• Title/Summary/Keyword: 고객신뢰도

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Analysis of Web Data Applying Data Mining (데이터마이닝을 이용한 웹 데이터 분석)

  • 채승경;서용무
    • Proceedings of the Korea Database Society Conference
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    • 2001.06a
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    • pp.345-361
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    • 2001
  • 인터넷의 확산으로 웹 구조, 웹 로그 등을 분석하는 웹마이닝(Web Mining)에 대한 연구가 활발히 진행되고 있다. 그러나 웹에서 발생하는 데이터에 대한 분석은 아직 미약한 상태이다. 웹에서 획득된 데이터는 신뢰도가 낮아 통계와 같은 기존의 분석 방법을 적용하기에 많은 어려움이 따른다. 또한 대용량 데이터와 실제 데이터에 유연한 분석을 제공하는 데이터 마이닝은 아직까지 적용 분야가 매우 한정되어 있다. 본 논문에서는 인터넷 사이트의 실제 데이터를 이용하여 데이터마이닝 과정에 따라 데이터 정제, 데이터 선택, 데이터 변환 등 효과적인 데이터 전처리 방법을 제시한다. 또한 이렇게 전처리된 데이터로 고객 세분화, 우수 고객 분류를 위한 데이터마이닝 기법을 적용한 후 수행 결과를 분석한다. 마지막으로 분석의 한계점을 지적하고 보다 양질의 데이터마이닝을 위한 시스템 및 사이트 설계 방안을 제시한다.

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A Study on Intended Game Over Situation Management System for Network Board Game (네트워크 보드 게임에서의 임의 종료 관리 시스템에 대한 연구)

  • Kwon, Jang-Woo;Ryu, Hyun-Jea
    • Science of Emotion and Sensibility
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    • v.10 no.3
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    • pp.321-330
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    • 2007
  • The objective of this study is to increase the credibility of online board game and to improve the process of user management system to resolve the negative and time consuming complaints of 'intended game over' caused by other online users who arbitrary stop the game. The suggested system would create profits to company with less investment in time and expenses regarding the forced game over through the online realtime game management system.

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뷰티아카데미 교육생들의 관계효익이 뷰티아카데미의 브랜드이미지와 신뢰에 미치는 영향

  • Han, Su-Jin;Lee, Il-Han
    • 한국벤처창업학회:학술대회논문집
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    • 2019.11a
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    • pp.81-85
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    • 2019
  • 뷰티산업은 2000년대 초반 이후 소득수준의 향상과 개성 표현, 웰빙 등 새로운 라이프 스타일에 부합하여 급속한 성장을 이루어 왔다. 뷰티산업은 헤어미용, 피부미용, 네일아트, 메이크업 등 서비스업과 관련된 미용기기, 용품 등 제조업을 포괄한다. K팝의 영향으로 이미용, 피부미용, 네일, 메이크업 등 K뷰티 서비스에 대한 해외 소비자들의 수요 역시 꾸준히 증가하고 있다. 이에 대응하여 뷰티 서비스 전문가를 양성하기 위한 전문 교육기관 역시 꾸준히 증가하고 있으나 교육생들의 뷰티아카데미 선택 기준에 대한 연구는 부족한 편이다. 따라서 본 연구에서는 뷰티아카데미 수강생들이 느끼는 관계효익을 심리적 효익, 사회적 효익, 경제적 효익, 고객화 효익으로 구분하여 측정하고 이러한 관계효익이 뷰티아카데미에 대한 교육생들의 브랜드 이미지와 신뢰도 형성에 어떠한 영향을 미치는지 각각 분석한 다음 뷰티 아카데미 교육생들의 추천의도에 미치는 영향을 분석하고자 한다. 이와 같은 연구를 통해 뷰터 아카데미 운영에 필요한 시사점을 도출하여 제시하고자 한다.

