• Title/Summary/Keyword: 고객 불만 관리

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Customer Barcode Support System for the Cost Saving of Mail Items (우편물 처리원가 절감을 위한 고객 바코드 지원 시스템)

  • Hwang, Jae-Gak;Park, Moon-Sung;Song, Jae-Gwan;Woo, Dong-Chin
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.10
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    • pp.2563-2573
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    • 1999
  • In most mail automatic processing centers, after facing and canceling, letter mails are passed through an Optical Character Recognition/Barcode Sorter(OCR/BS) to read the postal code and 3 of 5 fluorescent (luminescent) barcode is applied. Normally, 31%∼35% of this mails are rejected. The main reasons for reading failures are poor printing quality of addresses and barcodes, script printing, writing in a cursive hand, variety fonts, and failure to locate the address. Our goal is to provide mailer with top quality service and customer barcode service as we move toward 100% barcoding automation of letter mail. In this paper, we propose a method of printing 3 of 5 customer barcode, postal code management, and detection of postal code based on postal address for increase the performance of automatic processing system in mail items. Using postal code generating rules, which are automatically extracted from postal addresses and address numbers, creates postal codes. The customer barcode support system is implemented by C++ language and runs on IBM PC under Windows 95.

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Study on the Switching behavior of Customers of Local Monopolistic Department Store (지방 독점 백화점 고객들의 전환행동에 관한 연구)

  • Kang, Hee-Suk
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.29-57
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    • 2003
  • Customers of local monopolistic department store can switch their store more easily than ever due to the rapidly changing environment in distribution system represented by multi-store-strategy of large department stores, increase in discount store and growing non-store retailing system. Consequently, local department stores which enjoyed their business with little competition are forced to study and understand the customer switching behavior. This work is intended to understand the switching behavior characteristics of monopolistic local clepartrrent store users. For the end, previous researches are reviewed firstly, then characteristics of store-switching behavior of custorrers amid rapidly changing distribution environment are studied in view of the relations of dissatisfaction factor, switching barrier, switch intention and custorrer characteristics such as shopping orientation, variety-seeking behavior, degree of openess to competition and sociodemographics. Study shows that; 1) dissatisfaction factor is related to customer characteristics (shopping orientation and degree of openess to competition), 2) switching barrier recognition is related to customer characteristics (degree of openess to competition and sociodemographics) and dissatisfaction factor, 3) intention to switch to expected competitor is related to customer characteristics (shopping orientation, degree of openess to competition and sociodemographics) and switching barrier recognition. Accordingly, switch control strategy of the monopolistic local department store facing competitors' entry into market, must be made, specifically, in a way to understand customer characteristics and to make deliberate effort to reduce customer dissatisfaction.

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AJ Rent a Car's Customer Satisfaction Management through Service Innovation (AJ렌터카의 서비스 혁신을 통한 고객 만족 경영)

  • Kim, Sang Yong;Lee, Doo Hee;Suh, Koo-Won;Yoo, Weon Sang
    • Asia Marketing Journal
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    • v.13 no.4
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    • pp.213-226
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    • 2012
  • As the Korean rental car industry turned into a mature stage, the competition level has become stronger than ever. In 2006, AJ Rent a Car declared customer satisfaction management as its vision to make a breakthrough. Through various service innovation efforts, AJ has been successfully offering meaningful and differentiated values to the customers. As results, the complaints rate has decreased, while service quality index has significantly increased. These service quality indicators have led to improved customer satisfaction level which was measured by re-purchase intention and customer satisfaction index, and AJ outran its major competitors in these dimensions of competition. The first key success factor of AJ is its effective service system. AJ manages the VOC, ERP, and CRM system in a well organized manner. AJ's another key success factor is a effective service process, which helps the organization share and respond to customer complaints in an efficient way. Finally, the management communicates the clear vision and strategic direction not only with the customers but also with the entire organization. With these three factors combined, AJ has created the service oriented corporate culture. Based on the culture. AJ has been able to develop a strong and sustainable competitive advantage in customer satisfaction management.

