• Asia Marketing Journal
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• v.2 no.2
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• pp.13-38
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• 2000

최근 유통연구에서 상당히 진행되고 있는 신뢰에 기반한 관계형성에 관한 연구들은 신뢰를 장기지향적인 관계를 형성하는 핵심적인 개념으로 간주하고, 경로구성원의 신뢰형성에 관계되는 선행 및 결과요인에 대한 다양한 개념들을 가지고 다각적인 연구모델들을 제시하고 있다. 그러나 이와 같은 연구들의 공통된 견해는 신뢰를 기반으로 한 관계행동에 관한 연구가 쌍방향적 관점에서 실행되어야 한다는 필요성을 인식하면서도 실증부분에서는 어느 일방향적 관점에서 설명하는 한계점을 나타냈으며, 비록 연구모델이 쌍방적 측면을 고려했다고 할지라도 관계행동이 쌍방에 의해 형성된 하나의 신뢰인에 의한 것인지 경로구성원 각자가 독자적으로 형성한 상대방에 대한 신뢰들에 의한 것인지를 명확히 규명하지 못하고 있다. 따라서 이러한 한계점을 극복하기 위해 먼저 문헌고찰을 통하여 신뢰의 본질 및 방향성, 관계형성에서의 신뢰의 역할을 논의하고 이와 같은 문헌고찰을 토대로 신뢰의 선행변인과 결과변인을 도식화한 쌍방의 독자적 신뢰에 대한 모델을 제시하여, 마케팅 이론과 실무에 적합한 시사점을 제안하고자 한다

• Journal of Digital Convergence
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• v.15 no.3
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• pp.165-173
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• 2017

The purpose of this study was to identify the causal relationship between the brand, the brand equity and brand equity of a tourist destination. The effect of love mark on self identification is that the relationship between love mark performance and self-identification time is significant, and that of love mark is in the order of self identification. Trust mark of love mark has a significant relationship with self identification. The relationship between brand intimacy and brand quality and the relationship between trust and brand quality were significant in relation to the brand mark, but brand mark was not significant. In addition, in the relationship between brand value and love-mark, there is a significant relationship between performance and brand value, relationship between intimacy and brand value, and performance is not significant in brand value. There was a significant relationship between gender and behavioral intention. The relationship between gender identity and behavioral intention was positively related to brand equity.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.212-221
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• 2022

This study aimed to analyze the relationship between ADHD trait and life satisfaction among male adolescents, and to examine the mediating effect of interpersonal initiation and internet game addiction on that relationship. The participants were 285 male students from middle and high schools. For this study, World Health Organization ADHD Self-Report Scale, Interpersonal Competence Questionnaire, Internet Gaming Use-Elicited Symptom Screen, and Satisfaction with Life Scale were used. PROCESS Macro 3.5 Model 4 was used to analyze a double mediating effect. Results revealed that male adolescents' ADHD trait was negatively correlated with interpersonal initiation and life satisfaction, while it was positively correlated with their internet game addiction. And, male adolescents' interpersonal initiation was positively correlated with life satisfaction, whereas internet game addiction was negatively correlated with life satisfaction. In addition, male adolescents' interpersonal initiation and game addiction were mediating ADHD trait and life satisfaction. These findings suggest that the interpersonal initiation and game addiction should be treated to improve life satisfaction of male adolescents with high ADHD trait.

