• Title/Summary/Keyword: 경험요소

Search Result 2,483, Processing Time 0.027 seconds

Strategic Experience Design of Shortform Video-based Brand - Focused on LIZIQI's Food Videos - (숏폼(Shortform) 동영상 기반 브랜드의 전략적 경험 디자인 - 李子柒(이자칠)의 미식(美食) 동영상을 중심으로 -)

  • Cui, Ru Ru;Kim, Young Jae
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.7
    • /
    • pp.185-194
    • /
    • 2020
  • This study aims to figure out how the brand experience design elements works in the Shortform video-based branding through case analysis. The sense, feel, think, act, relate experience of Shortform video brand are provided through the implementation of specific experience design elements in the process of the creators expressing personality through social media channels and communicating and interacting with consumers. As a result, LIZIQI's food videos provided a brand identity as an 'Eastern gourmet' to consumers through the audiovisual stimulation of food in video, the cognitive reinforcement which is combined of identities and products, and the behavioral participation by web sites·electronic media. In addition, a strong brand relationship was established by sharing emotional ties using human factors and responsibility through co-branding. This can be extended to various Shortform video contents-based branding cases, and it will suggest a useful approach to the brand building strategy through strategic brand experience design elements.

A phenomenological study for female workers who experienced workplace bullying (여성 직장인의 직장 내 괴롭힘 경험에 관한 현상학적 연구)

  • Kim, Eun Young;Wang, Eun Ja
    • Korean Journal of Culture and Social Issue
    • /
    • v.26 no.2
    • /
    • pp.69-97
    • /
    • 2020
  • The purpose of this study is to explore female office worker's bullying experience in the workplace and derive the essential meaning of the experience. For this study, five female workers who experienced workplace bullying were interviewed in-depth and the collected data were analyzed by the method of descriptive phenomenological research of Giorgi. The research questions in this study are 'How do female workers experience bullying in the workplace?' and 'What does it mean to experience bullying in the workplace?' The result of this study is indicated 5 main themes and 19 sub-themes. The 5 main themes are as followed: 'tactfully bullied by perpetrators perceived as a stumbling block', 'struggling with the suffering', 'trying to stand up in a frustration', 'getting a new perspective looking back on herself as a woman', 'being left in the maze, unable to discern who was wrong'. Furthermore, the study suggested common and core elements of female worker's bullying experience, and proposed a generic framework of the relationship among the elements. Finally, discussions and implications applicable to counseling were presented.

Affect and Cognition Interface in Aesthetic Experiences of Landscapes (경관의 미학적 경험에 있어서 감정과 인지의 상호작용)

  • 이영경
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.20 no.3
    • /
    • pp.11-20
    • /
    • 1992
  • 본 논문에서는 사람이 환경을 통해 경험하는 미학적 경험(aesthetic experience)을 체계화시킨 이론적 모델(a conceptual model of affect and cognition interface in aesthetic experiences of landscapes)이 간단히 소개 되며, 이 모델을 검증하기 위한 연구가 중점적으로 다루어진다. 제시된 모 델은 경관의 미학적 경험을 감정(affect)과 인지(cognition)와의 상호작용 (interface)으로 설명하고 있으며, 세 가지 요소(사람이 환경에 대하여 갖고 있는 목적 : tasks, 사람의 모든 과거경험에 근거한 지식일체 : schematic knowledge, 환경의 독특한 상황 : environmental situation)를 미학적 경험 의 주요인자로 제시한다. 이 모델을 검증하기 위한 연구에서는 앞에서 소 개된 미학적 경험의 세 가지 요소(사람의 목적, 지식, 환경상황)를 과학적 이고 계량적이고 처리할 수 있도록 세부요소로 분류정의 (operationalization)하였다. 구체적으로, 사람의 목적은 환경을 평가하는 세 가지 목적, 즉 경치평가(scenic beauty judgment), 들놀이 목적으로서의 평가(picnic preference judgment), 주거목적으로서의 평가(living preference judgment)로 분류되었고, 이 세 가지 환경평가는 미학적 경험의 지표로 사용되었다. 사람의 지식은 국적에 근거한 문화적인 지식(cultural schema : 한국인과 텍사스인)과 직업에 근거한 사회적인 지식(social schema : 농부, 비농부, 조경학과 학생)으로 분류되었으며, 환경상황은 환 경의 아름다움(beauty : 아름다운 경관과 아름답지않은 경관)과 환경의 의 미(meaning : 긍정적인 의미가 있는 한국경관, 긍정적인 의미가 없는 한국 경관, 긍정적인 의미가 있는 미국 텍사스경관)로 분류되었다. 연구결과를 보면, 이론적 모델에서 소개된 세 가지 요소들 (사람의 목적, 지식, 환경상 황) 모두가 경관의 미학적 경험에(경치평가, 들놀이 선호도, 주거지 선호 도) 중요한 역할을 하는 것으로 밝혀졌으며, 이 연구결과는 제시된 이론적 모델을 뒷받침하고 있다. 특히, 가장 흥미로운 연구결과를 요약하면 첫째, 사람의 문화적인 지식은 단독으로 미학적 경험에 영향을 주는 것이 아니라 다른 요소들(특히 사회적인 지식과 목적)과의 상호작용을 통해 미학적 경 험을 형성한다는 것으로 밝혀졌다. 둘째, 환경의 아름다움은 다른 세부요소 들(환경의 의미, 사람의 목적과 지식)보다 미학적 경험에 주는 영향이 큰 것으로 나타났으며, 모든 사람들에게 비슷한 미학적 경험을 발생시키는 것 이 밝혀졌다. 다시 말하면 모든 사람들은 그들의 문화적인 국적과 사회적 인 직업의 차이, 목적의 차이, 또한 환경의 의미의 차이에 상관없이 아름다 운 경관(High-beauty landscape)을 주거지나 나들이 장소로서 선호했으며, 아름답다고 평가했다. 반면에, 사람들이 갖고 있는 문화의 차이, 직업의 차 이, 목적의 차이, 그리고 환경의 의미의 차이에 따라 경관의 미학적 평가가 달라진 것으로 나타났다.

