• Journal of Korea Technology Innovation Society
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• v.21 no.4
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• pp.1386-1410
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• 2018

Entrepreneurial resilience is one of the core competencies that young entrepreneurs should own. However, compared to its importance, related studies about this topic are rare, especially in Korea. Therefore, this study, for empirical analysis, included resilience to the research model expanding existing research. The purpose of this study is to identify the direct effects of perceived norms of young entrepreneurs, entrepreneurial self-efficacy, and entrepreneurial resilience on entrepreneurial intentions, and to identify the mediated effects between perceived norm, entrepreneurial self-efficacy, and entrepreneurial intention. The data used in this research were collected through questionnaires from 443 potential young entrepreneurs. Our experimental result show that social norm and entrepreneurial self-efficacy were positively related to entrepreneurial resilience. Moreover, personal norm, entrepreneurial self-efficacy, and entrepreneurial resilience were statistically significant on intention of entrepreneurial. As a result of the indirect effect, entrepreneurial resilience mediates the relationship between social norms, entrepreneurial self-efficacy, and entrepreneurial intention. Finally, this research has significant meaning because it shows the importance of entrepreneurial resilience to entrepreneurial intention of young entrepreneurs. However, the limitation of this study relates to the restriction of sample in certain regions and universities.

• Korean Journal of Social Welfare
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• v.67 no.4
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• pp.79-101
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• 2015

What is the role of welfare discourse? Michel Foucault suggests the power and knowledge relation that power in a particular society and period controls the society and members by creating knowledge affecting the formation of cognitive and normative systems. Having the formation of exclusions(constraint of cognition), and materiality and reality(normative system) as an analytical framework, this article attempts the exploration of welfare discourse analyses with public statements relating to welfare subjects of the four former Korean presidents. As a result, It is found that dominant epistemic system is formed by balancing welfare and growth and regarding jobs as the best welfare(the linkage of welfare-growth-employment), emphasizing individual economic responsibility and self-reliance, pursuing welfare selectivism, and excluding comprehensive welfare provisions. At the same time, it is observed that power is not always formulating systematic knowledge and that there is a gap between cognition and norm. While the Foucauldian discourse analysis provides a causal inference about low social welfare expenditure, excessive focus on the role of power as knowledge generator and infuser causes a question of how to accommodate contemporary changes into knowledge system.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.322-331
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• 2023

This study was conducted to investigate the mediating effect of subjective norms in the relationship between standards precautions knowledge of and of standards precautions compliance in nursing students. The subjects of the study were 195 senior nursing students who completed clinical practice at three universities located in J province. As a result of the study, subjective norms showed a partial mediating effect between standards precautions knowledge and standards precautions compliance. And the explanatory power (R2) explaining the standards precautions compliance was 35%. Therefore, in order to promote the standards precautions compliance in nursing students, it is necessary to develop standards precautions knowledge and prepare effective strategies to induce subjective norms through it.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.138-147
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• 2013

This study aims to explore how journalistic norms are practiced in journalists tweets by analyzing journalists' twitter. The study found that journalists consider using twitter as an extension of journalistic practice rather than a private space. In other words, journalists use twitter without a clear distinction about the nature of the twitter. In terms of journalistic norms, journalists expressed actively their opinion rather than keeping the traditional notion of objectivity. There are not much tendency of sharing the gatekeeping role. Also, journalistic use of twitter does not increase transparency as much as expected. However, there is a positive sign of practicing the newly expected journalistic role, conversation with news users. Finally the relationships between journalistic use of twitter and journalistic norms are not straightforward but diverse depending on the size and type of press, and gender of journalists.

• Survey Research
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• v.18 no.3
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• pp.47-76
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• 2017

This study has been done to understand the relationship between age norms and negative perception on older workers, and to find out moderating effect of recognition of employment welfare services in those relationships. And the purpose of this study is to suggest alternative ways to improve pessimistic perception on older workers, which is basal ageism. For this purpose, the survey has been conducted with 630 participants, who were 20 years old and over and lived in 15 different provinces. The collected data has been analysed by using SPSS Win 18.0. The results as followed: first, there were significant differences of negative perception on older workers among provinces(metropolitan areas, small towns, and rural areas); second, age norms significantly influenced on pessimistic perception on older workers; third, moderating effect of recognition of employment welfare services has been verified. These results suggest that it is necessary to promote people to take a flexible attitude toward older adults using media broadcasting and promotion of employment welfare services. Public and private cooperation should be needed to change people's negative perception on older workers. Lastly, programs, which are appropriated and tailored in specific provinces, improving awareness of older workers should be required.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.76-86
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• 2013

