• The Journal of the Convergence on Culture Technology
• /
• v.3 no.4
• /
• pp.35-42
• /
• 2017

Behavior Economics, a branch of social sciences, which seeks to find the answers about why man sometimes does absurd economy-related things, came into existence through combining economics and psychology. To the contrary of the traditional economics', behavior economics has developed by explaining how man makes economy-related choices by means of applying their own cognitive principles. Individuals lack the information on the goods and services in the market, and don't know how to make best use of the obtained information, failing to achieve maximum utility. Therefore, man's rationality is meant to be confined to bounded rationality. It is the very Heuristic that does work in the process of this simplified decision making process. Heuristic utilizes established empirical notion and specific information, and that's why there can be cognitive biases sometimes leading to inaccurate judgment. As Oral Literature is basically based on heavy guesswork and perceptual biases of general public, it is imperative to contemplate oral literature in the framework of Heuristic of behavior economics. This thesis deals with thinking types and behavioral patterns of the short-piece proverbs, folklore language-game riddles on the basis of personal or public memory. As a result, it is evident that proverbs point out biases arising from human behaviors, while riddles make full or active use of biases.

• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.667-676
• /
• 2016

The purpose of study was to determine the differences in organizational culture between social enterprises and commercial enterprises and assess the impact on organizational performance in Korea. Main results are as follows. First, Social enterprises employ a lot of low-imcome women and the elderly worker. Second, rational culture is high in profit businesses, but cultural group is high in social enterprises. In commercial enterprise, productivity and efficiency, planning and goal setting, assessing goals and looking for the evaluation of the performance are important. and in social enterprise, affinity and participation, employees individual development and group morale and cohesion, emphasis on mutual cooperation and trust are important. In addition, both social performance and economic performance, social enterprises are higher than in commercial enterprises. Social enterprises are operating transparently based on workers participation and understanding is expected that economic performance is also highly recognized. Third, social performance is higher development and group culture are higher in commercial enterprises, and development, group and hierarchy culture are higher in social enterprises. Economic performance is higher reasonal culture is lower in commercial enterprises, and group culture is higher in social enterprises. Therefore, the social enterprise workers are recognizing social and economic performance are higher than commercial enterprise workers. In short, social enterprises is making discriminatory organizational culture, and this is contributing to achieving organizational performance.

• Journal of Global Scholars of Marketing Science
• /
• v.2
• /
• pp.203-234
• /
• 1998

본 연구 목적은 인터넷 쇼핑의 현황(구매품목, 횟수, 동기, 결제 방식, 가격, 카달로그 이용여부)을 조사하고, 인터넷 쇼핑의 구매자와 비구매자의 특성(인터넷 사용 관련 사항, 인구통계학적 특성)을 비교하며, 인터넷 쇼핑시 소비자 만족/불만족 요인을 조사하여, 인터넷 쇼핑시 소비자 만족/불만족 요인과 구매의도와의 상관관계를 분석하는 것이다. 본 연구는 설문조사 방법으로서 편의 추출된 인터넷을 사용하는 소비자 73명을 대상으로 하였다. 자료분석방법으로는 기술통계(빈도, 평균, 표준편차)와 요인분석, 신뢰도 분석, 상관관계분석법으로 분석하였다. 연구 결과 첫째, 구매 경험자가 가장 많이 구입한 품목이 남성상의 단품과 넥타이와 스카프의 구매가 높게 나타났다. 둘째, 인터넷 사용 관련 상황으로 구매자는 인터넷 사용에 대해 전반적으로 비구매자 보다 훨씬 더 편리하게 느끼는 것으로 조사되었다. 구매자의 인구 통계학적 특성을 남성이고, 학력이 높으며, 전문직종으로, 한달 구매 지출비가 11${\sim}$20만원이고 한달 총수입이 높은 사람으로 나타났다. 셋째, 인터넷 쇼핑시 소비자의 만족/불만족 요인으로 주문처리 정확성, 인터넷 사용 용이성, 구매편의성/신뢰성, 상품의 다양성/합리성, 주문 방법의 편의성/경제성, 선호성, 상품의 혜택추구성의 7개 요인이 추출되었다. 넷째, 소비자 만족/불만족 요인 중에서 주문처리 정확성 요인과 상품의 혜택추구성 요인이 구매 의도와 상관관계가 있었다.

• Proceedings of the Technology Innovation Conference
• /
• 2003.06a
• /
• pp.41-56
• /
• 2003

