• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.364-370
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• 2017

Creative thinking and fusion diversity of the performing arts pursue the settlement of empirical value realization by assuming new communication by genre. This new value and communication can create a type of collective intelligence with a different attempt based on the individual communication and horizontal thinking of the masses. Therefore, the empirical value and communication of the 21st century convergence(fusion) performing arts is possible through new types and analysis, and also were understood as the horizontal creation structure of the artist. As a result, first, the concept of the right value of 'convergence' was perceived as empirical communication depending on the empirical thinking ability of genre artists. Second, off-genre and collaborative tendencies are due to cooperation based on intellectual ability and recognition of horizontal communication by genre. Third, in the collaboration, the public's individualized communication ability and universal communication recognition should be premised and perceived the empirical definition about the collective intelligence. In conclusion, it is concluded that empirical value and communication of convergence performing arts enable to the experimental creation of collective intelligence, and that the relationship structure extends to a meaningful transition of convergence interpretation and expression of performing arts.

• (The) Research of the performance art and culture
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• no.40
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• pp.343-372
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• 2020

This study is about the variation types, techniques and live performance of the East Sea Coast Shamanism Gutgury rhythm. This study looks over the East Sea Coast Byeolsingut entertainment holder, Kim Yongtaek's variation and performance types to find the factors for the difference between his Gutguri rhythm performance and Gutguri rhythm performed from other genres. East Sea Coast Shamanism Gutguri rhythms have more variable types than itself from other genres, and use unique techniques. This paper is a study on how these variation types and unique techniques are used in live performance to manage impromptu variation rhythms.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.1
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• pp.379-388
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• 2018

This study aims to analyze the causes of conflict between street performing subjects and identify methods to induce their collaboration in promoting a creative city. This study proposes preventive mechanisms after identifying potential problems in performances on the streets of Jeju, which aims to become "the island of culture and art". To this aim, the type and relationship between the subjects of conflict, characters of conflict, solutions, extent and role of tolerance, responses of the subjects, and type of conflict management employed were examined and analyzed. We employed an in-depth interview method involving cases of conflict occurring during street performances in Jeju. were categorized into 6 types. First is conflict resulting from the lack of facilities. Second is conflict caused by non-designated performance venues. Third is conflict due to exclusive ambiance. Fourth is conflict resulting from direct engagement by neighboring residents. Fifth is conflict between residents and police during performances. Sixth is conflict by lack of definite relationship with relevant institutes. To systematically resolve these conflicts, we propose the following management methods: (1) behavioral approach of pretraining through a registration system; (2) establishment of busking zones and allocation after registration; (3) training of facilitators to manage street performances and extended roles; (4) establishment of standards for street performances through the systematic approach of ordinance; (5) training to secure tolerance of residents; and (6) simplification of deliberation process by building a collaborative system among institutes.

• Journal of the Korean Society for information Management
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• v.33 no.2
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• pp.77-102
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• 2016

The effective searching for performing arts contents can be achieved by providing various access points and searching methods based on specialized metadata. The purpose of this study is to develop a faceted navigation interface which user could effectively and efficiently retrieve performing arts contents even if the users do not know accurate descriptive information about them. Therefore, the study, first, investigated search access points and navigation items providing by other the performing arts retrieval systems and to analyze information seeking behaviors of university students who major in music, dance and theater. And then, the study proposed the 36 facets with the 9 main facet categories suitable for performing arts and also proposed 27 descriptive elements suitable for performing arts contents. Finally, the study developed the performing arts contents retrieval system based faceted navigation interface with 3,360 experimental data and conducted an in-depth interview in terms of usability, serendipity, and efficiency. The applying the faceted navigations for searching performing arts contents will help users access and utilize them in the retrieval system and moreover satisfy user demands.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.1
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• pp.281-290
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• 2017

This study aims to determine how demographic characteristics and SNS use traits of audiences are different depending on preferred performance types such as pop music concert, musical; play, dancing and ballet. SNS use traits are as follows: duration of SNS use, average number of access to SNS account, average time of SNS use, SNS activity type, motivation for SNS use, preferable type of SNS, annual total number of performance watched, and method to gain performance information. Also, the study was conducted to get significant insights in designing marketing strategy using social network services. The results are as follows. First, the result of examining audience's demographic factors depending on preferred performance type showed meaningful differences in sex, age, marital status, form of family, academic level, job and monthly income of the audiences. Second, SNS use traits of the audiences according to preferred performance genres vary in duration of SNS use, average number of access to SNS account, average time of SNS use, SNS activity type, motivation for SNS use, method to gain performance information. These findings showed that demographic characteristics and SNS use traits needed to be classified more specifically based on genres. Additionally, marketing strategy using performance information, traits of contents and customers' patterns through SNS should be specifically developed based on specified target.

• Journal of the Korea Society of Computer and Information
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• v.28 no.3
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• pp.149-157
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• 2023

The purpose of this study is to suggest that performers in the performing arts actively utilize the loading dock and stage door when evacuating from the stage space of a performance hall in a crisis situation. Therefore, first, we analyzed the system related to the performance hall's safety. The stage evacuation type was classified into A, B, C, and D forms by applying the building law audience evacuation standards. Second, statistical data were organized based on measurement data, and the characteristics of each form were summarized. Third, the network reliability measurement method was borrowed to evaluate the evacuation safety of the evacuation route in the stage space. We confirmed quantitatively that the direction of the loading dock direction and stage door direction on the stage is advantageous for evacuation. In this study, it was possible to distinguish the advantage of evacuation according to the type of evacuation, (A(0.1274)>B(0.1228).>.C(0.0487)) with A being the most advantageous. These results can be expected to improve the evacuation safety of the stage, and furthermore, they are expected to be used as basic data for stage evacuation.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.265-275
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• 2019

