• Journal of Korea Game Society
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• v.15 no.4
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• pp.133-144
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• 2015

This study aims to establish the concepts of overindulgence and addiction and present proposals on game policies and marketing for game companies by identifying relationship among game product loyalty, game company loyalty, and game company profitability from the psychological viewpoint (game overindulgence and addiction) of online and mobile gamers. Accordingly, this study has the following implications. First, government should realize the fact even gamers are confused over differences in such concepts concerning game and have processes to reestablish game overindulgence and game addiction and follow policies to establish such images. Second, loyalty to game products should be enhanced by highlighting the features to buy items and additional contents through game networks as well as features to share contents and records generated within games for those with overindulgence. Moreover, companies should strengthen publicity to increase loyalty to game companies. Conversely, the focus should be on game product image rather than corporate image. Third, game companies should engage in strategies for the game's direction, development, and marketing to establish positive brand based on game products and help become the brand of the corporation itself. Fourth, there is a necessity to increase gamers and study their satisfaction rate based on game development and efficient marketing.

• Venture DIGEST
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• s.83
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• pp.26-26
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• 2005

‘게임개발자가 직접 회사를 설립해 보자’는 뜻을 모아 게임개발 전문가들이 뭉쳤다. 아직은 작은 회사에 불과하지만 튼튼한 회사를 만들겠다는 의지에 불타는 랍스터소프트(대표 이건희)는 세계무대로의 힘찬 행진을 진행 중이다.

• Venture DIGEST
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• s.109
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• pp.46-46
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• 2007

굳건한 팀워크로 혁신적이며 다양한 형태의 온라인 액션 게임을 전문으로 개발하고 있는 (주)하멜린(강대성 대표)은 게이머들로 하여금 게임의 환상을 그대로 느끼게 한다는 평과 함께 업계의 주목을 받고 있는 유망 벤처기업이다. 동화 (피리 부는 사나이)의 배경인 하멜린 마을의 이름을 그대로 회사명에 인용해 게이머들을 게임 속으로 불러내는 하멜린의 매력을 느껴보자.

• Journal of the Korea Society of Computer and Information
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• v.14 no.9
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• pp.189-194
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• 2009

CSR(Corporate Social Responsibility), as company's survival strategy, recently has an increasing importance in the world and becomes a global trend as a requisite of improving national competitiveness. That is because advanced countries hurry to standardize the CSR so that it can give systematic complementary methods to the right and reverse function due to many emerging multinational corporations and trade increase between nations. This study is the basic study to expand the CSR awareness of online game development company resulting from this problem. Yet the CSR-related discussions in Korea is still in its infancy even in the general companies. But online game industry has overseas export possibility, especially high profit in another country. The complete preparation is the key to the rise and fall of online game, furthermore related companies.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.573-576
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• 2009

온라인게임에서 협업시스템은 유저와 기업, 기업과 기업, 기업과 유통, 기업과 정부, 유저와 유저 간 등에서 활발하게 작동된다. 이와 같은 협업시스템은 온라인게임의 개발과 시장진입과정에서 주도적인 역할을 한다. 온라인게임이 해외수출이라는 새로운 계기를 맞게 되면서, 한정된 공간에서 운용되던 로컬 협업시스템은 글로벌이라는 새로운 환경변화에 따라 변화하게 되었다. 각 국가별로 구조화된 협업시스템은 네트워크를 통해 확장되고 정교화되며, 글로벌과정을 통해 최적화된다. 본 논문에서는 한국과 중국의 온라인게임 산업의 글로벌 협업시스템이 각 산업 내부에서 어떻게 구조화되고 최적화하며, 해외진출 과정에서 어떻게 변화하고 진화하는 지 살펴봄으로써 한국 온라인게임 기업의 해외진출에 새로운 대안을 제시하고자 했다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.3
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• pp.125-146
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• 2013

