• Title/Summary/Keyword: 고객관점

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A Study on the Instrument Panel Design Trend for Automobile Interior (자동차 인테리어의 인스트루먼트 패널 디자인 경향 연구)

  • Cho, Kyung-Sil;Lee, Myung-Ki
    • Archives of design research
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    • v.18 no.4 s.62
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    • pp.129-138
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    • 2005
  • Until the early part of the 1990s, interior design has never been thought important by car makers. Repeated attempts have been made to systemize a technical structure, such as layout, driving method, and size, and the car's interior design has been developed by in simple comparison with the exterior design. In the 1990s, however, this trend began to change because consumers began spending more time in their cars, so the motive of the technology development became that of giving comfort and functional satisfaction to the customers. Observing how a person spends inside his or her car and considering the latest trends in car interiors have made a consumer-oriented sense of value i.e., intensifying the personality of the car's interior design and considering the emotional makeup of the consumer factor in the acquisition of a strategic brand identity. These days, car interiors assume a new concept every year due to the constant change in various factors, and the application of a high-tech design, with a sensing function and a navigation system, to achieve driverless running, is being raised as a key trend element technology for the future. Now, at the present when multilateral concept applications of design are attempted under the direct influences from other fields such as product design, fashion and furniture, I would like to lay stress on investigating and analysing the changes in car interior design varying with the background of the times and formative characteristics from the object point of view. On this study, I would like to compare the background of the times and flow of car interior design with priority given to crash pad and would like to attempt to present the direction of the future car interior design together with diversifying major technical factors.

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Security Problem of National Major Facility's Parking Lot and its Improvement Method -Focused on Doonchi(Waterside) Parking Lot of National (국가중요시설의 주차장 보안의 문제점과 개선방안: 국회둔치주차장을 중심으로)

  • Lee, Sang-Hun;Lee, Sang-Yeol
    • Korean Security Journal
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    • no.50
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    • pp.61-87
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    • 2017
  • National Assembly is a constitutional institution that is required to first consult the will of the people and it should do its effort continuously so that security of citizens using parking lot would be enhanced at the same time while improving parking service in order to increase customer satisfaction of the people. Under this recognition, in this study, Doonchi parking lot of National Assembly under consigned management was first reviewed in a perspective of criminal prevention through environmental design(CPTED) and particularly, fence installation and reinforcement work for securing 'territoriality' and operation of all round shooting camera and installation of No-trespassing warning board at entrance were suggested. Second, it was recommended to change independent control system in which CCTV security system of National Assembly Doonchi parking lot is operated separately from National Assembly safety situation room and integrate it with National Assembly safety situation room(revised to double safety system) and performance of CCTV camera was made to be increased to over 2m. In addition, video recording mode was converted to NVR mode for application to IP camera in the future and in order to avoid dead zone of security monitoring area and based on site inspection result, addition 3 places of newly installing CCTV were indicated. Third, it was recommended to introduce parking fare billing and management system through unmanned equipment in parking lot management and operation.(specialized management of professional parking service provider was reviewed). By doing so, risk of cash handling by charging personnel was removed by reducing current 7 working personnel to 3 and particularly, by converting parking lot management mode being operated temporarily from 9 A.M. to 9 P.M. at present to 24 hours operation mode and providing more specialized parking service, citizens visiting National Assembly were provided with convenience and image of National Assembly was also enhanced. This study was carried out in parallel with various literature and case studies, including data from the Office of the Defense Protection in the National Assembly.

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The Effects of Educational Service Quality on University Image, Student Satisfaction, and Word of Mouth (교육서비스품질이 대학이미지, 학생만족, 구전에 미치는 영향)

  • Jung, Hyun-Hwa;Chung, Ki-Han
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.6
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    • pp.103-109
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    • 2017
  • We explored the influence of educational service quality on university image, student satisfaction, and word of mouth, as well as the causal association between university image, student satisfaction, and word of mouth. Second-order structural model testing was conducted with 274 questionnaires being used to analyze the hypotheses. The findings demonstrated, first, that educational service quality positively affected university image, student satisfaction, and word of mouth. The important sub-dimensions of educational service quality were teaching method, followed by lecture content, professor attitude, and communication through the second-order structural analysis. Second, university image positively affected student satisfaction and word of mouth. Third, student satisfaction positively affected word of mouth. Finally, for factor loading, the results of educational service quality indicated that teaching method(0.972) and lecture content(0.934) were the key factors in estimating the quality, revealing their significant and positive impact on university image, student satisfaction, and word of mouth. Thus, service providers should strengthen the teaching method and lecture content of educational service quality to enhance the university image, student satisfaction, and word of mouth of university performance from the perspective of university students.