다양한 제품들이 존재하는 시장에는 타 제품에 비하여 품질대비 가격이 낮은 혁신적인 경쟁력있는 제품과 그렇지 못한 제품들이 혼재하고 있다. 그러나 정보의 부족(limited information), 제한적 합리성(bounded rationality) 등 여러 가지 원인으로 인하여 혁신적인 제품들만이 소비자들에게 선택되어 소비되는 것은 아니다. 본 연구에서는 이러한 현상을 설명하기 위하여 소비효율성(consumption efficiency)라는 개념을 도입, 제시하고자 한다. 만약 소비효율성이 극도로 낮다면 혁신적인 제품을 내어놓는다 하더라도 소비자들에게 선택되어 이윤이 발생될 확률이 낮기 때문에 생산자 입장에서는 혁신의 유인(innovation incentive)이 낮아질 수밖에 없게 된다. 이처럼 소비효율성의 문제는 혁신의 유인과 결과를 이해하는데 중요한 단초를 제공할 수 있게 된다. 이에 반하여 혁신을 이해하기 위한 기존의 분석틀은 생산경제이론(production economics)에 기반하고 있고, 효율성의 개념도 생산효율성(production efficiency) 혹은 기술적 효율성(technical efficiency)의 범주에서 다루어져 왔다. 본 연구에서 제시하는 소비효율성의 개념은 효용이론에 근거하고 있다는 점에서 기존 연구와 차별화된다. 본 연구는 효용함수 극대화이론에서 출발하여 경계헤도닉함수(frontier hedomic function)을 도출하는 이론적 유도과정을 제시한다. 실증분석을 위해서는 SFA(Stochastic Frontier Analysis)의 방법론 체계를 적용하였다. 제시된 분석틀은 국내 PC산업의 데이터에 적용되었다. 분석의 결과 몇 가지 가정하에 국내 PC산업이 약 13%정도의 비효율성을 안고 있는 것으로 판단할 수 있으며, 초기혁신구매자(early adopter)들은 일정 정도의 비효율성을 기꺼이 감수할 것으로 분석되었다. 궤적 분석에서는 각 산업별 기술의 특성을 분석하는 것으로, 특정 기술 지식의 활용 기간을 통해 기술 주기를 도출하고, 산업 내 평균 권리 청구 항목 수를 이용하여 각 산업의 기술 범위를 비교하였다. 각각의 동적 분석을 통해 시간에 따른 변화 양상이 관찰하였고, ANOVA 분석을 이용하여 통계적 유의성을 검증하였다. 본 연구는 현재의 기술 패러다임 내에서 Pavitt이 제시한 산업 분류의 근거를 보충 설명하였고 특허 정보를 이용하여 기술혁신의 산업별 유형에 대한 폭넓은 분석방법을 제시하였다.별 시간대별 효과분석을 통하여 정책의 시행여부가 결정되어야 할 것이다. 한편, 화물전용차선의 설치로 인한 물류비용의 절감을 보다 효과적으로 달성하기 위해서는 종합류류 전산망의 시급한 구축과 함께 화물차의 적재율을 높이고 공차율을 낮출 수 있는 운송체계의 수립이 필요한 것으로 판단된다. 그라나 이러한 화물전용차선의 효과는 단기적인 치유책일 수밖에 없기 때문에 물류유통 시설의 확충을 위한 사회간접자본의 구축을 서둘러 시행하여야 할 것이다.으로 처리한 Machine oil, Phenthoate EC 및 Trichlorfon WP는 비교적 약효가 낮았다.>$^{\circ}$E/$\leq$30$^{\circ}$NW 단열군이 연구지역 내에서 지하수 유동성이 가장 높은 단열군으로 추정된다. 이러한 사실은 3개 시추공을 대상으로 실시한 시추공 내 물리검층과 정압주입시험에서도 확인된다.. It was resulted from increase of weight of single cocoon. "Manta"2.5ppm produced 22.2kg of cocoon. It is equal to 9% increase in index, as compared to that of control. In case of R-20458, the increasing

• Journal of Families and Better Life
• /
• v.31 no.3
• /
• pp.141-151
• /
• 2013

The purpose of this study is to test the economic rationality hypothesis of the low fertility trap among 412 college students at 13 private universities located in Seoul. The respondents were requested to complete the self-administered questionnaire, and the hierarchical multiple regression analyses were performed for analyzing the data. The major findings of this study were as follows: First, the students' views on the prospects for their future employability were 54.6% for big business, 64.51% for medium-sized business, and 49.63% for public sector. In the most employable job, the mean desired monthly salary was 3,505,400 won, while the mean expected monthly salary 2,753,600 won. Second, hierarchical regression analyses revealed that the family income in parental home was positively related to youths' consumption aspirations. Finally, the gap between youths' consumption aspirations and their expected income was negatively related to their desired number of children, while not significantly related to their planned age of first child birth. Thus, the low fertility trap hypothesis was supported in terms of birth rate drop, but not supported in terms of childbearing postponement. The implications of the study results are discussed.

