• Venture DIGEST
• /
• no.12 s.125
• /
• pp.44-45
• /
• 2008

중국경제으 선두 심천. 불과 30여 년 전에는 인구 3만의 조그만 시골이었던 심천은, 1980년 심천이 고향이었던 등소평이 정권을 장악하자마자 가장 처음 '개방구'로 지정하면서 중국 개혁개방의 시발점이 된 곳이다. 경제특구다운 산업 인프라와 긴 역사를 담은 문화유적 및 '세계지창'으로 대변되는 여러 현대적인 관광명소까지 갖춘 매력적인 도시 심천. 중국 경제 발전의 신호탄을 쏜 심천에서 우리 벤처의 새로운 시장도 모색해보면 어떨까?

• Proceedings of the KGS Conference
• /
• 2004.11a
• /
• pp.10-10
• /
• 2004

• The Journal of the Korea institute of electronic communication sciences
• /
• v.7 no.2
• /
• pp.365-373
• /
• 2012

Culture is the essential requisite to improve the resource of city competitiveness and the quality of life. The modern society hope to make the city, more regional and able to be expressed creativity, combining with culture industries for the purpose continuous economic growth and regeneration city. This development industry of cultural city constructed employment and the production of income due to the operations by infra-construction. And It inspired civic awareness about Cultural History. In addition, It presented the effective direction of national aspects caused by improving the identity and the value of ethnicity, culture.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.8
• /
• pp.5207-5212
• /
• 2014

City image improvement is very important, particularly in city tourism development because tourism depends on image. Some cities have made efforts to develop a positive city image with local festivals. The purpose of this study was to assess the tourists' satisfaction of local festivals. First, the city image was focused on three factors; city satisfaction, experience and convenience. Second, the city image was influenced significantly by city satisfaction and direct or indirect experience. These results show that effective strategies are needed for the successful IT implementation in local festivals. The use of mobile applications and GIS-based sensors provide local festival information for tourists who receive information, Finally, a well made city image combines city identity and originality, which will attract many tourists and visitors.

• The Journal of the Korea Contents Association
• /
• v.19 no.2
• /
• pp.368-378
• /
• 2019

With respect to the growth and development of innocity from improvements in leisure environments, this research examines the factors that affect the level of satisfaction of innocity leisure environments to propose political implications. In order to do so, 43 leisure activities were chosen, and the level of importance of those activities to the residents prior to moving to the innocity was compared to the level of satisfaction the residents felt regarding the activities after moving. As a result, 13 activities, including literature attendance, had greater levels of satisfaction after moving than the levels of importance prior to moving. The rest (30) activities showed the opposite results. We deduced the factors that affect the level of satisfaction by performing logistic regression analysis on 3 dependent variables. As a result, the static and passive leisure activities had higher satisfactory levels, whereas the dynamic and active had lower satisfactory levels. Thus, innocity must develop culture facilities quickly, expand exercise facilities to support sports activties, and promote tourism by improving and networking with tourist attractions in order to improve future satisfactory levels of leisure activities.

• Korean Journal of Environment and Ecology
• /
• v.25 no.3
• /
• pp.432-441
• /
• 2011

This study attempted to investigate and analyze the difference of recognition between local residents and tourists, with the parks where tourists visit much and tried to make promotion of park utilization and available way of park management. Data were collected from 222 visitors in Wolmi park from May 1 to May 4, 2009 through field questionnaire. The results of this research were as follows. First, the local residents and tourist showed the difference in terms of use of parks. For the additional facilities, the local residents and tourists had different point view. While local residents responded that the supplementation of relaxation facilities, was the most important, the tourists selected the sign board providing the information about the parks as the most important factor. Secondly, in accordance with the awareness survey on the tourist spots for the spatial link between Wolmi Park and other areas, the local residents and the tourists demonstrated the difference in the satisfaction on Wolmi-Do tourist spot and what to improve.

