• The Journal of the Korea Contents Association
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• v.7 no.8
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• pp.86-93
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• 2007

Online game industry is also making much efforts in developing games that have emotional disposition which is rapidly growing by the increase of emotional demand by the user. In the online game development that induces immersion stimulating the emotion of the human has the evaluation stage it must surely pass, and in this stage, emotional evaluation system is known as the evaluation method that one can verify the function, usage and human emotion desire of the game before its launching. Nevertheless, at this situation the studying result is absent in the verification of efficiency and validity of the emotional evaluation system, this study is to work on the availability and validity of the emotional evaluation system as the evaluation tool of the game comparing with the Jakob Nielsen's evaluation system through common user group which are the subjects.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.05a
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• pp.19-20
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• 2011

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.11a
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• pp.26-31
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• 2000

웹 환경에서 사용자는 다른 어떠한 인터페이스 환경에서보다도 더 적극적이고 자유로운 인터랙션을 하고 있으며 따라서 웹 사이트 개발에 있어서 사용자 인터페이스 환경을 고려하는 것은 매우 중요하다. 본 연구에서는 꾑 인터페이스 환경과 그 특징에 대해 살펴보고 현재 활용되고 있는 사용성 평가 기법들을 정리한 후, 이를 기반으로 웹에서의 사용자들의 다양한 반응과 양상을 효과적으로 시각화하고 분석/평가할 수 있는 도구를 개발하였다. 또한 개발된 시각화 도구를 한 인터넷 허브 사이트의 사용성 평가 과정에 적용해 보고 그 결과에 대해 논의함으로써 웹에서의 사용 감성의 시각화와 평가를 위한 실질적인 방법을 제안하고자 한다.

• Science of Emotion and Sensibility
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• v.19 no.3
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• pp.103-120
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• 2016

This study investigated how video playback styles affect viewers' emotional responses to a video and then suggested emotion assessment tool for playback-edited videos. The study involved two in-lab experiments. In the first experiment, observers were asked to express their feelings while watching videos in both original playback and articulated playback simultaneously. By controlling the speed, direction, and continuity, total of twelve playback styles were created. Each of the twelve playback styles were applied to five kinds of original videos that contains happy, anger, sad, relaxed, and neutral emotion. Thirty college students participated and more than 3,800 words were collected. The collected words were comprised of 899 kinds of emotion terms, and these emotion terms were classified into 52 emotion categories. The second experiment was conducted to develop proper emotion assessment tool for playback-edited video. Total of 38 emotion terms, which were extracted from 899 emotion terms, were employed from the first experiment and used as a scales (given in Korean and scored on a 5-point Likert scale) to assess the affective quality of pre-made video materials. The total of eleven pre-made commercial videos which applied different playback styles were collected. The videos were transformed to initial (un-edited) condition, and participants were evaluated pre-made videos by comparing initial condition videos simultaneously. Thirty college students evaluated playback-edited video in the second study. Based on the judgements, four factors were extracted through the factor analysis, and they were labelled "Happy", "Sad", "Reflective" and "Weird (funny and at the same time weird)." Differently from conventional emotion framework, the positivity and negativity of the valence dimension were independently treated, while the arousal aspect was marginally recognized. With four factors from the second experiment, finally emotion assessment tool for playback-edited video was proposed. The practical value and application of emotion assessment tool were also discussed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2004.11a
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• pp.38-38
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• 2004

• Archives of design research
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• v.19 no.2 s.64
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• pp.343-354
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• 2006

Human emotion is the issue which is subjective, difficult to define and even more difficult to measure because it's personal. In general, the methods for measuring human emotion is divided in two, one is the psychological way based on user's subjective evaluation and another is the physiological way based on physiological signs. However, these methods have some limitations. Therefore, in this study we suggested the methods for measuring users emotion in the natural and accessible environment for the design field. In order to observe user's emotional changes while they interact with a product, we have extracted some emotional words and representative emotions, and made a set of subjective evaluation scales. With these scales, emotion logging program 'VideoTAME' was developed as an effective measurement tool for complementing the current psychological methods. In the testing module of 'VdeoTAME,' participants evaluate their emotional changes through playing and watching the video dips of their performing tasks in the experiment room. In the analyzing module, the researchers replay the results created by participants during the experiment and analyze the results using Microsoft Exel. It is hoped that this study will be of great help for designers for effective measurement of user's emotions naturally expressed while using a product.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2001.06a
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• pp.489-496
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• 2001

