• Title/Summary/Keyword: 결정적 사건 기법

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Analysis of Hotel Customer Complaint and Recovery Strategy Using Critical Incident Technique (결정적 사건기법을 이용한 호텔 고객불평과 복구전략 분석)

  • Yoon, Sung-Wook;Seo, Mi-Ok
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.1
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    • pp.61-79
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    • 2005
  • A critical incident technique(CIT) was employed to show the results of empirical findings regarding hotel services. The major purpose of this study was to describe and analyze service failures from the customers' point of view and thus suggest strategic implications for hotel service providers. Four-hundred sixteen service failure anecdotes from hotel customers were classified using Hoffman et al.'s(1995) approach. The CIT data showed the three major categories and eleven sub-categories and revealed that, in general, tangible recovery(e.g., upgrade, free meal, discount) was more effective than intangible one(e.g., explanation, canned apology, manager's apology). Interestingly, however, sincere apology seemed to be a better recovery strategy than other types of tangible recovery. Furthermore, the results showed that severity of service failure had its own impact on customers' perception regarding hotel's service recovery efforts. In particular, irrespective of service recovery, severity of service problem was negatively related to intention to repurchase. Managerial implications and future research agenda was also discussed.

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Exploring University Student's Responses to Consumer Information in Personal Media Using Critical Incident Technique: Focusing on YouTube (결정적 사건기법을 적용한 대학생의 1인 미디어 소비자정보에 대한 반응 탐색: 유튜브를 중심으로)

  • Jang, Eun-Gyo;Liu, Qiaoling;Lee, Jin-Myong
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.127-139
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    • 2019
  • This study aims to explore the impressive experiences of university students on YouTube media and to find ways to improve personal media as useful consumer information. 44 university students were selected, and data on the experience of using YouTube were collected and analyzed by applying the critical incident technique. As a result, the positive responses to personal media were derived from 'enhancing C2C information capabilities', 'consumer-centric usability', 'attractive information creators', 'a sense of the sameness', and 'fresh and entertaining information'. Negative responses were derived from 'spreading of harmful information', 'distrust in information creators', 'inducing excessive advertising and impulse buying', 'media addiction' and 'relative deprivation'. In addition, improvement of the personal media has been suggested. This study has differentiation and significance as a qualitative data for understanding consumer's perception and experience of personal media.

원자력발전소 비상상황 시 운전원의 부적절한 개입조치 사건의 분석 방법

  • 김재환;정원대;박진균
    • Proceedings of the Korean Institute of Industrial Safety Conference
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    • 2003.10a
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    • pp.225-230
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    • 2003
  • 원자력발전소의 안전성을 평가하는 확률론적 안전성평가(PSA) 기법 내에서 인간신뢰도분석(HRA: Human Reliability Analysis)은 파악된 사고경위 중 부적절한 인적행위사건에 대한 분석 및 평가를 담당하고 있다. 여러 HRA 전문가들이 제기하고 있는 기존 PSA HRA의 개선점 중 정성적 분석 관점에서 중요하게 고려되는 사항을 정리하면 다음과 같다. 첫째, 운전원의 진단 및 상황판단 또는 의사결정 단계에서의 특정한 오류 유발사항(error producing conditions or error forcing context)을 분석할 수 있는 방법이 필요하며, 둘째, 다양한 인적오류사건의 고려이다.(중략)

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Causal Replay for Cyclic Debugging of MPI Parallel Programs (MPI 병렬 프로그램의 순환 디버깅을 위한 인과관계 재실행)

  • Hong, Cheol-Eui;Kim, Yeong-Joon
    • Journal of KIISE:Computer Systems and Theory
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    • v.28 no.9
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    • pp.424-433
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    • 2001
  • The cyclic debugging approach often fails for message passing parallel programs because they non-deterministic characteristics due to message race conditions. This paper identifies the MPI events that affect non-deterministic executions, and then converts the concurrent execution to the sequential one that is controlled in order to make it equivalent to a reference execution by keeping their orders of events in two executions identical. This paper also presents an efficient algorithm for the causal distributed breakpoint which is initiated by any sequential breakpoint in one process, and restores each process to the earliest state that reflects all events that happened causally before the sequential breakpoint. So a cyclic debugging approach can be used in debugging MPI parallel programs as like as in debugging sequential programming environments.