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Case Study of Menu Satisfaction Index in Business & Industry Food Service (산업체급식 메뉴 만족도 조사도구의 활용에 대한 사례연구)

  • Lee, Hae-Young;Ahn, Sun-Jung;Yang, Il-Sun
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.37 no.11
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    • pp.1443-1451
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    • 2008
  • This study was performed to develop menu satisfaction index in Business & Industry (B&I) food service and to survey customer's menu satisfaction using the index. The menu satisfaction index included 16 items with Likert 5 point. Cronbach's alpha to assess the internal reliability of the developed scales was 0.8917, which indicated highly reliable. Construct validity was assessed by principal components analysis and then four factors explaining 65.964% of the total variance were found. Among the 15 items of menu satisfaction, the average scores of all items were above 3.0 out of 5. As a result of analysis on menu satisfaction factors, 'propriety of food temperature' (3.52 out of 5) was the highest consideration followed by 'sufficiency of format' (3.46), 'excellence in food' (3.35) and 'well-being orientation' (3.31). It could be said that customer's perception on the menu quality was very positive. Four factors were correlated with overall menu satisfaction positively. Especially, 'excellence in food', and 'well-being orientation' and 'sufficiency of format' affected significantly on overall menu satisfaction. It concluded that customers were satisfied with portion size, temperature, price but their needs for taste and health/nutrition-related service would be increased. The menu satisfaction developed in this study should be applied to other B & I food service operation by type.

The effects of Perceived Risk concerning Korean medical Service Quality on Customer Satisfaction and Revisit Intention of Kazakhstan patients (한국병원 의료서비스품질에 있어 지각된위험이 고객만족 및 재방문의도에 미치는 영향 - 카자흐스탄 고객 중심으로-)

  • Kim, Seulah;Lee, Chang Won
    • Korea Journal of Hospital Management
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    • v.27 no.2
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    • pp.1-15
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    • 2022
  • Purposes: The purpose of this study is to examine the effects of health service quality and perceived risks of Korean hospitals on the satisfaction and revisit of Kazakhstan's customers. Among two classified groups: health service providers and health service receivers, this study aims to identify the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction. Methodology: Hypotheses were developed upon the explanations on health service quality, perceived risks, customer satisfaction, and revisit, advanced by prior literature. A survey was conducted on the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction and revisit. The proposed hypotheses were confirmed by examining validity and reliability of the collected data, followed by regression analysis. Findings: First, the five dimensions: reliability, responsiveness, assurance, empathy, and tangibles showed a positive correlation between the impacts of health service quality and customer satisfaction of Korean hospitals. Second, the physical risk, social risk, time-loss risk showed a negative correlation. Lastly, the relation between customer satisfaction and revisit showed a positive correlation. Practical Implication: Health service quality and perceived risks were identified to impose significant effects on Kazakhstan customers. The identified results suggest that Korean hospitals should implement management strategies based on the customers' satisfaction factor.

A reform measure on error rate of 2 CT metering method for 3P 4W customer in 154kV system (154 kV 3상 4선식 고객 2소자 계량방식 계량오차 개선대책)

  • Kim, Seok-Gon;Park, Chang-Ho;Shin, Dong-Yeol;Lee, Jong-Soon;Choi, Yong-Sung
    • Proceedings of the KIEE Conference
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    • 2011.07a
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    • pp.444-446
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    • 2011
  • 3상3선식 2소자 계량방식을 적용하고 있는 154kV 3상4선식 중성점 접지 고압 고객은 상 불평형시 계량오차가 발생하게 된다. 상 불평형시의 3상4선식 정상 계량방식과 3상3선식 계량방식의 계량오차에 대한 기 공개된 시험분석 자료를 기반으로 하여 본 논문에서는 3상4선식 공급선로에서 2소자 계량을 적용하고 있는 3상4선식 고객에 대하여 전력계량의 신뢰도 향상을 위해 제안된 기존의 3상4선식 전력량계를 활용하여 계량 환경을 개선하는 시공기술로서, 설비개선 비용이 거의 소요되지도 않고 무정전 시공과 함께 전력량계의 제작사양을 변경하지 않는 방법으로 계량 정밀도를 개선 할 수 있는 방안에 대한 검증시험과 적용성 분석 등의 개선대책에 대하여 기술한다.

