• Asia Marketing Journal
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• v.3 no.3
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• pp.1-24
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• 2001

본 연구는 자원의존이론, 거래비용이론, 관계계약이론 등의 선행연구를 검토하여 관계지향성의 원인과 성과를 밝히고자 하였다. 먼저 구매기업과 공급기업간의 행동적 관계지향요인과 관계지향성 분석을 실시하였다. 행동적 관계지향요인으로는 정보교환, 조화노력, 행동적 규범, 업무결속을 들고, 관계지향성 분석을 위해 군집분석을 실시하였다. 연구표본에는 C지역의 전문건설업체를 대상으로 500부의 설문지를 배포, 그 중 185부를 회수하여, 적합한 설문 140부가 사용되었다. 군집분석결과 관계지향성 집단은 정보교환, 조화 노력, 협동규범 수용, 업무결속이 모두 높게 나타났고, 비관계지향성 집단은 정보교환, 조화노력, 협동규범 수용, 업무결속이 모두 낮게 나타나 기업간의 관계지향성을 의미있는 2개의 집단으로 나눌 수 있었다. 둘째, 기업간 관계지향성의 영향요인으로 환경의 역동성, 대안의 이용가능성, 공급의 중요성, 상호호혜전략, 신뢰성을 검토하였다. 본 연구에서 선정한 관계지향성에 대한 영향요인들이 관계지향집단과 비관계지향집단으로 분류하는데 얼마나 유용하게 이용될 수 있는가를 알아보기 위해 판별분석을 실시하였다. 관계지향집단과 비관계지향집단의 분류에 환경의 역동성, 대안의 이용가능성, 공급의 중요성은 영향이 없는 것으로 나타났으며, 호혜전략, 신뢰성은 의미가 있는 것으로 나타났다. 셋째, 기업간 관계지향성의 성과로서 실현경쟁우위와 관계유지의도를 검토하였다. 관계지향성이 성과에 어떠한 영향을 미치는가를 검증하기 위해 MANOVA(multivariatee analysis of variance)분석을 실시하였다. 실증 결과, 관계 정도가 높은 집단이 관계 정도가 낮은 집단보다 실현 경쟁우위수준을 높게 지각하고 관계를 유지하려는 의도가 높은 것으로 나타났다.

• 한국노년학
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• v.39 no.1
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• pp.145-167
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• 2019

The purpose of this study is to examine the solidarity types between parents-children and to verify whether the types of solidarity relationships are directly related to life satisfaction of older adults. To achieve this, 2,072 Korean elderlies from proportional stratified sample were participated, and the data was divided into urban and rural area where respondents live in. The Latent Profile Analysis(LPA), multiple regression analysis were mainly used for data analysis. The results of the study were as follows: The major findings are following. Patterns of parental bond among urban and rural elderly were classified into three(urban) and two(rural) patterns. For the effect of each parental bonding pattern on life satisfaction, positive effect of parental bond was found only in urban dwellers. In other words, for older people in rural areas, parental bond did not significantly affected on life satisfaction. However, elderly in rural area showed non-familial factor based relationship, such as social capital(community trust, social cohesion, and social support), was influenced their life satisfaction rather than relationship with children. Finding from the study highlight political and practical implications for improving life satisfaction for the elderly.

• Journal of Korean Library and Information Science Society
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• v.42 no.2
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• pp.105-125
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• 2011

This paper grasps about various features of the coauthorship network based on the co-author frequency in the Korean LIS Research Community. This issue includes many topics such as changable aspects of coauthorship network, properties of higher cooperative authors groups. This work is mostly analyzed through a bibliographic analysis of articles which is published from 2000 to 2009(10 years) in Korean Library & Information Science major four journals. The results show three major implications. 1) There is a various structural changes of coauthorship network on the change of the co-author frequency. 2) There are 21 research pairs in the higher cooperative authors groups with the co-author frequency more than five. 3) There seems that any subjective relations between the articles which is produced by 21 research pairs were not clearly presents.

• Survey Research
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• v.13 no.1
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• pp.89-112
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• 2012

This study aims to explore emotional closeness between grandparents and grandchildren in Korean families with a focus on the lineage. The effects of the geographical proximity and the normative aspect as well as intergenerational financial, instrumental, and emotional supports were taken into consideration to accounting for the grandparent-grandchildren affective solidarity. Research questions are addressed using the data of "Survey on Generational Solidarity and Differences in Cultural Experience and Perception in Korea", and a series of multinomial regression model were conducted. Findings indicate that the salient factor to boost grandchildren's affective solidarity with paternal grandparents is financial transfers between grandparents and parents. By contrast, all types of intergenerational supports affected grandchildren's emotional closeness toward maternal grandparents. Geographical proximity was associated with the affective solidarity between grandchildren and maternal grandparents. The effects of normative solidarity were not shown at both lineages.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.283-294
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• 2015

The study examines the effect of IT education on on-line social relationship of older adults. The study group composed of 114 older adults who received IT education (computer class, internet class, and smart-phone class) at two community welfare centers in Seoul. In order to compare the effect of IT education of the study group, the control group who did not receive any IT education was recruited (N = 30). Social Capital Scale was used to measure on-line social relationship. The on-line social relationship was composed of social bonding type and social bridging type. Results showed that the study group significantly higher scores than did the control group on three subscales (emotional support, access to scare or limited resources, and out-group antagonism) of social bonding type except one subscale (ability to mobilize solidarity). With regard to social bridging type of social relationship, the study group significantly higher scores that did the control group on all four subscales (outward looking, contact with a broad rage of people, a view of oneself as part of a broader group, and diffuse reciprocity with a broader community). The findings highlight the importance of IT education for older adults to expand and increase social bonding and social bridging of social relationship.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.127-147
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• 2018