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Analysis of Business Process for Customizing Interior Design Introducing BIM (BIM을 도입한 맞춤형 인테리어 설계 업무프로세스 분석)

  • Park, Se-Young;Kim, Kyong-Hoon;Kim, Ju-Hyung;Kim, Jae-Jun
    • Journal of KIBIM
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    • v.2 no.1
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    • pp.18-26
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    • 2012
  • This paper showed how to apply BIM technology to customized interior design process(CIDP) in order to reduce the heavy workload of stakeholders who are involved in the customized house project. Recently the customers wanted their living space to make a different from others in the field of interior design in particular, therefore, this dissertation focused on the process of the determination of the interior plan through the communication between clients and workers. This thesis indicated the interior design process with IDEF${\emptyset}$ in order to show how many kinds of information workers and expected residents made and shared in the each step of CIDP. BIM in the customized interior design procss is useful to correct drawing errors, help customers' decision-making by showing the 3D model for their own house and decrease the heavy workload of workers concerned by using BIM estimating system.

발명하는 사람들-제52호

  • Han, Mi-Yeong
    • The Inventors News
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    • no.52
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    • pp.1-16
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    • 2006
  • '2006 여성발명인걷기대회' 성황리에 마쳐/여성의 힘을 발명으로 승화하자/건강관리휴대폰 기술, 특허출원 급증/세계적 귄위 인명사전 '마르퀴즈 후즈후' 등재/고객 감동 주는 독특한 기능성 명함 등장/각 국의 상표 디자인 동향/현장 스케치/6백만불의 사나이 현실화 되다/핸드라이팅 전자펜 국내 최초 개발/특허법원이 지금 어떤 일이/중기청, 가짜 여성기업 골라 낸다/'여성 취업.창업정보 여기에 다 있어요'/중기청 여성기업.혁신형중기.재래시장 집중지원/'코리아나화장품 식물원' 개원/국민은행 '명품 여성통장' 대박/난방비 획기적 절감, '전기온풍기' 나와/3백50년 묵은 덧간장, $1\ell$ 5백만원에 팔려/한국기술거래소, 중소기업 기술 장터로 각광/순대, 기능성 음식으로 진화/해외 화제/역사 속의 발명품/하루 10분 발명교실/특허Q&A/함씨네토종콩식품 함정희 대표/중기청연구장비공동이용알선.중개계획/가짜 '메이드 인 코리아'중동지역서 판친다/아이디어 착상 및 발명 기법/여성의 사회참여 확대와 여성발명 확산/인공감미료를 만들어 낸 사람들/'중소기업청장 조찬간담회' 열려/휴면 특허율 66.8% 지식 경쟁력 걸림돌/발명가.의사 등 '이그노벨상' 수상/한국여성발명협회 '자문위원 위촉식' 갖다/한미영 회장, 간호용품아이디어대회 특강/발명인의 전당.특허고객서비스센터 오픈/여성발명인, 산재권 교육 참가 열의 높아져/생활 아이디어/11월 '지재권 및 여성발명 창의교실' 개최 안내/한국여성발명협회 회원사 발명품 가이드

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A study on the outbound call center optimization (아웃바운드 콜센터 최적화를 위한 사례연구)

  • Kang, Jung-Chul
    • Journal of the Korean Data and Information Science Society
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    • v.23 no.4
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    • pp.777-785
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    • 2012
  • Recently, the rapid development of internet and information technology has led to rapid changes in many industries. One of the most rapidly developing industries is the call centers. Almost all public institutions, financial institutions including insurance companies, and shopping malls, many call center staffs are proceeding with the consultation. However, lack of call center staffs is leading to a lot of customers complaints. The function of outbound call centers such as promotion and sale of products is also arising some problems due to insufficient number of consulting staffs. In this study, we propose the call center model for maximizing the rate of call connection time and suggest the best way of call centers model to be the channel distributions using the data mining techniques.

