• Title/Summary/Keyword: 공공PR

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Surface analysis of $(Pr_{1-x}Sr_{x})CoO_{3}$ (x=0.5 and 0.7) as a cathode material for Solid Oxide Fuel Cell (고체 산화물 연료전지 공기극 물질인 $(Pr_{1-x}Sr_{x})CoO_{3}$ (x=0.5 및 0.7)의 표면분석)

  • Kim, Jung-Hyun;Lee, Chang-Bo;Baek, Seung-Wook;Park, Kwang-Jin;Bae, Joong-Myeon
    • 한국신재생에너지학회:학술대회논문집
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    • 2007.06a
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    • pp.196-199
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    • 2007
  • The chemical states of oxygen on the surfaces of $Pr_{1-x}Sr_{x}CoO_{3}$ (x=0.5 and 0.7) oxide systems were investigated by X-ray photoelectron spectroscopy. Merged oxygen peaks of $Pr_{1-x}Sr_{x}CoO_{3}$ (x=0.5 and 0.7) oxides could be divided as five sub-peaks. These five sub-peaks could be defined as lattice oxygen ($O_{L}$). chemisorbed oxygen peaks ($O_{C}$) and hydroxyl condition oxygen peak ($O_{H}$). In case of the $Pr_{0.5}Sr_{0.5}CoO_{3}$ and $Pr_{0.3}Sr_{0.7}CoO_{3}$, the binding energy (BE) of oxygen lattice were located at same BE. However, the BE of chemisorbed oxygen peaks including oxygen vacancy shows different BE. Especially, it was found that BE of chemisorbed oxygen peaks was increased when more Sr were substituted. Comparing atomic percentages of oxygens of $Pr_{0.5}Sr_{0.5}CoO_{3}$ and $Pr_{0.3}Sr_{0.7}CoO_{3}$, the ratio of $Pr_{0.3}Sr_{0.7}CoO_{3}$ was higher than that of $Pr_{0.5}Sr_{0.5}CoO_{3}$. It showed more chemically adsorbed site including oxygen vacancies were existed in $Pr_{0.3}Sr_{0.7}CoO_{3}$.

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A Study on the Theoretical Schema for the Subsystem of Institutional Household Management - Focused on the Marketing Management (공공가정경영 하위체계의 이론적 틀 고찰과 재구성 - 마케팅관리 영역을 중심으로)

  • Song Hyerim;Kim Sunwoo
    • Journal of Family Resource Management and Policy Review
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    • v.9 no.2
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    • pp.93-110
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    • 2005
  • Improving the quality and level of the research of institutional household management is one of major issues in the field of study on family resource management and human ecology In this context the purposes of this study were to develop the scheme for the theoretical reconstruction of the subsystem in the institutional household management and to present the applicational contents focused on the marketing management. This study reached a conclusion that the marketing management has to include more practical contents such as PR(public relations), the development and management of supporters and volunteers in order to enhance the useful community resources.

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A Study on Librarians' Recognition and Preference for Cultural Programs Between School and Public Libraries (문화프로그램 운영에 있어서 학교도서관과 공공도서관 사서의 인식 및 선호도 연구)

  • Noh, Dong-Jo;Song, Yu-Ahn
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.4
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    • pp.275-299
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    • 2011
  • This study investigated librarians' perception and preference of cultural programs in the field of cooperation between school and public libraries. The findings are as follows: 1) Librarians and teacher librarians at school and public libraries perceive the importance of cultural programs in library service. 2) Online space was mostly preferred as a means of PR activities by librarians and teacher librarians at school and public libraries. 3) The preferred methods to cooperate projects between school libraries and public libraries were to implement programs through public librarians' field visiting, and to participate linkage program customized to individual school libraries. 4) Preferred types of cooperation were to sign MOU and to make a cooperative system between school libraries and public libraries.

A Comparison of Government and Public Institutions Advertising Appeals in Collectivistic and Individualistic Cultures (집단주의와 개인주의 정부 및 공공기관 광고의 문화적 비교 연구)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.12 no.7
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    • pp.153-158
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    • 2021
  • The objective of this research was to examine how cultural values expressed in the contents of government and public institutions advertising, based on individualism-collectivism. This study investigated the extent to which government and public institutions print advertisements in Korea and U.S. Study 1 examined the extent to which government and public institutions print advertisements in Korea and U.S. use its intrinsic cultural values. Study 2 carried out experiment to study cultural differences in relative reaction of collectivistic and individualistic government and public institutions print advertising appeals in two countries. Findings of this study showed that cultural background plays role in the usage of government and public institutions print advertising messages and persuasive communication processes. Global marketers and advertisers realize the significance of the cultural similarities and differences that occur in diverse cultures.

A Study on the Events of Public Library for Reading Development (독서진흥을 위한 공공도서관의 행사에 관한 연구)

  • Lee, Man-Soo
    • Journal of Korean Library and Information Science Society
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    • v.39 no.1
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    • pp.409-429
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    • 2008
  • The purpose of this study is to analyze the reading events in the public libraries, and to present the development methods on the reading events like these: 1. making the wholly responsible post for reading development, 2. planning various events such as the week for reading, the month for reading every season, 3. planning various events for users of libraries, 4. giving the reading development work to the librarian with the teacher librarian certificate, 5. preparing the multipurpose room like the audio-visual room for the reading development, 6. PR through a cyber space and the like for the reading development, 7. cooperating with the related organizations, 8. increasing the budget for the reading development.

