• Title/Summary/Keyword: 관광객 만족도

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A Study on the Effect of Selection Attribute of Cruise Service on Tourism Satisfaction and Behavioral Intention (크루즈 서비스 선택속성이 관광만족과 행동의도에 미치는 영향에 관한 연구)

  • Pak, Myongsop;Kang, Yongjoon;Cho, Sungwoo
    • Journal of Korea Port Economic Association
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    • v.28 no.3
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    • pp.193-214
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    • 2012
  • The interest on cruise service has been increased due to the economic development and income growth all over the world during last several decades. However, cruise industry in Korea is located in the initiating stage and the service is just focused on costal cruise service. This study investigates relationship between influencing factors of the selection attributes of cruise service on tourism satisfaction and behavioral intention. Additionally, the study aims to provide information to establish customer-oriented marketing strategies for cruise tour service. Literature review is conducted to find out the factors in order to meet the future users preference and expectations. The data was collected on-board customers of "One Night Cruise" on Panstar Line. The result of the study shows that a certain number of factors are statistically significant on the cruise tour intention of potential customers. It shows that there is significant difference related to the using purpose and the usage attitude. Managers in the cruise company are able to utilize the practical implications of the present study when the cruise service launches in Korea. This study exists limitations that samples are not sufficient and the research can not be generalized due to the inadequate samples of target company.

The Influences of the Tourists' Action Orientation on Satisfaction and Post Intention of Action of the Tourists who Attended a Food Festival: Focusing on 2011 Korea Food Festival (음식축제 관람객의 관광행위지향성과 만족도, 사후행위의도의 영향 관계: 2011년 대한민국 국제요리 경연대회를 중심으로)

  • Hwang, Yoon-Mi;Lee, Sang-Jung
    • Culinary science and hospitality research
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    • v.18 no.1
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    • pp.168-181
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    • 2012
  • The purpose of this study is to examine the influences of the tourists' action orientation on satisfaction with a festival and post intention of action of the tourists who attended a festival. The survey were conducted to analyze the tourists' action orientation, aiming at the tourists who attended 2011 Korea Food Festival, and 213 samples were collected The result of this empirical test indicated that the tourists' action orientation had influence on satisfaction with the festival and post intention of action. And among the tourists' action orientation factors, 'self-extension' had more influence on satisfaction with the festival and post intention of action. In addition, satisfaction with the festival and post intention of action were found to be positively correlated. Finally, theoretical and practical implications of this study were suggested in order to build a series of festival maketing strategies for tourist satisfaction.

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목포항 연안여객터미널 이용자 만족도 분석

  • Song, Ju-Min;Kim, Hwa-Yeong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2018.05a
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    • pp.61-62
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    • 2018
  • 목포항은 과거부터 서남권 도서를 연결하는 여객선 교통의 충추적인 역할을 담당해왔다. 최근 국민의 삶의 질 향상과 여가시간 증가로 섬을 찾는 관광객이 증가하고 있다. 이에 목포항 연안여객터미널의 이용객 만족도를 조사하여 어떤 시설, 서비스를 중요하게 여기고 있는지 조사, 분석하였다. 그 결과 다양한 연령층이 목포항 연안여객터미널을 이용하고 있었으며, 그 가운데 20대와 50대의 이용객이 많았다. 연안여객터미널 접근성은 좋다고 했으나 타 교통수단에 비해 다소 비싸게 느끼고 있었다. 연안여객터미널 시설의 중요도와 만족도에 있어서 매표소 시설, 대기실 공간, 화장실 여건은 중요하다고 인식하고 있었고 목포항 연안여객터미널의 만족도도 대체로 높았다. 그러나 상업시설과 주차장은 중요하게 인식하고 있었으나 만족도는 낮게 나타나 이에 대한 보완이 필요할 것으로 판단된다. 연안여객선의 운영서비스에 있어서는 운항간격, 출항시간 준수, 운항 소요시간 준수, 편의시설 관리, 안전관리 수준, 이용서비스 대비 운임, 차도선 이용 편의성에 있어서 만족도가 높게 나타났다. 이 연구는 향후 목포항 연안여객터미널 운영에 활용될 수 있을 것으로 기대된다.

