• Journal of Digital Convergence
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• v.17 no.11
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• pp.97-104
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• 2019

Consumers possess their own psychological distance towards products. Based on the construal-level theory, this study aims to analyze which type of advertising appeal is more effective according to psychological distance. Also this study conducts neurophysiology experiment through eye-tracker. By using eye-tracking methods, participants' responses to products was measured and analyzed accordingly. Results revealed that consumers prefer rational appeals when the psychological distance is perceived near, while emotional appeals are preferred when the psychological distance is perceived far. In addition, eye movements measured in Visit Count(VC), Fixation Count(FC), and Total Fixation Duration(TFD) showed significant difference when participants are viewing preferred and non-preferred appeals.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.48 no.2
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• pp.102-108
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• 2011

The existing vessels lighting control system has several problems, which are complexity of construction and high cost of establishment and maintenance. In this paper, We designed low cost and high performance lighting control system at digital vessel environment. We proposed a system which recognize the user's emotions after obtaining the biological informations about user's bio information(pulse sensor, blood pressure sensor, blood sugar sensor etc) through wireless sensors controls the LED Lights. This system classified emotions using backpropagation algorithm. We chose 3,000 data sets to train the backpropagation algorithm. As a result, obtained about 88.7% accuracy. And the classified emotions find the most appropriate point in the method of controlling the waves or frequencies to the red, green, blue LED Lamp comparing with the 20-color-emotion models in the HP's 'The meaning of color' and control the brightness or contrast of the LED Lamp. In this method, the system saved about 20% of the electricity consumed.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.139-146
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• 2012

The emotional factor has not been focused in e-learning studies. But the emotions of student are very important in e-learning because it is a self-regulated learning. This study is focused on the emotional factor in e-learning. This study examines the effect of perceived customer orientation to emotional presence, commitment and customer satisfaction in e-learning. The results of this study showed that the perceived customer orientation effect to the commitment about the learning and the customer satisfaction in e-learning.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.113-123
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• 2020

The purpose of this study is to quantitatively demonstrate that rational and emotional factors in urban tourist facilities affect visitor satisfaction, positive word of mouth and subsequent revisits. Therefore, the researcher used structural modeling methodology to test the paths and relationships between the rational and emotional perception, satisfaction, word of mouth, and exogenous variables (aesthetics, economic utility, accessibility, emotional attachment, etc.) of urban tourism facilities perceived by users. As a result of the study, users of urban tourism facilities are affected by customer satisfaction such as ease, usability, and pleasure based on intangible assets such as kindness, aesthetics, symbolism, attachment, and rational factors, which are emotional impressions of urban tourism facilities, and utility, and customer satisfaction. These were found to have a positive and lasting effect on users' perceptions of the facility. Therefore, if the rational and emotional values of urban tourism facilities are considered and integrated in marketing, efficiency can be maximized in terms of satisfaction, word of mouth, and future revisits. The researcher considered that this study could contribute to the revitalization of the tourism industry and the city as a whole through the improvement and utilization of various tourism facilities possessed by the city.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.144-147
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• 2009

광고에서 가장 중요한 크레이티브 창출을 위한 광고 전략에 따른 시리즈 광고에서의 빈도별 축적에 의한 것이 어떠한 경우에 수요자들이 선호하느냐에 대한 따른 전략이 필요할때이다. 또한 소구방식에 따른 광고의 단발적 광고와 시리즈 광고마다의 메시지의 이해도나 구매 의욕도가 높아지는가를 측정하여 일회성의 광고와 연속적인 광고에서의 효과 적성을 각각 분류하여 연구한 이 논문은 광고의 제작을 함에 있어서의 더욱 효과적인 개선안을 참아 광고 효과를 높이는데에 이 논문의 연구목적을 둔다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.03a
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• pp.3-6
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• 1999

