• Title/Summary/Keyword: 공정성

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A Study on Interrelationship to Justice dimensions of Chinese Consumers (중국소비자들의 공정성 차원 간 상호관련성에 관한 연구)

  • Park, Sung-Kyu
    • International Area Studies Review
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    • v.15 no.2
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    • pp.225-245
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    • 2011
  • This study investigates the effects of justice dimensions on negative emotion, consumer satisfaction after service recovery, repurchase intention and word-of-mouth intention in a context of service recovery. Behavioral intentions(repurchase intention and word-of-mouth intention) are critical to the discount store sellers' survival and success. The research model is an extension of previous studies, especially considering more recent developments in the service recovery literature. A survey using 458 customers in China was conducted, confirmatory factor analysis was conducted to test the validity of the measurement model, and AMOS analysis approach was used to gain important insights into how customer retention in the discount store business can be ensured. The results suggest that all three dimensions of justice had negative effects on negative emotion, had positive effects on satisfaction after service recovery. Negative emotion had negative effects on recovery satisfaction. Recovery satisfaction had positive effects on repurchase intention and word-of-mouth intention. Finally, this study suggests the implications of these findings and offers directions for future research.

An Exploratory Study of Fairness Structure in the Context of the Online Shopping (온라인 쇼핑에서 소비자가 지각하는 공정성의 구조에 대한 탐색적 연구)

  • Kim, Young-Kyun
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.4
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    • pp.128-142
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    • 2009
  • Since fairness issue has been found to be important in many different business contexts such as marketing, organizational psychology and management in general. The purpose of this exploratory study was to identify the factor structure of fairness and its effects on customer satisfaction and word-of-mouth. In this survey, we collected data from the respondents who have experienced online shopping from 61 online shopping companies. The data were analyzed by structural equation model using LISREL 8.5. The results indicated that fairness has a four-factor structure, which is composed of distributive, procedural, interpersonal, and informational fairness, which is different from three-factor structure. In addition, perceived justice as a second-order construct were found to have a positive effect on customer satisfaction and word-of-mouth intention. The study suggests that online shopping mall should increase customer satisfaction and positive word-of-mouth by enhancing multiple aspects related to fairness.

Influence of Perceived Justice with Service Recovery on Customer Satisfaction and Behavioral Results (서비스복구의 공정성 지각이 고객의 만족과 그 행동적 결과에 미치는 영향)

  • Cho, Sang-Lee;Kang, Myong-Ju
    • Management & Information Systems Review
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    • v.33 no.1
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    • pp.299-312
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    • 2014
  • This study is about the influence of perceived justice with service recovery on customer satisfaction and the customer's behavioral results. Even though prior studies estimated overall customer satisfaction, this study measured customer satisfaction separately in two parts: satisfaction with the service recovery and relationship satisfaction. The results are as follows. Distributive justice and interactional justice have positive effects on satisfaction with service recovery. But distributive justice, procedural justice and interactional justice have positive effects on relationship satisfaction. Satisfaction with the service recovery and relationship satisfaction have a positive effect on customer loyalty.

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Impact of Agile Leadership and Organizational Justice on Job Commitment in Finance Sales (Agile Leadership과 조직 공정성이 금융 Sales 종업원의 직무 몰입에 미치는 영향)

  • Ha, You-jin;Kang, Shin-gi
    • Journal of Venture Innovation
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    • v.6 no.3
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    • pp.203-220
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    • 2023
  • This study conducted an empirical analysis of the factors affecting the job commitment of employees within a financial sales organization, focusing particularly on agile leadership and organizational justice. Agile leadership was subdivided into four components: adaptability, collaboration promotion, proficiency, and an agile approach, whereas organizational justice was broken down into distributive justice, procedural justice, and interactional justice. Data were gathered through an online survey, and 245 valid responses were subjected to hierarchical regression analysis. The results revealed a significant positive effect of distributive justice, interactional justice, adaptability, promotion of collaboration, and an agile approach on job commitment among the employees of the financial sales organization. However, the influence of proficiency, a component of agile leadership, and procedural justice, a dimension of organizational justice, did not prove to be statistically significant. The order of influence among the significant variables was found to be: adaptability, interactional justice, promotion of collaboration, distributive justice, and an agile approach. These findings confirmed the impact of agile leadership in financial sales organizations, traditionally viewed as conservative, and suggested practical implications for the financial sector to adapt in anticipation of the Fourth Industrial Revolution.

The Effect of Ethical Management on Performance of Retailer-Vendor Relationship: The Mediating Effect of Equity from Vendor Perspective (소매업체-공급업체 관계에서 윤리경영 평가가 관계성과에 미치는 영향: 공급업체 공정성 지각의 매개효과를 중심으로)

  • Hur, Won-Moo;Park, Jin-Yong;Kim, Min-Sung
    • Journal of Distribution Research
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    • v.13 no.2
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    • pp.59-78
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    • 2008
  • The purpose of this study is to investigate the effect of vendor perceived equity on the performance of retailer-vendor relationship. The empirical study of 386 vendors identified the following results. First, retailers' ethical management positively influenced on vendors' perception on procedural justice and interactional equity, whereas boundary personnel's ethical management positively influenced only on interactional equity. Second, distributive equity was positively influenced by procedural equity and interactional equity. Third, the performance of retailer-vendor relationship was directly affected by distributive equity and interactional equity, whereas procedural equity indirectly influenced on the relationship via distributive equity.