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Analysis of Leaf Node Ranking Methods for Spatial Event Prediction (의사결정트리에서 공간사건 예측을 위한 리프노드 등급 결정 방법 분석)

  • Yeon, Young-Kwang
    • Journal of the Korean Association of Geographic Information Studies
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    • v.17 no.4
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    • pp.101-111
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    • 2014
  • Spatial events are predictable using data mining classification algorithms. Decision trees have been used as one of representative classification algorithms. And they were normally used in the classification tasks that have label class values. However since using rule ranking methods, spatial prediction have been applied in the spatial prediction problems. This paper compared rule ranking methods for the spatial prediction application using a decision tree. For the comparison experiment, C4.5 decision tree algorithm, and rule ranking methods such as Laplace, M-estimate and m-branch were implemented. As a spatial prediction case study, landslide which is one of representative spatial event occurs in the natural environment was applied. Among the rule ranking methods, in the results of accuracy evaluation, m-branch showed the better accuracy than other methods. However in case of m-brach and M-estimate required additional time-consuming procedure for searching optimal parameter values. Thus according to the application areas, the methods can be selectively used. The spatial prediction using a decision tree can be used not only for spatial predictions, but also for causal analysis in the specific event occurrence location.

Understanding the Consumer Experience about Smart Clothing Using the Critical Incident Technique (결정적 사건기법(CIT)을 이용한 소비자의 스마트 의류 경험에 대한 연구)

  • Jaekyong Lee;Ha Kyung Lee
    • Fashion & Textile Research Journal
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    • v.25 no.3
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    • pp.304-314
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    • 2023
  • The rapid development of digital technology is diversifying the fashion industry by influencing both the manufacturing processes and the characteristics of fashion products. Although various smart clothing technologies are being developed as part of the government's technology development policy, the number of smart clothing products available to consumers in stores remains very limited. To address this issue, this study analyzes the key attributes of smart clothing as expressed in consumer language. The CIT (Critical Incident Technique) research method was used, and data were collected through an online survey. The study focuses on identifying potential factors that may influence the development direction or strategy of smart clothing. By classifying past experiences and attitudes towards smart clothing into positive and negative categories, it was found that positive responses to smart clothing were heavily influenced by expectations from technology and convenience. Participants' experience with smart technology has had a positive impact on their evaluation of smart clothing. Consumers with negative attitudes towards smart clothing expressed expectations for new benefits resulting from technological development, and indicated that they would consider purchasing such clothing in the future when design and technology improve. Ultimately, this study provides a valuable reference for the development of smart clothing products in Korea by analyzing consumer experiences and acceptance conditions towards smart clothing.

Decision Making Model for Widening Bridges Using Decision Tree Technique (의사결정수 기법을 이용한 교량확폭에 관한 의사결정모델 개발)

  • Cho, Hyo Nam;Park, Jin-Hyung;Sun, Jong-Wan;Youn, Man-Keun
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.12 no.4
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    • pp.187-194
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    • 2008
  • Recently, the constructions of widening bridges or new bridges are often undergoing as a part of road widening because traffic volumes are rapidly increasing caused by fast-growing population and urbanization. But in general, there is no rational decision process and specification to justify the validity of the bridge widening. Moreover, there are also numerous events including various uncertainties involved in widening bridges. In this paper, therefore, a decision making model is proposed for widening bridges using decision tree based on quantitative LCC analysis considering a variety of uncertainties for the rational and practical approach to a quantitative decision making for alternatives.