The purpose of this study is to investigate the influence of service quality factors and related ties on the repurchase intention of home shopping products and application home shopping through smart media using relation bonding according to the platform. In this study, it was confirmed that the relationship between home shopping and home shopping follows the process of establishing brand equity by mediating or partially mediating the influence relationship between specific service quality factor and repurchase intention. At this time, the mediating effect of the relationship tying is different according to the home shopping platform, but the relation of the TV + application group to the use of TV home shopping has no mediating effect. Also, according to users' usual media usage habits, service quality factors for home shopping have different influence relations on repurchase intention through relationship binding.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.312-325
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• 2008

지식 네트워크 (knowledge network) 구축은 지식의 재사용을 통하여 조식의 효율성을 개선시키고 지식 레버리지를 통하여 혁신을 촉진한다는 점에서 지식관리의 핵심적 요소이다. 본 연구는 (1) 개인이 집단 내 외에서 맺고 있는 지식 네트워크가 팀의 객관적, 주관적 성과에 미치는 영향을 고찰하고, (2) IT 활용이 지식 네트워크의 효과성을 어떻게 조절하는 가에 대해서 실증 함으로써, (3) 지식 네트워크 구축, IT 활용, 그리고 팀 성과 간의 관계에 대하여 학문적, 실무적 시사점을 제시하고자 한다. 먼저 사회 네트워크 이론을 바탕으로 지식 네트워크의 집단 내부 결속과 외부 매개성을 통합하는 이론적 프레임워크를 개발하고 국내 5개 컨설팅 업체의 172명의 컨설턴트와 42개 프로젝트 팀을 대상으로 사회 네트워크 분석 (Social Network Analysis)을 실시하였다. 분석 결과는 지식 네트워크의 내부 결속(네트워크의 밀도)과 팀 성과의 선형적인 관계를 지지하였으며, 외부 매개성은 직접적으로 팀 성과에 영향을 미치지 않았으나 팀 수준의 IT 활용 (공동체적인 컴퓨터 매체의 활용)과 상호작용을 통해서 팀의 성과를 실질적으로 향상시키는 것으로 나타났다.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.571-584
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• 2008

지식 네트워크 (knowledge network) 구축은 지식의 재사용을 통하여 조식의 효율성을 개선시키고 지식 레버리지를 통하여 혁신을 촉진한다는 점에서 지식관리의 핵심적 요소이다. 본 연구는 (1) 개인이 집단 내 외에서 맺고 있는 지식 네트워크가 팀의 객관적, 주관적 성과에 미치는 영향을 고찰하고, (2) IT 활용이 지식 네트워크의 효과성을 어떻게 조절하는 가에 대해서 실증함으로써, (3) 지식 네트워크 구축, IT 활용, 그리고 팀 성과 간의 관계에 대하여 학문적, 실무적 시사점을 제시하고자 한다. 먼저 사회 네트워크 이론을 바탕으로 지식 네트워크의 집단 내부 결속과 외부 매개성을 통합하는 이론적 프레임워크를 개발하고 국내 5개 컨설팅 업체의 172명의 컨설턴트와 42개 프로젝트 팀을 대상으로 사회 네트워크 분석 (Social Network Analysis)을 실시하였다. 분석 결과는 지식 네트워크의 내부 결속(네트워크의 밀도)과 팀 성과의 선형적인 관계를 지지하였으며, 외부 매개성은 직접적으로 팀 성과에 영향을 미치지 않았으나 팀 수준의 IT 활용 (공동체적인 컴퓨터 매체의 활용)과 상호작용을 통해서 팀의 성과를 실질적으로 향상시키는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.433-440
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• 2018

I investigated whether network structure of legislators affects legislative performance in a cosponsorship network. I presented the theoretical basis with network closure and structural holes, and analyzed the network in the 19th National Assembly of Republic of Korea. In the directed and weighted network, each tie means that cosponsors support the bill sponsors proposed. The performance was measured by the number of initiatives and the ratio of reflected legislation, and the network structure was measured by size, density, hierarchy, and constraint. I found that the legislators with brokerage structure have a lot of initiatives in making connection with many legislators in various groups and the legislators with hierarchical structure have the higher ratio of reflected legislation with the continuous and strong support from the members of their group. I also found that the network of ruling party lawmaker is more hierarchical than the network of opposition lawmaker.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.211-231
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• 2005

It is important for marketers to understand both individual resistance and group resistance in order to successfully bring innovations into global markets. We suggest that consumers resist innovations as individuals and as members of a group and that they do this in different ways at different stages of decision-making. The individual resistance begins with forms of initial resistance, develops into emergent resistance and mature or belated resistance at the individual level. In addition, personal moral standards can influence decision making in relation to the adoption of innovations. Individual resistance is sometimes accompanied by or evolves into group resistance. We introduce a framework for thinking about consumer resistance to innovations that sees it as a consequence of social identity, which has functions for the individual, the group to which one belongs, and other individuals and groups. Consumers with membership in a certain group try to increase their self-esteem through the process of social comparison. The more consumers strongly identify with and bond with a certain group, the more in-group solidarity and out-group hostility will occur. Out-group hostility gives group members strong resistance toward products and services related to the out-group. Individual resistance and group resistance are threats to marketers and dampen performance. By considering the existence of resistance to innovations and seeking strategies to overcome it, marketers can transform these threat into new opportunities. A better understanding of consumer resistance can complement research on the adoption of innovations and help in the development of a universal model of consumer behavior.