• Archives of design research
• /
• v.15 no.2
• /
• pp.169-176
• /
• 2002

The purpose of this paper is to describe and predict the color trends of the handy electronic plastics product materials using design management based on a field survey in Korea and Japan. It is attempted to suggest more rational, systematic design process management of Korean firms, and to provide sharing of design knowledge management system among small businesses, home appliances, and the related organizations. Results of color trends survey shown plastics materials are cybertic, purity, and colorful trends. In addition, as emotional marketing strategy the trends of color and face processing are high quality, variety, and difference. Finally, this paper also suggests the way of DB building of color trends.

• Science of Emotion and Sensibility
• /
• v.9 no.spc3
• /
• pp.187-196
• /
• 2006

This study has showed verified results on 'Survey into Observer Preference for Table Decoration for Eating and Drinking'. It is a preliminary study to look into interrelation of preference to color tables, image adjectives, aesthetic value, by giving color changes in a certain regularity to each influential factor in functional table decoration. The result has demonstrated that, as for color image and preference,'observers prefers mid/low dark-toned brown which gives a feeling of 'high-quality, and like to eat', and orange tone with a fooling of 'warm and colorful'. In evaluating interrelation between preference and aesthetic value, the study has revealed that ordinary people take the influential factor of 'unity and Gestalt' seriously, while non-professionals preferred 'uniqueness'. Stimulant No. 7 is one of constituent factors of functional table decoration, eliciting significance of images on colors ant aesthetic value. This study also has practical problems about insufficiency or inadequateness in producing mood suitable to T P O, according to depending upon color changes in picking up stimulants, or other problems in selecting stimulants, according to time, seasons and generational parameter in which the inquiry is conducted, but it will serve as a stepping stone for developing new design using both qualitative and quantitative data in 려nctional table decoration.

• Science of Emotion and Sensibility
• /
• v.16 no.1
• /
• pp.43-52
• /
• 2013

"Time versus money effect" refers to a favorable shift in consumers' responses activated by time(vs. money). In general, how people spend their time or money could reflect one's personal identity. Previous research indicates that drawing individuals' attention to time makes more effective in product satisfaction rather than money. Also, whereas because time is experienced as an experience, time activates more positive product satisfaction for experiential product rather than materialistic product, money has the reverse effect because money relates with possessions. Present study examined the effect of time and money on consumers' attitudes and decisions and the role of product type including smartphone. In experiment 1, participants evaluated their experiences or their own products(family restaurant, smartphone, premium jean). They satisfied more with their smartphones when activated by time than by money. In experiment 2, 3 image ads, a promotion image ad for each product(family restaurant, smartphone, premium jean), were offered to find the effect of time and money in promotion ads. The interaction effects between activating condition and product type were revealed on the product attitudes, product satisfaction, purchase intent, and personal connection reflecting the consistent time effect on smartphone. In addition, the main effect of the activating condition was significant which meant time activating ads were more effective than money activating ads.

• Science of Emotion and Sensibility
• /
• v.19 no.4
• /
• pp.55-70
• /
• 2016

It has been suggested that few studies were completed on psychological aspect of coffee drinking behavior though coffee researches have been mainly focused on marketing or business purposes. In this study, fifteen university students were participated to a group interview for concept mapping analysis asking about their meaning and purpose of coffee drinking behavior. Sixty nine statements were extracted from the interview, and categorized into seven clusters using multi dimensional scaling analysis and hierarchical cluster analysis. Seven clusters were Personal method of getting the desired physical effect, As a method of social activities, Method to get psychological consolation, Drink for spending time and using space, Habitual drink and use of caffeine's effect, Enjoying coffee's various characteristic and attraction, and Enjoying coffee's various characteristic and attraction. Two factors were identified based on these clusters such as internal-external motivation to drink coffee and emotional-physical effect of coffee. Participants ranked their priority of those clusters; the cluster of "Drink for spending time and using space" was first ranked. Limitations and suggestions for future research were also discussed.