• Journal of Korean Home Economics Education Association
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• v.31 no.4
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• pp.129-147
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• 2019

This study aimed at exploring the influence of 'Healthy couple relationship' education on the relationship formation competencies and marriage values of high school students. To achieve the research objective, the 'Healthy couple relationship' lesson plan developed by the author was executed in two high schools for eight weeks from September 1 to November 3, 2018 from which the effects were analyzed. The results are as follows. First, the 'healthy couple relationship' education for high school students has been effective in improving their relationship performance, which is a part of the home economics curriculum. In S high school, the paired t-test of pre-/post-test comparison results showed statistically significant differences in the areas of 'communication', 'conflict resolution' and 'relationship formation performance'. For Sejong City campus-type joint curriculum group, where Wilcoxson signed-rank test was applied due to small sample size, showed that the overall scores as well as all the subsections of 'relationship formation performance' (i.e., 'communication', 'self-understanding', 'conflict resolution', and 'empathy') have improved, although not statistically significant. Second, the 'Healthy couple relationship' education for high school students had positive effects on the marriage values of high school students. In S high school, students' perception of marriage values rendered a statistically significant positive change, while in campus-type joint curriculum in Sejong City, no statistical significance was detected. In conclusion, the 'Healthy couple relationship' education can help high school students build positive values by cultivating their 'relationship formation competence', which is a part of the competencies listed in home economics curriculum, and also broaden their understanding of marriage, by acquiring knowledge and skills to build healthy couple relationships, and learning to implement the knowledge and skills in their own lives.

• Journal of Internet of Things and Convergence
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• v.1 no.1
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• pp.27-32
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• 2015

This study analyzed the relationship building and maintaining with advertising in new media advertising environment. The literature research and focus group interview were mainly used for research method, It was found that advertising played the role of building and developing the relationship as times went by. On the contrary, the relationship could be damaged by advertising. And model, music in advertising and program were the major factors which build relationship.

• Journal of Distribution Research
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• v.11 no.4
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• pp.97-124
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• 2006

This study investigates the relationship between the relationship marketing factors, relationship quality and store loyalty in retail specialty stores. The customization of a retail specialty store was found to be having a larger effect on relationship quality than other factors such as expertise, bonding and communication and the moderating effects of customer characteristic was found be having a larger effect on relationship quality all factors except to communication. The result of this study has some practical implications. First of all, the customization strategy for individual customers is needed because customers trusted employees who provide a customized service more. Second, the employees' expertise is important to obtain the trust of customers. Third, the findings of the study showed that the communication with employees did not affect the trust. Rather, customers more often want price discounts, useful information, other benefits related to transactions. The communication is also necessary to bond a strong relationship with customers, as well as to respond customer's requests immediately Fourth, the marketing managers of the store have to effectively manage the customer relationship with the special consideration to the customer's gender, transaction experience, and variety seeking disposition.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.1
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• pp.113-123
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• 2020

There are common features among successful entrepreneurs without regarding to the stages of startup like challenge, growth, leap and maturity stages. We know that the successful entrepreneurs have strong entrepreneurship and interpersonal competency through many experiences in the real field of startup ecosystem. Entrepreneurship has a positive effect on intention to start a business, and the importance of entrepreneurship in business startups has been found through many studies. In addition, in most curriculum of startup, entrepreneurship education is operated like an introduction to the startup education. However, in research on entrepreneurship and education on entrepreneurship, it is not easy to find other factors related to interpersonal competence except for leadership. In this study, we redefined relation-building competences in consideration of relation-building parts such as self-openness, affinity, communication, empathy and consideration among various competencies of interpersonal relations, and analyzed the difference of startup intention according to the degree of relation-building competences. As a result, there was a significant difference in the degree of relation-building competences between the group of start-up entrepreneurs and the group with no intention of starting a business. It was proved that the relation-building competences is important for entrepreneurs. Therefore, in addition to studying entrepreneurship, which is represented by conductivity, innovation, autonomy, and risk sensitivity, the studying of relationship-building competences should be continued. It is expected that various research results analyzing the relationship between startups and relationship-building competences will be reflected in entrepreneurship education.

