• Title/Summary/Keyword: 경쟁 및 보완관계

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Effect of Golf Resort's Service Quality on Value of Club Membership, Customer Satisfaction, and Customer Loyalty (골프리조트 서비스 품질이 회원권 가치와 고객 만족 및 고객 충성도에 미치는 영향)

  • Lim, Sin-Young;Yang, Hae-Sool
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.455-468
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    • 2010
  • The purpose of this study is to understand how and what kind of service quality impacts value of membership and customer satisfaction, and to analyze how value of membership and customer satisfaction influence on customer loyalty in order to apply the results of this study to the management level of individual companies. The valuable outcomes of the survey were 485 as a result of excluding both no response and non-trustful answers. The previous used questions of other researchers were modified and used in this study, and both SPSS 12.0 and AMOS 7.0 were in use as analytical softwares In this study, service quality of golf resort positively impacts membership's value, and service quality influences upon customer satisfaction in a positive way. The value of service quality heavily impacts customer satisfaction, and customer satisfaction positively influences upon customer loyalty. On the other hand, it is hardly find a remark between value of loyalty and customer's satisfaction.

A Study on the Revitalization of Container Cargoes in Donghae Port Using IPA Technique (IPA기법을 활용한 동해항 컨테이너 활성화 강화 방안에 관한 연구)

  • Park, Young-il;Nam, Tae-Hyun;Ma, Hye-Min;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.275-289
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    • 2018
  • It is necessary to develop a bridgehead port for trading with northern countries to promote trade through the East Sea because the East Sea Rim economic bloc around the Northeast Asia including South Korea, China, Russia, Japan, and North Korea has a high growth potential in the future. Therefore, this study aims to suggest a strategic direction to enhance the competitiveness of Donghae Port through reinforcement of container cargoes by conducting Importance-Performance Analysis (IPA) for stakeholders of Donghae Port. The analysis results suggest that it is necessary to improve the five evaluation factors: attractiveness of container and bulk volumes, appropriate ratio of export/import container quantities, frequency of vessel entry and diversity of sea routes, convenience of complex linked transportation, and competitiveness of cargo handling equipment. The implications of this study are as follows. First, it is necessary to continuously research the current status of container and bulk cargo volumes of the port and ways to increase the absolute cargo volume. Second, we need to consider realistic alternatives to improve the ratio of export/import container quantities. Third, in terms of network, we should establish a service improvement plan to increase the frequency of port calls and the diversity of sea routes. Furthermore, incentives should be provided to increase the trade volume of Donghae Port through strengthened complex linked transportation function. Finally, it is urgently necessary to provide investment support for container handling equipment as an essential requirement for the activation of the container cargoes in Donghae Port.

Multi-perspective process modeling (프로세스 모델링을 위한 개념적 틀)

