• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.215-216
• /
• 2012

애플(Apple)의 스마트폰(smart phon)은 우리의 여가생활을 바꿔놓았다. 개인과 개인, 혹은 개인과 단체, 단체와 단체의 커뮤니케이션의 방법에 있어 시 공간을 넘어 계층 간 장애 없이 글쓰기가 가능해졌다. 인터넷 가상현실에서 집단지성(swarm intelligence)의 활동이 늘어나고 있다. 집단지성들이 활동 가능한 확장된 교육프로그램이 논의 되어야 할 것이다. 문학관의 학교 교육의 시각적인 지도활용에 있어서 적극적인 도입이 필요하다. 또한 전국 5일제 시행 이후 체험환경은 교육, 관광 등 연계성을 들 수 있다.

• Journal of Digital Convergence
• /
• v.12 no.4
• /
• pp.467-474
• /
• 2014

This paper concerns the cultural tourism and the importance of cultural interpreters. Globalization has become a key word of 21st century, so the volume of tourists has been increasing. Furthermore, as the Korean wave has expanded to the world, more people are interested in Korea and Korean culture, and we observed the obvious increase of tourists. International tourists visit Korea with a variety of purposes, and their travel types are also diversified. This paper analyzes tourists' behavior based on the data provided by KNTO and briefly examines the cultural interpreters in 5 major organizations. Then considering the specific roles of the guides based on the Cohen (1985) and Lee (2011), I propose that the government should give more focus on the professional foreign language speaking interpreters for culture. As for an alternative to the present volunteering system for foreign languages, I strongly suggest multi-culture families or international students staying in Korea, for the wiser use of their abilities, their easy adaptation to the new world, and the peaceful coexistence.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.38 no.3
• /
• pp.53-61
• /
• 2010

The purpose of this paper is to devise a user management plan for tourism destinations in parts of park and open green spaces to prevent resource damage through depreciative behavior by tourists. Also, the possibility of the introduction of user management has been considered in order to complement this in these kinds of park and open green spaces. As explained in prior results, tourists have had the opportunity of taking part in many experiences which furnish cultural and historical information, but have never had experiences which furnish information in utilization and management such as prohibited behavior at tourism destinations, responsibility for damage, etc. The furnishing of information on utilization and management plays an important role in understanding responsibility in resource damage. For example, groups who have been given information on utilization and management appear to be much more responsible toward resources and environmental damage. For this reason, this must be a very important element for preventing damaging behavior at tourism destinations. Tourists can be made to understand that tourism destinations can be very seriously damaged by users. In order to control these damaging behaviors which occur from other users and to meet the needs of the tourism destinations being visited, it is necessary to establish a user management plan.

• Journal of the Economic Geographical Society of Korea
• /
• v.6 no.1
• /
• pp.193-209
• /
• 2003

Tourism now stand among the fastest and largest industries in the global economy in the 21 st era, with knowledge information and environment industry. After 1990's, each local government in korea that has been organizing and expanding new and existing festivals, those related locality, natural resources, speciality and ethnic customs. While netizens have increased from the later half of 1990's, the Internet has appeared in it with a main advertizing channel of all industries, especially tourism. Each local county publicizes a local festival and all kind of information while managing its web-site. However, they have lots of difficulties In building local information web sites because of lack of technical and financial resources. This study examined general theories about Internet web sites and local festivals to elicit the previous problems and to suggest the ways to activate local festivals utilizing Internet, based upon analysis of web sites and Internet utilization on local festivals designated by the Ministry of Culture and Tourism as the cultural tour one among local festivals.

• Journal of the Korea Society of Computer and Information
• /
• v.18 no.7
• /
• pp.125-137
• /
• 2013

Seoul city provided u-tourism services for inbound tourists' convenience. These services began in April, 2010 and were completed in advanced way by the end of 2011. Seoul city developed a brand fit to the new services simultaneously for communicating it. Recently, there are so many cities in the world that steadily try to give favorable impression and images to people. In the study, we analyze the process of brand building to present a guideline for city brand and tourism service brand building. The study includes a series of brand making process such as environment of brand, customer analysis, design of brand platform, brand hierarchy, visualization of various brand factors, strategies of operation and performances of brand awareness and draw a conclusion and suggest an advice. As for implication, the study shows the necessity of service brand launching plus Seoul official brand(Hi, Seoul), the service brand including ubiquitous concept, development of brand factors with complementarity and observation of systematical methodology.