실시간 CRM을 위한 분류 기법과 연관성 규칙의 통합적 활용;신용카드 고객 이탈 예측에 활용

  • Lee, Ji-Yeong;Kim, Jong-U
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.135-140
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    • 2007
  • 이탈 고객 예측은 데이터 마이닝에서 다루는 주요한 문제 중에 하나이다. 이탈 고객 예측은 일종의 분류(classification) 문제로 의사결정나무추론, 로지스틱 회귀분석, 인공신경망 등의 기법이 많이 활용되어왔다. 일반적으로 이탈 고객 예측을 위한 모델은 고객의 인구통계학적 정보와 계약이나 거래 정보를 입력변수로 하여 이탈 여부를 목표변수로 보는 형태로 분류 모델을 생성하게 된다. 본 연구에서는 고객과의 지속적인 접촉으로 발생되는 추가적인 사건 정보를 활용하여 연관성 규칙을 생성하고 이 결과를 기존의 방식으로 생성된 분류 모델과 결합하는 이탈 고객 예측 방법을 제시한다. 제시한 방법의 유용성을 확인하기 위해서 특정 국내 신용카드사의 실제 데이터를 활용하여 실험을 수행하였다. 실험 결과 제시된 방법이 기존의 전통적인 분류 모델에 비해서 향상된 성능을 보이는 것을 확인할 수 있었다. 제시된 예측 방법의 장점은 기존의 이탈 예측을 위한 입력 변수들 이외에 고객과 회사간의 접촉을 통해서 생성된 동적 정보들을 통합적으로 활용하여 예측 정확도를 높이고 실시간으로 이탈 확률을 갱신할 수 있다는 점이다.

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Understanding the consumer shopping experiences on Black Friday using critical incident technique - Focused on the responses of university students in the United States - (결정적 사건 기법을 이용한 소비자의 블랙 프라이데이 쇼핑 경험에 관한 연구 - 미국 대학생 소비자의 응답을 중심으로 -)

  • Shim, Soo In
    • The Research Journal of the Costume Culture
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    • v.22 no.2
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    • pp.346-359
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    • 2014
  • Black Friday, a biggest holiday shopping season in the United States, has been regarded as a great opportunity that fashion retailers can dramatically increase their sales. However, there has been a lack of attention to consumers' shopping experiences on Black Friday from the consumer perspectives. The objective of this study is to explore consumer shopping experiences on Black Friday, in terms of consumer responses toward the experiences, shopping values, and any possible factors influencing the experiences. The method of critical incident technique was used with 198 critical incidents extracted from 165 responses of university students in the United States. As results, the shopping experiences on Black Friday were categorized into positive vs. negative shopping experiences. After that, the positive and negative experiences were respectively divided into two common themes: utilitarian shopping value vs. hedonic shopping value. In addition to the common themes, 12 categories were also emerged. Among positive experiences, utilitarian shopping experiences includes two categories of off-price shopping and shopping for expensive products, whereas hedonic shopping experiences includes three categories of impulse buying, holiday atmosphere, and shopping for the latest or luxury brand products. Among negative experiences, utilitarian shopping experiences includes four categories of modest discounts, out of stock, time-consuming queues, and fatigue of holiday shopping, while hedonic shopping experiences includes three categories of crowded environments, compulsive buying, and poorly managed stores. In conclusion, it is notable that consumer can undergo negative as well as positive shopping experiences on Black Friday. Implications and suggestions are also discussed.

PSA 기법을 이용한 가압경수로 부분충수운전 안전성 향상방안

  • 박진희;이윤환
    • Proceedings of the Korean Nuclear Society Conference
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    • 1996.05b
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    • pp.604-609
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    • 1996
  • 원자력 발전소 부분 충수운전 중에 발생할 수 있는 정지냉각기능 상실사고인 과배수 사건에 대한 확률론적 안전성 평가를 수행하였다. 본 분석의 주된 목적은 과배수로 인한 정지냉각기능 상실사건에 대하여 노심손상 빈도를 계산하고 안전성 향상방안을 도출하는데 있다. 과배수 사건은 초기 부분 충수운전중 발생하는 것으로 가정하였으며 이 때의 발전소 배열(Plant Configuration)은 영광 3,4호기의 운전절차서 및 발전소 운전경험을 근거로 결정하여. 현재 운전상태에 대한 확률론적 안전성평가를 수행하였다. 분석결과 인간오류가 노심손상빈도에 가장크게 기여하는 인자로 나타났으며 인간오류를 줄 일수 있는 대체냉각 절차를 선정하여 재분석을 수행하였다. 고려된 대체냉각 수단은 피동적인 잔열제거 방법인 열규응축냉각(Reflux Cooling)과 정지냉각펌프의 대체계통으로 격납용기 살수펌프를 사용하는 경우의 두가지이다. 본 분석에서는 두가지 대체냉각수단을 모두 채택하는 것으로 가정하여 대체냉각 사용에 따른 효과를 비교하였는데 노심손상 빈도가 1/1000로 감소 하였다. 따라서 절차서 개정에 의한 대체 냉각수단확보는 부분 충수운전중 발전소 안전성 향상에 매우 효과가 큰 것으로 나타났다.

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