• Magazine of the Korean Society of Agricultural Engineers
• /
• v.20 no.4
• /
• pp.4784-4794
• /
• 1978

주정부가 대규모의 관개용수공급의 책임을 지고 있는 인도와 같은 개발도상국에서는 관개용수의 가격을 결정하는 문제는 특별한 중요성을 갖고 있다. 한편으로는 전체 주민중 일부 몽리민에게 돌아가는 관개 혜택중에서 관개사업 비용과 앞으로의 용수원 개발을 위한 자금을 회수해야 하며 또 다른 한편으로는 경작자로 하여금 관개수 사용을 통해서 더 많은 생산을 유도케 하는 인센티브를 주어야 한다. 본보고문은 인도의 각주 및 세계 각국의 현행 관개수가격 제도를 일별하고 함리적인 가격 구조를 위한 원칙을 논의코져 한다. 연간비용의 구성 대체 수원비용의 원측, 수익의 개념 및 이의 평가등을 다루었다. 관개수의 가격 구조를 함수화 하기 위해 고려 되어야 할 중요 내용을 총망라하고 필요한 자료를 제시하였다. 가격의 산정방법, 지역, 작물 및 계절이 달라지는데 따라 균등 또는 비균등 가격을 적용할 것인지를 결정하는데 고려되어야 할 사항, 장려가격 및 차등가격의 문제점, 몽리구역내의 모든 경작자에게 부과할 관개세의 문제점도 포함하였다. 결론적으로 가격의 주기적인 조정의 필요성과 전반적인 문제점을 가장 합리적으로 다룰 수 있는 전담 기구의 필요성을 다루었다. 합리적인 가격 결정을 위해 수집되는 자료는 개설 관개사업의 경제적 평가를 위해서도 이용 될 수 있을 것임을 부기해둔다.

• Journal of Digital Convergence
• /
• v.12 no.12
• /
• pp.1-11
• /
• 2014

This article has reviewed some possible factors of priority setting in the government R&D investment, and also reviewed the roles of scientific community. Recently many development countries have planned more and more large-scale researches which require huge resources. Many large-scale researches have presented strikingly poor performance records in terms of efficiency. Nevertheless, more and more large-scale researches have been selected and executed. According to this article, some factors such as attracting attention of the media and the public, enhancing national prestige, raising the technological independence for economic growth were raised. As implications for policy, this article presented a necessity of strengthening the public control for priority setting of government R&D investment. And new procedures such as public discourse and National Assembly's in-depth deliberation were presented.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.2
• /
• pp.239-246
• /
• 2021

Unification means the change of the economic system from 'Planned Economy' of the North Korea to 'Market Economy' of the South Korea. Therefore, it may cause confusions and difficulties for North Koreans who have been under planned economy for ages. So, we need to take the perspective of behavioral economics for the effective education. First of all, it is about overall finance, which contains the record of financial transactions, effect of inflation, investors' bounded rationality, and choice difficulty of financial products. Second, it is about borrowings, which includes the credit management, interest rate of difference among financial institutions. Third, it is about investment on financial products, which includes the effect of cost on returns, difference between compound interest and simple interest, trade-off between expected return and risk, market and non-market risks, the importance of diversification, and passive & aggressive investments.

• The Journal of the Convergence on Culture Technology
• /
• v.5 no.4
• /
• pp.329-337
• /
• 2019

It is true that many tales delivered in an 'Story-telling' auditorium or theater have not so much exquisite and refined forms as distorted and deteriorated ones. Furthermore, when false interpretations of tale-performers added into the category of the texts of tales, the problems can be made worse. In case of oral folk tales, there can be discordance between the standpoint of a tale-performer and the contents of a tale. This thesis is directly aimed at pointing out the 'Behavior Economics' problems concerned with the reading and interpretation of tales through investigating the missing parts of a text in reading tales. Man's rationality is meant to be confined to bounded rationality. Instead of making best choices, bounded rationality leads consumers to make a decision which they think suffices themselves to the point requiring no more consideration on the given item. It is the very Heuristic that does work in the process of this simplified decision making process. Heuristic utilizes established empirical notion and specific information, and that's why there can be cognitive 'Biases' sometimes leading to inaccurate judgment. As Oral Literature is basically based on heavy guesswork and perceptual biases of general public, it is imperative to contemplate oral literature in the framework of Heuristic of behavior economics. This thesis deals with thinking types and behavioral patterns of the general public in the perspective of heuristic by examining 'Story-tellings' on the basis of personal or public memory. In addition, heuristic involves how to deal with significant but intangible content such as the errors of oral story teller, the deviations of the story, and responses of the audience.

• Journal of Korea Port Economic Association
• /
• v.39 no.2
• /
• pp.165-178
• /
• 2023

This paper presented a management model for continuous development and co-prosperity between freight car transportation companies and consigned car owners, which are the subjects of the consignment system. A structural equation-based questionnaire was created to measure the variables necessary for establishing a management model, such as business owners' perceptions of each other and their needs for improvement, by analyzing the internal and external environment of the freight transport market and conducting surveys of freight companies and consigned vehicle owners. As a result of the analysis, it was confirmed that the rationality of the consignment system did not have a significant effect on financial performance or the level of transportation service, while the external environment and compensation system of the transportation business had a significant impact on financial performance and level of transportation service. In addition, the rationality of the consignment system does not affect the improvement of the relationship between project entities, but it does affect the level of trust. It was confirmed that the external environment and compensation system of the transport business have an effect on both relationship improvement and trust level improvement. It was found that the level of trust affects financial performance, and relationship improvement does not affect both financial performance and transportation service level. It is necessary to manage the consignment system based on the confirmed analysis results in order for the domestic freight company and the consigned vehicle owner to coexist and develop each other in the truck transportation market.