• Cement
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• s.193
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• pp.24-27
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• 2012

시대가 디지털화 되어감에 따라서 아날로그에 대한 고객들의 향수는 더욱 증가하고 있다. 아날로그 제품은 차별적인 가치를 추구하는 고객들을 대상으로 프리미엄화에 성공하고 있다. 고객 가치 발굴 프로세스 안에서 최근 디지털의 트렌드 뿐 아니라 아날로그 시절의 감성을 결합해 본다면 고객들에게 더 의미 있는 가치를 발굴할 수 있을 것이다.

• Journal of the Korean Society of Food Science and Nutrition
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• v.42 no.1
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• pp.120-128
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• 2013

This study was conducted to investigate the effect of relational benefits on perceived value in order to enhance customer satisfaction and win customer loyalty in the specialty coffee shop business. Structural equation modeling was performed and the structural model estimated with AMOS (ver 5.0). A total of 329 valid responses were used for data analysis. The findings show that confidence benefits among the relational benefits have a direct effect on perceived value. In addition, confidence benefits also have an indirect effect on customer satisfaction and loyalty from this perceived value. However, social benefits and special treatment benefits of customers had no effect on functional and symbolic value. In conclusion, establishing confidence benefits with the customer at the specialty coffee shop significantly influenced their perceptions of value, customer satisfaction, and loyalty.

• Journal of Service Research and Studies
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• v.6 no.2
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• pp.201-214
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• 2016

The main purpose of this paper was to review how luxury value is related to the consumer's conspicuous consumption and purchasing intention. The author formed luxury value which is including financial, functional, social, and individual value. In order to obtain the research results, the author conducted a survey and implemented statistical treatments. The results can be proposed as follows: First, financial, functional, social, and individual value was positively influencing on conspicuous consumption. Second, conspicuous consumption was impacting on intention to purchase. Third, it was suggested that the relative effect of individual value on conspicuous consumption was greater than other values. Thus it was concluded that consumers put a high value on conspicuous consumption.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.20-28
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• 2016

The purpose of this study is to identify the factors which affect the customer value and satisfaction of public information services used by the researchers in SMEs(small-and-medium size enterprises). The results, based on statistical analyses of a survey conducted in Korea are as follows; 1) the customer value is positively influenced by the service quality; 2) the customer value, in turn, is positively associated with the customer satisfaction; 3) information needs moderate the relationship between service quality and customer value but does not moderate the relationship between the customer value and satisfaction.Our findings propose the importance of the service quality and the effort to maximize the information customer values.

• Proceedings of the Korean Society for Quality Management Conference
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• 2009.10a
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• pp.123-130
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• 2009

미용업의 사회적 인식이 높아짐에 따라 국내 미용서비스산업은 경영적 측면에서 체계화되고 규모면에서도 날로 확대되는 등 양적, 질적인 성장하고 있으며, 국내 업계끼리는 물론이고 글로벌화로 인하여 외국의 선진 프랜차이즈와도 경쟁하는 단계에 이르렀다. 이러한 환경적 변화 속에서 국내의 미용업계는 한 차원 높은 성장을 위한 자구적 노력이 필요한 상황이다. 그러나 국내 미용업계는 서비스 제공자 관점에서 일방적인 서비스를 제공하여 왔고 고객관점에서 가치 있는 서비스의 내용과 품질을 제대로 파악하지 못하고 있는 실정이다. 미용서비스품질을 정의하기 위한 연구들은 계속되고 있으나 미용서비스품질에 대한 명확한 개념정의는 물론이고 앞으로 국내 미용업계 성장의 축이 될 브랜드 미용실의 고유 서비스품질은 여전히 확정적이지 못한 실정이다. 따라서 본 연구에서 브랜드 미용실 고유의 서비스품질 요인들을 발견하고, 지각된 가치, 고객만족, 재이용의도 간의 인과관계를 알아보고자하며, 특히 지각된 가치의 매개적 역할과 계량적 중요성을 알아보고자 하였다. 또한 브랜드 미용서비스를 이용하는 고객들의 단골고객 신념수준에 조절효과가 있는지 알아보기 위하여 가치-고객만족, 가치-재이용의도, 고객만족-재이용의도 간의 이에 대한 조절효과를 검정하였고, 효과적인 서비스품질전략을 제시하고자 하였다.

