate ethics and industrial-educational cooperation. It seems not enough to explain the over-heated phenomenon with the results, so that more research should be made on advertising contest. Required studies with this subject are analyzing the effectiveness relating between investment and result, theoretical establishment by empirical approach, comparative study depending on the style of contest, casual relationship between personal character and image of corporate hosting contest and so on.

• The tire
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• s.214
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• pp.58-60
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• 2003

• 프린팅코리아
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• v.11 no.9
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• pp.85-85
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• 2012

한솔제지는 지난 8월 21일 이상훈 사장을 비롯한 임직원과 수상자 18명이 참석한 가운데 을지로 본사 23층 Hi-Q홀에서 환경 나눔 캠페인 공모전 시상식을 가졌다. 환경 나눔 공모전은 친환경 재생용지 사용으로 지구도 살리고 소외된 이웃에 나눔을 실천하는 한솔제지 '1% 나눔운동'을 표현하는 광고 및 엠블럼을 선정키 위해 진행됐다. 한솔제지 '1% 나눔운동'은 친환경 재생용지 판매수익금의 1%를 매월 정기적으로 후원하는 프로그램이다.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.590-599
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• 2017

This research conducted a positive research to raise the effect of contest exhibitions as PR mechanism, considering the present condition increase in number of consumer participating in contest exhibitions and increase in organizations hosting such exhibitions. This research investigated whether there are differences in corporate image and behavior intention before and after the exhibition. Furthermore, it verified whether there are differences in behavior intention depending on level of satisfaction after exhibition. For the research, 139 university students from 7 universities nationwide who participated in exhibition hosted by public organizations were selected for analysis. The result shows that there are changes in corporate image and behavior intention before and after exhibitions. The corporate image depending on satisfaction level after exhibition shows that there are significant changes in professional image and trust image, but not in social contribution image. Based on the research result, we verified the value and effect of contest exhibitions.