• Korean Journal of Social Welfare
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• v.56 no.3
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• pp.207-225
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• 2004

This study aims to develop an attitude toward work scale on the welfare recipients in Korea. This study has process through literature review and empirical research. As a results, there are 3 factors, 'independent/reliance', 'work as itself', 'hardworking and success' in this scale. And this scale is composed of 11 items with 5 likert scale. The sums of squared loading of this scale is 54.9%, and the internal reliability is ${\alpha}=.79$. The means of attitude toward work on welfare recipients in Korea is 43.9 among the total sum 55. This means the welfare recipients in Korea have highly positive attitude toward work. This study has an implication as a first trial to measure work attitude on welfare recipients in Korea more objective and scientific. But this scale need some follow-up study to improve the validity and elaboration.

• Information Systems Review
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• v.17 no.1
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• pp.93-115
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• 2015

Due to the dramatic increase in usage of smart phones, mobile applications offer a promising public communication channel to effect behavioral change in areas such as energy saving. For this, identifying relationships between applications and behavioral change would be useful for public institutions to formulate more effective public communication strategies. Based on a design science approach, this study examines the effect of design factors of public service-oriented mobile applications such as personalization, accessibility, and representation richness on users' cognitive and affective attitudes. Their effects on behavioral outcome are also investigated. The results of the analysis show that most design factors contribute significantly to the cognitive and affective attitudes of users. In turn, cognitive attitudes affect users' behavioral change in terms of energy saving, while affective attitudes are positively associated with the average usage time of mobile applications and behavioral changes in terms of energy saving.

• (The) Korean Journal of Advertising
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• v.28 no.6
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• pp.7-34
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• 2017

The debate surrounding advertising effectiveness is not to be overstated as a major source of advertising research. However, there is still a lack of discussion on the model for measuring the effects of government and public service advertising. This study focuses on this point and develops an index model that can evaluate government advertising. For this purpose, we conducted a survey of 800 respondents in 7 major cities. Based on the creativity evaluation factors (originality, clarity, and appropriateness) of government advertising and the evaluation factors (interest, avoidance, and relevance) of policy contents, a causal model that affects the cognition, attitude, and behavioral responses of the audience was set up. As a result of analysis, originality, clarity, interest, and relevance except for appropriateness and avoidance were meaningful variables for creating government advertising effect such as policy understanding, audience attitude, word of mouth intention of policy. In addition, policy understanding and audience attitude were the main mediating variable influencing the word of mouth intention of policy. Based on research results, this paper discussed the direction for creating effective government and public service advertising in the future.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.1
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• pp.401-423
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• 2018

This study aims to analyze the intention of public library use of citizens by applying Ajzen's extended theory of planned behavior (ETPB). A questionnaire survey was conducted to identify the relationship between personal characteristics, factors from ETPB, such as attitude, subject norm, and perceived behavioral control, and the intention of public library use, Library knowledge was also added as an additional independent factor in this study. The results showed that attitude and library knowledge were more important factors than others. Subject norm and perceived behavioral control had also positive effects on the intention, Additionally, some personal characteristics, such as age, educational background, and household income, and public library use experience made significant differences in the intention. Based on the results, this study made some suggestions for expanding the scope of public library users.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.205-219
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• 2014

To follow the government policy on 'balanced development of county', the employees of public agencies to be relocated should get used to the new working and living environments such as changing their homes or living away from their family. This study aims to figure out the awareness of the employees of public agencies to be relocated on such organizational change with Person-Organization fit concept and then to find out the effect of positive or negative awareness on job attitude such as organizational commitment and turnover intention. It is expected that public service motivation, the intrinsic motivation for public employees, positively acts as a medium between the awareness of organizational change and job attitude, which this study confirms through an empirical analysis of the employees of electric power public enterprise to be relocated. This study proves that firstly the awareness on organizational change is not directly related to organizational commitment, however, it affects directly turnover intention and public service motivation as an immediate cause and secondly public service motivation has a positive correlation to organizational commitment but it doesn't affect turnover intention and lastly organizational commitment has a negative correlation to turnover intention. Besides, this study empirically finds out that public service motivation has mediating effect which is significantly affects the awareness of organizational change, organizational commitment and turnover intention, and organizational commitment has mediating effect between public service motivation and turnover intention as well.

