• Korean Business Review
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• v.11
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• pp.149-171
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• 1998

The most important thing in the Tourist Market Segmentation is to find descriptive variables which can describe the changes of tourist demand properly. There are many descriptive variables. Among them, vital statistical variables were proved to be effective. The strongest variable but which was studied much less is the Family Life Cycle. This study will focus on the relation between Family Life Cycle and Travel Behavior of Destination Choice. In this study, I will verify the validity of Family Life Cycle as a descriptive variable of Tourist Market Segmentation, and try to find the meaningful variable at each steps. Therefore, The purpose of this study is to explain the relation between Family Life Cycle and Travel Behavior of Destination Choice, to verify the validity of Family Life Cycle as descriptive variable and to find the strategy to respond to the increase in quantity and diversity of quality of Tourist Market. The studies on the Family Life Cycle should be updated continuously according to the change of family structure and it should be understood as standard for Tourist Market Segmentation in the public and private sphere.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.1
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• pp.268-276
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• 2020

The purpose of this study is to determine the moderating effect of counseling class experience on the relationship between an undergraduate's personality characteristics, emotional intelligence, and empathic ability. As a result of verification, having course experience has a moderating effect on empathic abilities, reversing agreeableness from positive into negative. It also has a moderating effect on the influence of empathic concern, making that of an extravert positively significant. The experience of taking a course did not show a moderating effect on emotional intelligence that can be improved by learning. This demonstrates that education in counseling as carried out in universities is inappropriate, and course experience enhances empathic concern only when the student tends to be an extrovert. This implies that the current counseling system is a curriculum suitable for extroverted people. Also, when students have a friendly, amicable tendency, the experience of taking a course lowered empathic ability. This means that an amicable tendency is not a variable influencing educational experience, and that the present curriculum needs to be diversified. Although it is hard to provide a curriculum customized for each individual's characteristics, this study holds significance in emphasizing diversity in the curriculum to allow students to choose a small-group class or the lecture method based on personality or individual tendency.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.4
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• pp.65-77
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• 2019

Adolescents reach the game-use states of adaptive and maladaptive by the absorption to computer game. Authors claimed that the two states are commonly related with the time of game-use, and the degree of them are distinctive according to adolescent individuals, specifically their self-control propensity. Authors proposed a conceptual research model that Big Five personality types predict their self-control which moderates the relationships from game use-time to the maladaptive and adaptive states. The data to test its validity and reliability had been sampled 999 Korean students in elementary school, middle school, and high school. Resultingly, the openness and conscientiousness of the adolescents affected positively on the self-control, which moderated negatively the relationship from the game use time to the maladaptive use state, but the positive moderation on the relationships from game use time to adpative state was not significant. These results mean that we could apply teenager's Big Five personality type and their self-control traits as a tool for preventing teens from the overuse state like addiction.

• The Korean Journal of Financial Management
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• v.18 no.1
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• pp.43-66
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• 2001

본 연구는 투자자 집단에 따라 그 매매에 있어서 주가와의 관련성을 분석하고자 하였다. 투자자 집단의 매매 성향은 월별 순매매율로 측정하였으며 주가의 대용변수는 한국종합주가지수(KOSPI)의 월별 수익률로서 분석에 사용된 기간은 1992년 1월부터 1999년 12월까지이다. 분석을 위한 방법론으로 상관분석과 회귀분석을 이용하였다. 상관분석은 스피어만 순위상관분석을 이용하여 KOSPI와 각 투자자 집단의 순매매 비중의 상관계수를 도출하였으며 그 결과 KOSPI와 개인투자자의 순매매와는 음의 유의적 상관관계를, KOSPI와 외국인 투자자의 순매매율과는 양(+)의 유의적 상관관계를 알 수 있었다. 그러나 기관투자자의 경우 기관투자자 전체 범주로 볼 때 유의적 상관관계가 없었으나 세분화된 기관투자자 일부는 유의적 상관관계를 보였다. 또한 본 연구는 KOSPI와 각 투자자 집단의 매매에 대한 인과관계를 추론한 바 외국인 투자자의 매매는 KOSPI에 영향을 주며 개인투자자의 매매는 오히려 KOSPI에 영향을 받는 것으로 보였다. 그러나 기관투자자의 경우 세부기관마다 그 매매의 성격을 달리하는 것으로 보였다. 이러한 분석결과를 바탕으로 회귀분석을 실시하였으며 그 분석결과 외국인 투자자와 기관투자가 가운데 증권사와 투신사의 경우, 순매수가 늘어날수록 주가는 상승하고 순매도가 늘어날수록 주가는 하락하는 것을 확인할 수 있었으며 반면 개인투자자의 매매는 KOSPI 주가에 따라 영향을 받는 것으로 나타났다. 즉 주가가 상승할수록 매도에 치중하고 주가가 하락할수록 매수에 치중하는 것으로 분석되었다. 기관투자자 가운데 보험사의 매매 역시 주가에 영향을 받는 것으로 나타났다. 본 연구의 성과로는 특정 투자자 집단이 주가의 움직임에 따라 매매를 하는 수동적 전략의 의미보다는 적극적으로 주가를 움직이는 주체로서 외국인투자자와 일부 기관투자자의 존재를 확인할 수 있었다는 점이며, 주가 움직임에 따른 개인투자자와 일부 기관 투자자의 수동적 매매 스타일과 기관투자자 사이의 투자스타일의 이질성을 통계적으로 확인할 수 있었다는 데에 있다.