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Evaluation of Tourism Development Impacts -A Case Study in Ganhyun Area, Wonjoo, Korea- (관광개발의 영향 평가에 관한 연구 -원주시 간현지역을 중심으로-)

  • 유기준
    • Korean Journal of Environment and Ecology
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    • v.17 no.3
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    • pp.268-275
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    • 2003
  • The purpose underlying this study is to evaluate tourism development impacts from analyzing residents' and tourists' perceptions. Questionnaire surveys were carried on Kanhyun area in Kangwondo, Korea. Generally, residents in the area perceive positive economic impacts due to tourism development, however levels of employment and economic independence of the locality are perceived low. Sociocultural changes also bring negative aspects in life and residents' awareness of environmental impacts show far more negative. Tourists' satisfaction levels with the area and the management attributes are relatively high. Some suggestions are made based on the result of the survey to help the area to be more successful as a tourist destination. More comprehensive research is needed for the future study.

A Study on the Impact Visitors' Satisfaction on Revisit and Recommend Intention to Other in Onyang Spa Destination (온양온천관광지 방문객 만족이 재방문 및 추천의사에 미치는 영향 연구)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.22 no.3
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    • pp.566-575
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    • 2016
  • This study aims to examine the impact of visitor's satisfaction on revisit and recommend intention to other in Onyang spa destination. These analyses is based on the Visitors' Survey and, the survey conducted in Onyang Spa Destination in Chung Cheong Province. The results of factor analysis shows: First, six factors are extracted for the attributes of choice towards spa destinations: facilities of the spa, accessibility, water quality of the spa and surrounding areas, costs and prices, hospitality and shopping opportunities, and tourism space. Second, visitor satisfaction is effected by the following factors; facilities of the spa, accessibility, water quality of the spa and surrounding areas, and tourism space. Lastly, the overall visitor satisfaction with the spa destination positively affected visitor loyalty, that is, their intention to revisit the place and recommend it to others.

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An Exploratory Study on the Effect of Time Poverty on the Quality of Tourism due to Changes in the Tourism Service System (관광서비스시스템 변화에 따른 시간 빈곤감이 관광의 질에 미치는 영향에 관한 탐색적 고찰)

  • Woong-Kyu, Lee;Yong-Wan Kim
    • Journal of Digital Convergence
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    • v.21 no.1
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    • pp.1-7
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    • 2023
  • This study exploratoryly examines the effect of time poverty experienced by tourists on the quality of tourism due to the recent rapid change in the tourism service system. Due to various reasons, the process of consuming considerable time and energy of the mind along with anxiety, tension, and anxiety caused by the sense of time poverty experienced by tourists occurs. As a result, time poverty comes and the quality of tourism decreases. On the other hand, the factor of trust in the change of the tourism service system is also an important axis for satisfaction, but if a problem occurs in efficiency related to time, satisfaction with the tourism service may decrease. From this point of view, this study conducted a literature review focusing on the fact that time poverty due to changes in the tourism service system reduces the satisfaction of tourists and even affects the quality of tourism. Through this, various implications were provided for the government's policy to support workers' leave.

A Study on the Participants' Motivation of Fishing Village Tourism: Focused on the Jang-Ho village (어촌체험마을을 방문동기에 관한 연구 : 삼척 장호마을을 중심으로)

  • Kim, Eun-Jung;Son, Jae-Young;Chang, Gak-Hyun
    • Korean Business Review
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    • v.22 no.1
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    • pp.157-176
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    • 2009
  • This research is designed to comprehend the 'participation' motivation of fishing village, and analyze the effect of such participation' motivation of the overall satisfaction on fishing village, in aspect of 'demand'. And, this thesis is intended to present the detailed factors of such participation motivation, and raise and address the pertained problems, in an effort to strengthen the effective marketing activities in fishing village and rejuvenate the fishing village tourism. The signifiant difference has made, with regard to demographical traits, and available traits and participation motivation of fishing village tourism. Concerning significant relations and effects of participation motivation and satisfaction, the five factors, such as "somatic and self-realization", "recreation", and "educational or cultural" reveals to have had effects on the satisfaction of fishing village tourism, in turn. But, "status or fame" have had less direct effects on the satisfaction.

