• Title/Summary/Keyword: 거시적-미시적 분석

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The Effect of Marketing Mix Factors on Sales: Comparison of Superstars and Long Tails in the Film Industry (마케팅믹스 요소가 매출액에 미치는 영향: 영화산업에서 슈퍼스타와 롱테일의 비교)

  • Jung-Won Lee;Choel Park
    • Information Systems Review
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    • v.24 no.2
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    • pp.1-20
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    • 2022
  • Researchers are making contradictory claims through the concept of superstars and long tails about how the development of IT technology affects demand distribution. Unlike previous studies that focused on changes in demand from a macro point of view, this study explored whether the relationship between a company's marketing activities and consumer response differs depending on the product location (i.e., superstar vs. long tail) from a micro point of view. Based on the marketing mix framework, hypotheses were developed based on the relevant literature. In the case of empirical analysis, 2,835 daily data from 63 Korean films were tested using the quantile regression method. As a result of the analysis, it was found that the influence of marketing mix factors on sales varies depending on the location of the product. Specifically, the appeal breadth of the film and the effect of owned media are enhanced in superstar products, and the effect of acquisition media in long-tail products is enhanced and the negative effects of competition are mitigated. Unlike previous studies that focused on macroscopic changes in demand distribution, this study suggested marketing activities suitable for practitioners through microscopic analysis.

Exploring Delays of The Mega Construction Project: The Case of Korea High Speed Railway (대형 건설사업의 공기지연분석: 경부고속철도 건설사업을 중심으로)

  • Han, Seung Heon;Yun, Sung Min;Lee, Sang Hyun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.5D
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    • pp.839-848
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    • 2006
  • Korea has become the 5th country to own and operate the high speed railroad in 2004. However, there were many difficulties until Koreans enjoy the first bullet train service with the average hourly speed of 300km. The high speed railroad requires elevated quality standards differently from the traditional railways. In addition to the technical difficulties, the construction project itself was an unpleasant case with huge delays and cost overruns mainly due to the lack of experiences, deficiency of owner$^{\circ}{\O}$s role, and increase of public resistances triggered by environmental concerns. This paper analyzes the reasons for delays on this mega-project. With respect to the characteristics of the whole project level, it is very complicated/linear project, whose total length is around 412 km with the composition of various sections in the route of the railway which have basically different conditions. For that reason, the analysis is performed in both macro and micro level. First, macroscopic analysis is performed to find critical subdivisions in the railway route that induces the significant delay in the opening due date. Then, microscopic analysis is followed to quantify the causes and effects of delays focused on these critical subdivisions in more detailed way. Finally, this paper provides lessons learned from this project to avoid the decisive delays in performing the similar large-scaled projects.

Electronic Publishing and Its Impact on the Library Fuctions (전자출판의 발전과 도서관기능의 다변화)

  • Kwon Eun-Kyung
    • Journal of the Korean Society for Library and Information Science
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    • v.32 no.4
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    • pp.159-186
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    • 1998
  • The emergence of digital library has been recognized as the paradigm shift of medium from paper to electronic, or that of the library function from ownership to access. From the point of view that digital information is the core constituent of digital library and is produced by electronic publishing, this paper explores the relationship between electronic publishing and digital library with special attention on recent digital library projects. And investigates the possibility of the transformation of scholarly communication system through digital library function as well as the impact of electronic publishing on the library functions.

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A Land Price Model using UrbanSim - Focusing on Yongsan-Gu in Seoul (UrbanSim을 이용한 부동산 가격 모델 - 서울시 용산구를 사례로)

  • Ha, Eun-Ji;Kim, Hye-Young;Joo, Yong-Jin;Jun, Chul-Min
    • Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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    • 2010.09a
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    • pp.283-285
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    • 2010
  • 도시 계획의 중요성이 부각되면서 다양한 도시 통합 모델의 개발이 이루어져왔으나 기존 모델들은 거시적 측면의 토지이용의 변화만 다루는 한계점이 있다. 본 논문은 토지이용 변화뿐만 아니라 다양한 사회 경제 지표를 반영하여 미시적인 분석이 가능한 UrbanSim 모델을 사용하여 사례연구를 통한 국내 도입 가능성과 시사점을 도출하고자 하였다. 이를 위해 수치지적도, 건축물 대장, 개별 공시지가 등 다양한 시공간 데이터를 이용하여 $150{\times}150m$ 그리드 셀 기반의 입력 데이터베이스를 구축하고 UrbanSim의 Land Price Model에 적용하였다. 향후 보다 현실적인 모델 수행을 위한 다중 스케일 및 Synthetic 데이터 구축 방안과 접근성 측면의 교통 통합 모델로 확장이 요구된다.