The study was performed to evaluate the sense of equilibrium by means of rotary chair system in middle school girls with dance learning. Control of equilibrium, which is the most important function in dancing, is maintained by vestibular, visual, and proprioceptive inputs. Experimental groups were divided into trained group with dance (experimental group, 13~14 ys, n=15) and untrained group (control group, 13~14 ys, n=15). experimental group was trained by programmed dancing for 12 weeks, 45 min/day and 5 day/week. Gain of eye movement was measured for vestibulocular reflex (VOR), visual vestibular stimulation (VVOR), optokinetic stimulation(OKN), and visual fixation (VFX). The gain of eye movement at higher than 0.08 hz was significant decrease in experimental group, and VVOR showed the similar fashion to VOR. The gain in OKN and VFX was not significant difference between experimental and control groups. These results suggest that programmed training of dancing improves control of balance by adaptation of the vestibular function, and rotary chair system would be useful to evaluate the sense of equilibrium ability.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2007.05a
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• pp.136-138
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• 2007

디자인 서비스 산업은 21세기의 국가경제와 지역발전을 주도해 갈 수 있는 성장 산업으로서 현재 부산이 안고 있는 다양한 문제인 기업의 해외이전, 인구감소, 관광자원의 고갈 등을 해결할 수 있는 방법으로 디자인 서비스 구축을 통한 발전방향을 제시하는 연구의 목적으로 한다. 연구방법에 있어서는 Online조사를 이용한 부산시의 특성에 대한 일반적인 견해를 조사하고, Offline 조사로 자국인 및 외국인(주둔 외국인)을 대상으로 인터뷰를 실시한다. 또한, 부산시가 가지고 있는 인상을 평가하기 위하여 SD법을 이용하고 분석을 실시하여 정량화된 데이터를 바탕으로 부산시의 디자인 서비스에 대한 방향과 방법을 제시하였다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.211-215
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• 2001

실내나 의복내 열적쾌적성을 평가하기 위해서는 정밀하고, 안정성이 높으며 빠른 응답특성을 갖는 센서와 측정시스템이 필요하다. 더욱이 의복내의 온도를 측정하기 위해서는 소형, 경량으로 인체에 부착하기 쉬워야하며 측정기의 부착이 피험자에게 부담을 주어서는 안된다. 본 연구에서는 이러한 요구사항을 만족할 수 있으면서도 이동이 자유롭고 장시간 측정이 가능한 큰 Data 저장용량, 실시간 측정 기능, 손쉬운 온습도 변환장치등을 갖춘 의복내 및 실내 온습도 측정등의 다양한 분야에 활용이 가능한 온습도 측정기와 이에 필요한 센서를 개발하고 개발된 측정기의 선형특성을 평가하였다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.110-113
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• 2008

현대사회는 문화, 관습, 의식구조 등에 의해 소규모 아파트 및 원룸에서 개인 혹은 2 인 이상 거주하는 생활 방식으로 그 거주형태가 점차 변화하고 있다. 하지만 이런 유동인구가 늘어남에 따라 각자의 생활 속에서 서로의 사생활 침해가 빈번하게 일어나고 있으며, 우리 생활 속에 그대로 노출되어 있다. 또한, 사생활 문제뿐만 아니라 좁은 공간에서의 생활에 따라 좀 더 사생활이 보장되고 수납할 수 있는 공간이 필요하게 된다. 본 연구에서는 이런 문제점을 보완할 수 있는 방안으로서 아파트 및 원룸 거주공간에서 혼성 또는 동성, 2 인 이상이 거주하는 공간을 대상으로 수납공간의 효율성이 더해진 사생활 보호의 방안을 찾는 것을 목적으로 한다.

• Journal of Korean Society for Quality Management
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• v.25 no.2
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• pp.154-168
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• 1997

This paper considers an a, pp.ication of one of the sensory engineering's techniques, extraction and categorization of the sensory words, to the product of cars. The fourty five (45) sensory words are extracted in three steps. Two groups, which are characterized by whether possessing a car or not and each group consisting of one hundred persons randomly selected from the twenties or thirties, are asked to answer the questionaires with the extracted words in the five-grade semantic differential. The factor analysis is used to categorize the extracted sensory words, and shows that the words can be grouped into four categories.