• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.1017-1025
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• 2013

As various types of regional festivals are contributing to the growth of local economy, promoting the culture, and enhancing the region's images, representative festivals are getting more important for local governments. This study analyzed the correlation between satisfaction on festivals' attractiveness and images of the region, based on an actual field study taken with respondants who visited 2012 Anseong World's Folkloriada Festivals. Among various facets that affect festivals' attractiveness, 4 factors such as services aside from transportation and promotional guides, programs, convenient facilities, and food significantly affected tourists' satisfaction level. Tourists' satisfaction level was found to have significant impact on the enhancement of local images. Based on these findings, this paper suggests implications and limitation of the research as well as future directions for the study.

• Archives of design research
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• v.19 no.1 s.63
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• pp.89-98
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• 2006

As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.