  • 권태형;연광호;최은희
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1995.09a
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    • pp.233-248
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    • 1995
  • 조직변혁(OT:Organizational Tranformation)은 Macro(거시적), Micro(미시 적), Meso(중간적) 관점과 사회적, 기술적 관점을 혼합하여 전체적으로 6가 지의 가능성을 갖는 영역을 생성할 수 있다. 최근 조직 설계와 관련된 많은 연구들은 급변하는 환경에 대한 조직의 반응으로써 기능 중심의 조직설계 대신 Meso관점의 프로세스 중심의 조직 설계를 통한 조직 변혁을 제안해 왔다. 프로세스 재설계 혹은 리엔지니어링과 같은 용어로 등장하는 이 관점 은 서로 다른 연구분야 사이의 상호 연계적 적용을 증가시키고 적절한 자원 할당 및 혼합을 가능하게 함으로써 고객요구와 경쟁력 같은 외부요구사항과 내부적 생산성등을 연계시키고자 한다. 프로세스 모델링은 프로세스 중심의 조직 설계를 통한 조직 변혁의 중요한 도구로 사용될 수 있다. 조직 변혁의 6개 영역과 프로세스의 구성요소 중 일부에만 관심을 갖는 기존의 프로세스 모델링 관점들-기능적 업무(task) 중심의 '기능 관점', 행위적 논리(logic) 중 심의 '행위 관점', 조직적 역할 (roles) 중심의 '조직 관점'-을 반영한 프로세 스 모델은 프로세스 수행목적의 표현과 프로세스 재설계의 기회 발견에 한 계가 있다. 본 연구에서는 프로세스 모델링 기법에 의해 표현되어야 하는 프 로세스 구성요소들을 5W1H를 기준으로 분류하고, 기존 모델링 관점들이 가 지는 한계점의 해결을 위해 두 가지의 새로운 프로세스 모델링 관점-프로세 스 목적과 가치를 표현하는 '정보 관점', 프로세스의 측정에 대한 계량적 정 보를 표현하는 '측정 관점'-을 제시하고, 조직 변혁이 여러 관점들의 통합을 지원하는 프로세스 모델링을 위한 개념적 틀(MPPM)과 프로세스 모델에서 표현되어야 하는 프로세스 구성요소들을 제시하였다.용자 만족도가 보다 높은 것으 로 나타났다. 할 수 있는 효율적인 distributed system를 개발하는 것을 제시하였다. 본 논문은 데이타베이스론의 입장에서 아직 정립되어 있지 않은 분산 환경하에서의 관계형 데이타베이스의 데이타관리의 분류체계를 나름대로 정립하였다는데 그 의의가 있다. 또한 이것의 응용은 현재 분산데이타베이스 구축에 있어 나타나는 기술적인 문제점들을 어느정도 보완할 수 있다는 점에서 그 중요성이 있다.ence of a small(IxEpc),hot(Tex> SOK) core which contains two tempegatlue peaks at -15" east and north of MDS. The column density of HCaN is (1-3):n1014cm-2. Column density at distant position from MD5 is larger than that in the (:entral region. We have deduced that this hot-core has a mass of 10sR1 which i:s about an order of magnitude larger those obtained by previous studies.previous studies.업순서들의 상관관계를 고려하여 보다 개선된 해를 구하기 위한 연구가 요구된다. 또한, 준비작업비용을 발생시키는 작업장의 작업순서결정에 대해서도 연구를 행하여, 보완작업비용과 준비비용을 고려한 GMMAL 작업순서문제를 해결하기 위한 연구가 수행되어야 할 것이다.로 이루어 져야 할 것이다.태를 보다 효율적으로 증진시킬 수 있는 대안이 마련되어져야 한다고 사료된다.$\ulcorner$순응$\lrcorner$의 범위를 벗어나지 않는다. 그렇기

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A Study on the Influence of the Selective Attributes of Home Meal Replacement on Perceived Utilitarian Value and Repurchase Intention: Focus on Consumers of Large Discount and Department Stores (HMR(Home Meal Replacement) 선택속성이 지각된 효용적 가치, 재구매 의도에 미치는 영향에 관한 연구: 대형 할인마트와 백화점 구매고객을 대상으로)