• Science of Emotion and Sensibility
• /
• v.20 no.1
• /
• pp.105-114
• /
• 2017

Nowadays, novel and innovative technology including 3D printers, internet of things (IoT), and wearable devices are rapidly emerging. As we must constantly keep up with the most recent trends, words like convergence, multidisciplinarity, and design revolution indeed define society today. Due to the expansion of such diverse technological, industrial, and academic convergence trends, the role of design is becoming evermore essential in development of products as well as creative services. Even the government is pushing towards a 'creative economy' by encouraging ICT convergence to create novel industries as well as advanced jobs. In order to adapt flexibly to such changes in global trends, a solid academic curriculum centered around 'ICT+Design' must be developed. In the current research, we analyzed various literature and benchmarked the major universities both domestic and foreign. Also we utilized a survey-based approach against subjects who are experts or design specialists working in environments related to industry and research. In our proposed integrated ICT+Design educational curriculum, students familiarize themselves with design perspectives and methodology to creatively carry out the course. Moreover, experts from design and ICT came together in an act of 'Radical Collaboration' in which they shared their unique 'Design Thinking' in order to promote understanding and cooperation. Furthermore, industry experts have also taken part as mentors in order to create a workplace-oriented course with various integrated projects. Most importantly, the course was designed so that in addition to research, students can really get hands-on with their ideas in the creativity-integrated workplace.

• Science of Emotion and Sensibility
• /
• v.23 no.4
• /
• pp.33-40
• /
• 2020

As the number of automobile registrations increases and luxury expectations grow, consumers are increasingly interested in indoor environment of vehicles. Therefore, manufacturers have an increasing interest in improving the indoor comfort as well as automobile performance. Research on indoor automobile comfort can help manufacturers increase driver satisfaction and reduce driver stress and discomfort, thereby reducing the risk of traffic accidents. Using electroencephalogram (EEG) measurements, we investigated the change in comfort and comfortable temperature according to the ventilating seat temperature change for both men and women. Results showed that the sensation of comfort was statistically significantly higher at 25℃ than at 28℃. Secondly, there was no statistically significant difference in temperature-based comfort feeling between male and female subjects. In the future, if the correlation between the driver's comfort feeling and the change in ventilating seat temperature is analyzed, it is possible to reduce traffic accidents caused by human error and reduce the electric energy consumption of the automobile.

• Proceedings of the Korean Society of Dyers and Finishers Conference
• /
• 2011.11a
• /
• pp.51-51
• /
• 2011

Acetate 섬유는 고감성 제품의 대표적 핵심소재로서 실크와 같은 우아한 광택과 청량감을 주어 고가의 의류제품으로 사용되지만 편직 및 염색가공 공정이 까다롭고 비교적 저분자량의 분산염료로 염색되어 내열성, 염색견뢰도 및 물에 대한 형태안정성이 떨어진다. 특히, Acetate 편직물은 이태리나 일본 등 섬유선진국에서도 제조가 까다로운 기술적 난이도가 매우 높은 제품군이다. 반면 Tri-Acetate는 Acetate의 장점을 가지면서 내열성, 내세탁성, 원상회복력(resilience)등이 우수하여 기존 Acetate 시장의 고급제품 용도로의 전개가 가능할 뿐만 아니라 PET 등의 물성 및 형태가 다른 복수의 소재성분을 직물 사이에 공존시킴으로써 새로운 태, 기능, 외관, 광택의 부여가 가능하며 이를 활용한 차별화된 고부가가치 시장의 창출이 기대된다. Acetate와 Tri-Acetate 모두 셀룰로오스의 친수기가 아세틸화된 구조를 가지는 소수성 섬유로 분자구조가 치밀하여 분산염료로 염색된다. 그러나 일반적으로 Acetate 섬유의 경우 Acetate용 일반분산염료를 사용하여 저온상압염색을 하는 반면, Tri-Acetate의 경우 고온고압 분산염료를 사용하여 고온고압염색을 한다. PET와 Tri-Acetate 복합소재의 경우, 두 소재의 염색거동이 비슷하여 고온고압 분산염료로 염색이 가능하지만 T/P 복합소재에 상응하는 염색을 위해서는 복합소재를 구성하는 각각의 섬유소재에 적합한 염료의 선정 및 염색법의 개발이 필요하다. 본 연구에서는 Tri-Acetate 및 T/P 복합소재에 대한 염색최적조건을 규명하고자 염색온도별, 2종의 분산염료의 농도별 염색성, 염색시료의 인열강도 및 견뢰도를 측정하여 적정조건을 도출하였다.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.38 no.1
• /
• pp.49-63
• /
• 2010