• Journal of Korean Academy of Nursing
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• v.24 no.2
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• pp.226-240
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• 1994

본 연구의 목적은 한국의 사회심리적 간호현상을 밝힘에 있다. 이를 위한 자료는9명의 임상경험이 많은 병원 간호사들을 심층면담하여 수집하였으며, 분석은 해석학적 현상학과 근거 이론 방법에서 사용하는 계속비교 분석 방법을 이용하였다. 사회심리적 간호는 ‘정보제공’, ‘위로’, ‘상담’, ‘지도’의 네가지 범주로 구분되었다. 이 중에서 정보제공이 가장 많이 사용되었고 중요하게 여겨 진 반면, 상담과 지도는 흔히 사용되지 않았다. 이는 상담과 지도는 고도의 의사소통 기술, 인간관계에 대한 이해, 그리고 타인에 대한 감성등이 요구되었기 때문이다. 사회심리적 간호제공에 방해를 주는 요인도 밝혀졌다. 첫째, 가족이나 보호자들의 상주로 인해 간호사들이 사회심리적 간호의 임을 이들에게 떠넘기는 경향이 있었다. 둘째, 간호사의 특성, 즉 치료적 인간관계를 확립할 수 있는 간호사의 능력부족이 방해요인이었다. 셋째, 신체적 간호만을 중시하고 높은 간호사대 환자 비율을 가진 병원 시스템이 방해요인이었다. 넷째, 조밀한 병상등의 병원환경도 해요인으로 나타났다. 사회심리적 간호는 간호사-환자-보호자 관계를 치료적으로 형성 유지할 수 있는 간호사의 능력에 따라 결정되었기 때문에 이에 대한 분석을 계속하였으며, 치료적 관계형성과 유지에 영향을 주는 요인은 다음과 같이 나타났다. 첫째, 간호사의 기술적, 신체적 간호의 유능성이 치료적 관계형성에 필요하였다. 둘째, 환자 및 보호자와 신뢰관계를 구축할 수 있는 능력이 필요하였다. 셋째, 환자의 요구에 따르는 역할을 제대로 수행할 수는 능력이 필요하였다. 즉, 치료적 관계형성은 환자와의 신뢰형성만으로는 부족하며, 환자와 보호자의 요구에 따르는 역할, 즉 정보제공자, 위로자, 상담자, 지도자의 역할까지도 수행할 수 있어야 함을 의미한다. 이 외에도, 간호사들이 치료적 관계를 형성하고 유지하기 위하여 사용한 대책들을 제시하고 논의하였다. 본 연구는 한국의 사회심리적 간호의 범주, 방해요인, 촉진요인 등을 설명하고 기술하였기에, 우리나라의 간호사들이 사회심리적 간호를 위해 어떠한 일들을 주로 수행하며, 어떻게 환자 및 보호자들과 상호작용하면서 간호중재를 펴나가는가를 이해하는데 도움을 주리라 여겨진다.

• Journal of the Speleological Society of Korea
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• v.4 no.5
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• pp.14-26
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• 1979

최근에 와서 석회암 지형에 대한 조사연구는 활발히 진행되고 있다. 특히 석회동굴을 중심으로 하여 관광 학술면에서 그 활동 방향이 진행되고 있으나 이와같은 동굴의 형성도 석회암지형의 발달과 관련하여 그 형성이 규명되어야 하고 동굴의 형성과 지하수면과의 관계 종유동 형성의 시간적 길이, 절리, 단층 등이 동굴형태와의 관계도 종합적인 석회암지형을 연구함으로써 지형학적, 지질학적 제문제가 해결되리라 생각된다.(중략)

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1321-1329
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• 2009

Web technology has allowed the rise of services such as blogs or YouTube that make possible the sharing of opinions, perspectives, and experiences with other users through contents. Online services that promote such sharing of information and communication are known as social media. Recently, the explosive growth of these services displays the carry-over of the natural sociality that all humans possess as social creatures. This study took an exploratory approach in investigating what influential relationships are involved in forming new relationships through sharing and participation, as sharing and participation are core keywords of social media. In order to do this, relationship formations were observed in actual usage environments with the use of the diary study method and in-depth interviews. This study sought to deduce necessary elements in relationship formations and examine the influences of weak ties on participation and sharing.