• Proceedings of the Korean Society for Information Management Conference
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• 2005.08a
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• pp.225-233
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• 2005

이 연구는 '우리 문헌정보학은 현장의 요구와 필요에 충실히 부응하고 있는가?'에 대한 기본 의문에서 출발하였다. 특히, 공공도서관 현장의 요구를 문헌정보학 교과과정이 얼마나 충실히 반영하고 있는지를 조사하기위해 공공도서관 사서들이 업무수행을 위해 필요로 하고 있는 지식(knowledge), 기술(skill)과 태도(attitude)는 무엇인가를 파악하였다. 이를 통해 공공도서관 현장의 관점을 중시하며 공공도서관 사서직의 전문성을 제고하기 위해 문헌정보학 교과과정이 보완${\cdot}$강화해 나가야 할 부분을 짚어보았다.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.379-391
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• 2020

The growth paradigm that has led Korea for the last few decades is now reaching its critical point. Rather than focusing on the outcomes created by severe competitions of individual companies, a growth based on win-win system and solidarity focusing on public interests is more called for. In this background, I would like to examine the concept of corporate publicness and what factors consist of it. The study aims to verify a causal relationship that corporate publicness affects the corporation's social responsibility and consumers' favorability and credulity toward the company, and looks for the possibility that corporate publicness is recognized as a corporation's substantive competitiveness and an important management activity for its sustainability. The results of the study shows that corporate publicness is composed of 5 dimensions: sincerity, activeness, pursuit of public interest, harmony, and community spirit. Then the study statistically verifies that corporate publicness significantly has a positive impact on the overall evaluation results of a corporation's social responsibility. Lastly, the study confirms that corporate publicness and socially responsible activity of a company have a positive influence overall on the attitude toward the corporate brand. Based on these results, an implication is drawn that strengthening corporate publicness and its practice in action should be emphasized for a corporation to keep making outstanding performances in a sustainable way.

• Digital Contents
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• no.12 s.19
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• pp.5-7
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• 1994

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.1
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• pp.335-360
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• 2021

This study aimed to develop self-diagnosis tools to evaluate the common competence level of public library librarians, apply them to actual public library librarians, and analyze the factors of competency value evaluation through empirical research methods. To this end, the study modify the existing capacity value evaluation indicators of librarians from a public library perspective and conducted a survey to self-diagnose the common capabilities of public library librarians. As the results of analysis showed that librarians of public libraries themselves think that the level of core competence that professional librarians should acquire is relatively higher than the average. Among the overall capabilities of librarians, the average of the 'librarians' behavior and attitude' area was the highest, followed by the 'librarians' skill' and 'librarian's knowledge' areas. The study suggested to strengthen the capacity of public library librarians for various duties, the re-education system for librarians should be established, and a systematic system for promoting librarians' duties as professionals, and a personnel system for professional development.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.127-133
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• 2022

In the wake of COVID-19, more consumers prefer non-face-to-face services and the explosion in the use of delivery apps is shaping a new delivery culture. Meanwhile, in order to solve social problems such as platform monopoly of private delivery apps and increased brokerage fees, many municipalities are launching public delivery apps from 2020 onwards. However, consumers who are used for the existing private delivery apps are not aware of the public delivery apps and the utilization rate is low. In this study, we will look at the impact of sense of community and service quality (information quality, delivery quality) on the intend to use public delivery apps. Studies have shown that SOC and information quality have a significant impact on the attitude of using public delivery apps, but not delivery quality. In addition, the attitude of using public delivery apps has been shown to have a mediating effect on the relationship between SOC, information quality and public delivery app use intentions respectively. Therefore, to activate the public delivery apps, it was found that it is necessary not only to promote, but also to improve user convenience, such as product search and user review inquiry to improve information quality, along with efforts to strengthen the sense of local community.