• Title/Summary/Keyword: 고객 감성

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A Study on the Impact of the Emotional Intelligence of Flight Attendants upon Customer Orientation : Focusing on the Mediating Effect regarding Knowledge Sharing (항공사 승무원의 감성지능이 고객지향성에 미치는 영향 : 지식공유에 대한 매개효과를 중심으로)

  • Park, Hye-sun
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.444-455
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    • 2022
  • The purpose of this study is to examine the roles of emotional intelligence and knowledge sharing, while focusing on the customer orientation of flight attendants, to identify the strategies to improve the quality of services provided by flight attendants. For this purpose, the researcher examined the relationships between emotional intelligence and customer orientation, as well as the impact of knowledge sharing in the process. The survey was conducted over three weeks from May 6, 2021, to May 27, 2021, and the 426 questionnaires recovered were analyzed using statistical software programs SPSS 23.0 and AMOS 23.0. The findings of this study are as follows; First, the emotional intelligence of flight attendants had a positive impact on customer orientation. Second, the emotional intelligence of flight attendants had a positive impact on knowledge sharing. Third, the knowledge sharing of flight attendants had a positive impact on customer orientation. Fourth, in the relationship between the emotional intelligence of flight attendants and their customer orientation, knowledge sharing had a significant mediating effect. Based on the findings of this study, it would be possible to consider support strategies for organizations, including the training programs for enhancing the emotional intelligence of flight attendants and a corporate culture in which knowledge sharing can be promoted.

The Effect of Perceived Customer Orientation to Emotional Presence, Commitment and Customer Satisfaction in E-Learning (e-learning에서 고객지향성에 대한 지각이 감성적 실재감과 학습몰입 그리고 고객만족에 미치는 영향)

  • Lee, Jun-Youb
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.139-146
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    • 2012
  • The emotional factor has not been focused in e-learning studies. But the emotions of student are very important in e-learning because it is a self-regulated learning. This study is focused on the emotional factor in e-learning. This study examines the effect of perceived customer orientation to emotional presence, commitment and customer satisfaction in e-learning. The results of this study showed that the perceived customer orientation effect to the commitment about the learning and the customer satisfaction in e-learning.

Evaluation of Classification Algorithm Performance of Sentiment Analysis Using Entropy Score (엔트로피 점수를 이용한 감성분석 분류알고리즘의 수행도 평가)

  • Park, Man-Hee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.9
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    • pp.1153-1158
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    • 2018
  • Online customer evaluations and social media information among a variety of information sources are critical for businesses as it influences the customer's decision making. There are limitations on the time and money that the survey will ask to identify a variety of customers' needs and complaints. The customer review data at online shopping malls provide the ideal data sources for analyzing customer sentiment about their products. In this study, we collected product reviews data on the smartphone of Samsung and Apple from Amazon. We applied five classification algorithms which are used as representative sentiment analysis techniques in previous studies. The five algorithms are based on support vector machines, bagging, random forest, classification or regression tree and maximum entropy. In this study, we proposed entropy score which can comprehensively evaluate the performance of classification algorithm. As a result of evaluating five algorithms using an entropy score, the SVMs algorithm's entropy score was ranked highest.

Airline Customer Satisfaction Analysis using Social Media Sentiment Evaluation: Full Service Carriers vs. Low Cost Carriers (소셜 미디어 감성평가를 활용한 항공사 고객만족도 분석 - 대형항공사와 저비용항공사 비교연구)

  • Lee, Ju-Yang;Jang, Phil-Sik
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.189-196
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    • 2017
  • This study investigates customer satisfaction with full service carriers (FSC) and low cost carriers (LCC) using social media sentiment evaluation. From 2008 to 2016, a total of 77,591 tweets about two FSC and six LCC were aggregated and classified as per airline choice factors. Sentiment evaluation was employed to assess customer satisfaction by three appraisers. The results showed that customer satisfaction with LCC was significantly higher (p<0.001) compared to FSC. Furthermore, overall customer satisfaction with both FSC and LCC has been facing a consistent downward trend since the last seven years. The results also highlighted low customer satisfaction with respect to booking and flight operation factors, and a steep decline in customer satisfaction across booking, onboard services, and marketing factors for FSC. The results of this study have practical implications for the airline industry, which can use this quantitative data to improve customer satisfaction with FSC and LCC.

A Study on Robust Emotion Classification Structure Between Heterogeneous Speech Databases (이종 음성 DB 환경에 강인한 감성 분류 체계에 대한 연구)

  • Yoon, Won-Jung;Park, Kyu-Sik
    • The Journal of the Acoustical Society of Korea
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    • v.28 no.5
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    • pp.477-482
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    • 2009
  • The emotion recognition system in commercial environments such as call-center undergoes severe system performance degradation and instability due to the speech characteristic differences between the system training database and the input speech of unspecified customers. In order to alleviate these problems, this paper extends traditional method of emotion recognition of neutral/anger into two-step hierarchical structure by using emotional characteristic changes and differences of male and female. The experimental results indicate that the proposed method provides very stable and successful emotional classification performance about 25% over the traditional method of emotion recognition.

