• Title/Summary/Keyword: 가치지향점

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자판기, 불가능은 없다 - 기발하고 이색적인 해외 이색자판기 12선

  • 한국자동판매기공업협회
    • Vending industry
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    • v.10 no.2 s.31
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    • pp.32-36
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    • 2011
  • "어떤 제품을 만들 것이냐?" 이는 영역의 다양성을 특징으로 하는 자판기 분야의 영원한 화두이다. 기발하고 독창적인 자판기의 제품화로 새로운 시장창출을 이룩해 낼 수 있다는 점이 자판기 사업의 최대 매력이다. 자판기 관련기술의 발달은 아이디어가 기발하면 어떤 품목이라도 상품화가 가능하게 만들었다. 하지만 '무엇이든' 만들 수 있다고 '아무거나' 만들 수 없다. 필히 자판기로서의 효용 가치와 대중적 소구력을 충족시킬 수 있어야 한다. 그렇지 않고 무리수를 두었다간 한때 화제만 불러일으키는 자판기로 단명하기 쉽다. 국내에서는 과거보다 아이디어 지향적인 자판기들이 상품화되는 것이 크게 줄었다. 대중적인 시장을 창출하기 쉽지 않다는 리스크 요인이 발목을 잡았기 때문이다. 최근 들어 아이디어 지향적인 자판기들은 해외에서 많이 상품화되고 있다. 아이디어도 기발하고 사업성까지 충족하는 아이템들도 적지 않다. 무한상상! 불가능이 없는 자판기 사업의 장점을 보여주는 이색적인 해외자판기들을 엄선했다. 이 자판기들이 무기력하게 가라앉아 있는 국내 자판기 산업의 개발열기를 불사르는 계기가 되길!

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Effect of Organizational Culture and Self-leadership on Organizational Effectiveness in Radio-technologist (방사선사의 조직문화와 셀프리더십 유형으로 본 조직유효성)

  • Lee, Hye-Nam;Lim, Cheong-Hwan
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.292-300
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    • 2013
  • This study was to investigate the level of oragnizational culture and self-leadership on organizational effectiveness and the significant factors influencing organizational effectiveness in radio-technologists. The dominant organizational culture was innovation oriented culture. The mean score of self-readership score was 3.35 out of a maximum 5 points. organizational commitment was statistically significant with age, place of work, relational culture, hierarchial culture, self-goal establishmental leader ships. job satisfaction was statistically significant with marital status, realational culture, self reward leaderships, self-goal establismental lederships. these results suggest that further development should be continued to develop the effective self-readership and organizational culture to improve the organizational effectiveness of radio technologists.

교육정책의 굿 거버넌스 모색

  • Seo, Hyeon-Jin
    • Korean Journal of Legislative Studies
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    • v.16 no.1
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    • pp.69-100
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    • 2010
  • 이 연구는 한국 현실에 맞는 교육정책의 굿 거버넌스는 궁극적으로 어떤 가치를 지향할 것인지를 모색하기 위해 논란이 되었던 세 가지 교육정책 사례를 중심으로 현 정부의 교육정책 거버넌스의 특징적 실태를 파악하는 것을 목적으로 하였다. 현실적으로 민주성과 효율성을 동시에 제고해야 하는 바람직한 거버넌스 체제를 구축하기 위해 교육정책 분야에서 정부와 시민사회는 어떤 관계를 맺어야 좋은지를 여섯 가지 평가요소를 근거로 살펴보았다. 분석결과 민주성 측면에서 보면 세 가지 정책사례 간 정도의 차이가 있지만 모든 분야에서 시민단체들의 참여는 활발하였다. 그러나 이런 활발한 참여에 비해 상호 간 정보의 공유나 의사소통 그리고 반응성은 취약했다고 볼 수 있다. 효율성 측면에서는 더 심각한 문제가 발견되었다. 시민단체 간 연대가 활발하였던 점은 효율적 거버넌스의 긍정적 측면으로 볼 수 있으나 이런 연대는 유사한 의견을 가진 단체들 간에만 이루어졌다. 또한 효율적 정책결정에 반드시 필요한 전문가 집단의 자문과 참여도 제한적으로 이루어졌다. 이런 상황에서 이견을 가진 행위자 간 갈등이 첨예하게 대립되었지만 이를 관리하고 조정할 매커니즘이 존재하지 않았다는 점은 가장 시급히 해결되어야 할 문제이다. 따라서 세 가지 교육정책 사례에 대한 평가결과를 보면 한국처럼 국민적 관심이 높고 참여가 활발한 교육정책 분야에서는 보다 좋은 거버넌스를 지향하기 위해서 정부의 반응성과 갈등 조정력이 중요한 요인으로 고려되어져야 할 것이다. 또한 향후 교육정책결정에 있어서 좋은 거버넌스의 목표를 달성하기 위해 생각이 다른 전문가 집단 간 의사소통이 수평적이고 효율적으로 이루어질 수 있도록 하는 제도적 장치가 마련되어야 한다고 본다.