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Deformable Modeling and a Haptic Interface for Medical Image Simulation (의료 시술 시뮬레이션을 위한 변형 모델링 및 햅틱 인터페이스)

  • 임아영;박주영;이선민;최유주;남상아;김명희
    • Proceedings of the Korea Society for Simulation Conference
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    • 2002.05a
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    • pp.103-108
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    • 2002
  • 본 연구는 이산 사건 시스템 형식론(DEVS: Discrete Event System Specification)을 이용한 가상전장 모델링 및 시뮬레이션 방법론을 제안한다. 기존 군체계에 관련된 모델링 기술은 물리적 모델링, 비쥬얼 모델링, 또는 개념적 모델링 등 개별 기능중심의 단편적 플랫폼 모델링에 그치고 있으며, 무기체계 분석 시뮬레이션도 개별 단위체 중심으로 평가되어져서, 다양하고 종합적인 그리고 상호운영성과 재사용성 등을 고려한 통합 모델링 및 시뮬레이션 환경을 제공하지 못하는 단점을 갖는다. 따라서 본 논문에서는 개별 전투병력에서부터 첨단 무기체계에 이르는 다양한 전장 요소들을 계층 구조적으로 통합함으로써 장에서 발생될 수 있는 개별 전투병력의 미시적 행동 특성뿐 아니라 분대/중대/대대/사단급 단위의 거시적 전략/전술에 대한 묘사까지도 가능한 가상전장 모델링 및 시뮬레이션 환경을 제안한다. 제안된 방법론은 분대 단위의 가상 전장 환경에 대한 사례연구를 통해 검증하였으며, 향후 연구로는 대단위 가상전장에 대한 묘사를 위한 HLA 분산 시뮬레이션 기술의 적용에 대한 연구가 필요할 것이다.

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DEVS-based Virtual Warfare Modeling and Simulation (DEVS기반 가상전장 모델링 및 시뮬레이션)

  • 김명훈;강경남;이종근;지승도;이상민
    • Proceedings of the Korea Society for Simulation Conference
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    • 2002.05a
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    • pp.53-59
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    • 2002
  • 본 연구는 이산 사건 시스템 형식론(DEVS: Discrete Event System Specification)을 이용한 가상전장 모델링 및 시뮬레이션 방법론을 제안한다. 기존 군체계에 관련된 모델링 기술은 물리적 모델링, 비쥬얼 모델링, 또는 개념적 모델링 등 개별 기능중심의 단편적 플랫폼 모델링에 그치고 있으며, 무기체계 분석 시뮬레이션도 개별 단위체 중심으로 평가되어져서, 다양하고 종합적인 그리고 상호운영성과 재사용성 등을 고려한 통합 모델링 및 시뮬레이션 환경을 제공하지 못하는 단점을 갖는다. 따라서 본 논문에서는 개별 전투병력에서부터 첨단 무기체계에 이르는 다양한 전장 요소들을 계층 구조적으로 통합함으로써 전장에서 발생될 수 있는 개별 전투병력의 미시적 행동 특성뿐 아니라 분대/중대/대대/사단급 단위의 거시적 전략/전술에 대한 묘사까지도 가능한 가상전장 모델링 및 시뮬레이션 환경을 제안한다. 제안된 방법론은 분대 단위의 가상전장 환경에 대한 사례연구를 통해 검증하였으며, 향후 연구로는 대단위 가상전장에 대한 묘사를 위한 HLA 분산 시뮬레이션 기술의 적용에 대한 연구가 필요할 것이다.

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Analysis on the Relations of Citizen's Personal Character and Fear of Crime (시민의 개인적 특성과 범죄두려움 관계 분석)

  • Seong, Yong-Eun;Yoo, Young-Jae
    • Korean Security Journal
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    • no.14
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    • pp.261-283
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    • 2007
  • In recent studies for explaining the causation of crime fear shows interest and effort in studies attempting microscopical individual level and macroscopical local level of sex, age, economic level, crime damage level and etc. However, in this study, it is considered that interest and analysis of individual on characteristics of these local level may has its difference depends on crime damage experience in the past, fragility precision of crime damage and interest on crime relating information and processed positive analysis on characteristics of individual and relation of crime fear on individual level before making an attempt of connecting microscopical level and macroscopical level. Therefore, the purpose of this study is on positive verification of how people feel about crime fear depends on individual's characteristic and also how much effect would they receive. As the result of this study, it is shown that first, population statistical characteristics that crime damage experience is statistically meaningful of its difference of each group are age, status of marriage, final education status and residential area and for the fragility precision of crime damage was sex and status of marriage and for the interest about the crime relating information has meaningful difference statistically of each group depends on sex, age, final education status, income of the house and location of residential area. Second, after processing correlation analysis on individual characteristic primary factor and crime fear, the result of 3 primary factor independent variable all shows statistically meaningful correlation with crime fear and especially fragility primary factor on crime damage showed the most high correlation with crime fear. Lastly, fragility of crime damage, interest on crime information and crime damage experience has effected as characteristics of individual and especially fragility of crime damage which the person thought to be the most fragility on crime damage out of these individual characteristic primary factor showed to have the most effecting primary factor.

