• International Area Studies Review
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• v.20 no.4
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• pp.121-145
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• 2016

The purpose of this study is to identify the strategy of alliance portfolio and to compare the firm's characteristics and internal capabilities of each strategy for the successful utilization of alliance. We conducted a cluster analysis and ANOVA on 477 samples, which have alliance experience among the manufacturers responding to the Business Survey by Statistical Office in both 2012 and 2013. As a result of the analysis, it was found that firms have alliance portfolio based on strategy such as exploration, exploitation, and ambidextrity. There are statistically significant differences in the number of patents, technology capability, marketing capability, and global capability among the alliance portfolio strategy type.

• The Hankook-Saengyark Bo
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• no.260
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• pp.2-2
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• 2004

제1회 함양 산삼축제' 이달19$\~$20일 개최 - '불로초 장수촌' 관광파크 추진(제주도 서귀포시, 약용식물 재배시험장 유치) - 생강 소포장 출하 적극 추진(농협 전국협의회$\cdots$공동브랜드 개발도) - 2004년도하반기 수급조절물량 결정

• The monthly packaging world
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• s.72
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• pp.118-121
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• 1999

• Photonics industry news
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• s.65
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• pp.14-15
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• 2011

• Journal of Digital Convergence
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• v.13 no.10
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• pp.235-243
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• 2015

Because modern people are not preferred on the relationship between the brand and there is no reliable target in accordance with the traditions and community collapse, the public stable state of mind in a world that changes rapidly as the exit filled through the psychological emptiness, the relationship between consumers and brands, which this time occurs It will be able to maintain. The purpose of this study is to analyze the mediating effect of the convergence apartment brand relationship quality influence on the relationship between brand loyalty. The results of the analysis are as follows. First, the image of the brand showed a positive (+) effects on loyalty. Second, the image on the brand showed a positive(+) effect on the relationship quality. The third relationship quality brand image and brand loyalty will be mediated. Results in apartment construction companies as a result of the mediating effects influence the quality of the relationship between consumers and the brand image and loyalty and feel to consumers and to enforce effective marketing strategy may also be pursued strategies accordingly.

• The Inventors News
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• no.33
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• pp.5-6
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• 2005

특허청 WIPO와 함께 지재권 컨텐츠 공동개발 - 중소기업 정책자금 대출, 대폭 간소화 - 바다로부터 의약강국 꿈꾼다 - `독도` 상표출원에 비해 등록 건수 미비 - 중국에서 한국브랜드 `짝퉁` 활개친다 - 산업자원부, 섬유 지재권 보호 활동 확대

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.197-213
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• 2022

In this study, text mining analysis was performed on online big data for recognition and assessment of urban brand I Seoul U. To this end, TEXTOM, a processing program for data acquisition and analysis was used, and the 'I SEOUL U' keyword was selected as an analysis keyword. Keyword analysis shows the keywords associated with I Seoul U to be as follows: First, as a business and marketing term, keywords include pop-up store, gallery, co-branding, (festival, etc.), commodities, private companies and online. Second, as an event-related term, keywords include Han River, tree-planting day, tree planting, Hongdae, Christmas, Mapo, Jung-gu, Sejong University, and festival. Third, as a promotional term, keywords include robotics engineer Dr. Dennis Hong, Government, Art and Korea. In the N Gram analysis, as the city brand of Seoul, I Seoul U, in the public interest, was found to contribute to the commercial activities of private companies. In connection-oriented analysis, business and marketing, events, and promotions have been derived as categories. In matrix analysis, it was found that the products of the pop-up store are mainly developed, and products in the form of co-branding were being developed. In the topic modeling, a total of 10 topics were extracted and needs for commercial utilization and information for event festivals were mostly found.

• Photonics industry news
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• s.62
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• pp.20-23
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• 2011

한국광산업진흥회 조규종 상근부회장은 "지난 10년동안 광주광산업의 발전이 향후 10년을 내다보는 국가미래 성장동력산업으로 자리매김해 나갈수 있도록 종합적인 광산업육성 로드맵 수립과 광산업 공동브랜드(LUXKO)인증제품을 중심으로 한 광통신 및 LED분야 컨소시엄 구축으로 해외 대규모 프로젝트수주지원을 통해, 광주광산업 2011년도 목표를 달성하는데 최선을 다해 지원해 나갈 계획"이라며 "대내외적으로 도전에 직면해 있는 2011년 광주광산업의 과제를 해결해 나가는데 광산업관련 산 학 연 관의 결집된 동력을 이끌어내는 구심점으로서 한국광산업진흥회가 앞장서 나갈 계획"이라고 밝혔다.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.185-194
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• 2020

This study aims to figure out how the brand experience design elements works in the Shortform video-based branding through case analysis. The sense, feel, think, act, relate experience of Shortform video brand are provided through the implementation of specific experience design elements in the process of the creators expressing personality through social media channels and communicating and interacting with consumers. As a result, LIZIQI's food videos provided a brand identity as an 'Eastern gourmet' to consumers through the audiovisual stimulation of food in video, the cognitive reinforcement which is combined of identities and products, and the behavioral participation by web sites·electronic media. In addition, a strong brand relationship was established by sharing emotional ties using human factors and responsibility through co-branding. This can be extended to various Shortform video contents-based branding cases, and it will suggest a useful approach to the brand building strategy through strategic brand experience design elements.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.206-220
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• 2020

In the glocal era, the competitiveness of local authorities leads to national competitiveness. Even though they have competitively adopted slogans to stay competitive, the process has not been systematic. The goal of this study is to provide basic data needed to develop and utilize urban brand slogans effectively. In terms of a research scope, 48 slogans currently in use by 24 local authorities of Gyeongsangbuk-do as of April 2020 were chosen. Concerning the lingual representation of such slogans, diverse languages such as Korean, English and Sino-Korean have been used. In terms of meaning of meaning and material type, there was a lack of coherence among the slogans. In addition, they were poor in representing identity, and abstract image upgrade types were commonly found. It is anticipated that the study results would make a contribution to the development of urban brand slogans and value generation.