A Study on the Landscape-Oriented Persuasive Language from Naming the Apartment Brand in Korea - Focus on the Analysis of Category and Lexeme - (국내 아파트브랜드 명명(命名)에 담긴 조경지향적 설득언어 - 유형 및 어휘소 분석을 중심으로 -)

  • Rho, Jae-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.1
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    • pp.49-63
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    • 2010
  • This study was intended to analyze and interpret the pattern of naming the domestic apartment brand from a semiologic viewpoint in a bid to review the meaning and value of apartment brand, while on the other hand, evaluating the characteristics of persuasive message pursued by current apartment brand in 2010, and consequently, the conclusion of the study is outlined as follows. 1. As a result of analyzing the coinage of branding naming, the words such as combination, joint and blending pattern tended to dominate, which seemed to attempt to represent the variety of values of the housing culture. Brand ideation tends to stress the character symbolism and polysemic message using syllepsis, and the experimental attempt to revive the traditional dwelling concept in a modern sense in a way of combining the archaic word with the Chinese character was found as well. 2. As a result of analyzing the frequency of verbal identity and lexeme of domestic apartments, those frequently used are in order of ville, nature, beauty(美), park, hi, green, palace(宮), nobility and center(tra), which are the lexemes representing the landscape, view, nature and dignity. 3. As a result of identifying the pattern of lexeme using analysis frame based on existing researches such as apartment brand positioning, the most important external core concepts controlling the direction and value of apartment brand are 'environment-orientated' and 'emotion-orientated', and internally, 'function-oriented'. Given the persuasive language expressing the 'environment-oriented' feature and the priority of brand lexeme are garden, park, view and the nature, a landscape-oriented persuasive message is seen to be surging in brand naming. 4. An emotion-oriented persuasive language such as dignity axis having major lexeme represented by palace, nobility, class and a pride axis having major semantic elements represented by human, I and you are used as major value concepts and persuasive language that lead domestic apartment brands to differentiation and upgradation. 5. Among the lexemes focusing on view from environment-oriented standpoint, hi, hill, tower, view, mark, heights are the trend pursued by high-rise apartment aiming at the view such as residential-commercial apartment, and thus the persuasive language focusing on high-rise concept is expected to become the element dominating the trend of apartment brand for the time being.

Convergence-Information Strategy between Big Data and Wearable Computing (빅데이터와 웨어러블 컴퓨팅의 융합정보화 전략)

  • Lee, Tae-Gyu;Shin, Seong-Yoon;Lee, Hyun-Chang
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.218-220
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    • 2014
  • Data economy era is rapidly approaching where big data plays the pivotal role of creating new values and solving various problems. This paper aims at designing Korea's new strategic direction of informatization in the big data age. For this purpose, paradigm shift of our society and the new role of IT together with the discussion on open platform and big data focused on its potentials and new possibilities are analyzed, which leads to the conclusion that big data will be a main engine for creating new values. Based on the results of the analysis, three kinds of strategic direction is designed. The first direction is on national vision making and 'data analysis-based creative nation' is suggested. The second direction is on catalyst making and 'smart government utilizing the power of big data' is proposed in details. The third direction is on sustainable leading mechanism and 'collaborative governance between stakeholders' is suggested.