• Korean journal of communication and information
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• v.60
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• pp.172-192
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• 2012

Over the last ten years, media convergence and multiple platform expansion have affected the ways that people watch conventional television. In the post-TV era, the growing use of the Internet and mobile multi-media devices, such as smart phones, as well as the availability of abundant television content, allows television consumption to be more personalized, diversified, and linked with various media activities, especially social media uses. This study attempts to examine how television viewing experiences have been transformed with the development of the trans-media uses. Based on Walter J. Ong's concept of relation-ism, which posits that new media transform the meanings and relevance of old media rather than making old media obsolete, this study will pay particular attention to how the cultural meanings of television viewing have been redefined in the post-TV era. For the examination, this study has looked at concrete cases of the television viewing experiences of 29 young people in their twenties. Based on in-depth interview data, this study discusses the newly emerging characteristics of television viewing, its temporal and spatial experiences, and the significance of television as a medium and as a social place.

• The Journal of the Convergence on Culture Technology
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• v.5 no.2
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• pp.247-255
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• 2019

This study was conducted to explore the correlation between the personality types and learning styles and academic achievement in first year nursing students. 144 students were sampled in first year nursing sstudents. Data were collected from March 6 to May 18 2018. Results analysis was performed using SPSS win version of frequency, mean and standard deviation, t-test, ANOVA, Chi-square test, Pearson correlation. The personality types of nursing students in this study were 58.3% of Extrovert type, 41.7% of Introvert type, 33.3% of Sensing, 66.7% of Intuition type, 22.2% of Thinking, 77.8% of Feeling, 50.7% of Judging type, and 49.3% of Perceiving type. The average academic achievement of female students was 3.51 points, higher than the average of 3.17 for male students (t=-3.277, p<.001). The average academic achievement of Introvert type was found to be higher than the average of Extrovert type (t=3.541, p<.001). Learning styles by personality type showed a statistically significant difference between the judging type and the other personality types (${\chi}^2=18.409$, p<.001). There was a significant amount of correlation between gender and TF index (r=.209, p<.05), gender and academic achievement (r=.265, p<.01), JP index and learning styles (r=.262, p<.01, EI index and academic achievement (r=.285, p<.01). The development and utilization of teaching-learning methods suitable for individuals will be required based on the results of personality types, learning styles and academic achievement in first year nursing students identified through this study.

• Asia Marketing Journal
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• v.9 no.1
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• pp.23-41
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• 2007

The current study analyzed the relationship between expression type of humor ads and their advertising effects and the differences in advertising effects by expression type according to temperament as categorized by the Myers-Briggs Type Indicator (MBTI). Expression type of humor was classified into arousal-, incongruity-, and superiority-type humor ads. Advertising effects were measured by consumers' cognitive, affective, and conative responses. Three ads were created based on expression type of humor. A personality type, as measured by the MBTI, was categorized into four types of temperament, namely SP, SJ, NF, NT and used as moderating variables. As a result, the advertising effects varied according to the expression type of humor advertising. Interaction effects between ad expression type and temperament on ad feeling and ad preference were also found.

