• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.424-432
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• 2008

In this study the author analysed impact of image of regional festival on satisfaction of tourists and their intention for revisit through an example of firefly festival in Youngyang-kun. Current Firefly Festival of Youngyang is its fifth since its beginning. Unlike festivals in other areas it is held during daytime and nighttime respectively. In it natural environment and ecosystem in Youngyang area are highlighted and it is unique in the sense that such festival is performed with live insects. Festival is organized with various sights to see including experiencing flying fireflies in nighttime and making insects etc. In this study the author analysed impact of image of regional festival on satisfaction of tourists and their intention for revisit. In this connection this author chose 20 items in connection with image of regional festival. Then I carried out analysis on various factors in connection with tourists as appeared in regional festival. I performed analysis on diversity, experience, convenience, conveyance of content of festival and its creativity as factors constituting satisfaction of tourists in connection with image of regional festival. Result of analysis undertaken in this study revealed that image of regional festival and satisfaction of tourists who experienced festivals served to their expressing intention for revisiting. For inducing tourists intention for revisiting image of regional festival, conveyance of diverse information, diversity of program of the festival, new experience, sense of expectation are important. Therefore this is need for development of environment and ecosystem friendly programs and it should be developed as a consistent environment friendly festival rather on temporary touch- and-go event.

• Journal of the Korean Data and Information Science Society
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• v.22 no.6
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• pp.1075-1087
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• 2011

We analyze the tourist satisfaction of the Daegu City Tour which plays a big role in the local tourism boosting through '2011 Visit Daegu Year'. To analyze a causal relation among factors, we proposed a structural equation model consisting of four latent variables of the tour: motivation, expectation, satisfaction, and future behaviors. Using data from the actual tourists of the Daegu City Tour, we found out that tourists' motivation before the tour does not affect tourists' satisfaction after the tour. However those who have higher motivation have positive future behavior and those who have the higher expectation are more satisfied with the tour. Meanwhile, the expectation before the tour does not lead the future behavior but the satisfaction after the tour influences the positive future behavior.

• Korean Journal of Environment and Ecology
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• v.23 no.5
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• pp.460-470
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• 2009

The purpose of this research is to suggest appropriate directions for the desirable ecotourist attraction management through the investigation of the tourist's satisfaction with ecotourism in case of Geumgang birdwatching destination. This research focus on the identification of the determinants of the ecotourist's satisfaction and the estimated regression model. The results of this study for the tourist's satisfaction with the ecotourism are summarized as follows. First, as a result of the factor analysis of the tourist's satisfaction variables, five factors like 'knowledge information', 'experience', 'ecological value', 'guide service', 'facilities environment' are deduced. Second, as a result of the test of significance, the difference of the satisfaction with ecotourism in aspect of the tourist's demographic characteristics like age and academic background is confirmed to be statistically significant except sex. Third, the tourist's satisfaction with ecotourism appears to be positively correlative with the tourist's overall satisfaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1663-1674
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• 2013

The purpose of this study was a methodological research to develop an instrument to assess the medical tourism satisfaction of foreign tourist. A primary instrument with 63 questions was developed based on literature review. A group of experts revised individual questions and removed 9 irrelevant questions. This secondary instrument, then, was distriuted from Jury 1, 2012 to October 20, 2012. It was tested with 589 members of foreign tourist. After factor analysis on the final 42 questions, 7 factors were identified; quality of medical service, correspondance, tourism connection, sympathy, convenience, believability, and economical efficiency. The total variance explained was 60.9%. This instrument was statistically reliable and valid to measure medical tourism satisfaction of foreign tourist.

• Korean Journal of Environment and Ecology
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• v.33 no.4
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• pp.462-471
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• 2019

The purpose of this study is to analyze the difference between local residents and tourist groups in the relationship between the motivation for visiting and the satisfaction of Chung Nam Dae which is the leading tourist attraction in the Chungbuk region. We obtained 200 validated samples each of the local residents in Chungcheongbuk-do Province and the tourists from outside of Chungcheongbuk-do Province with experience of visiting Cheongnamdae through the survey using the questionnaire organized through literature research. The analysis result showed that the relationship between motivation and satisfaction varied depending on the overall sample, local residents, and tourist and that the natural relaxation and convenience had a positive impact on satisfaction in all groups. There was a difference in the influence between motivation and satisfaction between the two groups. Four motivational factors, including natural relaxation, convenience, historicity, and relationship had the significant influence on satisfaction for the local residents while two motivational factors, including natural relaxation and convenience, had the significant influence on satisfaction for the tourists. Based on the results of the study, we presented the theoretical and practical implications and suggested follow-up studies.

