• Korean journal of communication and information
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• v.37
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• pp.270-306
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• 2007

This study examines the economies of promotion gifts in the newspaper industry. Because of the oligopolistic structure, the newspaper industry shows highly concentrated market. Under the certain circumstance, the dominant firms are struggling to become the market leader by providing unlawful promotion gifts and unbearable price discount which yields the prisoner's dilemma. Ultimately, in spite of the criticism about their unlawful behaviors, the dominant firms choose the fierce competition with high costs. On the other hand, the remaining fringe firms do not have many strategic choices due to the limited financial capacity. They cannot provide free gifts or any other incentives to the subscribers. Even worse, because advertisers and subscribers also prefer promotional gifts as a rational choice, the distorted mechanism has been sustained in the newspaper industry. Thus, governmental interventions hardly achieve the goal of controlling unfair trade. This study examines the structure, strategic behaviors of the players, and the unintended consequences leading to the dilemma on promotional sales in the newspaper industry.

• Journal of Internet Computing and Services
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• v.18 no.6
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• pp.137-144
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• 2017

A variety of customized marketing strategies are being implemented in the telecommunications market, including the offering of gifts to consumers, as competition in the market is being restructured with the focus on bundled products. However, the Korea Communications Commission (KCC) has recently imposed fines for user discrimination on telecommunication carriers whose marketing strategies have included the award of excessive prizes. In that regard, various issues related to the suitability and appropriate limit of the current gift regulation in the telecommunications market have been raised. Since the Fair Trade Commission, which had a similar scheme to that of the KCC, abolished the regulation on gifts in July 2016, disputes have arisen as to whether the current regulation on gifts is practically effective from the perspective of consumer benefit. In other words, discussions on the rationality of the theoretical and empirical grounds for the regulation on gifts only in the telecommunication market but not in other commodities markets have begun. As such, this study aims to empirically analyze the suitability of the current regulation on gifts in the domestic telecommunications market under the new competitive environment centered on bundled products, and to seek the rational improvement of, and infer the implications for, the regulation on gifts in the telecommunications market based on the results of the analysis.

• Journal of Korea Game Society
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• v.5 no.4
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• pp.39-48
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• 2005

The gift coupon system was introduced in the AWP(Amusement With Prize) Game Industry in February 2002 to revitalize the sluggish domestic game industry and establish the cultural industry base. Today, however, speculations regarding these coupons are fast becoming a serious social issue. Therefore, this study proposes the establishment of the MCTF Management System as a possible solution to the analysis and resolution of the problem of gift coupons aimed at promoting the AWP Game Industry and ensuring its soundness as well as bridging the gap between the domestic and international game markets in terms of the industrial structure; thus securing global competitiveness. Unlike any other measure taken to date to prevent speculations, the MCTF Management System can eradicate problems related to coupons offered for free in the AWP Game Industry. This strategic system consists of Merchandise Coupon Management, Central Management, Tripartite Guarantee Management, and Fund Management System. Finally, this system is expected to help root out the problems related to gift coupons.

• Journal of Korea Fair Competition Federation
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• no.99
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• pp.42-46
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• 2003

부당 표시 등의 경품표시법 위반행위를 행한 사업자에 대해서는 문제가 된 행위의 중지를 명령할 뿐만 아니라 이후 위반행위가 되풀이되지 않도록 사내에서 법 준수 체제를 정비시키는 등 재발방지책을 철저히 하고($\lceil$동 행위가 다시 행해지는 것을 방지하기 위해 필요한 사항$\rfloor$에 해당), 또한 이러한 재발방지책이 확실하게 실시되고 있는지를 행정당국이 조사하기 위해 각종 사후보고를 요구하는 것 ($\lceil$그 외 필요한 사항$\rfloor$에 해당)이 중요하다.

• Food Industry
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• s.97
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• pp.85-88
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• 1988

• 베이커리
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• no.10 s.351
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• pp.96-97
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• 1997

• 우유
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• s.60 spring
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• pp.23-28
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• 1995

• THE HEALTH and ORGANIC FARMING
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• no.219
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• pp.11.4-11.4
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• 2005

• Journal of Korea Fair Competition Federation
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• no.74
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• pp.48-56
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• 2001

• Journal of Korea Fair Competition Federation
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• no.40
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• pp.24-25
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• 1998