• The Journal of the Korea Contents Association
• /
• v.15 no.2
• /
• pp.208-222
• /
• 2015

Competition among local governments in a competitive global festival and the festival is going to become the intensify regional strategies as enabled by the improved local image production and has been a symbol of the festival and each municipality is competitive. Is required as a symbol for the symbol can be passed to the consumer in this situation differentiated festive images efficient communication studies on the character. When viewed as a symbolic sign for the character representation of activities for the festival, Can provide a logical framework that is distinct from the idea of a character who relies on intuition and the creative semiotics. In this research paper a semiotic analysis of the character and the character string to enhance communication efficiency concept, Festival effect, we analyzed the correlation of the local culture. Empirical analysis of consumer images, Shared on the basis of empirical results to the consumer means, the paper shows that the influence of each of the other factors is reflected in the character according to the signifier local cultural characteristics and a character region on the concept of a character form culture semiotics interpretation element influences the guidelines of the characters that may be produced.

• Review of Culture and Economy
• /
• v.21 no.2
• /
• pp.89-109
• /
• 2018

This paper aims to offer a conceptual framework in the context of culture-driven city branding through strategic design from a cross-disciplinary approach. The key findings identified the followings: Firstly, the phenomenon of culture-driven city brand creation and the use of design value of primary attractions. Secondly, the impact of the design contents of new media in supporting city brand creation. Lastly, the importance of image/text relationships through applying coding theory to enhance city brand communications.

• Information Systems Review
• /
• v.12 no.3
• /
• pp.141-158
• /
• 2010

In this research, we analyzed the performance of the e-village shopping mall as an online agricultural business platform. The results suggested some critical factors that might assist the e-village owners to increase their sales by implementing the e-village information systems. We hypothesized that IT education, IT usage, online community activity, and organizational knowledge sharing influenced the e-village sales. Moreover, we investigated the moderating effect of rural experience tourism on those independent variables (IT education, IT usage, online community activity, and organizational knowledge sharing). The results indicated that online community activity had a positive effect on the online business sales, while IT education, IT usage, and organizational knowledge sharing showed insignificant effects. Furthermore, the interaction effects between rural experience tourism and both IT education and the IT usage were positive and significant. Thus, we conclude that the rural experience tourism moderated the relationship between (1) IT education and e-village sales, and (2) IT usage and e-village sales, but not the relationship between (1) online community activity and e-village sales, and (2) organizational knowledge sharing and e-village sales.

• Knowledge Management Research
• /
• v.15 no.1
• /
• pp.45-63
• /
• 2014

Due to advance in Internet technology, most tourists tend to search travel information in the Online Travel Communities(OTC). Given this new paradigm in terms of finding travel information, most of relevant studies in this area are still dealt with explaining tourists' behaviors regardless of the types of communications. Therefore, to overcome some limitations in previous studies, we attempt to examine the relationships between both formal and informal communications and tourists' behavioral changes in the OTC context. Specifically, we developed a research model by employing the PPM(push-pull-mooring) framework and tested it to understand why and how tourists' behaviors might be changed. Survey data collected from 323 online tourists were used to test the model the model using SEM(structural equation modeling). The implications of our empirical findings for both research and practice are discussed.

• Journal of the Korean Geographical Society
• /
• v.43 no.6
• /
• pp.981-1001
• /
• 2008

This research deals with cognitive characteristics of point symbols on the current tourist maps in terms of the communication theory in considering levels of symbolization and those of preference. The levels of symbolization are examined on the basis of the meaning of point symbols between map-makers and map-users. Preferences of point symbols are investigated by the tourist objects. As a result, when point symbols are expressed in conciseness, the meaning and interpretation about those symbols are highly accorded. And the point symbols that have familiarity by visual experience are preferred. Also, the higher symbolical levels symbols have, the more likely they are preferred. Through that fact, familiarity from the visual experience, conciseness in expression, concreteness of figures expressed in maps, and representativeness of visualized properties were deduced as factors that affect preferences. Those factors work to affect preference complicatedly, but familiarity is prior to simplicity in preferences. Likewise, ways that visualize information, contents that are expressed as images and familiarity in terms of cognitive characteristics make a relative difference in preferences and the levels of symbolization. On the basis of those cognitive characteristics, visual complexity and ambiguity should be removed and the higher symbolical level of point symbols for efficiency of map-reading should be developed.