Influence of Marketing Mix on Customer's Attitude and Purchase Intention -Mediating Effects of Customer Experiences- (마케팅믹스요인이 점포태도와 구매의도에 미치는 영향 -고객체험의 매개역할을 중심으로-)
-
- The Journal of the Korea Contents Association
- /
- v.10 no.8
- /
- pp.292-300
- /
- 2010