• Culinary science and hospitality research
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• v.16 no.1
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• pp.209-225
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• 2010

The main purposes of this study were to assess Asian travelers' perceptions of service quality provided by Korean restaurants and to identify the relationships among perceived quality, satisfaction, and behavioral intentions. The survey was administered during one-month period of January-February 2009, targeting tourists from China, Taiwan, and Japan who were visiting Korea through escorted tour packages offered by several Korean travel agencies. A total of 223 copies of the questionnaire were collected for the data analyses such as descriptive statistics, factor analysis, MANOVA, and multiple regression analysis using SPSS 12.0 program. The main results of this study were as follows: 1) The results of the gap analysis indicated that the service quality in several areas provided by the Korean restaurants did not meet the tourists' expectations; 2) The factor analysis identified four underlying dimensions of travelers' perceptions of overall service quality provided by Korean restaurants ("value and quality of foodservice", "menu choices", "service quality of employees", and "quality of surrounding area"); and 3) Through multiple regression analyses, three determinants ("value and quality of foodservice", "menu choices", and "service quality of employees") were found to have the greatest impact on tourists' satisfaction and behavioral intentions.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.1-19
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• 2023

Despite the growing importance of video-based social media content, such as vlogs, as a marketing tool in the travel industry, there is limited research on the characteristics that enhance engagement among potential travelers. This study explores the influence of emotional valence in YouTube travel content on viewer engagement, specifically likes and comments. We analyzed 4,619 travel-related YouTube videos from eight popular tourist cities. Using negative binomial regression analysis, we found that both positive and negative emotions significantly influence the number of likes received. Videos with higher positive emotions as well as negative emotions receive more likes. However, when it comes to the number of comments, only negative emotions showed a significant positive influence, while positive emotions had no significant impact. These findings offer valuable insights for marketers seeking to optimize engagement strategies on YouTube, considering the unique nature of travel products. Further research into the effects of specific emotions on engagement is warranted to improve marketing strategies. This study highlights the powerful impact of emotions on viewer engagement in the context of social media, particularly on YouTube.

• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.127-138
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• 2012

The number of Japanese and Chinese tourists visiting Korea has been increasing rapidly and cosmetics is one of the most popular shopping items for tourists. The purpose of this study was to examine factors affecting the cosmetic purchase of Japanese and Chinese female tourists in Korea and compare their purchase behaviors. Questionnaires were collected from December 12, 2010 to February 15, 2011 from the tourists visiting Myeongdong and duty free shops in Seoul. 126 responses from Japanese and 163 from Chinese tourists were used in the final analysis. There were significant differences in many aspects between the two groups. Chinese tourists were satisfied with Korean cosmetics more and found them to be more favorable, and were more active in information searches than Japanese tourists except in a few aspects. Hallyu (Korean wave) had a powerful influence on Korean cosmetics purchase behavior for both Japanese and Chinese tourists, but its effect was stronger among Chinese tourists.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.23 no.4
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• pp.133-139
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• 2015

1983년에 중국 정부가 자국민의 해외 여행을 허가한 이래, 중국의 아웃바운드 해외 관광 시장은 비약적으로 발전하였다. 대한민국은 이러한 현상의 최대 수혜 국가 중 하나가 되었으며, 항공운송 분야에 있어 특히 혜택을 보았다. 현재 인천국제공항의 전체 이용객 중 23.9%가 중국인이며, 추후에도 중국여객들이 인천국제공항의 주요한 고객으로 남을 것으로 전망된다. 중국의 광활한 영토와 13억이 넘는 인구를 고려할 때, 중국을 하나의 시장으로만 보는 것이 아니라 여러 지역들이 모인 집합체로 바라볼 필요성이 제기된다. 이렇게 할 시, 각 지역마다 다른 중국여객들이 공항 이용에 있어 보이는 태도와 행동양상의 차이점을 파악하여, 차별화된 서비스 제공의 밑바탕이 될 수 있다. 이를 통하여 중국여객들의 인천국제공항 이용 시 고객 가치와 만족도의 향상에 기여할 수 있다. 본 연구는 중국 정부가 경제, 사회 등의 요소를 고려하여 공인한 방식대로 중국 전체를 다섯 개의 권역으로 분할하여 중국여객들이 인천국제공항 이용에 있어 느끼는 만족도를 조사하고자 한다. 특별히 면세점 이용과 관련된 만족도에 중점을 두고자 한다. 권역별로 지니는 차이점을 분석하여, 권역별로 상이한 서비스 전략을 추진하기 위한 전략적 방향성을 제시한다.