• Journal of the Economic Geographical Society of Korea
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• v.12 no.4
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• pp.613-626
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• 2009

This research examines the effect of the place marketing image in the Insadong Cultural District as a tourism destination on the foreign tourists' satisfaction and intention to revisit. The result of the factor analysis revealed thirty attributes of the place that are important to tourist and that could be clustered into four major factors: 'identity', 'attractive things and quality of life', 'cultural sights and economy', and 'city improvements'. 'Attractive things and quality of life', 'cultural sights and economy' and 'city improvements' are the three factors that are significant in the relationship between the place marketing image and type of visit. On the relationship between place marketing image and tourist nationality the only significant factor was 'attractive things and quality of life'. In the relationship between place marketing image and satisfaction, the significant factors were: 'identity', 'cultural sights and economy', and 'city improvements', while the relationship between place marketing image and intention to revisit have 'attractive things and quality of life', 'cultural sights and economy', and 'city improvements' as significant factors.

• Journal of the Korean association of regional geographers
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• v.14 no.2
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• pp.126-140
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• 2008

The purpose of this study was to compare the motivation factors between two groups: Chinese and Japanese tourists in Jeju-do. Also, this study offered an integrated approach to attempts to extend the theoretical and empirical research evidence on causal relationships of each group among motivation factors, perceived value, satisfaction, and intention to revisit and finally, the result of path analysis was compared. The results indicated that Chinese tourists' perceived value was positively affected by tourists' convenience(i.e. reservation system and tour guide) and their cultural experience had an influence on tourists' satisfaction significantly. On the other hand, Japanese tourists' satisfaction was positively affected by tourists' convenience and their perceived value significantly influenced on tourists' intention to revisit. The findings of this study can be used as a marketing strategy for each tourist group.

• International Area Studies Review
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• v.13 no.2
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• pp.687-711
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• 2009

This research was conducted to explore the factors that cause medical tourists' dissatisfaction, and find ways to solve the tourists' problems by researching on the relationship between the service recovery and the failure of medical services. Also, the research has put more emphasis on establishing marketing strategies that enable Japanese medical tourists to actively visit Korea, and finding out the effects that the medical tourists satisfaction and trust have on their behavioral intentions, recommendations, and positive feedbacks. The summary of the research analysis results as follows. First, the service recovery after the service failure has positive influences on the medical tourist's satisfaction. Second, the service recovery has proven its positive influences on the tourists' trusts and behavioral intentions. Third, the satisfaction of the service recovery has built the mutual trust between the tourists' and the medical center, and this has positive influences on the customer's behavioral intentions. Finally, the research was conducted to analyze the moderating effects on the relationship between the service recovery and the recovery satisfaction. It was found that the medical service failure recognition type has proven no moderating effects.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1049-1054
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• 2009

Jeju Special Self-governing Province continues to try to attract tourists on the basis of an active investment in the tourist industry. But most of the researches and studies on Jeju Tourism were made on a viewpoint of hardware. Therefore, the researches and studies which are related to 'the inclination of tourists who visit Jeju Island', 'the tourist satisfaction by a selection of tourist destination' and 'tourists' activities after the visit to Jeju Island' are insufficient. Accordingly, this study will support a basic datum needed for formulating a policy of Jeju tourism by closely examining the related influences among the Jeju tourists' inclination, their satisfaction and their activities after a tour of Jeju.

• Proceedings of the Safety Management and Science Conference
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• 2000.05a
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• pp.201-206
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• 2000

아시아-태평양 지역에서의 큰 수요로 1990년대 들어서 종합(global) 관광이 증가하게 되었다. 장거리 여행 또한 보통보다 빠른 속도로 증가하고 있다. 이벤트(행사) 관광은 관광산업계의 격렬한 경쟁에서 아주 강력한 방법으로 등장하였다. 이벤트관광의 경제적 혜택으로서, 대규모의 이벤트는 주체국에서의 관광 지출을 절반정도까지 절감할 수 있으며, 같은 정도로 수입을 증가 시킬 수 있으며, 궁극적으로는 관광객의 지출(expenditure)을 야기시킬 수 있다 (Vantove & Witt, 1987). 이러한 관점에서, '99 하남 환경박람회와 같은 국제적 이벤트가 199년 이후 지방정부의 주최로 한국에서 매년 개최되고 있다. 이벤트의 주요역할은 지역사회의 이미지를 향상시키고, 관광객을 불러들이는 것이며(Holler 등, 1993), 끌어당기는 힘으로써 주최지의 매력을 강조시키는 것이다 (Mill & Morrison, 1985). 한국에서의 이벤트산업은 주최지의 이미지를 흐리게 할 수도 있는 사고에 대한 안전관리의 중요성을 별로 심각하게 인식하고 있는 것 같지가 않다. 조사분석의 결과는 안전시설과 응급시설에 더 만족할수록 재방문의사가 더 크다는 것을 나타내었다. 비록 덜 교육받은 그룹과 학부졸업이상의 그룹 모두 중립보다는 낮지만, 덜 교육받은 방문객은 안전에 더욱 만족한다는 것도 발견되었다. 안전시설의 요소는 재방문의사에 가장 강력한 영향력을 미치는 것으로 나타났다.