  • Seo, Kyung-Hwa;Choi, Won-Sik;Lee, Soo-Bum
    • Journal of the East Asian Society of Dietary Life
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    • v.21 no.6
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    • pp.934-947
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    • 2011
  • The purpose of this study is to analyze products for good taste and convenience, which become an engine to constantly create customers. In addition, this study is aimed at investigating the relationship between the selective attributes of Home Meal Replacement, the perceived utilitarian value, and the repurchase intention, and drawing new suggestions on the Home Meal Replacement market from a new marketing perspective. Based on a total of 215 samples, this study reviewed the reliability and fitness of the research model and verified a total of 5 hypothesized using the Amos program. The result of study modeling was GFI=0.905, AGFI=0.849, NFI=0.889, CFI=0.945, and RMR=0.0.092 at the level of $x^2$=230.22 (df=126, p<0.001). First, the food quality (${\beta}$=0.221), convenience (${\beta}$=0.334), packing (${\beta}$=0.278), and employee service (${\beta}$=0.204) of home meal replacement consideration attributes had a positive (+) influence on perceived utilitarian value. Second, perceived utilitarian value (${\beta}$=0.584) had a positive (+) influence on repurchase intention. The factors to differentiate one company from other competitors in terms of the utilitarian value are the quality of food, convenience, wrapping, and services by employees. This study has illustrated the need to focus on the development of a premium menu to compete with other companies and to continue to research and develop nutritious foods that are easy to cook. Moreover, the key factors to have a distinct and constant competitive edge over other companies are the alleviation of consumer anxiety over wrapping container materials, the development of more designs, and the accumulation of service know-how. Therefore, it is necessary for a company to strongly develop the key factors based on its resources as a core capability.

A Software Architecture Cost Estimation Method to Support Architecture Evaluation with Consideration of Cost (비용을 고려하고 아키텍처 평가를 지원하는 소프트웨어 아키텍처 비용 추정 기법)

  • Choue, Si-Ho;Lee, Jun-Ha;Park, Soo-Yong
    • Journal of KIISE:Software and Applications
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    • v.37 no.2
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    • pp.95-103
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    • 2010
  • Improving the competitiveness of software products in the market involves procuring the means to design software architecture that deliver qualities necessitated by stakeholder requirements within allocated budget, thereby improving the cost-effectiveness of the end product. Currently, software architecture evaluation methods are used to predict and review qualities inherent in software architecture designs and to choose a candidate architecture that delivers desired qualities. Existing software architecture evaluation methods, however, fail to address the cost considerations dependent on the architecture chosen for product implementation. In this paper we suggest a cost estimation method for software architecture which adapts the cost drivers in the software cost estimation model COCOMO II to support cost estimation during architecture evaluation. The suggested method can be performed in coordination with existing software architecture evaluation efforts and supplements existing architecture evaluation techniques with guidelines for identifying and evaluating cost drivers in candidate software architectures without incurring extra overhead. The accuracy of the cost estimation using the suggested method is verified through application of the method to the architecture candidates used in RPS (Robot Patrol System), a surveillance embedded system.

The Effects of Customer Satisfaction of Automobile Distribution System on Corporate Financial Performance (자동차 유통시스템의 고객만족도가 기업의 재무적 성과에 미치는 영향)

  • Lee, Won-il
    • Journal of Distribution Science
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    • v.6 no.1
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    • pp.79-98
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    • 2008
  • The Automobile Industry is an end product, which is manufactured by more than 20,000 component parts and measure international competitiveness and technology of a country. It is basic industry leading national economy. The purpose of the present paper is to study The Effects of Customer Satisfaction of Automobile Distribution System on Corporate Financial Performance. The empirical analysis is as follows. First, the result of the difference between Distribution System and Customer Satisfaction shows similar differences with among confidence index, customer loyalty, oral publicity and wills of repeat purchasing. Second, the result of the difference between Customer Satisfaction and Corporate Financial Performance shows similar differences with among safety ratio, growth ratio, activity ratio.

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An Empirical Study on the Effect of CRM System on the Performance of Pharmaceutical Companies (고객관계관리 시스템의 수준이 BSC 관점에서의 기업성과에 미치는 영향 : 제약회사를 중심으로)

