• Korea Trade Review
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• v.41 no.5
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• pp.1-14
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• 2016

Consumers have been increasing their interests in firms' ethicality as well as in the features of the firms' products when they decide to purchase a certain product. Recently, fair trade is considered to be a type of ethical marketing in the business-to-consumer market. In this regard, the effects of fair trade-based marketing on firm performance have become the center of academic and managerial concerns. Despite this importance, few studies have investigated whether fair-trade is a source of competitive advantage or just a cost of doing business. The present research attempts to provide evidence of how fair trade-based marketing influences competitive advantage. Two experimental studies were conducted to explore consumers' purchase intention, which can be a proxy of competitive advantage, in a foreign product-consumption context. Drawing on the stakeholder theory, the first study was performed to examine the effects of fair trade marketing on consumers' purchase intention through a within-subjects design. In addition, building on the signal theory, the second study was executed to test the effects of a fair trade mark on consumers' purchase intention. The findings of the current research reveal that consumers prefer fair trade-based products to others and that when it comes to fair trade-certified products, consumers are more likely to purchase products with that certification than otherwise, even when those products are sold at higher costs than rival products. Interestingly, the results of this research present that there is a significant difference of consumers' purchase intention of a fair trade-based product between two different marketers. This implies that fair trade-based products should be differentially distributed and targeted at a certain type of consumers.

• International Commerce and Information Review
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• v.14 no.4
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• pp.109-130
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• 2012

In recent years, the volume of global fair trade has been increased rapidly. As the quality of life improves, consumers are increasingly concerned about fairness and environment and show positive attitudes toward ethical products. Fair trade is a social movement that aims to set fair prices for products, alleviate poverty, and assist producers marginalized by the traditional economic model. The study attempt to investigate empirically fair trade products purchase intention, so consumers attitude toward fair trade product purchase, normative belief, fairness restoration expectation, ethical responsibility are defined and their impacts on the purchase intention were analyzed. The statistical method used to test the hypotheses was multi-regression using SPSS 18 for window. The results of this study are follows. Purchase attitudes toward fair trade products and ethical responsibility had a significant effect on the purchase intention. The Effectiveness of the ethical responsibility had greater than that of the purchase attitudes. The result of the empirical study provides important implications for the fair trade related organizations and businesses.

• Management & Information Systems Review
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• v.34 no.1
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• pp.143-162
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• 2015

The purpose of this study was to investigate the structure relationship through the empirical analysis between the factors that affect the perception of the consumer for the fair trade products. Most of the previous research on consumer reactions associated with fair trade products are limited to certain situations that are characterized as exploratory look. Specifically, this study suitability as a key factor associated with consumer awareness of the fair trade products through review of the literature, reliability, consumption values, attitudes and purchase intention presentation, and was to examine the effect relationship. Although most of the theories are employed through empirical analysis, the relationship between reliability and purchase intention (H5), there was no statistically significant effect relationship. The results of this study are expected to provide significant implications in the establishment of the company's marketing strategy to sell fair trade products with the comprehensive understanding of the consumer recognition of the fair trade products.

• Management & Information Systems Review
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• v.37 no.2
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• pp.283-297
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• 2018

This research focuses on the perceived marketplace influence(PMI: A belief that recognizes the effect that an individual's actions will have on the behavior of other consumers in the market and thus drives them to act on fair trade consumption) of consumers who may act as a more fundamental explanatory alternative to the gap in attitudes and behaviors of fair trade products. The purpose of this study is to investigate the relationship between consumer's self - determination psychological needs (autonomy, competence, relevance), influence (personal influence, market influence), and the assets of fair trade products. As a result of the empirical analysis, it was found that among the major psychological needs related to self-determination, the variables other than competence and the perceived influence relations of consumers can be directly formed, and the perceived consumer effectiveness(PCE) has a positive influence on perceived marketplace influence(PMI). It is also found that the perceived influence of consumers(PCE, PMI) has an influence on the consumers' perceived equity of Fair Trade products. The results of this study will provide an opportunity to theoretically explain the gap between consumers' attitudes and behaviors of Fair Trade products, which is a part of ethical consumption, and provide important implications for the establishment of marketing strategies.

• Management & Information Systems Review
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• v.36 no.2
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• pp.59-79
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• 2017

The purpose of this study is to verify the relationship between consumer 's self - determination psychological needs (autonomy, competence, and relevance) related to fair trade and brand equity related to fair trade products through empirical analysis. It is meaningful that it is linked to strategic brand management based on consumer need satisfaction. As a result of empirical analysis of this study, Fair Trade attitude plays an important role in the relationship between self - determination psychological desire and brand equity. Especially, Consumer need Satisfaction with competence was found to be a strategically important construct. Based on the results of this study, it is expected to provide important implications for future strategic management of brand equity related to Fair Trade products.

• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.67-83
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• 2015

The purpose of this study was to explore the levels of ethical consumptions and related variables on ethics of adolescents as consumers. This subjects were 552 middle and high school students. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the adolescents was ranged from 2.87 to 3.08, which were relatively low. 2. The ethical consumptions(fair-trade product consumption, donation and giving, local consumption and eco-friendly consumption) in demographic variables were found to have significant differences depending on their religion, perceived social class, father's education and mother's education. 3. The result of hierarchical regression analysis indicated that consumer education experience, the eco-friendly values, materialism, saving, experiencing mass media on affecting the fair-trade product consumption. The major variables affecting the ethical consumptions in the donation and giving were materialism, consumer education experience, experiencing mass media and the eco-friendly values. The significant variables affecting the local consumption were the eco-friendly values, consumer education experience, materialism, experiencing mass media and saving. The major variables affecting the eco-friendly consumption were the eco-friendly values materialism.

• Journal of Welding and Joining
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• v.10 no.4
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• pp.66-74
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• 1992

규격은 제정 주체에 따라 사내표준, 단체규격, 국가규격, 지역규격 및 국제규격으로 분류된다. 시장경제의 블록화, 관세이외의 무역장벽 및 공업제품에 대한 품질향상의 요구확대등에 기인하여 공업규격에 대한 인식이 날로 증가하고 있다. 최근에는 ISO 9000 시리즈가 국내 공업제품의 생산활동과 수출활동에 미치는 영향에 대한 관심이 증가하고 있다. 이와 같은 상황에서 용접관련 규격의 현황을 파악하고 우리가 지향하는 목표를 설정하는 것은 중요한 일이다. 본 글에서 규 격의 종류를 개괄하고, 용접관련 규격이 각 공정에서 어떻게 적용되는가를 살폈으며, 끝으로 용 접학회가 규격활동에 정진하여야 함을 나타내고자 하였다.

• Bulletin of Korea Environmental Preservation Association
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• v.26 no.1_2
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• pp.18-22
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• 2004

WTO 뉴라운드인 도하 개발 아젠다 ( Doha Development Agenda)에서 자유무역과 환경보호의 연계 논의가 주요 주제로 되면서 환경기술이 각국간, 제품별 경쟁력의 뜨거운 이슈로 등장하고 있다. 수입국의‘공정 및 생산방식(Processes and Production M e t h o d s ) ’기준을 수출국이 준수하지 않을 경우 환경보조금으로 간주하여 소위 환경덤핑(Eco-Dumping) 관세를 부과하려고 하거나 환경친화제품에 대해서는 상대적으로 관세를 인하시키려고 하고 있다. (중략)

• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.656-669
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• 2017

Fair trade implies honest wages and eco-friendly products in keeping with the demands of ethical consumerism. Although consumers are presently more interested in fair trade products, it is hard to find aggressive marketing strategies for fair trade fashion products. Therefore, the purpose of this study investigates the effect of consumption propensity on fast and slow fashion goods consumption attitudes and purchase intention on fair trade fashion products. For method of this study, 229 questionnaires were distributed to consumers residing in Seoul, South Korea. The data from the 219 returned usable questionnaires was analyzed by Cronbach's alpha, factor analysis, regression analysis using SPSS 22.0. The results of this study were as follows: First, consumption propensities of spontaneity, histrionics, and imitative nature in descending order positively affect consumption attitude for fast fashion products. And green consumerism negatively affects consumption attitude for fast fashion products. Second, consumption propensity such as donation & sharing consumerism, ethical consumerism, green consumerism, histrionics, and imitative nature in descending order positively affect consumption attitude for slow fashion products. Third, slow and fast fashion products consumption attitude in descending order positively affect purchase intention on fair trade fashion products. Fourth, consumption propensities such as ethical consumerism, green consumerism, and donation & sharing consumerism in descending order positively affect purchase intention on fair trade fashion products. Therefore fair trade fashion products with various usages and sustainable high quality are promoted by differentiated marketing strategies.

• Clean Technology
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• v.9 no.3
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• pp.115-124
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• 2003

Bio industry had rapidly grown up to about 32% annualy mean since '90. To overcome a trade barrier related with environmental issues, which were needed to reduce and reuse pollutants generated from the manufacturing process of product to develop and apply cleaner technology. In this paper, the usefulness of membrane process were surveyed for economical and effective treatment of waste water which were discharged from the production of polymannuronic acid. Concentration efficiencies for U/F 10k, U/F 1k, and N/F were 40%, 60%, and 80% by batch operation. Concentration efficiencies for a combination process of U/F 1k and N/F were 90% by continuous operation. There were a lot of loss of product, which could improve 25% of productivity with recovering product by introducing membrane process.