• Journal of Korea Technology Innovation Society
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• v.21 no.4
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• pp.1411-1444
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• 2018

The shared economy has been growing rapidly in recent years, creating an innovative economic paradigm based on the growing interest in sustainable development in the environmental aspect, the development of ICT technology, and the spread of mobile, Internet and smart environments. The purpose of this study is to investigate the factors influencing of the shared economy on the intention of domestic consumers using shared economy services. Also we would like to find out if personal orientation on sustainable development actually have a valid impact on perceived values and intentions of using Shared Economy services. The result of the study shows that the factors affecting the intention to use Shared Economy service were perceived usefulness, subjective norm, perceived risk, and sustainable orientation which are characteristics of Shared Economy service. In addition the result of the indirect effect study Find that the individual felt the emotional value through the perceived usefulness and have the greatest influence on intention to use. Therefore, it implies that the marketing strategy of the Shared Economy service should take into consideration the elements that can feel emotional value through usability. In the future, We research on domestic success and failure cases of Shared Economy services and robust verification of influential factors could be continue.

• Journal of Technology Innovation
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• v.5 no.2
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• pp.80-104
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• 1997

• Environmental and Resource Economics Review
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• v.3 no.1
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• pp.147-182
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• 1993

• Proceedings of the Technology Innovation Conference
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• 2003.02a
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• pp.41-62
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• 2003

• Korea Petroleum Association Journal
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• no.7 s.17
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• pp.61-69
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• 1982

이 자료는 한국동력자원연구소의 「석유및 가스산업의 경제분석 」연구보고서 중에서 발췌한 것이다. <편집자주>

• Journal of Labour Economics
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• v.14
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• pp.211-226
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• 1991

• Proceedings of the Technology Innovation Conference
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• 2004.02a
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• pp.17-41
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• 2004

• Journal of Technology Innovation
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• v.1 no.1
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• pp.186-200
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• 1993

• Korea Petroleum Association Journal
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• no.2 s.132
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• pp.111-119
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• 1992

이 논문은 일본에너지경제연구소의 십시 면 종합연구부장이 지난해 12월5일 에너지경제심포지움에서 발표한 자료를 옮긴 것이다. <편집자 주>

• 월간 한농연
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• no.6
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• pp.23-25
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• 2002