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Improving the Fairness of TFRC Congestion Control Protocol (TFRC 혼잡제어 프로토콜 공정성 개선 방안)

  • 조경연;장주욱
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.10c
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    • pp.355-357
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    • 2001
  • TFRC(TCF-friendly Rate Control) 혼잡제어는 연속적인 재생을 필요로 하는 멀티미디어 서비스를 위한 TCP-friendly 알고리즘이다. 이러한 TCP-friendly 알고리즘의 성능을 결정하는 가장 중요한 요인으로 기존 TCP 혼잡제어 알고리즘을 이용하는 트래픽과의 전송대역폭에 대한 공정성(fairness)이다. TFRC 혼잡제어 알고리즘에서는 이러한 공정성을 만족시키기 위하여 TCP를 모델링한 식에 의하여 전송률을 결정한다. 그러나 TFRC 혼잡제어는 혼잡이 심한 네트워크 상황에서는 공정성이 급격히 떨어진다. 본 논문에서는 TFRC 혼잡제어알고리즘의 전송률 결정방법의 개선을 통하여, 높은 손실률을 보이는 혼잡한 네트워크상황에서 공정성이 떨어지는 문제를 해결한다.

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Development of Fairness Evaluation Index for the Construction Industry (건설산업의 공정성 평가지수 개발)

  • Lee, Chijoo
    • Korean Journal of Construction Engineering and Management
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    • v.23 no.1
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    • pp.16-27
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    • 2022
  • This study analyzed both the legal system regarding fair trade and the types of unfair trade in the construction industry. Then, it derived the factors with which to evaluate the level of fairness. These factors were classified by each type of participant in the construction industry, such as general contractors and subcontractors, and each construction stage, such as bidding, contracting, and construction. The perceived fairness level of factors was analyzed using a survey of 238 employees of general contractors and subcontractors. Next, the study developed a fairness index for the construction industry. The index showed that subcontractors perceived the level of fairness more negatively than general contractors, but both perceived the construction stage of the industry as having the lowest level of fairness. General contractors perceived the bidding and contracting stages as having the highest fairness levels, and subcontractors perceived the contracting stage as having the highest level of fairness. The developed fairness index identified the evaluation factors that need improvement and the fairness level perceived by each type of participant at each stage of construction. The results of this study can contribute to establishing measures that improve the level of fairness in the construction industry.

A study on the crowdfunding strategies of start-up businesses -focusing on the impact of perceived justice on customer satisfaction and loyalty- (스타트업 기업들의 크라우드 펀딩 전략에 관한 연구 -지각된 공정성이 고객의 만족도와 충성도에 미치는 영향을 중심으로-)

  • Kim, Seung-Hwan;Lee, Sang-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.515-522
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    • 2018
  • Current signs of a downturn in South Korea's economy include the sharp drop in consumption. Considering internal and external complications such as the raise in minimum wage and fierce global competition, people's taste and purpose of consumption is shifting as well. Under such circumstances, crowdfunding provides a new investment and distribution channel for businesses in their initial stages. Crowdfunding can serve as a key driver of growth in early stages of business operations and lead to growth in consumption as a new distribution channel. This study explores how customers perceive the process of reward crowdfunding, especially when it comes to fairness in procedure, interaction, and distribution. In addition, we further seek how perceived fairness affects customer satisfaction and loyalty in the industry.

The Effect of Innovative Behaviors on Perceptions of Distributive Justice: Moderating Role of Relative Professionalism (혁신행동이 분배공정성 지각에 미치는 영향 : 상대적 업무 전문성 수준의 조절효과)

  • Oh, Sang Suk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.6
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    • pp.169-177
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    • 2019
  • From the past to the present, justice has attracted many people's attention. Most of the previous studies carried out in relation to justice are studies of the resulting variables, and there is a great advantage that they let us know about the importance of justice. However, the findings are focused only on the behavior of the members of the organization according to the status of justice already perceived. Therefore, studies on the antecedent of justice are also necessary to understand justice accurately. This study identifies the factors that can directly affect justice and the contextual factors that could moderate their relationship. In particular, using the '2017 Public Employee Perception Survey' released by the Korea Institute of Public Administration, we examined how innovative behavior of public employees affects the perception of distributive justice and how the relative professionalism, which is the situation variable, moderates the relationship between variables. A regression analysis of 321 public employees showed that innovative behavior affects the perception of distributive justice, and that the positive relationship of innovation behavior to the perception of distributive justice is weakened when the level of individual perceived relative professionalism is high.

The Way of the Increase in Helping Behavior: The Effects of Empathy and Fairness on Intention for Helping Behavior (도움행동을 높이기 위한 방안 모색: 공감과 공정성이 도움행동의도에 미치는 영향)

  • YongHun Kim ;Lina Liw ;SeongYeul Han
    • Korean Journal of Culture and Social Issue
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    • v.18 no.3
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    • pp.349-366
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    • 2012
  • The importance of helping behavior in our society has been increasing and this study aimed to find the practical strategies to increase helping behaviors with minorities and general public in our communities. Participants(N=156) were randomly assigned to respond to a scenario which measured the intention to help either foreign workers or general public. Also, participants were given the scale of fairness and empathy to respond. The findings of this study demonstrated that (1) empathy and fairness had main effect of the intention to help other persons and empathy and different targets in the unfair perception had interactional effect; (2) the intention to help foreign workers was positively related to fairness and the intention to help general public was affected by empathy. The results showed that according to the perceived unfairness in helping behavior situations, the role of fairness which empathy did not explain was founded. These findings suggest that empathy and fairness in helping behavior are complementary to each other.