• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.86-92
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• 2008

With the improvement in digital and Internet, the market is changing from a supplier-centered form to consumer-centered one. It is important for companies to accurately understand and offer customer value to cope with such environment. Since customer value exerts great effects on an increase in performance, many companies are doing various marketing activities to create customer value. To create customer value, it is most of all necessary to monitor changes in market environment and customer needs on a continuous basis. Therefore, this study aims at determining how to understand and offer elements of changing customer value through customer monitoring activities to make contributions to better service.

• The Safety technology
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• no.143
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• pp.20-21
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• 2009

제주특별자치도개발공사에서는 제주의 청정자원 가치를 창출하여 도민을 위한 사업이 다양하게 펼쳐지고 있다. 그중 우리나라 시장점유율과 선호도, 만족도에서 최고 1위 자리를 차지하며 2009년 가치 브랜드로 선정된 먹는 샘물 "제주삼다수"가 대표적이다. 그러나 제주도 총 생산의 18%를 차지하는 감귤에 있어서도 감귤농가 소득향상에 기여하는 사업이 있다. 상품가치가 없는 감귤 때문에 손실을 볼 수 있는 감귤농가에 감귤을 전량 사들여 새로운 제주도 특산품으로 가공하는 사업, 바로 음료사업이다. 그 선두에 제주도민의 행복한 삶을 제공하고 있는 감귤제1가공공장이 있다. 감귤제1가공공장에는 농축액공정과 주스공정이 있다. 1일 400톤의 가공된 농축액과 주스가 생산되는 제1공장은 5개의 공장동과 관리동에서 감귤, 녹차 가공공정이 분주하게 돌아가고 있다. 여기서 가장 중요한 것은 안전, 안전을 최우선으로 확보되어야 제주 도민을 위한 일도 할 수 있는 것이고, 수익 또한 창출 된다는 것이 이곳 사람들의 생각이다. 안전을 위해서는 나부터 시작하여 나와 동료의 안전을 지킨다는 감귤제1가공공장을 둘러본다.

• Archives of design research
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• v.19 no.5 s.67
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• pp.191-202
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• 2006

Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2018.05a
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• pp.220-221
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• 2018

본 사업은 어항의 독특한 해양자연경관과 배후문화자원을 활용한 차별화된 "아름다운 어항 만들기(김녕항)"를 통하여 관광 레져 친수 휴양공간으로서의 새로운 가치창출과 더불어 배후어촌과의 통합적 개발을 통한 명품어촌 어항의 미항을 조성하여 낙후된 어촌의 지역 경제 활성화를 도모하는데 있다.

• Management & Information Systems Review
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• v.36 no.4
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• pp.1-19
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• 2017

These days, the concept of creating shared value is drawn keen attentions to. This interest comes out of the expectation that Creating Shared Value(CSV) can offer an answer to some social issues by creating societal and economic values on the top of the achievements that existing Corporate Social Responsibility(CSR) has made. However, it is difficult to make a clear distinction between the achievements that the activities of CSR and CSV have made. In this regard, developing a methodology to make an actual proof analysis on the accomplishments of CSV and to verify customer's awareness of and attitude towards the CSV is necessarily required. A company needs to gain a competitive advantage in the marketplace as well as resolve a social issue by innovating value chain. The research has verified the cause and effect relationship between the CSV from the point of view of value chain and the purchase intention aroused by its economic, societal and cultural values through the company image and credibility with actual proof analysis and come up with following results. First, a societal and cultural value resulted in giving positive impact on a company's image, which implies that CSV activities can be the thin end of the wedge through which customers have a good image of the company involved in CSV. Second, a societal value makes a positive influence on the credibility of a company. In this regard, CSV should be recognized not just as a thing that generates a cost, but a way to win-win as well as future development. Third and last, the research results show that both company image and credibility influence on purchase intention. Considering that CSV generates a positive evaluation on a company that will ultimately cause continuous profit-making, the company's ultimate goal of activities, it should be approached from the perspective of making a mid-and-long term strategy.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.374-385
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• 2021

Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.7
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• pp.4191-4197
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• 2014

Value co-creation is an important business strategy these days in both the business-to-business (B2B) and business-to-consumer (B2C) markets. The aim of this study was to identify specialized resources and competences for value co-creation in the relationship network within a high-tech B2B market. A case of Taiwan Semiconductor Manufacturing Company Limited (TSMC) with customers and partners was chosen as the study case. Based on the observations, contents analysis of the secondary data and unstructured interviews with former TSMC employees, 4 critical resource types (financial, knowledge, efficiency and intellectual resource) and 6 competence types (relational, collaboration, strategic, innovation, managing and service capability), were performed as the principal factors for value co-creation in the relationship network. A research framework that can analyze the value co-creation phenomena in the relationship network was established.

• Journal of Korea Game Society
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• v.16 no.6
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• pp.173-184
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• 2016

This research explores strategy for game developers to select platforms in the game industry where are traditional two-sided market focusing on mobile game platforms. We conducted content qualitative analysis by collecting data through contents on online and offline and interviewed four CEO of game developers to secure validity and reliability as well. The results of the research are the following: First, platforms selection factors of game developers are game implementation ability and technical stability, marketing competence of platforms, and profitability creation. Second. the initiative of mobile game platforms has handed over from first generation of mobile games to second mobile games according to their value creation and value capture.

• Journal of Korea Port Economic Association
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• v.24 no.1
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• pp.61-83
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• 2008

The meaning of "added value" refers to the contribution of the factors of production, i.e., land, labor, and capital goods, to raising the value of a product and corresponds to the incomes received by the owners of these factors. The importance of added value in service industry has been recognized as one of the critical factors to economic growth, even in logistics industry. But, it is hard to find out the previous studies providing a clear definition and framework for designing and analyzing the performance of Value Added Logistics(VAL). The purpose of this study is to define the meaning of extended VAL that extensively includes activities initiating and operating the reverse logistics under the closed-loop logistic scheme, and to suggest the framework that describes the partnerships among participants involving in operating the value added logistics. Also, in this paper, we emphasize on the need for investigation of added value logistics definition and framework based on previous academic studies, and examine various value added logistics service activities of current leading 3PL companies across the world. Finally, we suggest the analytic framework for value added logistics throughout closed-loop logistics.

• Korea Trade Review
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• v.43 no.6
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• pp.193-214
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• 2018

The role of social value in public institutions has recently been emphasized. The purpose of this paper is to present key performance indicators(KPIs) and a development model for the realization of social value for port authorities. KPIs that could be quantitatively measured are presented with the five social value assessment indicators of the government management evaluation system for public institutions. Through the analysis of vision, mission and social value promotion strategies and stakeholders for each port authority, the concept of a customer-specific social value model is presented.