The Effects of Internal Marketing on Job Satisfaction in Food Service Industry (외식업체 종사자의 내부마케팅이 직무만족에 미치는 효과)

  • Kim, Gil-Sun;Ahn, Kwan-Young;Jung, Moon-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.3
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    • pp.27-37
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    • 2012
  • The purpose of this study is to review the effect of internal marketing on job satisfaction in food service industry. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 438 employees and their superiors for measuring employees' service quality fromKangwon province. Multiple regression is applied to test the proposed 2 hypotheses: the relationship between internal marketing and intrinsic job satisfaction, and the relationship between internal marketing and extrinsic job satisfaction. Empirical survey's findings are as follows; First, management support, internal communication and employment security have positive relationships with intrinsic job satisfaction. Second, management support, training & education has positive effect on extrinsic job satisfaction and employment security have positive relationships with extrinsic job satisfaction.

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Embodiment of Web Environmental Base ERP System and Application Instance (웹 환경기반 ERP 시스템의 구현 및 적용사례)

  • Kang, Sang-Won;Yu, Jinjin;Yang, Hae-Sool
    • Proceedings of the KAIS Fall Conference
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    • 2009.05a
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    • pp.753-756
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    • 2009
  • ERP 시스템은 기업 혁신의 발전차원에서 마이클 해머 박사가 주창한 BRP을 이론적 바탕으로 개발한 정보화 시스템 곧 EPR 시스템이며 기업의 이익을 최대화하기 위해 생산 판매 물류 회계 인사 등 기업의 기간 업무를 조직적 횡단적으로 파악하고, 경영 자원의 활용을 전사적으로 최적화하려는 계획 관리를 위한 경영 개념으로 사용되었다는 것을 알 수 있다. 본 연구에서는 ERP 시스템을 고려하고 최신 웹기술을 고려하여 웹 환경 ERP 시스템을 설계하고 구축하여 고객의 불만해소와 업무 생산성 향상 및 경제적 절감등의 주안점을 두어 연구를 진행하였다.

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A Study on the Development of Topic Map for Analysis of Customer Satisfaction in Tourism Industry (관광산업의 고객만족도 분석을 위한 토픽맵 개발에 관한 연구)

  • Kang, Min Shik
    • Journal of the Korea Convergence Society
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    • v.8 no.10
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    • pp.249-255
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    • 2017
  • The domestic tourism industry mostly relies on quantitative surveys for customer satisfaction. However, customer participation of the questionnaires is extremely low and the improvement of the dissatisfactory factors is not being performed promptly. In this paper, we propose a new topic map system and prove its empirical effectiveness to improve the accuracy of customer feedback information and the efficiency of the analysis process. The topic map system is a system for analyzing large amounts of customer feedback data in real time. It uses text mining and ontology techniques by integrating data collected over a certain period from real-time SNS and quantitative data obtained from existing survey systems. The effect after improving the analyzed factors of dissatisfaction is also a new and innovative evaluation system for monitoring customer satisfaction in real time. The classification based on this integrated data is a classification system that is specific to the product or the customer. According to this classification, it is possible to measure the effect of the recognition and improvement of the complaint factor in real time on the topic map system. This provides a sophisticated prioritization of the improvement factors and enables customer satisfaction quality control as a PDCA feedback system. In addition, the survey period and costs are greatly shortened, and responses can be more precise to the existing survey method. As a practical application, this system is applied to the largest H travel agency in Korea to prove the accuracy and efficiency of the proposed system.

A Study on SNS Records Management (기록관리 대상으로서 SNS 연구)

  • Song, Zoo-Hyung
    • The Korean Journal of Archival Studies
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    • no.39
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    • pp.101-138
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    • 2014
  • This study examined the influence and meaning of SNS as the hot topic of our time from the archival perspective and also studied the 'SNS records management'. The many users mean a high accessibility and utilization of SNS, which increase the influence and value of SNS as a record. Politically, SNS is a tool that strengthens the communication among the voters, politicians and the public while economically, it is a window to accept the complaints of the customers and a marketing tool. In addition, the voices of social minorities are also recorded unlike in the traditional media, which makes the SNS record a method to gain the social variety and diversity. SNS is a place of formation of collective memory and collective memory itself. Furthermore, it can play the role of public sphere. It also is a place for generation of 'big data' in an archival sense. In addition, this study has classified the SNS records management into primary and secondary management that include record management entities, subjects, periods, methods, and causes. This study analyzed the history, status, and the meaning of SNS to assess the values and meanings as the preliminary study for the future SNS record management studies.