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A Study of Success Factors for Information System Outsourcing (정보시스템 아웃소싱 성공 요인에 관한 연구)

  • Cho, Yong-Kil;Chung, In-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.5
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    • pp.1414-1421
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    • 2008
  • The information system outsourcing has been received considerable attentions in recent years. Despite it great potential, the execution of the outsourcing need to be guided to avoid any possible failure. This study shows how the difference in the resources and capabilities between the customer company and the service provider affects the quality of partnership, finally the success of information system outsourcing. From the hypotheses testings, it is found that If the financial ability of the customer company is higher than that of the service provider, the partnership is good. In addition, If the IT resource of the service provider is higher than that of the customer company, the qualify of partnership is high. As a conclusion, the partnership quality has an effects on the success of outsourcing. Especially, the trust has an greater effect on the success of outsourcing than cooperation does.

Study on UX Satisfaction Index According to Types of Mobile Commerce Services (모바일 커머스 서비스의 유형별 UX 만족도 지표 연구)

  • Kim, Sohyun;Ha, Hyunnam
    • Journal of the HCI Society of Korea
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    • v.9 no.2
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    • pp.53-59
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    • 2014
  • The objectives of this research is to compare UX elements influencing the satisfaction of users in Korea and North America according to product types of mobile commerce services, to determine UX INDEX suitable for each type of service, and to derive positively influencing UI factors through analyzing the relationship between UX INDEX and UX design detail factors. This research showed that there was difference in perceived reliability according to selling product types and there was difference in both perceived usefulness and reliability according to users in Korea and North America. Also, this research found out that, in analysis of relationship between UX INDEX and UX design detail factors, UI factors to understand a service structure generally showed close relationship but factors such as troubleshooting and help showed difference between users in Korea and users in North America.

Consumer Confidence, Identification, and a Brand Attitude according to the On-line Brand Community Type (온라인 브랜드 커뮤니티 유형에 따른 소비자신뢰, 동일시 및 브랜드 태도)

  • Kim, Kyung-Min;Kim, Kyung-Hee;Wang, Zhong-Qi
    • The Journal of the Korea Contents Association
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    • v.9 no.3
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    • pp.241-249
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    • 2009
  • With the recent growth of the Internet, the on-line brand community has been a major vehicle for building a corporate brand asset. This study aimed to identify the effective relationship between confidence, identification, and a brand attitude according to the on-line brand community type. As a result of an empirical analysis, first, the customer-driven community showed higher confidence and identification than those of the corporate-held community. Also, the customer-driven community was assessed more favorable also in the brand attitude. Second, the interactive effect between the community type and community activities was found to be significant in the confidence of the community confidence, and it was also the same for the identification of the community. Therefore, it would be necessary for companies to prepare strategies for improving the level of confidence and the identification of consumers in consideration of the community type for effective brand management on-line.

A study on factors that affect service quality of SNS based commerce (SNS에 기반을 둔 전자상거래의 서비스 품질에 영향을 미치는 요인에 대한 연구)

  • Choi, Jung-Woon;Lee, Ook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.125-138
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    • 2020
  • Currently, the e-commerce market in Korea is growing rapidly, particularly in online commerce, and transactions through SNS are constantly increasing. This study assessed the quality of service based on SNS by modifying and combining SNS-based applications and services. Two hundred and sixteen surveys from an online survey conducted using a cumulative sampling technique were analyzed. The confidence, empathy, responsiveness, reliability, perceived usefulness, and customer satisfaction were independent variables. The perceived usefulness, customer satisfaction, and net profit were considered dependent variables. The results of 11 hypotheses were derived through SPSS 25. The results show that the perceived usefulness and customer satisfaction are affected by assurance, empathy, responsiveness, and reliability. In addition, SNS - based commerces show a significant relationship between perceived usefulness, customer satisfaction, and net benefits. The significant results are expected to help in future related research.