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Relationship-oriented Social Media Marketing Strategy in Banking Service Company - Focusing on Industrial Bank of Korea (금융기업의 관계지향적 소셜 미디어 마케팅 성공 전략 -IBK 기업은행 사례를 중심으로)

  • Ro, Eun-Jik;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.460-475
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    • 2012
  • The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

Data Literacy, Organizational Culture, and Data Analytics Maturity: Moderating Effect of Organizational Culture (데이터 리터러시와 데이터 분석 성숙도의 관계에서 조직문화의 조절효과)

  • Park, Chong-Nam;Cho, Yee-Un
    • Informatization Policy
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    • v.28 no.1
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    • pp.43-63
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    • 2021
  • The purpose of this research is to examine the relationships among data literacy, organizational culture, and data analytics maturity and the moderating effects of organizational culture. Analysis of the relationship between data literacy and data analytics maturity shows that the higher the data literacy competency of employees, the higher the organization's data analytics maturity. In examining the relationship between organizational culture and data analytics maturity, it is found that relationship culture and innovation culture are positively related to data analytics maturity. In addition, relationship culture and hierarchy culture show significant moderating effects. Relationship culture shows a synergistic effect, whereas hierarchy culture has a buffer effect between data literacy and data analytics maturity.

Evaluation Methods of Sociality in the Decision Making Process for Dam Construction (공공사업(댐)의 의사결정시 사회성 평가 방법)

  • Kim, Woo-Ku;Kim, Tea-Young;Lee, Gwang-Man
    • Proceedings of the Korea Water Resources Association Conference
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    • 2006.05a
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    • pp.657-662
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    • 2006
  • 공공사업의 목적은 사업을 통해서 발생하는 혜택을 인간 및 사회가치 적합하도록 최대한 확산하고자 하는 것이다. 그럼에도 불구하고 당해 사회적 가치를 고려하지 않는 경제 및 정책 범주에서만의 분석은 공공사업의 추진타당성에 신뢰저하를 가져오거나 사업추진지역사회의 막연한 불안감(저항)에 효과적으로 대응하지 못하는 문제를 일으키고 있다. 따라서 타당성 있는 사업추진 및 지역사회 저항을 극복할 수 있는 방법발견은 중요하다고 하겠다. 해결방향은 공공사업으로 영향 받는 당해지역에서의 경제(정책포함)외적인 제약조건까지 파악하여서 전반적인 사회경제적가치(시장가치)를 재발견해 가는데 있다. 그것은 공공사업의 예비타당성 평가시에 잠재적으로 부딪힐 저항이나, 개발이후에 발생할 수 있는 확산가치까지도 대상에 포함시켜야 한다는 의미이다. 주지하는 바와 같이 잠재적 가치는 경제적 요소에서만 발생하기 보다는 당해지역의 사회문화적 잠재성 극대화에서 나온다. 지금까지의 계획수립과정은 정부와 전문가집단이 중심이 되어 계획을 수립하고 작성된 계획안에 대해 시민단체, 환경단체 등 이해당사자들이 공청회나 공람을 통해 의견을 제시하는 소극적 프로세스였다. 한편, 대안적 프로세스는 계획수립의 초기단계부터 다양한 이해당사자를 참여시키고 이들을 보조자가 아닌 계획수립의 주체로서 인정하고 협의와 조정과정을 거쳐 합의를 도출함으로써 계획의 정당성을 확보하고 실행가능성을 높이는 방식이 유용할 것으로 사료된다. 본 연구는 미래지향적 가치를 포괄하고 있는 예비적인 사회적 타당성의 평가항목 및 방법을 제시하고자 한다. 이것은 일반적으로 사회영향평가(SIA: Social Impact Assesment)모델을 통해서 공공사업 및 민간사업이 당해 사회에 미치는 영향을 파악하고, 이의 대응방안 마련에 초점을 맞추고 있다. 주요 내용은 공공사업관리방식의 체계를 파악하고 공공사업의 사회적 타당성 및 국내외 적용사례 분석을 통한 시사점 도출과 사회성 검토항목 및 평가방법을 제시한 후, 우리나라에의 적용방안을 검토하였다.