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Differences in Tour Characteristics and Ecotourism Preferences by Cross-cultural Traits : A Comparison of Korean, English, Japanese, and Chinese Speaking Tourists visited Jeju Island (문화적 특성에 따른 여행특성과 생태관광선호 차이 : 제주를 방문한 한국, 영어권, 일어권, 중어권 관광객간 비교)

  • Kang, Mihee;Park, Chanwoo;Lee, Yeongjoo;Kim, Seongil
    • Journal of Korean Society of Forest Science
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    • v.97 no.3
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    • pp.316-325
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    • 2008
  • This study was done to compare socio-economic characteristics and travel pattern, preferences for ecotourism facilities and programs of domestic and international tourists who visited to Jeju Island. On-site survey was carried out during July, 2006 and a total of five hundred and fifty five (555) individuals' data were analyzed. Survey results showed that there were significant differences between socioeconomic characteristics and travel patterns as well as preferences of both parties. Even among international tourists from countries with different languages showed different characteristics. These different characteristics among tourist groups imply that tour route design and program development should be accordingly considered to provide satisfactory experiences.

The Effect of Contents Information Quality of u-Tourism Information System on Flow Theory and Satisfaction - Focusing on tourists who visited Namhansanseong - (u-관광정보시스템의 콘텐츠 정보품질이 플로우이론과 만족에 미치는 영향 -남한산성을 찾은 관광객을 중심으로-)

  • Sun, Su-Kyun
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.137-147
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    • 2019
  • This paper studies the effect of content information quality of u-tourism information system on flow theory and satisfaction. The purpose of the research is to generate and propose flow-related information to satisfy tourists with content information quality. The meaning of this paper is to derive success factors for verifying satisfaction of content information quality to tourists, establish hypotheses as research models, and evaluate verification. The differentiation of this study is the design implementation of u-fusion tourism information system by combining flow relation information with flow theory. The contribution of this paper is the generation of flow related information and the elicitation of success factors of contents quality of u-tourism information system. The advantage is that tourists can be patterned by symbolization and the pattern can be illustrated. The limitations of this paper are limited to small areas, and the lack of objectivity is required and future tasks are needed to compensate for them.

Analysis of Duty-Free Shopping Attributes and Shopping Satisfaction of Chinese Tourists : Focusing on duty free shops in Busan (중국인 관광객의 면세점 선택속성과 쇼핑 만족도 분석 : 부산지역 면세점을 중심으로)

  • Hwang, Seong-Jun;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.137-145
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    • 2017
  • The purpose of this study is to suggest the measures to measure the shopping satisfaction and to increase the shopping satisfaction. We conducted surveys and conducted empirical analysis on Chinese tourists visiting duty free shops in Busan using direct survey method. The results of this study are as follows. First, factor analysis for subdividing the duty - free choice attribute was analyzed as store attribute, product attribute, and service attribute. Second, based on this analysis, the effect of each attribute on shopping satisfaction showed statistically significant positive results. Third, the analysis of the relative size of the effects of analytic attributes on satisfaction showed that store attributes were the highest. That is, the quality of duty-free shops, services, and products increases overall shopping satisfaction. Therefore, it can be said that the strategy implementation that improves the quality of the attributes affecting the satisfaction is expected to contribute to the improvement of the management performance, and suggests the management implications for the activation of the operation of the duty - free shop. Future studies will be more meaningful if more variety of shopping places are studied.