A Study on Facial Expression Recognition for Customer Satisfaction Feedback System (고객만족도 피드백시스템을 위한 얼굴감정인식에 대한 연구)

  • Kang, Min-Sik;Song, Eun-Jee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.04a
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    • pp.298-301
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    • 2012
  • 최근 정보화 사회에 있어 멀티미디어의 향상으로 기술의 중심은 사람에게 맞추어져 가고 있다. 만약 기계가 사람의 감정을 인식하여 그들의 상황을 이해할 수 있다면 감지된 상황에 따라 능동적으로 사람에게 도움을 줄 수 있을 것이다. B2C(Business to Customer) 산업에 있어 효율적인 성과관리를 위해서는 고객이 원하는 서비스 요소를 추론하여 고객이 원하는 서비스를 제공하고 그 결과를 평가하여 지속적으로 서비스품질 및 성과를 향상 할 수 있도록 해야 한다. 그것을 위한 중요한 요소는 고객 만족도의 정확한 피드백인데 현재 국내에는 고객의 만족도 측정에 대한 정량적이고 표준화된 시스템이 열악한 상황이다. 본 연구에서는 B2C산업 서비스 분야에 있어 고객 만족도를 실시간으로 수집 및 분석할 수 피드백 시스템으로서 고객 만족도를 고객의 얼굴감성인식을 이용하여 추론할 수 있는 시스템을 제안하며 효율적인 얼굴 감성 인식에 대한 분석을 한다.

MANAGEMENT TREND - 디지털 시대의 아날로그 프리미엄

  • Lee, Yun-Ha
    • Cement
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    • s.193
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    • pp.24-27
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    • 2012
  • 시대가 디지털화 되어감에 따라서 아날로그에 대한 고객들의 향수는 더욱 증가하고 있다. 아날로그 제품은 차별적인 가치를 추구하는 고객들을 대상으로 프리미엄화에 성공하고 있다. 고객 가치 발굴 프로세스 안에서 최근 디지털의 트렌드 뿐 아니라 아날로그 시절의 감성을 결합해 본다면 고객들에게 더 의미 있는 가치를 발굴할 수 있을 것이다.

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A Study of the System Based on Emotion for Differentiated Web Service (웹 상에서의 차별화 된 서비스 제공을 위한 감성 기반 시스템에 관한 연구)

  • 이준희;지홍일;최승권;조용환
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.28 no.9B
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    • pp.806-812
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    • 2003
  • The service providers of Internet have to work out a personalized contents service system focused on variety of customer's complex individuality. To effectively adopt individual customer's preference and actively adapt change of business situation, suppose an system of the service which emotional experience using emotional-based web design. In the experimental results, it is found that Internet service system implemented based on this idea is more effective than the existing systems in the view point of extension of customer's emotional satisfaction and visit duration time goes longer beyond that of the traditional systems.

A Evaluation System for Preference based on Multi-Emotion (다중 감성 기반의 선호도 평가 시스템)

  • Lee, Ki-Young;Lim, Myung-Jae;Kim, Kyu-Ho;Lee, Yong-Whan
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.5
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    • pp.33-39
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    • 2011
  • In modern society, in business decisions of our customers are continually increasing in importance, and owing to the development of information and communication technology effectively on a computer to measure the preferences of key customer techniques are being studied. However, this preference reflects significantly on personal ideas, and therefore, it is difficult to commercialize a measure calculated according to the ambiguous results. In this paper, by using biometric information that has been measure; we have configured the multi-sensitivity models based on customer preferences to evaluate the proposed system. This system consists of multiple biometric information of multi-dimensional vector model for learning through the use of structured emotional to apply the same criteria to evaluate customer preferences. In addition, by studying the specific subject-specific emotion model, it is shown to improve accuracy with further experiments.

A Study of the Effects of the Self-Emotional Ability and Social-Emotional Ability on the Teamwork Capability of the Airline Flight Attendants (항공사 객실승무원의 개인적 감성능력과 상회적 감성능력이 팀웍역량에 미치는 영향에 관한 연구)

  • Chung, Min-Joo;Chang, Dae-Sung
    • Journal of Advanced Navigation Technology
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    • v.16 no.2
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    • pp.318-329
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    • 2012
  • Flight attendants are the most important people which decides customer's satisfaction and service quality toward the airline service. Nowadays the service employees' emotional ability over self and others are considered to be a important service competence. And flight attendants' job performance are achieved in their team system. The purpose of this study is to examine how the service employees' emotional awareness and management abilities can affect their teamwork capability. This study was conducted through literature and empirical methods, and collected questionnaire was analyzed employing SPSS version 15.0 statistics package and AMOS 17.0. The result of this study was found that flight attendants who have high self-emotional ability and social-emotional ability show higher teamwork capability in their flights. It is meaningful because it expanded the range of the researches about the emotional ability and proposed new substructure of researches on the service human resources.