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The Impact of the Organizational Culture Type Perceived by Cabin Crews on Job Stress: Focusing on the Mediating Effect of Empowerment (캐빈승무원이 지각한 조직문화 유형이 직무스트레스에 미치는 영향: 임파워먼트의 매개효과를 중심으로)

  • Park, Hye Sun;Kim, Jin Ah
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.715-727
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    • 2020
  • For the empirical analysis in this study, 335 cabin crews from large airline companies and budget airlines were interviewed using self-reporting questionnaires. The data was analyzed using the SPSS 23.0 and AMOS 23.0. First, of the organizational culture types, the relationship-oriented culture, hierarchy-oriented culture, and task-oriented culture were found to have negative impacts on job stress. Second, the innovation-oriented organizational culture, relationship-oriented culture, and hierarchy-oriented culture were found to have positive impacts on empowerment. Third, empowerment was found to have a negative impact on job stress. Fourth, as for the mediating effect of empowerment, the innovation-oriented culture, relationship-oriented culture, hierarchy-oriented culture, and task-oriented culture were verified to be all significantly mediated by empowerment in their relationship with job stress. As a result, it was shown that cabin crews of airline companies found their work more fun, interesting, and valuable in an organizational structure that was more oriented toward flexibility, rather than the hierarchical, task-oriented cultures that are more focused on control and order. It was also found that empowerment was a mediating factor in the relationship between organizational culture and job stress.

The Two Forms of Confucian Golden Rule and Their Ethical Meanings (서(恕)의 두 형태와 그 윤리학적 의미 - 주자(朱子)와 대진(戴震)의 윤리학에서 서(恕)의 위상 -)

  • Hong, Seong-min
    • Journal of Korean Philosophical Society
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    • v.129
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    • pp.341-366
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    • 2014
  • This Thesis analyzes the two forms of Confucian Golden Rule(Shu恕) that were proposed by Zhu Xi朱熹 and Dai Zhen戴震 each other, and researches their ethical significances. Zhu Xi don't regards Shu as universal ethics by itself, while Dai Zhen identify Shu as the ground of universal ethics, According to this thesis, Zhu Xi thought that Shu has a danger of immoral misusage in some situation because Shu is so simplistic form of identification. Because this, Zhu Xi, for the purpose of blocking arbitrary misusage of Shu and holding universality of ethics, suggests that moral sincerity(Zhong忠) of subject is necessary to practice of Shu. Dai Zhen, however, criticizes Zhu Xi's Ethical Structure. In Dai Zhen's view, Zhu xi's idea that the subject has to establish his own morality through Zhong before practice Shu cannot make him escape from subjectivity necessarily. In this point, Dai Zhen revive Shu. His Shu concept means the reciprocity of human desires to each other. But Dai Zhen's idea, as Zhu Xi worried, has a danger of immoral misusage in some situation. On this problem, this thesis elucidates that Dai Zhen' desire concept is not individual various desires but is common basic desires of existence, thereby attests that Dai Zhen's Shu is safe from immoral misusage. This thesis claim that even if Zhu Xi's and Dai Zhen's position is so different, the ethical aims of two scholars is same. They both attempted to overcome the evil of subjectivism and to procure universality of ethics, furthermore to accomplish social fairness. Consequently, this thesis claims that two scholars both walked in same way because both wanted to establish the universality of Shu and to pursue realization of social fairness.