• Title/Summary/Keyword: 관광객 니즈

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Marketing Strategies for Foreign Tourists by Region, Utilizing of Foreign Card Consumption DB (외국인 카드 소비 DB 활용한 지역별 외국인 관광객 마케팅 전략)

  • Taegyeong Kim;Heechang Han;Chaeyoung Shim;Hyechi Chang;Yoo-Jin Moon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.473-474
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    • 2023
  • 본 연구는 코로나-19 이후로 증가할 것으로 보이는 방한 외국인 관광객의 지역별 소비 경향을 카드 소비 데이터를 데이터베이스화하여 다각적인 방면에서 분석하고 정보를 만들었다. 코로나 이전 'K-pop'과 'K-drama'의 영향으로 계속해서 증가하던 방한 외국인의 수는 코로나의 영향으로 50%가량 감소했다. 하지만 '위드 코로나'로 접어든 지금, 다시금 외국인 관광객을 유치하기 위해선 각 관광객의 니즈에 맞는 서비스를 제공해야 한다. 또한, 각 지자체에서는 외국인 관광객이 선호하는 서비스를 파악하고 각 국적별 관광객에게 맞는 서비스를 제공하는 노력을 통해 지역경제를 활성화시킬 수 있을 것이다. 현재 많은 기업에서 지역별, 업종별로 맞춤 서비스를 제공하는 것처럼, 지자체가 구체적인 데이터를 사용하여 맞춤 서비스를 제공한다면 코로나로 어려운 시기를 슬기롭게 극복할 수 있다고 생각한다.

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Research on Tourist Needs Based on Food Docent-Guided Tour -focused Guangzhou Xiguan (미식 도슨트 가이드 투어를 통한 관광객 수요 분석 -광저우 시관을 중심으로)

  • Chen, Ding-Ding;Jang, Wan-Sok;Pan, Young-Hwan
    • Journal of the Korea Convergence Society
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    • v.11 no.12
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    • pp.79-87
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    • 2020
  • Under the background of regional cultural development and cities' diversity, various tourist destinations attract tourists' attention and visit by mining their unique folk culture. As a part of sustainable tourism, gastronomy tourism can provide residents and tourists services only by improving the residents' facilities without damaging the environment. However, the existing gastronomy tourism only makes tourists in the folk scene, and tourists can not overstep the cultural differences caused by intersubjectivity to experience the core of folk culture. This paper attempts to use the observation method, cross-subject study, and case study to study the role of food docent-guided tours in understanding folk culture. Moreover, the docent-guided tour studies how the docent can help tourists go deep into the core of folk culture better to realize the sustainable development goal of gastronomy tourism.

Research on Service Design Model of Sharing Economy (공유 경제 서비스 모델 연구)

  • Xuan, yao-wei
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.327-328
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    • 2019
  • 에어비앤비, 우버택시 등과 같이 공유경제 패러다임을 반영한 새로운 차원의 서비스 비즈니스의 확산은 IT기술을 기반으로 하는 스마트 네트워크 보급에 다른 제품의 서비스화가 일반화되었기 때문이다. 공유경제라는 새로운 패러다임 하에서 제품 공유와 관련된 서비스 시스템의 디자인 응용을 연구하는 것은 갈수록 중요해지고 있으며, 공유경제를 기반으로 하는 서비스 디자인이 스마트 네트워크와 융합을 통해 자원 활용을 높이고 낭비를 줄이며, 사용자의 다양한 생활 체험과 가치 있는 수요를 보장해줄 수 있기 때문이다. 본 연구는 기존의 서비스 디자인에 관한 문헌 정리와 디자인 실무를 통해 고찰한 서비스 디자인 개념을 바탕으로, 부산을 방문하는 외국인 고객을 대상으로, 예측하기 힘든 특수한 날씨환경에서 우산 사용에 대한 사용자의 니즈와 수요를 조사하고 분석하여, 보다 개선되고 창의적인 "공유우산 서비스 디자인 모형"을 구축하고자 하였다. 이를 위하여 서비스 디자인 방법과 원칙에 따라 우산을 공유하는 서비스 시스템의 목표고객, 접점을 분석한 후, 외국인 관광객을 위한 서비스 시스템의 서비스 청사진을 만들고 우산공유 시스템 구축과 실무적용을 위한 서비스 전략을 제시할 계획이다.