Roles of Buyer's Trust and Distrust in Open Markets: Focusing on Transfer between Intermediary and Seller (오픈마켓에서 구매자의 신뢰와 불신의 역할: 중개업체와 판매자간 전이를 중심으로)

  • Lee, Suk-Joo;Choi, Seulbi;Ahn, Hyunchul
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.360-374
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    • 2017
  • This study investigates the effects of trust and distrust on intention to purchase in open markets, based on the ideas derived from previous studies such as coexistence of trust and distrust, and two distinct trustees in open markets-intermediary and sellers. Specifically, this study i) proposes a trust-distrust model of intermediary and sellers, ii) explores the transfer of trust and distrust from intermediary to sellers, and iii) discovers the antecedents of trust and distrust. The empirical validation using Partial Least Squares shows three results as follows. First, trust in intermediary positively affects intention to purchase through the mediated impact of trust in sellers. That is, trust in intermediary transfers to trust in sellers. Second, distrust in intermediary negatively affects intention to purchase through the mediated impact of customers' perceived risk. Third, structural assurance and perceived website quality positively affect trust in intermediary. The results of this research have implications for intermediary firms not only to build trust but also to manage distrust level. However, this study could not identify any antecedent of distrust, so further research for these antecedents will be needed in the future.

Service Design for Road Environment of School Zone applied with Behavioral Psychology (행동심리를 활용한 스쿨존 도로환경 서비스디자인 개발)

  • Kim, Eok;Kim, Nak-Su
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.128-140
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    • 2013
  • The cause of traffic accidents and driver behavior is affected by psychological factors, because the behavior of drivers and pedestrians, and to identify the psychological linkage analysis to explore improvements in service design approaches are becoming increasingly important. Service design is a service-oriented development methodology that make invisible and intangible elements into visible and higher-value. Accordingly, through design thinking to action for development of products and a pleasant road environment were studied for school zone by discovering underlying issues to resolve in terms of service design. First, survey of domestic road psychological and behavioral problems were derived through the analysis of the causes of traffic accidents and researched the concept of school zones by analyzing the ideas. To reduced the width of the lane manipulate the speed of the vehicle and to cross the crosswalk safely. In order to encourage the flow of vehicle traffic, new solutions are proposed by offering robot traffic lights, graphic design of crosswalk, space, and the fence and convergence public design and services.

A Study on the Systems Engineering based Verification of a Systems Engineering Application Model for a LRT Project (경량전철사업 시스템엔지니어링 전산모델 검증에 관한 연구)

  • Han, Seok-Youn;Kim, Joo-Uk;Choi, Myung-Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.7
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    • pp.425-433
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    • 2016
  • The construction of a light rail transit (LRT) system is a large and complex infrastructure project involving hundreds of billions of won in construction costs for a single route, and it is very important to carry out such a project from a life-cycle perspective because of its long-term operation. Systems engineering is a means and methodology to successfully implement customers' needs, and it is useful in large projects such as light rail transit. An application model called Systems Engineering for Light Rail Transit (SELRT) was developed to support systems engineering activities in light rail transit projects. In order to utilize SELRT, it is necessary to ensure that system requirements are met. As such, in this paper, we present a verification procedure and architecture based on a systems engineering-based methodology, thereby identifying the system requirements and deriving the verification requirements to confirm the SELRT model for the proposed method. The results show that the traceability of the system requirements and verification requirements, the verification method for each requirement, and the demonstration results for computerized tools are mutually connected, and that the initial requirements are clearly implemented in the SELRT. The proposed method is valid for verifying the SELRT, which can also be utilized in a LRT project.

A Study on the Index Development for Intellectual Capital of Korea Distribution Comanpy (국내 유통업체의 지적자본의 측정지표 개발방향)

  • Kim, Suh-wan
    • Journal of Distribution Science
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    • v.4 no.1
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    • pp.5-26
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    • 2006
  • As the capital of knowledge becomes more important than traditional capital like land or labor in the 21st century, the most competitive resource for corporations is knowledge. Furthermore, corporations may evaluate and improve latent knowledge of 'intellectual capital(IC)' within organizations, which will enhance their performance in the future. However, most Korea Distribution Companies have evaluated only tangible assets, ignoring latent capital. Since enterpreneurs have recognized that they cannot explain the difference between maret value and book value, the major advanced states lead to more sophisticated techniques to evaluate IC value. Although it is extremely important and urgent to evaluate IC value, the indexes of evaluating IC have never been examined and have been adopted by many corporations. Therfore, this study intends to develop a index for IC valuation. This study hopes to give some insights into the practical use of intellectual capital for the Korea Distribution Companies and help them develop a strategic perspective to enhance their competitiveness.