  • Kim, Hyun-Jung;Park, Jong-Woo
    • Journal of Intelligence and Information Systems
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    • v.16 no.4
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    • pp.43-65
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    • 2010
  • Facing a complex environment driven by a decade, many companies are adopting new strategic frameworks such as Customer Relationship Management system to achieve sustainable profitability as well as overcome serious competition for survival. In many business areas, CRM system advanced a great deal in a matter of continuous compensating the defect and overall integration. However, pharmaceutical companies in Korea were slow to accept them for usesince they still have a tendency of holding fast to traditional way of sales and marketing based on individual networks of sales representatives. In the circumstance, this article tried to empirically address current status of CRM system as well as the effects of the system on the performance of pharmaceutical companies by applying BSC method's four perspectives, from financial, customer, learning and growth and internal process. Survey by e-mail and post to employers and employees who were working in pharma firms were undergone for the purpose. Total 113 cases among collected 140 ones were used for the statistical analysis by SPSS ver. 15 package. Reliability, Factor analysis, regression were done. This study revealed that CRM system had a significant effect on improving financial and non-financial performance of pharmaceutical companies as expected. Proposed regression model fits well and among them, CRM marketing information system shed the light on substantial impact on companies' outcome given profitability, growth and investment. Useful analytical information by CRM marketing information system appears to enable pharmaceutical firms to set up effective marketing and sales strategies, these result in favorable financial performance by enhancing values for stakeholderseventually, not to mention short-term profit and/or mid-term potential to growth. CRM system depicted its influence on not only financial performance, but also non-financial fruit of pharmaceutical companies. Further analysis for each component showed that CRM marketing information system were able to demonstrate statistically significant effect on the performance like the result of financial outcome. CRM system is believed to provide the companies with efficient way of customers managing by valuable standardized business process prompt coping with specific customers' needs. It consequently induces customer satisfaction and retentionto improve performance for long period. That is, there is a virtuous circle for creating value as the cornerstone for sustainable growth. However, the research failed to put forward to evidence to support hypothesis regarding favorable influence of CRM sales representative's records assessment system and CRM customer analysis system on the management performance. The analysis is regarded to reflect the lack of understanding of sales people and respondents between actual work duties and far-sighted goal in strategic analysis framework. Ordinary salesmen seem to dedicate short-term goal for the purpose of meeting sales target, receiving incentive bonus in a manner-of-fact style, as such, they tend to avail themselves of personal network and sales and promotional expense rather than CRM system. The study finding proposed a link between CRM information system and performance. It empirically indicated that pharmaceutical companies had been implementing CRM system as an effective strategic business framework in order for more balanced achievements based on the grounded understanding of both CRM system and integrated performance. It suggests a positive impact of supportive CRM system on firm performance, especially for pharmaceutical industry through the initial empirical evidence. Also, it brings out unmet needs for more practical system design, improvement of employees' awareness, increase of system utilization in the field. On the basis of the insight from this exploratory study, confirmatory research by more appropriate measurement tool and increased sample size should be further examined.

Independent Production Routines and Environmental Changes In 'Comprehensive Programming Television Channels' in Korea Focusing on Interviews with Independent Producers, Broadcast Writers and Individuals Involved with the TV Channels (종합편성채널의 독립제작 환경과 관행에 관한 연구 독립PD, 작가 및 종합편성채널 관계자 심층인터뷰를 중심으로)

  • Choi, Sun Young;Han, Hee Jeong
    • Korean journal of communication and information
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    • v.73
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    • pp.56-91
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    • 2015
  • This study examined changes in the independent production environment in the perspectives from flexible specialization of labor and media routines since January 2011, when comprehensive programming television channels (JTBC, MBN, Channel A, TV Chosun) emerged in Korea. In-depth interviews were conducted with thirteen individuals, including producers from independent production companies, broadcast writers, and individuals involved with these TV channels. The interview results indicated that a flexible specialization production system had been established by the comprehensive programming channels. This means that they were heavily dependent on independent producers, except in relations to their own news programs. Moreover, it was identified that the production of diverse programs could be difficult due to absurd contract practices such as those related to TV ratings and performance systems. Second, these channels have implemented some positive changes such as the payment of higher production costs and an incentive system, compared to terrestrial TV stations. However, the incentive system also helps to aggravate internal competition in the channel and also instigate contract competitions among independent companies, which can eventually result in the channels for holding exclusive rights to certain content and, hence, unfair business practices. Third, as a result of the newspaper and broadcast cross-owenership system of the comprehensive programming channels, hierarchical independent production practices can be established under the influence of newspaper proprietors and executives or managers who have previously worked for newspapers. Lastly, as a result of interviews with independent producers and individuals involved with the TV channels concerning the awareness of comprehensive programming channels, it could not be ascertained whether it is difficult to produce programs dealing with diverse items and genres, because programming autonomy has been distorted by capital or the advertisement market. In this circumstance, it is not surprising that some comprehensive programming channels mentioned that they prioritize profit and performance in programming. In conclusion, it is absolutely imperative that complementary and legal measures be implemented institutionally in order to redress the existing systematic dysfunctional routines in the independent productions of the comprehensive programming TV channels in Korea.