The purpose of this study is to validate scale of deteminants for watching Korean traditional music performances to activate the market by procuring and increasing Korean traditional music performance consumers that exhibit generally low preference in the performance market. Accordingly, FGI was conducted on seven employees and professionals in the arts and cultural sector and then open survey results were categorized into eight factors and a total of sixty-five items using the KJ method to find the viewing decision factors per consumer type of Korean traditional music performances. Afterwards, a six-factor and thirty-five items were extracted after conducting an exploratory factor analysis and confirmatory factor analysis was conducted to verify the structural appropriateness, and then the feasibility of the composition of Korean traditional music performance viewing decision factor scale was verified. Results of the analysis showed that first, for general Korean adults making decisions to view Korean traditional music performances, there was positive impact in the order of interest-creating factors, fame and talent factors, emotional and information factors, creativity factors, reasonable price factors, and social relation factors. Second, the general tendency of decision factors to view Korean traditional music performances showed relatively high levels in reasonable price factors and interest-creating factors among the Korean traditional music performance viewing decision factors, while emotional and information factors were found to be relatively low.

• Korean Association of Arts Management
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• no.52
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• pp.75-105
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• 2019

In studying culture consumption today, it is essential to understand and analyze the actual visitors' experiences in detail. This is deeply related to the fact that we can utilize subjective experience records that were previously inaccessible as data since plenty of people actually record many performance experiences in the media space such as social media. This study attempts to examine what elements actually consists of people's performance experience based on actual expression of the performance experience that exists online. For this, we collected two types of data. First, we collected posts which required performance recommendation on online platforms such as Jisik-In and Cafes to see how people describe what they want and analyzed data focusing on the modifiers. Results show that people mainly use modifiers that reflect the specific situation of the individual such as companion or age. In addition we analyzed how the experience was described after the show through the review posts of ticket booking site. Results show how expressions are centered around companions, revisit intentions, and viewing experiences besides elements such as story and music, which have been known as main satisfaction elements of performance experience in previous studies. In addition, we discussed the practical implications and limitations of the study as well as the theoretical discussion.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.638-645
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• 2018

'42nd Broadway' is one of the most authentic, genuine and renowned musical pieces among the numerous musicals. By approaching every element in the Backstage from the perspective of an actor who is apart of the show, not a professional photographer, rather than an the usual objects on the Front Stage which is imprinted in the minds of the ordinary people through the media or the numerous flyers sent from the theaters, intented to describe the life as it is in the Back Stage by examining various elements such as the sets or make-up rooms, rather than the momentary, technically staged imageries. In the industrial aspect as well, the implication of this documentary would be that a more realistic set of photography was provided instead of the existing ones that usually focused on the'staged,' or 'guarded' images of the musical as shown in the promotional materials or the Front Stage still cuts.

• Asia Marketing Journal
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• v.5 no.3
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• pp.35-59
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• 2003

본 연구는 동일 제품범주 내에서 상호 대체가능성(substitutability)을 중심으로 연구 되어 왔던 상표간의 사용상황 대체(substitution-in-use) 이론을 산업간 경쟁의 차원으로 확대하여 적용할 수 있는 가능성을 탐색하는데 그 목적이 있다. 이를 위해 소비자의 소비경험이 선택기준의 중요한 요소로 작용하는 서비스부문을 대상으로 소비자의 선택동기, 즉 소비동기의 차원에서 산업간 경쟁구조와 경쟁강도를 분석하고자 하였다. 연구의 범위는 마케팅 분야에서 비교적 소외되어 왔던 엔터테인먼트 부문, 특히 문화예술부문과 스포츠부문에 초점을 맞추었다. 연구방법으로는 이들간의 심리적 거리를 측정하여, 그 근접성의 정도에 따라 산업간 경쟁구조와 경쟁특성을 분석하였다. 분석도구는 그 동안 마케팅의 영역에서 특정 산업 내에의 상표간 경쟁구조를 연구하는데 이용되었던 심리적 거리측정도구를 이용하였다. 이에 따라 구매자의 사용목적에 따른 상표간 대체 가능성을 산업간의 심리적 근접성을 이용해 측정하고 그 거리의 크기에 따라 경쟁강도의 선택의 대체성을 분석하였다. 방법론적 측면에서는 먼저 엔터테인먼트산업, 문화예술과 공연예술산업, 그리고 스포츠 등의 소비동기 유형을 살펴본 후, 이들 중에서 중복가능성이 있는 동기유형을 선별하였다. 이에 따라 다양한 관람 엔터테인먼트산업에서 나타나고 있는 12개의 소비동기 유 형을 발견할 수 있었다. 이후 이렇게 추출된 동기유형을 대상으로 산업간 대체성을 심적 거리좌표를 이용하여 측정하고 측정된 자료를 다차원척도법(MDS)을 이용해 2차원의 공간 상에 투사하였다. 그리고 상호간의 근접성과 경쟁구조를 확인하고 분석결과에 대해 논의 하였다. 분석결과 엔터테인먼트 상품들간에는 근접성의 차원에서 서로 대체될 수 있음을 발견할 수 있었고 이는 이들이 동일한 시장을 대상으로 경쟁관계가 있음을 시사하는 것이다. 개별 관람동기 차원의 분석 결과, 관람 엔터테인먼트 소비자들은 동일한 관람동기를 서로 다른 많은 유형의 엔터테인먼트산업이나 공연예술, 문화예술상품, 쇼나 오락, 관람스포츠 등에 의해 해결하고 있음을 발견할 수 있었다. 본 연구에서 사용한 접근방법과 연구의 결과는 향후 간접적 관계에서 직접적 관계로 경쟁이 확대되는 많은 마케팅분야에 적용될 수 있을 것이다.