• The Journal of Information Technology and Database
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• v.1 no.1
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• pp.83-106
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• 1994

본 연구는 정보기술에 관련된 신문기사의 내용과 성격에 관하여 분석하였다. 동아일보와 조선일보양대 일간지를 88년 1월 부터 92년 12월 까지 5년동안 조사하였으며 총 1551건의 정보기술 관련 기사를 분석하였다. 조사결과를 보면 1988년 부터 1992년 사이에 양대 신문에 나타난 정보기술 관련기사가 점점 더 증가하는 추세를 보였으며 이는 정보화사회의 도래와 함께 정보기술이 우리사회의 여러분야로 확산되고 있음을 잘 보여주고 있다고 하겠다. 기사의 내용은 원격통신, 신제품 개발, 컴퓨터관련 교육, 하드웨어와 소프트웨어의 개발과 유통 등에 관련된 기사가 주류를 이루었으며 그외에 공장자동화, 사무자동화, 가사자동화, 컴퓨터관련 범죄, 데이타베이스, 지역정보화, 멀티미디어 등에 관한 주제가 다루어졌다. 한편, 정보기술 관련기사의 성격은 기존의 신문기사에서 부정적인 기사가 주류를 이루고 있는 것과는 달리 긍정적인 기사가 큰 비중을 차지하고 있는 것으로 드러났다. 이는 정보기술이 비교적 새로운 분야이므로 정보기술의 부정적인 측면보다 긍정적인 측면을 부각시키고 있기 때문인 것으로 판단된다. 그러나 최근의 기사에서는 컴퓨터 사용에 관련된 문제점, 컴퓨터를 이용한 범죄, 개인의 프라이버시 침해 등 부정적인 측면의 문제도 제기되고 있다. 신문기사의 내용분석에 의하면 기업의 업종에 따라 정보기술의 활용면에서도 분명한 차이를 보여주고 있는데 제조업의 경우 기업의 내부 물적활동, 생산활동, 외부 물적활동에 관한 기사들이 많았으며 서비스업종의 경우에는 고객에 대한 협상력을 증가시키는데 관련된 기사들이 많았고, 하드웨어나 소프트웨어 산업의 경우에는 고객에 대한 협상력을 증가시키는 문제와 함께 대체재의 개발에 관련된 기사도 많이 등장하였다.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.393-417
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• 2022

The current study analyzes the usage of social network services(SNS) according to one's collectivistic and individualistic tendency and the relationship with addiction. Additionally, the study attempted to controll intrapersonal variables such as gender, personalitly, and age, which affect SNS the usage. Also, Collectivistic-individualistic tendency in SNS and offline environment may not correspond to one another. Therefore, the study measured the collectivistic-individualistic tendency regarding of the two environment separately. For this purpose, we designed a new measurement scale to measure collectivistic-individualistic tendencies in for the SNS by involving a kin vs nonkin context. The sample consisted of 253 adolescents ranging from 13 to 15 years old and 246 adults ranging from 18 to 25 years old, which sums up to 499 samples in total. Results indicated that individualistic tendency within SNS showed a positive relationship with the amount of SNS usage and SNS addiction. Furthermore, female users spent more time on SNS and showed a higher level addiction than males. While adults had longer experience with SNS and spent more time on it daily than adolescents, they did not show a significant difference in regards to SNS addiction. The correlation analysis indicated that collectivistic-individualistic tendencies in SNS were weakly correlated to that of offline environments. The kin individualistic tendency in SNS significantly predicted SNS addiction after controlling for the effect of age, personality, gender, and offline collectivistic-individualistic tendency. Taken together, these findings indicate the need for an appropriate collectivistic-individualist tendency scale that correspond to the SNS context. The results also suggest that kin individualistic tendency in the SNS environment can be the main factor for SNS addiction.

• Korean Journal of Social Welfare
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• v.61 no.4
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• pp.137-161
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• 2009

In an effort to identify predictors of job performance, research studies in social work administration has been so far on the individual practitioners' levels of knowledge and skills, which could be used in a workplace. As the theoretical concept of organizational environment was fully introduced into social work administration research, however, studies on practitioners' job performance began to have interest in the team or the organizational level variables as well as individual level variables. Along the course of this tendency, this study attempted to test the effect of individual, team, and organizational level variables on the job performance of human service workers. The individual level variables consisted of knowledge, skills, job satisfaction, personality, and counter-productive work behaviors of workers. The team or the organizational level variables included situational constraint, organizational justice, job characteristics, government-dependency, and inter-organizational cooperation. Multi-level complex survey data collected by cluster sampling method from 314 practitioners in 23 organizations were analyzed using Hierarchial Linear Model. Results showed that both task and contextual performance were affected by individual, team, and organizational level variables in various ways.