• The Journal of Society for e-Business Studies
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• v.23 no.4
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• pp.63-85
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• 2018

The "About Us" page on the website of a corporation provides information regarding the organization's vision, philosophy, and values. We examine the association between institutional information provided on corporate websites (i.e., the "About Us" section) with present and future financial performance. Utilizing a text mining technique, we analyze the institutional information of S&P500 firms in the year 2016. We conduct a factor analysis including words that are intentionally repeated in the introductory text of corporate websites. The results of the analysis reveal that keywords from this institutional information can be grouped into six factors. We then carry out an ordinary least squares regression analysis to determine the associations between these six factors and present financial performance. The results show that keywords in Factor 2 (those related to Purchasing experience) are positively associated with ROE, a variable representing present financial performance, while keywords in Factor 1 (those related to Note to customers) show a negative relationship with ROE. On the other hand, keywords in Factor 1 have a positive relationship with Tobin's Q, a variable representing future financial performance. These results indicate that there is some relationship between the words used in the institutional information in this section of corporate websites and firms' financial performance. Hence, the institutional information on a website may be a useful indicator of current firm performance and future firm value.

• Journal of the Earthquake Engineering Society of Korea
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• v.7 no.2
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• pp.9-20
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• 2003

At present, the information on the foundation-structure interaction is lacking. As a result, the seismic performance evaluation of buildings seldom considers the effect of the foundation performance on the building responses. Recent earthquakes such as the 1993 Hokkaido Nansei-oki Earthquake(M=7.8), the 1994 Northridge Earthquake(M=6.7), the 1995 Hyogoken-Nambu Earthquake(M=7.2), and the 1999 Chi-Chi Earthquake (M=7.6) have shown that building damages are significantly affected by the degree of damage sustained by the building foundation and the interaction between the building and the foundation. This paper presents a nonlinear seismic analysis method for the seismic performance evaluation of reinforced concrete buildings which considers the pile foundation-structure interaction. The proposed method is applied to an actual building which was damaged during the 1993 Hokkaido Nansei-oki Earthquake. The result reveal that the method is able to predict the performance of the building.

• Journal of the Korean Geographical Society
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• v.47 no.1
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• pp.98-120
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• 2012

The main objective of this study is to conduct subnational population projections of Korea based on a multiregional cohort-component method. This objective is accomplished by: (i) establishing a viable framework to implement the multiregional cohort-component method with reference to the Markov chain model and Rogers' multiregional population projection model; (ii) applying the established framework to subnational population projections of Korea, 2005~2030. The main results are twofold. First, the proposed method turns out to be highly valid in a methodological sense, which is seen from a high level of coincidence between the estimated and the observed. Second, the projection results turn out to be highly useful in the sense that interregional migration flow matrices are resulted for projection periods. The projected migration flows are expected to provide invaluable information for an understanding of future population change and for a formulation of policy alternatives. This study is strongly inspired by the multiregional perspective emphasizing the evolution of multiple regional populations interconnected by interregional migration flows rather than the overall national change.

• Journal of Intelligence and Information Systems
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• v.29 no.4
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• pp.31-49
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• 2023

With the growth of the food-catering industry, consumer preferences and the number of dine-in restaurants are gradually increasing. Thus, personalized recommendation services are required to select a restaurant suitable for consumer preferences. Previous studies have used questionnaires and star-rating approaches, which do not effectively depict consumer preferences. Online reviews are the most essential sources of information in this regard. However, previous studies have aggregated online reviews into long documents, and traditional machine-learning methods have been applied to these to extract semantic representations; however, such approaches fail to consider the surrounding word or context. Therefore, this study proposes a novel review textual-based restaurant recommendation model (RT-RRM) that uses deep learning to effectively extract consumer preferences from online reviews. The proposed model concatenates consumer-restaurant interactions with the extracted high-level semantic representations and predicts consumer preferences accurately and effectively. Experiments on real-world datasets show that the proposed model exhibits excellent recommendation performance compared with several baseline models.

• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.119-155
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• 2008

Customer Relationship Management(CRM) has been a sustainable competitive edge of many companies. CRM analyzes customer data for designing and executing targeted marketing analysing customer behavior in order to make decisions relating to products and services including management information system. It is critical for companies to get and maintain profitable customers. How to manage relationships with customers effectively has become an important issue for both academicians and practitioners in recent years. However, the existing academic literature and the practical applications of customer relationship management(CRM) strategies have been focused on the technical process and organizational structure about the implementation of CRM. These limited focus on CRM lead to the result of numerous reports of failed implementations of various types of CRM projects. Many of these failures are also related to the absence of marketing approach. Identifying successful factors and outcomes focused on marketing concept before introducing a CRM project are a pre-implementation requirements. Many researchers have attempted to find the factors that contribute to the success of CRM. However, these research have some limitations in terms of marketing approach without explaining how the marketing based factors contribute to the CRM success. An understanding of how to manage relationship with crucial customers effectively based marketing approach has become an important topic for both academicians and practitioners. However, the existing papers did not provide a clear antecedent and outcomes factors focused on marketing approach. This paper attempt to validate whether or not such various marketing factors would impact on relational quality and CRM performance in terms of marketing oriented perceptivity. More specifically, marketing oriented factors involving market orientation, customer orientation, customer information orientation, and core customer orientation can influence relationship quality(satisfaction and trust) and CRM outcome(customer retention and customer share). Another major goals of this research are to identify the effect of relationship quality on CRM outcomes consisted of customer retention and share to show the relationship strength between two factors. Based on meta analysis for conventional studies, I can construct the following research model. An empirical study was undertaken to test the hypotheses with data from various companies. Multiple regression analysis and t-test were employed to test the hypotheses. The reliability and validity of our measurements were tested by using Cronbach's alpha coefficient and principal factor analysis respectively, and seven hypotheses were tested through performing correlation test and multiple regression analysis. The first key outcome is a theoretically and empirically sound CRM factors(marketing orientation, customer orientation, customer information orientation, and core customer orientation.) in the perceptive of marketing. The intensification of ${\beta}$coefficient among antecedents factors in terms of marketing was not same. In particular, The effects on customer trust of marketing based CRM antecedents were significantly confirmed excluding core customer orientation. It was notable that the direct effects of core customer orientation on customer trust were not exist. This means that customer trust which is firmly formed by long term tasks will not be directly linked to the core customer orientation. the enduring management concerned with this interactions is probably more important for the successful implementation of CRM. The second key result is that the implementation and operation of successful CRM process in terms of marketing approach have a strong positive association with both relationship quality(customer trust/customer satisfaction) and CRM performance(customer retention and customer possession). The final key fact that relationship quality has a strong positive effect on customer retention and customer share confirms that improvements in customer satisfaction and trust improve accessibility to customers, provide more consistent service and ensure value-for-money within the front office which result in growth of customer retention and customer share. Particularly, customer satisfaction and trust which is main components of relationship quality are found to be positively related to the customer retention and customer share. Interactive managements of these main variables play key roles in connecting the successful antecedent of CRM with final outcome involving customer retention and share. Based on research results, This paper suggest managerial implications concerned with constructions and executions of CRM focusing on the marketing perceptivity. I can conclude in general the CRM can be achieved by the recognition of antecedents and outcomes based on marketing concept. The implementation of marketing concept oriented CRM will be connected with finding out about customers' purchasing habits, opinions and preferences profiling individuals and groups to market more effectively and increase sales changing the way you operate to improve customer service and marketing. Benefiting from CRM is not just a question of investing the right software, but adapt CRM users to the concept of marketing including marketing orientation, customer orientation, and customer information orientation. No one deny that CRM is a process or methodology used to develop stronger relationships being composed of many technological components, but thinking about CRM in primarily technological terms is a big mistake. We can infer from this paper that the more useful way to think and implement about CRM is as a process that will help bring together lots of pieces of marketing concept about customers, marketing effectiveness, and market trends. Finally, a real situation we conducted our research may enable academics and practitioners to understand the antecedents and outcomes in the perceptive of marketing more clearly.

• Journal of Intelligence and Information Systems
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• v.23 no.3
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• pp.29-44
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• 2017