This study was intended to analyze and interpret the pattern of naming the domestic apartment brand from a semiologic viewpoint in a bid to review the meaning and value of apartment brand, while on the other hand, evaluating the characteristics of persuasive message pursued by current apartment brand in 2010, and consequently, the conclusion of the study is outlined as follows. 1. As a result of analyzing the coinage of branding naming, the words such as combination, joint and blending pattern tended to dominate, which seemed to attempt to represent the variety of values of the housing culture. Brand ideation tends to stress the character symbolism and polysemic message using syllepsis, and the experimental attempt to revive the traditional dwelling concept in a modern sense in a way of combining the archaic word with the Chinese character was found as well. 2. As a result of analyzing the frequency of verbal identity and lexeme of domestic apartments, those frequently used are in order of ville, nature, beauty(美), park, hi, green, palace(宮), nobility and center(tra), which are the lexemes representing the landscape, view, nature and dignity. 3. As a result of identifying the pattern of lexeme using analysis frame based on existing researches such as apartment brand positioning, the most important external core concepts controlling the direction and value of apartment brand are 'environment-orientated' and 'emotion-orientated', and internally, 'function-oriented'. Given the persuasive language expressing the 'environment-oriented' feature and the priority of brand lexeme are garden, park, view and the nature, a landscape-oriented persuasive message is seen to be surging in brand naming. 4. An emotion-oriented persuasive language such as dignity axis having major lexeme represented by palace, nobility, class and a pride axis having major semantic elements represented by human, I and you are used as major value concepts and persuasive language that lead domestic apartment brands to differentiation and upgradation. 5. Among the lexemes focusing on view from environment-oriented standpoint, hi, hill, tower, view, mark, heights are the trend pursued by high-rise apartment aiming at the view such as residential-commercial apartment, and thus the persuasive language focusing on high-rise concept is expected to become the element dominating the trend of apartment brand for the time being.

• Archives of design research
• /
• v.13
• /
• pp.153-162
• /
• 1996

The residence space has been in the trend of being expanded with the J'l'cent economic growth Therefore PAC may be said to have [wen from business use to home US(: the progressed living standard as the goods ior Uw "ummel' S('dSOn rest'ntly though sold in Uw fast for mainly buslTw"s use. PAC has been in the demand day ;lner day and in the tn'nd on the bc,ing the necessJty of the n'sent wf',lther warming phenomenon This study is the case study nf the products development and design process of PAC which has bpcn llrivcn and developed by Gold Star Co. ,Ltd. Which .is the firm for home electric appliances representing Korea. This studies for the development and the design of the products by the firm thus emphasizing the visulizing it based on this study. For example as they being the goods for the summer season I have tried to know the physical quakity and the characters of koreans by the weather conditions and estimated the demand by setting up the target customers of the PAC as the customers' environment. And I analyzed the acts in the living room in the apartments as the living envinorment which has the direct relation with PAC and also became a help to the moulding work of PAC by analyzing the complete interior image in the living room. In the practical moulding work the Design concept was classified into the envinorment of customer, living and products to drive as the below. Firstly - New shape (Round slim) has been realized which leads the minimizing the moulding space and visul sense of opening as its being spacious. The 2nd - the high class sense of the products which are harmonious with the atmosphere of the living room by making it interiorized has been visible. The 3rd - The shape stimulating the sensitivity of the users and surface treatment are emphasized by making it be touched. The 4th - During inviting use of technology image which appears in the electronics products are attemptedby making it be high quality.king it be high quality.

• Archives of design research
• /
• v.17 no.4
• /
• pp.211-222
• /
• 2004

During the 1980s, Textile design achieved a remarkable growth in creating aesthetic effect and in establishing its standing by responding to demands of the time effectively and seeking changes proactively. This was a period when Textile design constructed its modern concept as it was attempting a qualitative improvement through advanced technology, high class, and differentiation. The advent of advanced materials through the development of textile engineering, employment of craft techniques to further cultural and artistic orientation, and restoration of decorativeness in pursuit of sensitivity, all these developments of the 1980s contributed to the rise of above characteristics. In this study, attempts are made to grasp the new trend of Textile design during the 1980s and to review diverse methods of aesthetic creation and plastic possibility which this trend presented for the Textile, and thus to recognize the role of Textile design and its importance in a new light. The new trend of Textile design during the 1980s can be summarized as follows: 1) An appreciation of the creative aspect of the Textile. As attempts are made to emphasize visual and sensitive aspects of the medium, Textile tended to become an object of art itself. 2) A new awareness of the representative and plastic capacity of the fiber material. As attempts are made to develope the creative potential of the Textile, representation of the material tended to become more diversified. 3) A recognition of the Textile as a proper means to deliver the spirit of the time. As the medium accommodates and fuses diverse cultures including traditional culture, more emphasis was place on cultural contents of the Textile. In the process of pursuing these changes, Textile design of the 1980s has also contributed to the creation of new values, laying the groundwork for its emergence as an advanced high value-added industry.