Nowadays, the performance of the mobile game sales is influencing the ranking of game companies listed on KOSDAQ. In the meantime, venture capital companies had focused on online game. Recently, however, they have great interest in mobile games and mobile game companies. In addition, angel investors and accelerators are increasing investment for the mobile game companies. The most important issues for mobile game investor is how to evaluate the mobile game companies and their contents. Therefore, this study derived the evaluation factors for the mobile game company. And research method converged of the opinions of both supply side and demand side of the game industry. Ten professionals who are responsible for the supply of the game industry and CEO group & development experts of game development company were selected for survey in this study. Also ten professionals who are responsible for the demand of the game industry and the investment company were selected for survey in this study. And Delphi technique was performed according to the survey. Management skills, development capabilities, game play, feasibility, operational capabilities has emerged as five evaluation factors to evaluate the mobile game company. And the 20 sub-factors including CEO's reliability were derived. AHP(Analytic Hierarchy Process) theory is applied to analyze the importance of the qualitative elements which were derived by Delphi technique. As a result, the analysis hierarchy of evaluation factors for the mobile game company was created. Pair-wise comparison for each element was performed to analyze the importance. As a result, 'Core fun of the game' (12,2%), 'Involvement of the game' (10.3%), 'Security Reliability' (8.9%), 'Core developers' ability' (7.6%) appeared in order of importance. The significance of this study is offering more objective methodology for realistic assessment and importance of elements to evaluate mobile game company.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.457-463
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• 2012

Social network game (SNG) literally is a game based on the relationship between social network or Relationships with people is an important element in the game you need to make full use of them is that you can smooth progress. The form of a social network game activities in the social network game applications by linking corporate products and can be induced to purchase marketing and advertising through in-game social network game on the company's Web site or by connecting the mall and shop are also available. In this study, SNG business models, Case For game development, social commerce based on the new proposed future revenue model linking scheme is proposed.

• Digital Contents
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• no.9 s.124
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• pp.32-37
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• 2003

언제부터인가 '게임 퍼블리셔'란 단어는 한국 게임산업의 가장 중요한 화두가 돼버렸다. 주요 게임 유통사들과 몇몇 스타급 게임 개발사들이 사용하기 시작한 이 용어는 어느새 게임과는 별 관계없이 보이던 인터넷 포탈/커뮤니티 기업에 이르기까지 퍼져, 이젠 너나 할것없이 "최고의 게임 퍼블리셔가 되겠노라"고 한목소리로 외쳐대고 있다. 과연 '게임 퍼블리셔'는 한국 게임산업의 장밋빛 미래를 약속해주는 만능열쇠 같은 존재일까? 그 해답을 찾아보자

• Journal of Korea Game Society
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• v.12 no.6
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• pp.71-82
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• 2012

In the middle of global circumstance, having superior workmanship becomes very important factor to be competitive company. Especially, manufacturing development transferred to industry of knowledge service in these days, having superior workmanship is very important factor to determine company's success or failure. Because of this reason, company invests lots of money in recruiting and manages employees in the aspect of total period, such as workmanship training, management and assessment. This study research about development of 'Recruiting Serious Games' and suggests game that makes company conduct recruiting mission for some period and gives practical interview and chance of work through quantitative and qualitative assessment.

• Journal of Korea Game Society
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• v.7 no.4
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• pp.135-145
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• 2007

Recently, the Online Game industry has appeared the various change of the development environment in the rapid growth. So the online game company has been trying to search games able to success and they are performing diversified researching to prepare the judgment ground of success from initial stage of development. The aim of this study is to find success factors which is in the process from development to distribute for the online game through collecting opinions of specialist and taking survey to people employed in online game development field. Consequently, we indicate success factors using Analytic Hierarchy Process (AHP) and make out success factors for the online games. Furthermore, we suggest the way which is able to apply factors objectified so that exceed the limit of using it to the company planning to develop successful games objectively.