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Study on the Place Image Factors for Place Branding of Public Libraries (공공도서관의 장소브랜딩을 위한 장소이미지요인에 관한 연구)

  • Yu Jeong, Kang;Jee Yeon, Lee
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.4
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    • pp.129-159
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    • 2022
  • This study generated primary data for supporting the place branding as a part of the library advertising and marketing strategies to increase public library visits. The literature review enabled the use of the place branding concepts to discover the relationships among the constituent parts, factors, expected outcomes, and loyalty, then to develop the research model and the hypothesis, which were verified using the Structural Equation Model. There were 34 research hypotheses, of which 21 were adopted. The place image factors such as library reliability, library reciprocity, and library safety were found to be significant. This study derived social contribution value as new place value and place image factors as the potential brand image of public libraries. It helped select the place image factors that best fit the local library's core values (i.e., place value). This study is meaningful because it is a fundamental study to introduce place branding in public libraries as an advertising and marketing strategy. And it is expected that public libraries will grow into high-quality brands with high awareness, loyalty, and secure leadership in the local community.

A study on structural relationships among police service and citizen (경찰 서비스와 시민간의 구조적 관계 연구)

  • Mun, Jun-Seob;Han, Sang-Seol
    • Korean Security Journal
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    • no.42
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    • pp.335-360
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    • 2015
  • Police is an organization that provides service to the public. Police service is focusing on enforcing the law and solving the problem to improve the relationship between police and the public within the society. To accomplish their goal, police should build a better relationship with the public. In the current study, the researcher focused on factors of police service quality, community policing, fear of crime, police-citizen relationship, and the relationship among citizens. The current study used the interview methods for collecting data of 371 individuals from Seoul metro area and resulted that each factors had a causal relationship but police-citizen relationship and citizen-citizen relationship did not show the statistically significant results. Based on this study, the research provided critics and implications.

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Resources Linkage and Activation Plan in Social Enterprise (사회적기업 자원연계 현황 및 활성화 방안)

  • Lee, Yong-Jae;Kim, Bong-Hwan
    • The Journal of the Korea Contents Association
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    • v.13 no.6
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    • pp.227-235
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    • 2013
  • This study aimed to establishing a support policy for enhancing corporate's competitiveness by analysing the resources linkage status of social enterprise. 67 Social enterprises In Chung-nam area were surveyed. The results are as follows. Social enterprise didn't link with community agencies in area of the capital, product and services outlets, technology development, human resources, infrastructure and education. And social enterprises is linking external resources with public agencies actively in the area of management, PR and marketing. But most social enterprises are operating without the linkage of community organizations. In the future, social enterprises need the network of public, corporate, and private organizations in the community by strengthening the role of the intermediate support organizations.

The Study of the Contest Exhibition on Corporate Image and Behavior Intention (공모전이 기업이미지와 행동의도에 미치는 실증연구)

  • Kim, Yoon-Hee
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.590-599
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    • 2017
  • This research conducted a positive research to raise the effect of contest exhibitions as PR mechanism, considering the present condition increase in number of consumer participating in contest exhibitions and increase in organizations hosting such exhibitions. This research investigated whether there are differences in corporate image and behavior intention before and after the exhibition. Furthermore, it verified whether there are differences in behavior intention depending on level of satisfaction after exhibition. For the research, 139 university students from 7 universities nationwide who participated in exhibition hosted by public organizations were selected for analysis. The result shows that there are changes in corporate image and behavior intention before and after exhibitions. The corporate image depending on satisfaction level after exhibition shows that there are significant changes in professional image and trust image, but not in social contribution image. Based on the research result, we verified the value and effect of contest exhibitions.

A Study on the Present Stage of the Development of Public Libraries in Korea - A Qualitative Analysis of the Consciousness of Librarians in Their Everyday Lives in Pusan- Kyongnam Area Public Libraries. (우리나라 공공도서관 발전의 현 단계에 관한 연구 - 부산 경남지역 공공도서관 사서의 일상적 의식세계에 대한 질적 분석 -)

  • Kim Jung-Gun;Chang Durk-Hyun
    • Journal of the Korean Society for Library and Information Science
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    • v.27
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    • pp.3-73
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    • 1994
  • It is widely known that the public library in Korea has not been developed as a social agency which makes communication process possible. The public library in Korea just plays a role of the public study room for students using their own books. There is almost no public libraries in the sense of an open collection of comprehensive materials designed for use by anyone who seeks information. This study starts from this situation. It aims at identifying the present stage of the development of public libraries in Korea through investigating librarians' consciousness in their everyday lives. For this, a case study method is used for investingating, collecting and organizing the 'discourse' of librarians in Pusan and Kyongsangnamdo area. Major suggestions include : First of all, it is most important for public library reformation to eradicate the 'conservatism' in the consciousness of librarians in their everyday lives. So, it is essential to collect their life stories in various library conditions, and make them public discourse of librarians. Secondly, the professional organization should play a role to unify the librarians. For this role, it should maintain a R&D department and strengthen PR programs. Thirdly, Researchers who study Library and Information Science in Korea should be always concerned with the real-life context in the field. The most important type of research in our third world situation is the one that is based on the present stage of the development of our own libraries and the real library situation in the field.

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