• The Journal of the Korea Contents Association
• /
• v.8 no.10
• /
• pp.328-341
• /
• 2008

This study is to analyze impacts of a newly developed festival based on place attachment and involvement theories using SEM. The results are that there are positive relationships between festival involvement and festival impacts, but there are negative relationships between place attachment and the impacts. The results mean that residents may have not enough interaction with the newly developed festival. Therefore, the findings suggest that organizers and managers are need to make efforts to communicate with citizens and to enlarge place attachments with the festival.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.42 no.1
• /
• pp.27-40
• /
• 2014

The functions of urban open space, which embraces community revitalization, are diverse. It is the means of public healthcare, learning centers for children, hub of arts and cultural programs, as well as promoter of urban tourism. However, in-depth discourse and research on the topic of urban open spaces has been limited so far. Hence, this study aims to investigate the motivations and satisfaction of visitation based on four representative waterfront open space in Seoul; Cheongyecheon Waterfront, Seoul Forest Park, Seonyudo Park and Banpo Hangang Park. The methods of study are literature review, observation investigation, and questionnaire survey. The findings are analyzed through the Exploratory Factor Analysis, Reliability Analysis, ANOVA Analysis and Regression Analysis by SPSS 18.0. The results of the study are as follows. First, urban waterfront open spaces in Seoul has 5 factors of visitor motivation; community amenity, nature access, cultural and educational assets, aesthetic enjoyment, and lastly means of escape. Second, factors of recognizing urban waterfront open spaces as community amenity and nature access indicate meaningful differences in visitor's perception by spatial characteristics. Third, distances between the destination and the visitor's residence influence significantly their perceived motivation. Close-range visitors perceived nature access as a principal factor, whilst medium to long-range visitors perceived visitation for aesthetic purposes more importantly. Lastly, the will to escape was shown as the influential factor in visitor satisfaction. Visiting open spaces for the enjoyment of nature and aesthetic purposes were factors that also closely relate to visitor satisfaction. In addition, it was found that there are different visitor motivations that influence visitor satisfaction in accordance with the spatial characteristics of each open space. In summary, it can be said that urban waterfront open space is a hybrid space connected to various types of urban contents beyond daily experiences. It was found that several visitor motivations including community development, design aesthetics, education and culture, entertainment, enjoyment of natural landscape, and relaxation, affect the overall satisfaction of the visiting experience. It is anticipated that the results of the study will be used by the local government in setting up strategies for the creation and management of successful urban waterfront open space, and for those involved in planning and design act as a starting point for spatial programming and amenities arrangement in accordance to the city's tourism and urban marketing approach.

• Journal of the Economic Geographical Society of Korea
• /
• v.18 no.3
• /
• pp.281-295
• /
• 2015

The purpose of this study is to analyze the residents' perceptions and assessments of impacts of the EXPO 2012 Yeosu Korea, hosted from May 15 to August 15, 2012. Residents of Yeosu area, in general, assessed the impacts of the EXPO highly positively and showed as a high degree of satisfaction. They evaluated the urban development effects of the EXPO as a 3.61 point in a 5 point scale and a total degree of satisfaction of 65.2%. In terms of perception and satisfaction index, it showed that 79.4% of an improvement of transportation infrastructure, 72.1% of an urban environmental improvement, 70.4% of an increase in visiting tourists, 69.0% of a raising of self-esteem as Yeosu citizens, 67.8% of an improvement of city's image, 66.2% of an enhancement of inner city transportation infrastructure, 60.5% of an enhancement of infrastructure of tourism, 51.3% of an local economy vitaliation, and 49.7% of a globalization effect in order. In conclusion, through the hosting of the EXPO 2012 Yeosu Korea, residents of Yeosu area assessed, the urban development in transportation infrastructure was moved advanced by eleven years and the residential environment improvement by eight years.

• Journal of Digital Convergence
• /
• v.17 no.3
• /
• pp.129-137
• /
• 2019

The purpose of this study is to investigate the effects of the actual self congruity and the ideal self congruity on positive attitudes toward city through fictitious city brand experiments. Additionally, the moderating role of city brand personality in relationship between brand-self congruity and positive attitudes are examined. This research conducted a survey after developing scenarios of two city brand personality. Frequency analysis to identify the characteristics of respondents, t-test to check the experimental manipulation, multiple regression analysis and chow test for hypothesis testing were performed through the SPSS Statistics 21 program. The self congruity of city brand had significant effects on attitudes toward city, but the moderating role of city brand personality was not significant. Theoretical and managerial implications of the findings were discussed and self congruity is an important variable in brand-consumer relationship in city brand. Finally, limitations of this study and future research directions were discussed.