  • PDF

Experience of non-Korean Traditional Musicians in the Process of Pansori Music Listening (비국악인의 판소리 감상과정에서의 경험적 요소)

  • Yi, Soo Yon
    • Journal of Music and Human Behavior
    • /
    • v.9 no.2
    • /
    • pp.19-34
    • /
    • 2012
  • The purpose of this study was to investigate the empirical elements of non-Korean traditional musicians in the process of Pansori music listening. 5 non-Korean traditional musicians who are not professionally trained Korean music were participated in this study. The data were collected in depth interviews and analyzed from modified ground theory method. The findings showed that the elements of performer's voice, Chang-bub, contents, Gosu's buk sound and Gosu's role evoked various physical, emotional reponses and thoughts in all listeners. Through these responses the listeners awared internal issues related to inner problems and positive intervention aroused inner feelings. Also, emotional responses and awareness were reorganized their negative emotion and resolved through the different dimension of Pansori music.

The Effects of Chatbot's Error Types and Structures of Error Message on User Experience (챗봇의 오류 유형과 오류 메시지 구조화 여부가 사용자 경험에 미치는 영향)

  • Lee, Mi-Jin;Han, Kwang-Hee
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.6
    • /
    • pp.19-34
    • /
    • 2021
  • The aim of this study is verifying the effects of chatbot's error types and structures of error message on attitude, behavior intention towards the chatbot and perceived usability of the chatbot. The error types of chatbot are divided into 'experience' error and 'agency' error, which set different expectancy level, according to mind perception theory. The structures of error message were either unstructured condition composed of error specification only or structured condition composed of apology, explanation and willingness of improvement. It was found that score of perceived usability was higher in experience error condition than agency error condition. Also, all three scores of dependent variables were higher in structured error message condition than unstructured error message condition. Furthermore, expectation gap of experience didn't predict the dependent variables but expectation gap of agency predicted all three dependent variables. Finally, the tendency of interaction effect between the error type and the structure of the error message on expectation gap of agency was observed. This study confirmed the mitigating effect of structured error messages and the possibility that these effects may vary by the type of error. The result is expected to be applicable to design of error coping strategies that enhance user experience.

A Study on the Increase of Intuitive Play in Web Site - Especially on the Internet Shopping Mall Design using Tactile User Experience (웹사이트에서의 직관적 유희성 증대에 관한 연구 -촉각적 사용자 경험을 활용한 인터넷 쇼핑몰 디자인을 중심으로-)

  • 황선영;서종환
    • Archives of design research
    • /
    • v.16 no.3
    • /
    • pp.23-32
    • /
    • 2003
  • Web sites are needed to approach the lots of ways that increase the user intuitive play over communicating information nowadays. So the stimulus of tactile sense establish it's importance through active study in other fields and we expect great effect to applicate this tactile sense in web site. This study analyzed both the experience for intuition and the increase of intuitive play in web site and investigated the importance of tactile sense. This user experience through the tactile sense not only communicates between designer and user but has the intuitive play for users. So we analyzed the factors of tactile user experience in web site and considered it's application and then applied these factors in internet shopping mail. After that, we analyzed the users'response in the Internet shopping mall using the tactile user experiences through the research.