• Journal of Korea Technology Innovation Society
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• v.15 no.4
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• pp.837-861
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• 2012

In the knowledge society, the importance of sharing knowledge, technology, and information has been increasing. Due to the different characteristics of information itself, information marketing is a newly emerging perspective. This study aims to identify the factors which effect information customer value and satisfaction of the national R&D information service. The results show that information quality and service quality have a significant influence on customer value. In addition, the information quality, service quality and the information customer value have a significant positive effect on customer satisfaction. However, customer value of information acts as an intermediary between information quality and customer satisfaction. The indirect effects of information quality on the satisfaction are higher than the direct effect. On the other hand, the difference between the direct and indirect effect of service quality was not significant. After an analysis of research result, we discussed implications and limits of the study as well as future result direction.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.222-233
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• 2016

Current study analyzed the influence of social consumption values for the western salad on the functional attitude and the consumer satisfaction. To verify the purpose of this study data were collected from consumers who have experience in western style restaurants of five hotels located in Seoul, total 330 questionnaires were distributed and 322 examples were employed for statistical analysis. By using SPSS 18.0 program present study derive following conclusions. The consumption values such as rarity value, social value, emotional value and functional value have significantly influence on the functional attitude. Especially, the social value, among the consumption values, has the most significant factor. In addition, the all consumption values of salad have a significant antecedent of the consumer's satisfaction. Furthermore, the functional attitude has affect the consumer's satisfaction as well. Therefore, this study clarify the influences among the social consumption values for the western salad on the functional attitude and the consumer's satisfaction.

• Management & Information Systems Review
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• v.29 no.2
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• pp.75-96
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• 2010

In the recent years the society has entered the stage of informatization, the base of informatization has expanded, and the internet users have exploded, which has led to revolutionary changes to all across business management of the world. The influences of customer value and satisfaction were reviewed on a web site, and their subsequent impacts on customer loyalty were suggested. It was also analyzed how the concept of sales promotion that was set as a moderating variable affected the characteristics of a web site, customer value and satisfaction, and correlations between customer value and satisfaction. Finally based on the analysis results, practical strategic alternatives were suggested. Accordingly a web site provider can't afford to ignore sales promotion just because it doesn't have modulating effect because the customers will turn to his or her competitors. It's important to make ongoing efforts into techniques of sales promotion to meet the expectations of clients.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.455-468
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• 2010

The purpose of this study is to understand how and what kind of service quality impacts value of membership and customer satisfaction, and to analyze how value of membership and customer satisfaction influence on customer loyalty in order to apply the results of this study to the management level of individual companies. The valuable outcomes of the survey were 485 as a result of excluding both no response and non-trustful answers. The previous used questions of other researchers were modified and used in this study, and both SPSS 12.0 and AMOS 7.0 were in use as analytical softwares In this study, service quality of golf resort positively impacts membership's value, and service quality influences upon customer satisfaction in a positive way. The value of service quality heavily impacts customer satisfaction, and customer satisfaction positively influences upon customer loyalty. On the other hand, it is hardly find a remark between value of loyalty and customer's satisfaction.

• KAPE Magazine
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• s.128
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• pp.4-5
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• 2007

축산물등급판정소(소장 이재용)는 지난 4월 17일 본부 3층 대강당에서 창립 18주년을 맞이하여 새로운 도약을 위한 고객가치경영 선포식을 개최하였다. 이날 농림부 김달중 차관보와 한우협회 남호경 회장 등 초청인사와 임직원 등 100여명이 참석한 가운데 창립 이후 그간의 고객만족경영 활동 보고와 함께 "고객가치경영 선포" 를 하여 고객가치경영의 의미를 소개하고자 한다.