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The Impact of Message Characteristics on Online Viral Diffusion in Online Social Media Services : The Case of Twitter (트위터 메세지 특성에 따른 온라인 구전효과에 대한 분석)

  • Nam, Young-Woo;Son, In-Soo;Lee, Dong-Won
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.75-94
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    • 2011
  • In this paper, we explore the information diffusion mechanism under social network environments by investigating the effect of message characteristics on the volume and speed of retweeting in Twitter, a popular online social media service. To this end, we select eight main keywords (i.e., '무상급식', '반값등록금', '나가수', '평창', '김연아', '박태환', '아이폰', '갤럭시') that have been popular on online social media in recent days. Each keyword represents various social aspects of Korea that recently grab people's attention such as political issues, entertainment, sports celebrities, and the latest digital products, and eventually holds distinctive message characteristics. Analyzing the frequency and velocity of retweeting for each keyword, we find that more than half of the sample messages posted on Twitter contain personal opinions for the certain keyword, but we also find that the tweets which include objective messages with hyperlink are the fastest ones when being retweeted by other followers. In overall, when being retweeted, the group of messages related to the certain keyword present distinctive diffusion patterns and speed according to message characteristics. From academic perspective, the findings in the study broaden our theoretical knowledge of information diffusion mechanism over online social media. For practitioners, the results also provide managerial implications regarding how to strategically utilize online social media for marketing communications with customers.

Designing the Optimal Urban Distribution Network using GIS : Case of Milk Industry in Ulaanbaatar Mongolia (GIS를 이용한 최적 도심 유통 네트워크 설계 : 몽골 울란바타르 내 우유 산업 사례)

  • Enkhtuya, Daariimaa;Shin, KwangSup
    • The Journal of Bigdata
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    • v.4 no.2
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    • pp.159-173
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    • 2019
  • Last-Mile delivery optimization plays a key role in the urban supply chain operation, which is the most expensive and time-consuming and most complicated part of the whole delivery process. The urban consolidation center (UCC) is regarded as a significant asset for supporting customer demand in the last-mile delivery service. It is the key benefit of UCC to improve the load balance of vehicles and to reduce the total traveling distance by finding the better route with the well-organized multi-leg vehicle journey in the urban area. This paper presents the model using multiple scenario analysis integrated with mathematical optimization techniques using Geographic Information System (GIS). The model aims to find the best solution for the distribution network consisted of DC and UCC, which is applied to the case of Ulaanbaatar Mongolia. The proposed methodology integrates two sub-models, location-allocation model and vehicle routing problem. The multiple scenarios devised by selecting locations of UCC are compared considering the general performance and delivery patterns together. It has been adopted to make better decisions the quantitative metrics such as the economic value of capital cost, operating cost, and balance of using available resources. The result of this research may help the manager or public authorities who should design the distribution network for the last mile delivery service optimization using UCC within the urban area.

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Case Study on the Library Service Innovation Applying Service Design Methodology (서비스디자인 방법론을 적용한 도서관서비스 혁신 사례분석)

  • Lee, Byeong-Ki
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.3
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    • pp.71-92
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    • 2016
  • Service design is a process and methodology for innovating or creating service. This study analyzed library case that applied service design method to library service innovation and creation. The object of this case studies include 7 library such as Copenhagen's municipal library, State Library of Victoria, Carnegie Library of Pittsburgh, Georgia institute of technology library, North carolina state university library. This study analyzed separately to service design requirements, stake-holders, period, process, tools, result and main feature. The implications obtained through this case study are as follows: (1) The design of the library service are focused on user-centered services, future service creation. (2) The service design for library is designed by the collaboration of all stake-holder. (3) From the point of view of period, the service design is continuous, and it has a nature of the project. (4) The service design in library focus on user experience, processes and prototypes development and application. (5) The service design in library are applied to the new tool such as blue print, customer journey map, touch-point, shadow, persona. (6) The purpose of the service design in library is improved and created services, and is has holistic approach.