• Journal of Korean Society of Rural Planning
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• v.24 no.2
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• pp.31-45
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• 2018

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists' Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

• International Area Studies Review
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• v.13 no.3
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• pp.121-144
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• 2009

Consumers generally have different country images and purchasing patterns about products made in different countries. The essence of consumer behavior lies in psychological image on consumers' mind rather than actual characteristics of product itself. The current study examines how much country of origin influences consumers' purchase intentions focusing on Mexican products by consumers between Korea and the U.S. after establishment of NAFTA. The result of the study shows that there exists significant differences between Korean and the U.S. consumers' attitudes on purchasing Mexican products by structural equation modeling analyses.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.26 no.4
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• pp.76-90
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• 2018

Despite the growing use of SNS and the increasing number of recruitment related to SNS, little research has been conducted between career preparation activities and relationship with SNS. Therefore, this study investigates the relationships among purpose of using instagram, flow of instagram and career preparation behavior using structural equation model, and by investigating the adjustment effect of the personal characteristic among them. To this end an online survey was conducted for students who want to be cabin crew. The results of this study show that motivation of using instagram had a positive and significant effect on flow of instagram, which in turn positively influenced career preparation behavior. Furthermore, it could be confirmed that there was a adjustment moderating effect on personal characteristic between purpose of using instagram and flow of using instagram. The results of this study suggest that the likelihood of recruitment for being cabin crew can be achieved by identifying mutual relationships among motivation of using instagram, flow of instagram, career preparation behavior, and personal characteristics.

• Journal of Korean Public Health Nursing
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• v.37 no.2
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• pp.179-192
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• 2023

Purpose: This study aimed to examine the injury prevention behaviors of school-age children using the Theory of Planned Behavior (TPB) and sought to identify the associated factors. Methods: A sample of 199 students in Grades 3 to 6 and their parents participated in the study. Measures were used to assess injury prevention behaviors, intentions, and parental influence. The data were analyzed using logistic regression analysis. Results: The findings showed that a stronger intention toward injury prevention behavior, living in an urban area, and higher involvement of parent's to prevent injuries were significantly associated with higher levels of injury prevention behaviors among the children. Conclusion: This study highlights the importance of intention, parental influence, and urban residence in promoting injury prevention behaviors among school-age children. The findings suggest the need for tailored interventions targeting these factors to promote prevention of injuries among children. Further research is needed to develop comprehensive strategies to prevent injuries in this population.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.125-142
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• 2006

The purpose of this study is to Baekje Cultural Festival development & reform measure by using tourist behavior characteristic of using a correspondence analysis. This study searches choice attributes factors to compare and analyzes satisfaction with importance of each regional culture festival based on choice attributes factor to grasp main tourists' behavioral character about visitors of Buyeo baekje cultural festival that can be called representative regional cultural festival in Korea. Also, execute confrontation agreement test that is kind of multidimensional scaling, wish to examine preference by age and by companion of Buyeo baekje cultural festivals that is regional unique festival, and contribute attract foreign tourist to korea enlargement. And analyze through multiple regression analysis whether festival choice attributes factor exerts effect that is some in revisiting intention, I wish to consider desirable development and improvement plan that can analyze problem by this strength and weakness, raise more attractive foreign tourist to korea and incomes in Buyeo baekje cultural festival hereafter.

• Review of Culture and Economy
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• v.17 no.2
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• pp.81-102
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• 2014

As carbon dioxide, the main greenhouse gas, is generally emitted by vehicles, the development and distribution of electric cars is important for the sustainability of environmentally-friendly tourism, especially in national parks. National parks in Korea, however, still see the use of traditional vehicles powered by internal combustion engines in the handling of visitors and the transportation of goods and staff. Such engines being the cause of environmental problems such as exhaust emission and noise pollution, the introduction of electric cars in national parks is needed. This study aims to analyze the economic value of electric cars in national parks as well as contribute to the development of the Green Transportation model in tourism destinations. The study used a logit model to estimate the willingness to pay for the introduction of electric cars in national parks. Adults over the age of twenty, with gender and age apportioned equally, were surveyed using questionnaires that included dichotomous as well as demographic questions. The findings show that the amount an individual is willing to pay for the purpose of environmental conservation is 3,948 won, while the value the national parks would derive from the use of electric cars is 56,138,130,000 won. The introduction of electric cars in national parks is expected to offer both direct and indirect benefits while helping to improving the environment of the national parks by eliminating exhaust emission and noise. This introduction would also be a response to climate change that can be taken by society as a whole.