In Internet commerce, consumers are heavily influenced by product reviews written by other users who have already purchased the product. However, as the product reviews accumulate, it takes a lot of time and effort for consumers to individually check the massive number of product reviews. Moreover, product reviews that are written carelessly actually inconvenience consumers. Thus many online vendors provide mechanisms to identify reviews that customers perceive as most helpful (Cao et al. 2011; Mudambi and Schuff 2010). For example, some online retailers, such as Amazon.com and TripAdvisor, allow users to rate the helpfulness of each review, and use this feedback information to rank and re-order them. However, many reviews have only a few feedbacks or no feedback at all, thus making it hard to identify their helpfulness. Also, it takes time to accumulate feedbacks, thus the newly authored reviews do not have enough ones. For example, only 20% of the reviews in Amazon Review Dataset (Mcauley and Leskovec, 2013) have more than 5 reviews (Yan et al, 2014). The purpose of this study is to analyze the factors affecting the usefulness of online product reviews and to derive a forecasting model that selectively provides product reviews that can be helpful to consumers. In order to do this, we extracted the various linguistic, psychological, and perceptual elements included in product reviews by using text-mining techniques and identifying the determinants among these elements that affect the usability of product reviews. In particular, considering that the characteristics of the product reviews and determinants of usability for apparel products (which are experiential products) and electronic products (which are search goods) can differ, the characteristics of the product reviews were compared within each product group and the determinants were established for each. This study used 7,498 apparel product reviews and 106,962 electronic product reviews from Amazon.com. In order to understand a review text, we first extract linguistic and psychological characteristics from review texts such as a word count, the level of emotional tone and analytical thinking embedded in review text using widely adopted text analysis software LIWC (Linguistic Inquiry and Word Count). After then, we explore the descriptive statistics of review text for each category and statistically compare their differences using t-test. Lastly, we regression analysis using the data mining software RapidMiner to find out determinant factors. As a result of comparing and analyzing product review characteristics of electronic products and apparel products, it was found that reviewers used more words as well as longer sentences when writing product reviews for electronic products. As for the content characteristics of the product reviews, it was found that these reviews included many analytic words, carried more clout, and related to the cognitive processes (CogProc) more so than the apparel product reviews, in addition to including many words expressing negative emotions (NegEmo). On the other hand, the apparel product reviews included more personal, authentic, positive emotions (PosEmo) and perceptual processes (Percept) compared to the electronic product reviews. Next, we analyzed the determinants toward the usefulness of the product reviews between the two product groups. As a result, it was found that product reviews with high product ratings from reviewers in both product groups that were perceived as being useful contained a larger number of total words, many expressions involving perceptual processes, and fewer negative emotions. In addition, apparel product reviews with a large number of comparative expressions, a low expertise index, and concise content with fewer words in each sentence were perceived to be useful. In the case of electronic product reviews, those that were analytical with a high expertise index, along with containing many authentic expressions, cognitive processes, and positive emotions (PosEmo) were perceived to be useful. These findings are expected to help consumers effectively identify useful product reviews in the future.

• Korean Journal of Agricultural and Forest Meteorology
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• v.3 no.4
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• pp.199-205
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• 2001

This study was conducted to figure out temperature profiles of a partially developed paddy rice canopy, which are necessary to run plant disease forecasting models. Air temperature over and within the developing rice canopy was monitored from one month after transplanting (June 29) to just before heading (August 24) in 1999 and 2001. During the study period, the temporal march of the within-canopy profile was analyzed and an empirical formula was developed for simulating the profile. A partially developed rice canopy temperature seemed to be controlled mainly by the ambient temperature above the canopy and the water temperature beneath the canopy, and to some extent by the solar altitude, resulting in alternating isothermal and inversion structures. On sunny days, air temperature at the height of maximum leafages was increased at the same rate as the ambient temperature above the canopy after sunrise. Below the height, the temperature increase was delayed until the solar noon. Air temperature near the water surface varied much less than those of the outer- and the upper-canopy, which kept increasing by the time of daily maximum temperature observed at the nearby synoptic station. After sunset, cooling rate is much less at the lower canopy, resulting in an isothermal profile at around the midnight. A fairly consistent drop in temperature at rice paddies compared with the nearby synoptic weather stations across geographic areas and time of day was found. According to this result, a cooling by 0.6 to 1.2$^{\circ}C$ is expected over paddy rice fields compared with the officially reported temperature during the summer months. An empirical equation for simulating the temperature profile was formulated from the field observations. Given the temperature estimates at 150 cm above the canopy and the maximum deviation at the lowest layer, air temperature at any height within the canopy can be predicted by this equation. As an application, temperature surfaces at several heights within rice fields were produced over the southwestern plains in Korea at a 1 km by 1km grid spacing, where rice paddies were identified by a satellite image analysis. The outer canopy temperature was prepared by a lapse rate corrected spatial interpolation of the synoptic temperature observations combined with the hourly cooling rate over the rice paddies.