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ESG-Based Corporate Governance and Knowledge Management: Implications for Public Enterprises (ESG 기반 기업지배구조와 지식경영: 공기업에 대한 시사점)

  • Choongik Choi;Kwang-Hoon Lee
    • Knowledge Management Research
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    • v.24 no.3
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    • pp.53-71
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    • 2023
  • Environmental, Social, and Governance (ESG) refers to factors that are important for assessing a firm's social and environmental effect, as well as its governance standards. This paper investigates the relationship between ESG-based corporate governance and SDGs strategy implementation by discussing about incorporating ESG issues into corporate operations. It digs into the advantages and disadvantages of aligning corporate governance with the SDGs, demonstrating the potential for delivering long-term value for both firms and society as a whole. In this paper, we investigate ESG-Based Knowledge Management (ESG-KM), a knowledge management system that incorporates sustainability principles. More specifically, the paper investigates how the synergy between ESG-KM and ESG-Based Corporate Governance (ESG-CG) might influence firms' long-term value creation, stakeholder involvement, and sustainable decision-making. Finally, this paper investigates how public organizations might use knowledge management to improve the implementation and effect of ESG-CG principles, resulting in better sustainable outcomes. Public enterprises may support responsible decision-making, increase stakeholder involvement, and achieve long-term performance by linking ESG principles with corporate governance standards. The paper then explores how ESG-KM might help public firms integrate these concepts into their governance structures. The scientific novelty of this paper resides in its thorough investigation, realistic implementation methodologies, and novel combination of ESG principles, corporate governance, and knowledge management. Furthermore, by providing actionable insights and emphasizing the application of these concepts in the context of public enterprises, the paper makes a valuable contribution to the field of management, propelling the discourse on responsible and sustainable business practices in both the private and public sectors.

The Study of Compaction Characteristics of Cataclasite Fill Material using Large and Standard Compaction Tests (대형다짐시험 및 표준다짐시험을 이용한 파쇄암 성토재의 다짐특성 연구)

  • Jeoung, Jae-Hyeung;Ryu, Sang-Hun;Choi, Dong-Yub;Park, Kwang-Sik;Hwang, Sung-Pil
    • The Journal of Engineering Geology
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    • v.26 no.4
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    • pp.439-445
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    • 2016
  • The new airports apply the systematic runway foundation construction to build the high quality runways in order to take the leading position to win future aerial demands and stay ahead of competitors. This study is intended to supplement the weakness of existing standard compaction test to minimize residual settlement of lower weak foundation during operation of passenger berthage. The fill material was sampled from 4 construction sites using the fill material with diameter of 100mm or less, and the standard compacting test (KS F 2312), large circular mold compacting test, and water-replacement field density test (ASTM D 5030) were conducted. The regression analysis of correlation of the field density test and the standard indoor compaction test showed the unreliable value at P-value of 0.05, and the regression analysis of the field density test and the large indoor compaction test showed the high correlation with R value of 0.8878. It is judged that the construction of overall uniform quality can be assured as the site condition is truly reflected only if the compacting test method is selected in consideration of maximum size of fill material when evaluating the maximum dry density used in design and construction.