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Observation of the pattern of changes in the ideological orientation of the Korean National Assembly: Application of an automated method of text scaling (한국 국회의 이념성향 변화에 대한 패턴 탐색: 자동화된 텍스트 스케일링 방법의 적용)

  • Kim, Jeong-Yeon
    • Informatization Policy
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    • v.28 no.3
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    • pp.73-94
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    • 2021
  • This study aimed to analyze the minutes of the Legislation and Judiciary Committee, one of the standing committees of the Korean National Assembly, by applying the WORDFISH algorithm of automated text analysis to estimate the pattern of changes in the ideological orientation of the members of Korea's political elite. The results of the analysis showed that the Legislation and Judiciary Committee generally undergoes changes in ideological orientation around the time of a major administrative change, especially during the period preceding a change up to the time of its implementation. Compared with the United States, where changes in the ideological orientation of the political elite occur simultaneously based on parties, changes in that of the political elite at the Korean National Assembly tend to occur in response to a certain transitional point in time or a change in the ruling government. What is especially noteworthy in terms of the ideological orientation reflected in the minutes of the Legislative Judiciary Committee is that the microscopic effect tends to disappear when the macroscopic effect occurs and, conversely, that the microscopic effect emerges once the macroscopic effect has disappeared. In other words, changes in the ideological orientation of the political elite appear to indicate the effect of a particular legislator's individual characteristics when no effect is observed during a given term or year of the National Assembly, whereas they revealed the effect of a given time itself when no effects related with the individual characteristics of a legislator are discerned.

미시(微視)-거시연계모형(巨視連繫模型)과 정책효과(政策效果) 분석(分析)

  • Lee, Hong-Gu;Lee, Jae-Yeong
    • KDI Journal of Economic Policy
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    • v.16 no.1
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    • pp.3-92
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    • 1994
  • 경제정책(經濟政策) 변화(變化)의 효과(效果)를 실증분석(實證分析)할 때, 거시경제(巨視經濟) 변동(變動)에 관심이 있는 경우 거시계량모형(巨視計量模型)을 활용하고, 상대가격구조(相對價格構造) 변동(變動)에 대한 소비자(消費者) 및 생산자(生産者)의 반응에 관심이 있는 경우 일반균형연산모형(一般均衡演算模型)을 사용한다. 그런데 대체로 정책변수(政策變數)는 경제구조(經濟構造)(미시적(微視的) 효과(效果))와 경기순환(景氣循環)(거시적(巨視的) 효과(效果))에 동시적 영향을 주기 때문에, 위의 두 모형(模型) 중 어느 하나만으로는 미시행태와 거시현상을 연계 분석하거 어렵다. 본고(本稿)에서는 정책변수(政策變數)의 변화(變化)가 경제주체(經濟主體)의 개별적 최적화(最適化) 행태(行態)와 집합적(集合的) 행태(行態)에 미치는 영향을 동시에 파악하기 위해 이 두 모형(模型)을 결합한 미시(微視)-거시통합모형(巨視統合模型)을 개발하였다. 통합모형(統合模型)의 결과에 의하면, 일반균형모형(一般均衡模型)에 편입(編入)된 거시계량모형(巨視計量模型)과 동태화(動態化)된 일반균형연산모형(一般均衡演算模型)을 결합하여 단기(短期) 경기순환(景氣循環) 및 중장기(中長期)에 걸친 구조조정(構造調整) 문제(問題)를 동시에 분석 가능한 실증분석(實證分析) 도구(道具)를 개발할 수 있었다. 설제로 본고(本稿)에서는 정책대안효과(政策代案效果)의 정량적(定量的) 평가(評價)를 위하여 통합모형(統合模型)을 가상적인 석탄가격(石炭價格) 자율화(自律化)와 보조금(補助金) 지원제도(支援制度) 변화(變化)의 효과분석에 활용하여 보았다. 이러한 모의실험(模擬實驗)은 다른 정책효과분석(政策效果分析)에도 활용(活用)될 수 있을 것이다.

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A Proposition on Applying Agent-based Model for Analyzing Logistics System (물류시스템 분석을 위한 행위자 기반 모형 적용에 대한 제언)

  • Kim, Jun-Hyuk
    • Journal of Korea Port Economic Association
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    • v.26 no.3
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    • pp.130-142
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    • 2010
  • The purpose of this paper is to propose applying agent-based model(ABM) for analyzing logistics system. Logistics problems become more complex and multi-faceted. As a result, the behavior of the system becomes more and more difficult to predict, we see the limitations of the traditional top-down approach in handling complexity. The ABM, that is the bottom-up approach, provides new modeling framework in system modeling. The ABM focuses on the interactions of subsystem or agents in whole system. Then the macroscopic picture of the whole system behavior is emerged as the microscopic interactions of agents are aggregated. The ABM assumes that each agent acts based on simple rules learned from dynamic interactions among other agents or its surrounding environment. The ABM has a great advantage in understanding emergent phenomenon that cannot be explained only through considering individual attributes. The ABM is an extremely useful method to analyze complex system such as logistics system. Therefore, the great research efforts and applications on the ABM to logistics system are encouraged in future.