본 연구에서는 기업의 경영이념이나 특성 등을 시각적 이미지로 표현하는 CI(Corporate Identity) 심벌마크의 설계 및 평가를 위해 Hybrid 감성공학기법을 적용하였다. 먼저, CI 심벌마크에 내재된 기업의 시각적 이미지를 분석하기 위하여 SD평가를 실시하였으며 CI 심벌마크의 디자인 요소와 기업이미지와의 상관관계를 분석하기 위하여 정통적인 감성공학적 접근방식에 해당하는 순향성 감성공학기법을 적용하였다. 최종적으로는 CI 심벌마크의 디자인 요소로부터 기업이미지에 대한 고객의 감성을 자동으로 평가할 수 있는 시스템을 개발하기 위하여 역향성 감성공학기법을 적용하였다. 구축된 시스템은 CI 심벌마크의 설계를 지원함으로써 설계에 소요되는 시간과 비용을 효과적으로 줄일 수 있는 유용한 도구로 장차 이용되리라 기대된다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.295-301
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• 1999

본 연구에서는 특정 대상에 대한 사람들의 심리적인 색채반응을 측정할 수 있는 색채감성척도(PCS)를 개발하고 이것을 색채 감성 이미지의 평가에 어떻게 이용하는가를 보여주고자 한다. 색채심리에 기초한 색채감성척도(PCS)는 NCS와 ISCC-NBS 색명법에 의거한 색상과 톤의 개념으로 구성되었으며 기본형과 상세형의 두 가지가 개발 되었다. 표준화된 색채감성척도는 각 사람들마다 다르게 나타나는 색에 관한 이미지나 색에 대한 심리적인 선호반응을 객관적으로 측정할 수 있는 척도로 활용될 수 있다. 본 연구에서는 선호색, 선호의상색, 선호 화장품 색을 나타내는데 PCS가 어떻게 활용되는가를 보여주었다. PCS를 이용한 색채 감성 이미지는 Color Image Palette를 이용하여 각각의 특성을 비교할 수 있도록 제시되기도 하였다. 색채 경험에 대한 광학적이거나 물리적인 속성이 아닌 심리적인 특성을 평가하고 서로 다른 집단의 반응을 비교 평가하는데 PCS와 유용한 도구가 될 것이다.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.112-121
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• 2014

The purpose of this study is to develop the user-oriented housing interior space sensibility evaluation tools: The user-oriented housing interior space sensibility evaluation tools shall be developed through the systematic selection process of the extracted housing interior space images, which were linked with the adjectives of sensibility evaluation selected for the housing interior space preferred by the user from the specific words of the sensibility extracted to identify the characteristics of the user's sensibility which is recently being changed. In the results of analyzing the words of sensibility for the residential space preferred by the users with 48 pairs of adjectives. The user-oriented sensibility assessment tool was built by extracting 8 sensibility factors of 'cozy', 'practical' 'cheerful', 'traditional', 'unique', 'congenial', 'sensuous', and 'gorgeous' in the exploratory factor analysis. The image scale was constructed in two-dimensions of the sense of space and the type of space for the residential interior space images. The dimension of the 'sense of space' is explained by the axis of open-closed and the dimension of 'type of space, is explained by the axis of 'natural-artificial'. Such a structural model of the residential interior design attributes were divided into 8 groups. And the 42 images representing each group were selected and the user-oriented residential interior space image tool was built by adding user's selective elements.

• Journal of Intelligence and Information Systems
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• v.7 no.2
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• pp.129-141
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• 2001

Kansei engineering or image technology is a tool to analyze relation between product design components and the impression or feeling of human for physical products. This paper attempts to construct the designer\`s aid tool for developing corporate identity(CI) symbol mark based on the hybrid Kansei engineering. It combines the forward Kansei engineering for translating consumer\`s feeling into design components of CI symbol mark and the backward Kansei engineering for evaluating consumer\`s feeling for CI symbol mark. The semantic differential(SD) evaluation experiment is carried out to find the relations between image and design. The backward Kansei engineering system is modelled by fuzzy neural network. This research is expected to contribute to the development of CI symbol mark that correspond to comsumer\`s image.