This study examined users' acceptance process with the QR code as an interactive marketing communications tool. We collected total 200 survey data and 181 questionnaires among them were used for the analysis during for five days, from 9 to 13 in May 2011. The first research question of this study examined the relationship among subjective norms, perceived usefulness, perceived ease of use, attitudes, and intention to use through the structural equation modeling analysis. The result of the first research showed that subjective norms about the use of QR code affect intention to use via perceived usefulness, and also directly influence on it. The perceived usefulness has the biggest impact on the intention to use. The research question 2 was to look at the condition effect with the presence of experience. As the analysis result of the second research question, the relationships between subjective norms and perceived usefulness are not different whether or not groups experience QR code, and both groups appeared to have had significant impact. Whereas the relationship between subjective norms and intention to use showed a significant influence on the population that has the experience with the QR code. In order to encourage use of the QR code, therefore, we will need to highly impress on users subjective norms which are ambient pressure on the use of QR code and positively offer marketing strategy which gives users the opportunities to get experience with the QR code.

• Journal of The Korean Association For Science Education
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• v.39 no.4
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• pp.489-498
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• 2019

This study aims to develop and apply questionnaire to identify pre-service science teachers' level of norms of science based on CUDOs, a scientific norm presented by R. Merton. In addition, we compared the pre-service science teachers' perception of scientific norm by major, grade, and gender, and analyzed the types of scientific norms through cluster analysis. For the study, 260 pre-service science teachers from two universities were involved. First, based on the CUDOs of R. Merton, 32 questionnaire items from six domains (pursuit of personal interests through scientific research, the pursuit of national interests through scientific research, pursuit of universal welfare through scientific research, non-communalism, non-universalism, and anti-organized skepticism) were developed. The study found that the statistical validity and reliability of the questionnaire items were acceptable. There were no significant differences in the scores of pre-service science teachers' anti-scientific norm by gender, major, and academic year. We conducted a cluster analysis and identified three types of scientific norms (traditional scientific norm, modern pragmatism, and utilitarian views).

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.381-389
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• 2014

This purpose of this study was to identify the relationships between attitude, subjective norms, perceived behavioral control and intention of safer sexual behavior in non-experienced university students of sexual intercourse. The study participants were 604 students of university in Seoul. Considering the extremely private and sensitive topic of this study, data collection was performed through online and mobile media form April 1 to 14, 2013. Collected data were analyzes using the SPSS 21.0 Programs. As a results, Intention of safer sexual behavior had a meaningful relationship with attitude, subjective norms, perceived behavioral control. Bsaed on these results, it is suggested that the results the of this study are used to develop nursing intervention strategies for the promotion of sexual health, such as sex education programs or sex counseling programs targeting university students.

• Proceedings of the Korean DIstribution Association Conference
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• 1997.07a
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• pp.189-212
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• 1997

장기 거래관계 내지는 협력관계, 그리고 이를 뒷받침 하는 관계규범, 거래윤리와 같은 개념은 90년대에 들어 유통분야의 학문적 연구대상으로 가장 중요하게 부각되고 있다(Dwyer, Schurr, and Oh 1987; Anderson and Weitz 1992; Ganesan 1994; Kalwani and Narayandas 1995; Kumar, Scheer, and Steenkamp 1995a,b). (중략)

• Journal of Digital Convergence
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• v.17 no.7
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• pp.99-108
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• 2019

This study examined the relationships among perceived values(environmental value, functional value), perceived risk, subjective norm, pro-social behavior, product attitude, and usage intention related to car-sharing service. The study also explored the moderating role of possessive desire between the antecedent variables and consumer attitude. 238 survey responses of Chinese consumers were analyzed by structural equation modeling. It is indicated that environmental value, functional value, subjective norm, pro-social behavior had positive effects on attitude, thereby affecting the usage intention of this service. Possessive desire moderated the relationship between environmental value, subjective norm and attitude. These results are expected to provide various marketing strategies for sharing economy services.