• Title/Summary/Keyword: 공간연출

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The Effect of Dining Space Color and Design on Customers' Psychological Reactions, Satisfaction and Reuse Intention in Restaurants (외식업 식공간 색채 및 디자인 연출이 고객의 심리적 반응과 만족 및 재이용 의도에 미치는 영향)

  • Huh, Yeong-Uook
    • Culinary science and hospitality research
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    • v.21 no.2
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    • pp.103-118
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    • 2015
  • This study is intended to look into the effect of dining space color and design on customers' psychological response, satisfaction, and reuse intention of restaurants. To achieve this, an empirical survey was carried out based on responses from 400 dining-out customers. The results were as follows. The dining space color and design had a significant and positive effect on customers' psychological reaction, satisfaction and reuse intention of restaurants. This is a result of positively evaluated service through an increased customer emotional response to simultaneous factors. It also suggest a recognition of a customer's psychological response in forming images based on restaurant attributes aside from food quality, such technique, ornamental equipment, sound, and design factors harmonized with indoor environment, in an attempt to increase customer interest in an increasingly competitive business environment. Consequently, dining space color and design can lead to customers' psychological satisfaction and reuse intention.

A Study on the Spatial Presentation Strategies for Cafe as 'The Third Space' - Focused on the cafes located in regions where 'Street culture' was formed - ('제3의 공간'으로서 카페의 공간연출 전략에 관한 연구 - '길(street) 문화'가 형성된 지역을 중심으로 -)

  • Moon, Geun-Yi;Lyu, Ho-Chang
    • Korean Institute of Interior Design Journal
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    • v.22 no.5
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    • pp.68-77
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    • 2013
  • 'The Third space,' which is the concept that embraces sociological, spatial, and marketing concepts, refers to the place which is other than the home and the workplace and which is a comfortable frequented place where meditation, psychological relaxation, and social needs can be satisfied. 'The Third space' has the characteristics of comfort, openness, interactivity, playfulness, and diversity. In modern times, most of consumption spaces play the role of 'the Third space,' and the typical example is $Caf{\acute{e}}$. $Caf{\acute{e}}$ began from its origin with the characteristics of 'the Third space,' and recently it has become the complex cultural space of urban dwellers. $Caf{\acute{e}}$ as 'the Third space' has the characteristics of a healing space, communication space, personalized space, value-expressive space, culture and consumption space, nomad space. Such characteristics of $Caf{\acute{e}}$ are well represented in the cafes around the regions where 'street culture' has recently been formed. As examined through the examples, $Caf{\acute{e}}$ as 'the Third space' can be more strategically produced by establishing themes through storytelling, giving spatial identity through style creation, diversifying the sequence through complex space organization, and establishing interaction devices through experience elements.

전시공간의 조명연출

  • 박필제
    • The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.9 no.2
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    • pp.17-20
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    • 1995
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Analysis of the Space Layout according to VR Game Environment (VR게임환경에 따른 공간 연출 분석)

  • Gao, LinChao;Choi, Chul-Young
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.421-422
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    • 2018
  • 가상 현실을 이용한 게임 환경은 하드웨어의 한계로 게임 속의 가상현실 공간에 비해 실제 유저가 활동하는 게임공간은 한정되어져 있다. 이러한 물리적인 한계는 게임의 내용을 제한시키게 되고, 공간 안에서 반복된 패턴을 느끼게 해 게임 레벨 디자인에 한계를 가져오게 된다. 이에 물리적으로 한정된 공간에 대해 게임 속에 다양한 공간 디자인을 설계하고 실험을 통해 통해 공간의 감성적 한계를 극복해보려 하였다.

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A Study of Space Planning Process in Stereoscopic 3D for Narrative Immersion (내러티브 몰입을 위한 입체영상의 공간연출 프로세스 연구)

  • Son, Jung-Hyun
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.94-102
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    • 2014
  • In the 21th century, audiences were fascinated with stereoscopic 3d in the theaters again. Since 2009, interest in stereoscopic 3D had been increased explosively, but shortfall in stereoscopic 3D contents is yet to be solved. However, despite shaky conditions in broadcasting businesses, stereoscopic 3D movies are released steadily in Hollywood. And the movies with strong storytelling are performing in the film market, so common point among them is that stereoscopic 3d techniques are used for subserving narrative immersion effectively. Therefore, stereoscopic 3D techniques will be helpful for enhancing narrative immersion. So I researched relations between immersion and stereoscopic 3D, and proposed space planning process for enhancing narrative immersion in stereoscopic 3D.