  • PDF

온라인 게임의 고객 충성도에 영향을 미치는 디자인 요소와 심리적 만족감

  • Choe, Dong-Seong
    • 한국게임학회지
    • /
    • v.6 no.1
    • /
    • pp.58-60
    • /
    • 2009
  • 본 연구는 온라인 게임을 플레이하는 플레이어의 즐거운 경험에 중요한 영향을 미치는 요소가 무엇인지에 대한 분석을 진행하였다. 이를 위해 본 연구에서는 먼저 온라인 게임의 중요한 두 가지 상호작용, 즉 문제 해결 기반의 Personal Interaction, 가상공간에서의 사회적 활동에 기반한 Social Interaction의 중요성에 대해 분석하였다. 이와 더불어 Personal Interaction과 Social Interaction의 효율적인 진행에 필요한 디자인 요소가 무엇인지를 분석하고 그 결과를 제시하였다. 분석 결과 Personal Interaction의 효율적 진행을 위해 목표, 조작자, Feedback과 관련된 디자인 요소가 중요하며, Social Interaction과 관련해서는 가상공간과 의사소통에 관련된 디자인 요소가 매우 중요하다는 결과를 도출하였다. 마지막으로 본 연구에서는 두 가지 상호작용을 통해 플레이어가 받는 심리적 보상 중에서 어떤 심리적 보상이 플레이어의 즐거운 경험에 영향을 미치는지를 분석하였다. 그 결과 자아효능감, 자아존중감, 인지적 성과가 높을 경우 게임 플레이 과정에서 즐거움을 매우 높게 경험하는 것으로 분석되었다.

  • PDF

The Effects on Flow at Using Robots of Introductory Programming Course (프로그래밍 초급과정에서 로봇의 활용이 몰입에 미치는 영향)

  • Yoo, InHwan
    • Journal of The Korean Association of Information Education
    • /
    • v.17 no.3
    • /
    • pp.329-337
    • /
    • 2013
  • Introductory programming course using robots that makes good effect to learners. I investigated that the effects on flow at using robots of introductory programming course. According to experiment result, the flow level showed significant change and all of it's element(antecedents, experiences, effects) had changed significantly. This result means that using robots of introductory programming course makes effect that is very positive in flow level of learners. There was strong interrelation by each element of flow in the result of correlation analysis about flow element. In particular, interrelation of antecedents element and experience element was high. Therefore, using robot is precondition of flow, and the level of experience element is high according to level of antecedents, and also experience element elevate the learner's intrinsic satisfaction. The conclusion is that using robots of introductory programming course is helpful enhancing learner's flow level and is positive in study achievements.

A Study on Improvement Direction of Onboarding Process Design for Elevating Early User Experience of Online Games (온라인 게임의 초반 사용자 경험 향상을 위한 진입 과정 디자인 개선 방향 연구)

  • Yang, Seung Hee;Yoo, Seung Hun
    • Design Convergence Study
    • /
    • v.18 no.4
    • /
    • pp.1-15
    • /
    • 2019
  • As the game industry is steadily becoming the spotlight industry, the importance of user experience design in game industry is increasing. This study tried to approach game from the viewpoint of user experience design and aimed to analyze the onboarding process focusing on user accessibility and retention in an online game. First, through literature review, onboarding process was devided into three stages. Then each stages were analyzed into experience design, game design elements to derive the key UX factors. Second, based on the UX elements, the game experience and cognitive element analysis frame was presented. With this frame, five domestic online games were qualitatively analyzed and cognitive elements of each game's onboarding process were derived. Key cognitive factors in each stages were, selective attention in the discovery stage, working memory and active learning in the learning stage, and participation and motivation in the immersion stage. Finally, improvement direction were presented, focusing on the key cognitive factors. These studies highlight the importance of the user entry process in online games and suggests improvements to lower entry barriers.

A Study on the Effect of User Experience on Smartphone GUI Design Elements Research: Focused on the 20 Generation Smartphone Users in China (스마트폰 GUI 디자인 요소가 사용자경험 요인에 미치는 영향에 대한 연구 -중국 20대 사용자를 대상으로)

  • Huang, Chao;Go, Jung-Wook
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.10
    • /
    • pp.647-656
    • /
    • 2017
  • It is obvious that the sales of smart phones are increasing every year whereas the growth rate is decreasing year by year from 2010 through the investigation of the current situation of the smartphone market. Therefore, the GUI design of smartphones has gradually become the major design difference and selling point. In this research background, the purpose of this paper is to investigate and analyze the relationship between GUI design and user experience which takes the 20 generation smartphone users in China as the research objects, so as to understand the impact of GUI design on user experience. In this paper, five visual elements of GUI design are derived from prior study, and five essential factors of user experience are educed by using online review text analysis and KJ. Finally, this thesis makes a questionnaire survey on the 20 generation smartphone users in China, and analyzes the influence of GUI design on the user experience. Meanwhile, we put forward some suggestions for improving the user experience on the basis of the survey results.