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Proposal of Personalized Recommendation for Korean Food and Tour Using Beacon System (비콘을 활용한 개인 맞춤형 한식과 관광지 추천 관리 시스템 제안)

  • Sung, Kihyuk;Ryu, Gihwan;Yun, Daiyeol
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.267-273
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    • 2020
  • Beacon is a wireless communication device that can automatically recognize the smart device in the short distance and transmit the necessary data, Beacon is a representative Internet of Things (IoT) facility in the era of the 4th Industrial Revolution, which is utilized in various fields such as short-distance information delivery, mobile location service, shopping, and marketing, and is constantly evolving. In this paper, it is based on tourist site-based recommendation information service. A system is proposed that recommends customized information according to the user's interest, preference, etc. by incorporating beacon technology. In other words, it acts as an information agent that informs tourists of desired information. In order to meet the needs of tourists, it is necessary to build an intelligent tourism recommendation system. The personalized Korean food and tourism recommendation management system using the beacon technology proposed in this paper is expected to provide high-quality services not only to foreigners visiting Korea but also to Korean tourists.

A study on the effects of behavior intention and satisfaction by festival service quality (지역축제 서비스품질이 만족도와 행동의도에 미치는 영향 연구)

  • An, Tai-Gi
    • Journal of the Korea Convergence Society
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    • v.8 no.11
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    • pp.279-285
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    • 2017
  • This study was conducted based on the evaluation items of the Ministry of Culture, Sports and Tourism as an index. Based on the previous researches of various researchers, hypotheses were set up to survey the visitors who participated in the bamboo festival. As a result of the study, three factors of the festival service quality factors (hardware, promotion, guidance, and program) were studied through factor analysis. As a result of the study, it was confirmed that PR and. Also, the event program had a significant effect on the revisit inquiry of the festival at .446. The effect of festival satisfaction on repeat visits and recommendation results. Beta (${\beta}$) values were found to be correlated with return visit (.584) and recommendation (.651). We will present the factors that need to be maintained through the World Bamboo Expo and the Festival of Damyang, identify the visitors' needs to visit again, and suggest some suggestions for Daelim's tourism industry, the fourth industry and eco-industry.

A Study on the Development of Children's Clothing Design as a Cultural Korean Wave Product -Focusing on the Production Work (한류 문화상품으로써의 아동복 디자인 개발에 관한 연구 -작품 제작을 중심으로)

  • Byun, Mi-Yeon;Baek, Min-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.7485-7493
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    • 2015
  • With the popularity of Korean Wave, making cultural goods specific for Hallyu tourists is getting more important. However, there are mainly daily life goods using celebrity character-based ones. Remarkably, there are only a few cultural goods especially in practicality-based clothing category. In particular, few cultural goods related to children's wear have been developed. Therefore, if children's wear is developed as Korean Wave cultural goods considering Chinese consumers' pattern and Korean Wave cultural goods, it will be helpful for revitalizing the Korean Wave and Korea's fashion market. In this regard, the purpose of this study is to develop children's wear design as Korean Wave cultural goods, thereby presenting empirical research results and fulfilling its following objectives: First, it is to identify the concept of Korean Wave cultural goods, to analyze the current status to finally establish data to develop Korean Wave cultural goods needed at this time. Second, it is to make real-life size works through development of designs to provide the empirical data for Korean Wave cultural goods market. For the research method and contents the review of the previous research, in-depth interview for qualitative research, and empirical research using market research and development of work were performed. Through the final research outcomes, Korean Wave cultural goods, the children's wear that can meet the consumer's needs were presented as empirical data. The study can be used as basic data for domestic fashion market and cultural product market and it is meaningful as a reference for the analysis on the Chinese consumers' needs.