• Journal of the Korean Data and Information Science Society
• /
• v.22 no.5
• /
• pp.941-949
• /
• 2011

In this paper, 72 weather stations in Korea are clustered by the hierarchical agglomerative procedure based on the average linkage method. We compare our clusters and stations divided by mountain chains which are applied to study on the impact analysis of foodborne disease outbreak due to climate change.

• Journal of the Korea Society for Simulation
• /
• v.24 no.4
• /
• pp.97-106
• /
• 2015

In recent, hybrid market segmentation techniques have been widely adopted, which conduct segmentation using both general variables and transaction based variables. However, the limitation of the techniques is to generate incorrect results for market segmentation even though its methodology and concept are easy to apply. In this paper, we propose a novel scheme to overcome this limitation of the hybrid techniques and to take an advantage of product information obtained by customer's transaction data. In this scheme, we first divide a whole market into several unit segments based on the general variables and then agglomerate the unit segments with higher QAP correlations. Each product network represents for purchasing patterns of its corresponding segment, thus, comparisons of QAP correlation between product networks of each segment can be a good measure to compare similarities between each segment. A case study has been conducted to validate the proposed scheme. The results show that our scheme effectively works for Internet shopping malls.